EQUIP'HOTEL
EquipHotel is a biennial B2B trade show organized by RX France for hospitality professionals. Held in Paris, it convenes 1,200+ exhibitors from 40+ countries across Tech & Services, Wellbeing, Design, and Foodservice, attracting 80,000 attendees from 133 countries.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EQUIP'HOTEL does
EquipHotel is a biennial B2B trade show serving the hospitality industry, organized by RX France — a subsidiary of RX Global (Reed Exhibitions) — and held at Paris Expo Porte de Versailles. Positioned as one of Europe's largest dedicated hospitality trade events, the 2024 edition drew 80,000 visitors from 133 countries and featured 1,200+ exhibitors representing 40+ countries. The show is structured around four curated universes: Tech & Services, Wellbeing, Design, and Foodservice, providing a one-stop sourcing and benchmarking platform for hoteliers, restaurateurs, and ancillary hospitality professionals.
The operating entity runs with a lean team of 17 employees, relying on the parent organization's sales infrastructure, including a network of 20+ international commercial agents covering 15+ countries across Europe, North Africa, the Middle East, and Asia-Pacific. The business model is three-sided: exhibitor booth fees from 1,200+ suppliers and manufacturers, visitor registration revenue, and value-added conference and sponsorship packages. Content partnerships — including La Fabrique du Tourisme with Bpifrance, MKG Consulting, and Extendam, and programming with ENSCI and Gault&Millau — extend the offering beyond the physical show floor and support year-round engagement via the eh! ONLINE digital platform and the Brain-trusts de l'hospitalité executive reflection program.
The 2026 edition, themed "l'hospitalité plurielle," is co-located with HITEC Paris (run by HFTP) and the HSMAI Europe Commercial Strategy Forum, signaling a strategic broadening of the show's content surface into hospitality technology and commercial strategy. The parent company context is a material consideration: RX Global, the parent of RX France, entered administration in 2025 and its events portfolio is being divested, introducing non-trivial execution and ownership risk over the planning horizon for the 2026 edition.
EQUIP'HOTEL firmographics
Firmographics- Name
- EQUIP'HOTEL
- Legal name
- RX France
- Website
- https://equiphotel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EquipHotel is a biennial B2B trade show organized by RX France for hospitality professionals. Held in Paris, it convenes 1,200+ exhibitors from 40+ countries across Tech & Services, Wellbeing, Design, and Foodservice, attracting 80,000 attendees from 133 countries.
- Ownership category
- akta.pro rank
EQUIP'HOTEL industry classification
Industry- Product category
- Hospitality Trade Shows
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where EQUIP'HOTEL is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
EQUIP'HOTEL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor booth fees: Exhibitors pay to rent stand space at the trade show. Stand packages range from small corner stands (4-6 m²) to premium custom builds, with a 'Business Builder' pack included for lead-generation tools.
- Visitor badge sales: Professional visitors pay for admission badges, with tiered pricing for standard and premium access, and early-bird vs. on-site rates.
- Sponsorship and premium services: Exhibitors can purchase premium stand configurations, communications tools (e.g., 10% discount on communication tools), and visibility in newsletters reaching 100,000+ contacts. Top Buyers Club programme targets high-value buyers for premium networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard visitor badge — pre-opening rate |
| One time/ perpetual license | Multi-year contract | Standard visitor badge — on-site rate |
| One time/ perpetual license | Multi-year contract | Premium visitor badge — pre-opening rate |
| One time/ perpetual license | Multi-year contract | Premium visitor badge — on-site rate |
| Other | Multi-year contract | Exhibitor stand packages (custom) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
EQUIP'HOTEL product offering
Product offeringCore offering
EQUIP'HOTEL is a biennial B2B trade show held in Paris (Porte de Versailles) that brings together hospitality industry professionals across four universes: Tech & Services, Wellbeing, Design, and Foodservice. The event connects exhibitors (suppliers, manufacturers, service providers) with qualified visitors including hotel investors, owners, operators, architects, designers, and procurement professionals. Organized by RX France, a subsidiary of RX Global (Reed Exhibitions), the show has been running for over 50 years and includes dedicated programs such as Innovation Awards, Top Buyers Club, First Timer Program, and the Lounge des Chefs.
Product overview
EquipHotel Paris is a biennial international trade show for hospitality professionals, serving as the leading European sourcing and networking event. The show operates as a multi-sectoral exhibition platform featuring four main universes: Tech & Services (covering AI, robotics, digital solutions, security, and management tools), Wellbeing (SPA, fitness, bedding), Design (furniture, decoration, lighting), and Foodservice (kitchen equipment, F&B solutions, vending). The event attracts 80,000+ professionals, 1,200+ international exhibitors from 133 countries across 80,000 m² of exhibition space. Supporting programs include the Business Builder lead generation toolkit, Top Buyers Club buyer-matching service, First Timer Program for new exhibitors, Innovation Awards competition, and expert conferences including the Brain-trusts de l'hospitalité, La Fabrique du Tourisme, and Inspiring Women in Hospitality networking events. The 2026 edition will co-locate HITEC Paris (hotel technologies) and Commercial Strategy Forum Paris (HSMAI Europe).
Differentiator
Problem solved
Functional benefit
Products and services
- EQUIP'HOTEL Paris Biennial B2B trade show held in Paris bringing together hospitality professionals (investors, hotel owners, operators, architects, designers, procurement professionals) with suppliers and service providers across Tech & Services, Wellbeing, Design, and Foodservice universes. Held at Paris Porte de Versailles.
- Top Buyers Club Exclusive program for qualified hospitality buyers and decision-makers that facilitates business meetings with exhibitors, provides access to networking events, concierge services, and curated matchmaking opportunities during the trade show.
- Pack Business Builder Service package for exhibitors designed to enhance their visibility and return on investment before, during, and after the trade show, including digital promotion, lead generation tools, and post-event communication services.
- Innovation Awards Competition recognizing the most innovative products and solutions in the hospitality industry, with awards announced during the trade show. Recognizes exhibitors' innovations across multiple categories.
- eh! ONLINE Digital platform extension of the trade show that enables year-round networking between exhibitors and visitors, featuring webinars, content resources, and ongoing business matching capabilities beyond the physical event.
- First Timer Program Onboarding service for first-time exhibitors and visitors, providing dedicated support, orientation sessions, and guidance to maximize their participation in the trade show.
Quantifiable outcome
- 66% of 80,000 visitors are procurement/buying decision-makers or project holders.
- +1 more outcomes
Companies that use EQUIP'HOTEL
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
EQUIP'HOTEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EQUIP'HOTEL partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- HITEC Paris (HFTP)coreHITEC Paris, the premier hospitality technology expo organised by HFTP (Hospitality Financial and Technology Professionals), co-locates with EquipHotel on 5 November 2026. This partnership brings dedicated technology content and attendees to the EquipHotel show.
- HSMAI Europe (Commercial Strategy Forum Paris)coreThe HSMAI Europe Commercial Strategy Forum Paris co-locates with EquipHotel on 5 November 2026, bringing commercial strategy, marketing, distribution, and revenue management content and attendees to the show.
- BpifranceflagshipBpifrance co-founded La Fabrique du Tourisme in 2020 alongside MKG Consulting and Extendam. The initiative holds semi-annual events, with its 7th edition hosted at EquipHotel 2024, focused on AI applications in hospitality sustainability and performance.
- MKG ConsultingflagshipMKG Consulting co-founded La Fabrique du Tourisme in 2020 with Bpifrance and Extendam. At EquipHotel 2024, MKG partnered with EquipHotel on a series of 4 workshops exploring tech, design, wellness, and foodservice transformation themes.
- ExtendamflagshipExtendam co-founded La Fabrique du Tourisme in 2020 with Bpifrance and MKG Consulting. The fund focuses on hospitality investment and contributes strategic insight to the programme at EquipHotel.
- ENSCI - Les AteliersminorENSCI (École Nationale Supérieure de Création Industrielle) partnered with EquipHotel to design the 'Hospitality that creates memories' installation at the 2026 edition, bringing a creative and artistic dimension to the show.
- Gault&MillauminorGault&Millau operates the Lounge des Chefs at EquipHotel, curating a rotating roster of acclaimed chefs who serve meals at the show's temporary restaurant throughout the event.
- RX (Reed Exhibitions)coreRX (formerly Reed Exhibitions) is the parent company and organiser of EquipHotel. RX manages the global exhibition platform, sales, and operations for the show.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
EQUIP'HOTEL competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
EQUIP'HOTEL social profiles
Digital presenceEQUIP'HOTEL compliance and trust
Trust signalCompliance1 record
EQUIP'HOTEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQUIP'HOTEL leadership team
Management profileNumber of profiles
Profiles6 records
EQUIP'HOTEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQUIP'HOTEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQUIP'HOTEL
What does EQUIP'HOTEL do?
EQUIP'HOTEL is a biennial B2B trade show held in Paris (Porte de Versailles) that brings together hospitality industry professionals across four universes: Tech & Services, Wellbeing, Design, and Foodservice. The event connects exhibitors (suppliers, manufacturers, service providers) with qualified visitors including hotel investors, owners, operators, architects, designers, and procurement professionals. Organized by RX France, a subsidiary of RX Global (Reed Exhibitions), the show has been running for over 50 years and includes dedicated programs such as Innovation Awards, Top Buyers Club, First Timer Program, and the Lounge des Chefs.
Is EQUIP'HOTEL a public or private company?
EQUIP'HOTEL is a private company. It is classified as corporate owned and is currently operating.
When was EQUIP'HOTEL founded?
EQUIP'HOTEL was founded in -1. It employs 11 to 50 people.
Where is EQUIP'HOTEL based?
EQUIP'HOTEL is headquartered in Paris, France, in the Europe region.
How does EQUIP'HOTEL make money?
Three revenue lines are on record. Exhibitor booth fees are the primary driver. The others are visitor badge sales and sponsorship and premium services.
Does EQUIP'HOTEL have an API?
No public API is recorded for EQUIP'HOTEL.
What industry is EQUIP'HOTEL in?
EQUIP'HOTEL's product category is Hospitality Trade Shows. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192 and its SIC code is 7900.