Era Electrónica
- Company typePrivate
- Founded1987
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Era Electrónica firmographics
Firmographics- Name
- Era Electrónica
- Legal name
- Era Electrónica S.A.S
- Website
- https://eraelectronica.com.co
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Era Electrónica industry classification
Industry- Product category
- Professional Audio/Video Equipment Distribution
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
Keywords
Where Era Electrónica is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Era Electrónica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2C and B2B): Era Electrónica generates revenue through direct sales of professional audio, video, and audiovisual equipment to consumers and businesses via its e-commerce platform and physical retail store. The company operates as a direct distributor of multiple brands including RØDE, Panasonic, Sony, Canon, Mackie, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product transactions with installment payment option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Era Electrónica product offering
Product offeringCore offering
Era Electrónica is a Colombian multi-brand distributor and retailer of professional audio, video, and audiovisual equipment, operating an e-commerce platform and a physical retail store in Medellín. The company distributes more than 50 brands including RØDE, Panasonic, Sony, Canon, Mackie, Sennheiser, Blackmagic Design, Lightware, Datavideo, Teradek, MAXHUB, and Epson, and also provides custom audiovisual system design, installation, and integration services for corporate, educational, and institutional clients.
Product overview
Era Electrónica is a Colombian professional audio, video, and audiovisual equipment distributor and integrator founded in 1987. The company operates as a multi-brand portfolio across three main categories: Audio (speakers, mixers, consoles, headphones, microphones, interfaces, cables, and accessories), Video (professional cameras, PTZ cameras, video mixers, signal converters, lighting, intercom, and wireless transmission systems), and Audiovisuales (interactive monitors, projectors, switchers/matrices, and streaming equipment). The company distributes products from over 50 brands including RØDE, Panasonic, Mackie, Focusrite, Sennheiser, Blackmagic Design, Hollyland, Teradek, LG, MAXHUB, and Optoma, among others. Era Electrónica also provides installation, integration, and custom audiovisual solutions for corporate, educational, and event venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio Equipment Distribution Multi-brand retail and distribution of professional audio equipment — speakers, subwoofers, studio monitors, mixers, digital and podcasting consoles, wireless and in-ear headphones, professional microphones, audio interfaces, and accessories — sold to audio professionals, musicians, podcasters, and content creators.
- Professional Video Equipment Distribution
Quantifiable outcome
- Serving clients since 1987 with proven track record of installations in airports, universities, corporate auditoriums, and event venues
Companies that use Era Electrónica
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Era Electrónica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Era Electrónica partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, major and minor.
- RØDEcoreRØDE is a major brand featured prominently across Era Electrónica's product catalog, including microphones, wireless systems, interfaces (RØDEcaster Duo), headphones, and accessories. Era Electrónica operates as a distributor for RØDE products in Colombia.
- PanasoniccorePanasonic products including Lumix cameras, professional PTZ cameras, and projectors are featured extensively. Era Electrónica distributes Panasonic professional video and imaging equipment.
- MackiemajorMackie audio equipment including mixers, studio monitors, subwoofers, and headphones are distributed through Era Electrónica's platform.
- SonymajorSony professional audio and video equipment is distributed through Era Electrónica as part of their brand portfolio.
- CanonmajorCanon professional imaging products are distributed through Era Electrónica's retail and e-commerce channels.
- Blackmagic DesignmajorBlackmagic Design video production equipment is available through Era Electrónica's product catalog.
- SennheisermajorSennheiser professional microphones including the XS Wireless series and E series instrument microphones are distributed by Era Electrónica.
- ShuremajorShure professional audio products are available through Era Electrónica's distribution network.
- Focusrite/ScarlettminorFocusrite Scarlett audio interfaces including the 4th generation Solo are distributed through Era Electrónica.
- LightwarecoreLightware audiovisual connectivity solutions including the MMX4x2-HDMI-USB20-L matrix switcher are featured. Era Electrónica has completed installations using Lightware products at institutions like Universidad EAFIT.
- YamahamajorYamaha professional audio products are distributed through Era Electrónica's network.
- JBLminorJBL headphones and audio equipment are available through Era Electrónica's product catalog.
- SteinbergminorSteinberg audio interfaces including UR series products are distributed through Era Electrónica.
- PreSonusminorPreSonus Studio series audio interfaces are available through Era Electrónica.
- HollylandminorHollyland wireless video transmission systems and Lark M2 microphones are distributed through Era Electrónica.
- DatavideocoreDatavideo PTZ cameras, encoders, decoders, and video production equipment are featured. Products include NVD-30 MKII decoder and NVS-35 encoder/decoder.
- TeradekmajorTeradek video streaming solutions including Prism Flex, Vidiu Go, and HD Vidiu X encoders are distributed through Era Electrónica.
- EpsonminorEpson projectors are available through Era Electrónica's audiovisual product category.
- OptomaminorOptoma projectors including the ZX300 laser projector are distributed through Era Electrónica.
- NEC/SharpminorNEC/Sharp projectors for educational environments are available through Era Electrónica.
- LGminorLG interactive monitors (65TR3DQ-B) are featured in the audiovisual product category.
- MAXHUBmajorMAXHUB interactive displays and conference solutions including V7 Classic and E2 E6520 models are distributed through Era Electrónica.
- HikvisionminorHikvision interactive monitors (DS-D5B65RB/C) are available through Era Electrónica.
- LogitechminorLogitech products are distributed through Era Electrónica's product catalog.
- GoProminorGoPro action cameras and accessories are available through Era Electrónica.
- NikonminorNikon photographic equipment is distributed through Era Electrónica.
- QSCminorQSC audio products are available through Era Electrónica's audio category.
- KramerminorKramer professional AV equipment and connectivity solutions are distributed.
- AddicoreAddi provides installment payment services (credito sin interés) enabling customers to purchase products with interest-free payment plans. This partnership facilitates B2C sales by making higher-value equipment more accessible to customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Era Electrónica competitors and assessment
Company assessmentBroad incumbents
- Diversified: Large international AV integrator delivering audiovisual solutions to corporate, education, and government clients. Comparable institutional integration capability to Era Electrónica's university and airport projects, though with global reach.
- AVI-SPL: Global AV integrator operating at much larger scale, providing design, installation, and managed services for enterprise and institutional clients. Comparable to Era Electrónica's integration services business but at enterprise scale.
- CDW: Major US B2B technology reseller with an established pro-AV and unified communications practice serving enterprises and institutions. Comparable multi-brand distribution plus integration motion, though much broader portfolio.
Direct peers
- Thomann: Europe's largest pro audio and musical instrument retailer/distributor with deep multi-brand relationships and direct-distributor status with many of the same brands (RØDE, Sennheiser, Shure, etc.). Closest structural analog to Era Electrónica's distribution-plus-retail model.
- Full Compass Systems: US-based retailer and integrator of professional audio, video, and lighting equipment serving prosumer, broadcast, and institutional buyers. Comparable product portfolio (mixers, mics, speakers, AV integration) and customer mix.
- Sweetwater: US-based professional audio and musical instrument retailer/distributor with a comprehensive multi-brand catalog and strong B2C plus B2B motion. Most directly comparable to Era Electrónica's pro-audio retail and distribution model.
- Guitar Center: Large US pro audio and musical instrument retailer carrying RØDE, Mackie, Shure, and Sennheiser. Overlaps with Era Electrónica's audio retail business, though more weighted toward instruments and consumer musicians.
- B&H Photo Video: Large multi-brand retailer of professional audio, video, and audiovisual equipment with both online and physical channels. Overlaps directly with Era Electrónica's audio/video retail portfolio and institutional customer base.
- Adorama: US-based multi-brand retailer of cameras, audio, video, and AV equipment with strong prosumer and professional creator focus. Overlaps with Era Electrónica's content-creator and videographer customer segment.
Others
- Mercado Libre: Dominant Latin American e-commerce marketplace that sells competing pro-AV SKUs direct to Colombian consumers. Represents the primary indirect competitive threat Era Electrónica faces in B2C distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Era Electrónica social profiles
Digital presenceEra Electrónica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era Electrónica leadership team
Management profileNumber of profiles
Era Electrónica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era Electrónica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era Electrónica
What does Era Electrónica do?
Era Electrónica is a Colombian multi-brand distributor and retailer of professional audio, video, and audiovisual equipment, operating an e-commerce platform and a physical retail store in Medellín. The company distributes more than 50 brands including RØDE, Panasonic, Sony, Canon, Mackie, Sennheiser, Blackmagic Design, Lightware, Datavideo, Teradek, MAXHUB, and Epson, and also provides custom audiovisual system design, installation, and integration services for corporate, educational, and institutional clients.
Is Era Electrónica a public or private company?
Era Electrónica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Era Electrónica founded?
Era Electrónica was founded in 1987. It employs 11 to 50 people.
Where is Era Electrónica based?
Era Electrónica is headquartered in Medellín, Colombia, in the Latin America region.
How does Era Electrónica make money?
One revenue line is on record: product Sales (B2C and B2B).
Who are Era Electrónica's main competitors?
Broad incumbents on record are Diversified, AVI-SPL and CDW. Direct peers are Thomann, Full Compass Systems, Sweetwater, Guitar Center, B&H Photo Video and Adorama. Mercado Libre is listed as an others.
Does Era Electrónica have an API?
No public API is recorded for Era Electrónica.
What industry is Era Electrónica in?
Era Electrónica's product category is Professional Audio/Video Equipment Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail.