Revolution
rEvolution is an independent, integrated sports marketing agency founded in 2001 that connects major enterprise brands — including Coca-Cola, NBC, and Chipotle — with global sports audiences through strategy, creative, analytics, and partnership activation across a Family of Brands portfolio.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Revolution does
rEvolution (legal name: rEvolution worldwide) is a privately held, independent sports marketing agency founded in 2001 and headquartered in Chicago, with 101–250 employees and regional business development coverage across North America, Europe, and Rest of World. The firm positions itself as the largest independent sports marketing agency globally, operating a 'Family of Brands' structure that includes Rev-XP, Rev-UTD, Rev-Youth, and WePlay as wholly-owned sub-brands targeting distinct sports-marketing sub-segments such as youth sports and sports gaming.
The company's core offering is integrated, always-on sports marketing agency services covering strategy, creative development, media buying, partnership activation, and measurement, backed by what it describes as a 'data-driven sports marketing platform' combining Sports Fan Analytics, Strategic Creative Development, and Revenue Outcome Measurement. Underlying technology capabilities include fan analytics for measuring engagement across sports properties, integrated creative execution, and an ROI measurement framework. Revenue is generated through agency fees, retainers, and project-based engagements on a quote-based pricing model, with no publicly disclosed pricing.
rEvolution sells primarily to major enterprise brands (named case-study clients include Coca-Cola, NBC, Chipotle, Komatsu, and Continental Tire), while also serving leagues, teams, federations, sports talent, and other sports stakeholders. Go-to-market is sales-led with a direct enterprise field-sales motion executed through regional business development contacts. The company is privately held, founder/management-controlled, with no disclosed institutional or private equity backing.
Revolution firmographics
Firmographics- Name
- Revolution
- Legal name
- rEvolution worldwide
- Website
- https://revolutionracing.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- rEvolution is an independent, integrated sports marketing agency founded in 2001 that connects major enterprise brands — including Coca-Cola, NBC, and Chipotle — with global sports audiences through strategy, creative, analytics, and partnership activation across a Family of Brands portfolio.
- Ownership category
- akta.pro rank
Revolution industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Spectator Sports (71121)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)
- akta.pro secondary industries
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Brand Activations & Experiential Campaign Design (MPAAAGAA), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)
Keywords
Where Revolution is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Revolution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sports Marketing Agency Services: Integrated sports marketing agency services including strategy, creative development, media buying, partnership activation, and measurement. Revenue derived from agency fees, retainer arrangements, and project-based engagements with brands seeking to connect with sports audiences.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Revolution product offering
Product offeringCore offering
rEvolution is an integrated sports marketing agency that helps major brands connect with sports fans and turn fan passion into measurable business performance. It sells strategy, creative development, media buying, partnership activation, and outcome-measurement services, delivered through agency fees, retainers, and project-based engagements. The work is anchored by three proprietary capabilities: Sports Fan Analytics, Strategic Creative Development, and Revenue Outcome Measurement.
Product overview
rEvolution is a single integrated sports marketing agency platform that operates as a unified offering with sub-brands including REV-XP, REV-UTD, REV-Youth, and WePlay. The main rEvolution brand provides integrated sports marketing services that connect brands with sports fans, transforming fan passion into measurable business performance backed by data and strategic creative.
Differentiator
Problem solved
Functional benefit
Brands
- Rev XP: Brand within the Family of Brands portfolio
- Rev UTD
- Rev Youth
- WePlay
Products and services
- rEvolution Integrated Sports Marketing
- REV-XP
- REV-UTD
- REV-Youth
- WePlay
Quantifiable outcome
- 3:1 average ROI for brands investing in sponsorships
- +3 more outcomes
Companies that use Revolution
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Revolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Revolution partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rev-XPcoreSpecialized brand within rEvolution's Family of Brands network, providing sports marketing expertise and services as part of the integrated agency offering.
- Rev-UTDcoreBrand within rEvolution's Family of Brands network focused on specific sports marketing services and capabilities.
- Rev-YouthcoreBrand within rEvolution's Family of Brands network focused on youth sports marketing and engagement.
- WePlaycoreBrand within rEvolution's Family of Brands network focused on sports gaming and digital engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Revolution competitors and assessment
Company assessmentDirect peers
- MKTG: Sports and lifestyle experiential marketing agency operating in sponsorship activation, content, and event marketing — directly comparable to rEvolution's brand activation and experiential services.
- Leverage Agency: Sports and entertainment agency focused on talent representation, brand partnerships, and sponsorship activation — overlapping rEvolution's sports talent and brand partnership work.
- Engine Shop: Sports and entertainment marketing agency offering experiential, sponsorship, and content services to brands and rights holders — directly comparable agency offering to rEvolution.
- Wasserman: Independent sports marketing, talent management, and entertainment agency with brand consulting, sponsorship sales, and content capabilities — competing head-to-head with rEvolution across brands, leagues, and athlete representation.
- Octagon: One of the largest global sports marketing agencies, providing sponsorship consulting, athlete management, and event services to brands and rights holders — directly comparable to rEvolution's brand activation and sports partnership offerings.
- GMR Marketing: Global experiential marketing agency specializing in sports and entertainment sponsorship activation for major brands — directly comparable agency services and client base to rEvolution.
- Two Circles: Data-driven sports marketing agency that helps rights holders and brands monetize fan relationships through analytics and CRM — overlapping rEvolution's data-driven, fan-engagement value proposition.
- Optimum Sports: Omnicom-owned sports marketing agency providing sponsorship consulting, media, and activation for major brands — a comparable specialty sports agency competitor, albeit within a holding-company network.
Broad incumbents
- Endeavor (IMG): Global sports and entertainment powerhouse offering media rights, events, talent management, and brand partnerships — a much larger, publicly listed incumbent with overlapping capabilities in sponsorship sales and brand activation.
Emerging players
- Influx: Data-led sports marketing agency focused on sponsorship measurement and ROI for brands — narrower, analytics-focused overlap with rEvolution's data-driven measurement capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Revolution social profiles
Digital presenceRevolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revolution leadership team
Management profileNumber of profiles
Profiles4 records
Revolution subsidiaries and ownership
Company hierarchySubsidiaries4 records
Revolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revolution
What does Revolution do?
rEvolution is an integrated sports marketing agency that helps major brands connect with sports fans and turn fan passion into measurable business performance. It sells strategy, creative development, media buying, partnership activation, and outcome-measurement services, delivered through agency fees, retainers, and project-based engagements. The work is anchored by three proprietary capabilities: Sports Fan Analytics, Strategic Creative Development, and Revenue Outcome Measurement.
Is Revolution a public or private company?
Revolution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revolution founded?
Revolution was founded in 2001. It employs 101 to 250 people.
Where is Revolution based?
Revolution is headquartered in Chicago, United States, in the North America region.
How does Revolution make money?
One revenue line is on record: sports Marketing Agency Services.
Who are Revolution's main competitors?
Direct peers on record are MKTG, Leverage Agency, Engine Shop, Wasserman, Octagon, GMR Marketing, Two Circles and Optimum Sports. Endeavor (IMG) is listed as a broad incumbent. Influx is listed as an emerging player.
Does Revolution have an API?
No public API is recorded for Revolution.
What industry is Revolution in?
Revolution's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAKAB, Sports Marketing, Sponsorship Sales & Activation, with a secondary code of MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social). Its NAICS code is 71141 and its SIC code is 7311.