Equinor Asset Management AS
Equinor Asset Management AS is a Stavanger-based, Finanstilsynet-licensed Norwegian asset manager wholly owned by Equinor ASA, managing UCITS mutual funds and discretionary mandates for institutional clients, primarily Equinor Group pension and insurance entities.
- Company typePrivate
- Founded1999
- HeadquartersStavanger, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Equinor Asset Management AS does
Equinor Asset Management AS is a Norwegian asset management firm headquartered in Stavanger, wholly owned by Equinor ASA, the Norwegian energy major. Founded in 1999, the firm is licensed by Finanstilsynet as a UCITS fund manager and operates with a team of approximately 21 employees. Its core activity is managing pooled mutual funds under the Equinorfondene brand and discretionary investment mandates, primarily on behalf of institutional investors and large capital owners.
The firm's product set combines internally managed UCITS-compliant equity and fixed-income funds with separate-account discretionary portfolios. Its investment process incorporates an ESG integration framework aligned with the ethical exclusion guidelines of the Norwegian Government Pension Fund Global, drawing ESG risk data from Sustainalytics and executing proxy voting through ISS. Distribution is concentrated in the Norwegian institutional market, with the UCITS passport providing structural access to other EEA jurisdictions.
The business model is fee-based: management fees on the Equinorfondene mutual fund range and asset-based fees on discretionary mandates. Revenue mechanics are anchored by long-running intra-group mandates from Equinor Pensjon (the corporate pension vehicle) and Equinor Insurance AS, with external institutional AUM sitting on top of that captive base. The firm is also a signatory to the Women in Finance Charter principles (since 2021) and a member of Norsif, positioning it within Norway's responsible-investment ecosystem.
Equinor Asset Management AS firmographics
Firmographics- Name
- Equinor Asset Management AS
- Legal name
- Equinor Asset Management AS
- Website
- https://equinorfondene.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equinor Asset Management AS is a Stavanger-based, Finanstilsynet-licensed Norwegian asset manager wholly owned by Equinor ASA, managing UCITS mutual funds and discretionary mandates for institutional clients, primarily Equinor Group pension and insurance entities.
- Ownership category
- akta.pro rank
Equinor Asset Management AS industry classification
Industry- Product category
- Institutional Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
Keywords
Where Equinor Asset Management AS is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Equinor Asset Management AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Others
Revenue model
- UCITS Fund Management Fees: Equinor Asset Management AS manages UCITS-compliant securities funds (Equinorfondene), charging management fees to fund investors (andelseiere). Funds include equity funds (index-near and active styles), fixed income funds, and factor funds. The company also provides discretionary portfolio management for institutional clients, generating fees based on assets under management.
- Discretionary Portfolio Management Fees: Individual portfolio management for institutional investors and large capital owners (Equinor Pensjon, Equinor Insurance AS, and other Equinor group entities), charging fees on assets under management. Management is conducted independently of the parent company's strategy and is based on agreed risk profiles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Equinor Asset Management AS product offering
Product offeringCore offering
Equinor Asset Management AS manages UCITS-compliant securities funds (equity, fixed income, index-near, active, and factor funds under the Equinorfondene brand) and provides discretionary individual portfolio management for institutional investors and large capital owners. It invests globally in equities and fixed income securities on a responsible, diversified basis, with ESG integration and active ownership through proxy voting.
Product overview
Equinor Asset Management AS operates as a securities fund management company offering a portfolio of UCITS-compliant mutual funds alongside discretionary portfolio management services. The product suite includes: equity funds (Equinor Aksjer Norge, Equinor Aksjer USA Aktiv) managed with index-near and active styles; fixed income funds; and index funds seeking to replicate benchmark returns. The funds are diversified across global equity and bond markets. The company also provides individual portfolio management for institutional investors. All products are managed responsibly with integration of sustainability risk assessments. The first fund, Equinor Aksjer Norge, was established in June 2016, with additional funds launched throughout 2016.
Differentiator
Problem solved
Functional benefit
Brands
- Verdipapirfondet Equinor Aksjer Norge: First UCITS equity fund launched in June 2016
- Verdipapirfondet Equinor Aksjer USA Aktiv
Products and services
- Verdipapirfondet Equinor Aksjer Norge A UCITS-compliant equity fund investing in Norwegian securities, managed with an index-near investment style. It was the first securities fund established by the company in June 2016 and is targeted at institutional investors and large capital owners.
- Verdipapirfondet Equinor Aksjer USA Aktiv A UCITS-compliant actively managed US equity fund that departs from the index-near style of other equity funds, offering active management of US stock investments for institutional investors.
- Rentefond (Bond Funds) UCITS-compliant fixed income funds managed according to an active investment style, investing in bonds and other debt securities globally, providing institutional investors with actively managed fixed income exposure.
- Indeksfond (Index Funds) UCITS-compliant funds that seek to replicate the return of reference indices, offering low-cost exposure to market benchmarks for institutional investors.
- Faktorfond (Factor Funds) UCITS-compliant funds targeting specific factor exposures (e.g., value, momentum, quality) within equity markets for institutional investors.
- Indeksnære fond (Index-Near Funds) UCITS-compliant funds managed close to benchmark indices but with slight active positioning to potentially generate risk-adjusted excess returns.
- Discretionary Portfolio Management (Individuell porteføljeforvaltning) Personalized individual portfolio management services for institutional investors and large capital owners, offering bespoke investment solutions aligned with each client's risk profile and investment mandate. Includes mandates for Equinor Pensjon and Equinor Insurance AS.
Companies that use Equinor Asset Management AS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Equinor Asset Management AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Equinor Asset Management AS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SustainalyticscoreEquinor Asset Management purchases ESG data (environmental, social, and governance data) from Sustainalytics, an international leading provider of such data. The data is used to regularly analyze client and fund portfolios against sustainability risk and principal adverse impacts (PAI) on sustainability factors.
- Institutional Shareholder Services (ISS)coreEquinor Asset Management uses ISS for proxy voting at general meetings. ISS provides a platform for proxy voting, sends notifications of general meetings, provides comprehensive company and agenda information, and delivers voting recommendations based on recognized corporate governance principles. Voting is automatically executed by ISS based on EAM's guidelines, with manual quality control for companies of particular interest. EAM reviews the ISS relationship annually.
- NorsifminorEquinor Asset Management is a member of Norsif, an independent association for capital owners, managers, service providers, and industry organizations that aims to promote knowledge and contribute to the development of responsible investment practices. This aligns with EAM's Principle 6 to contribute to the development of well-functioning, legitimate, and efficient capital markets.
- Equinor ASAcoreEquinor Asset Management AS is 100% owned by Equinor ASA and is part of the Equinor Group. The company was established to provide capital management services for Equinor's pension arrangements and group entities. It operates independently of the parent company's strategy and business, and manages funds that are included in the group's defined contribution pension scheme. The company leverages Equinor's brand, values, and ethical guidelines.
- Equinor PensjoncoreEAM provides discretionary portfolio management services to Equinor Pensjon (Equinor's pension scheme). The company's securities funds (Equinorfondene) are included in Equinor's defined contribution pension plan. Equinor Pensjon is a primary client of EAM's portfolio management services.
- Equinor Insurance AScoreEAM provides individual portfolio management for Equinor Insurance AS, one of the original clients when the company was established in 1999. The mandate included providing capital management services on a profitable and cost-effective basis.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Equinor Asset Management AS competitors and assessment
Company assessmentDirect peers
- DNB Asset Management: One of Norway's largest asset managers, offering a broad range of equity, fixed income, and multi-asset funds to institutional and retail clients. Directly comparable as a Norwegian UCITS-fund manager with similar institutional focus and product breadth.
- Pareto Asset Management: Norwegian asset manager offering active equity, fixed income, and multi-asset funds to institutional and retail clients. Comparable as a Nordic UCITS manager with active and index-near strategies.
- Storebrand Asset Management: Major Nordic asset manager affiliated with Storebrand, offering active and index funds, ESG-integrated strategies, and institutional portfolio management. Comparable as a Norwegian/Nordic institutional manager with strong ESG focus.
- Alfred Berg Asset Management: Nordic asset manager (part of ABN AMRO) offering equity, fixed income, and multi-asset funds across the Nordics. Comparable in product mix and institutional client focus.
- ODIN Fund Management: Norwegian active asset manager offering equity and fixed income funds with responsible investment focus. Comparable to EAM in product style and Norwegian institutional client focus.
- KLP Kapitalforvaltning: Norwegian pension-owned asset manager providing discretionary portfolio management and UCITS funds with deep ESG integration. Closely comparable to EAM as a captive-yet-independent Norwegian institutional manager.
Broad incumbents
- BlackRock (Norway/Nordics operations): Global asset management giant with significant Nordic institutional presence and index-Near equity and fixed income funds. Comparable as a competitor for institutional mandates in the same Norwegian market.
Regional players
- SEB Investment Management: Major Nordic asset manager offering institutional mandates and UCITS funds with strong ESG and active ownership capabilities. Comparable as a Nordic institutional manager with similar ESG integration.
- Handelsbanken Fonder: Nordic asset manager offering UCITS equity and fixed income funds with index-near and active styles. Comparable in fund product style and Nordic institutional positioning.
- Danske Invest Asset Management: Large Nordic asset manager offering UCITS funds and institutional portfolio management across the Nordics. Comparable in product breadth and UCITS distribution, with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Equinor Asset Management AS social profiles
Digital presenceEquinor Asset Management AS compliance and trust
Trust signalCompliance3 records
Equinor Asset Management AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equinor Asset Management AS leadership team
Management profileNumber of profiles
Profiles2 records
Equinor Asset Management AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equinor Asset Management AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equinor Asset Management AS
What does Equinor Asset Management AS do?
Equinor Asset Management AS manages UCITS-compliant securities funds (equity, fixed income, index-near, active, and factor funds under the Equinorfondene brand) and provides discretionary individual portfolio management for institutional investors and large capital owners. It invests globally in equities and fixed income securities on a responsible, diversified basis, with ESG integration and active ownership through proxy voting.
Is Equinor Asset Management AS a public or private company?
Equinor Asset Management AS is a private company. It is classified as corporate owned and is currently operating.
When was Equinor Asset Management AS founded?
Equinor Asset Management AS was founded in 1999. It employs 11 to 50 people.
Where is Equinor Asset Management AS based?
Equinor Asset Management AS is headquartered in Stavanger, Norway, in the Europe region.
How does Equinor Asset Management AS make money?
Two revenue lines are on record. UCITS Fund Management Fees are the primary driver. The others are discretionary Portfolio Management Fees.
Who are Equinor Asset Management AS's main competitors?
Direct peers on record are DNB Asset Management, Pareto Asset Management, Storebrand Asset Management, Alfred Berg Asset Management, ODIN Fund Management and KLP Kapitalforvaltning. BlackRock (Norway/Nordics operations) is listed as a broad incumbent. Regional players are SEB Investment Management, Handelsbanken Fonder and Danske Invest Asset Management.
Does Equinor Asset Management AS have an API?
No public API is recorded for Equinor Asset Management AS.
What industry is Equinor Asset Management AS in?
Equinor Asset Management AS's product category is Institutional Asset Management. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds). Its NAICS code is 523940 and its SIC code is 6282.