TURNING POINTE DANCE COMPANY

What TURNING POINTE DANCE COMPANY does

Turning Pointe Dance Company is a privately-held, founder-operated dance instruction business founded in 2006 and headquartered at 934 East 9th St., Lockport, Illinois, with a second studio at 2351 E. Joliet Hwy, New Lenox, Illinois. The company delivers in-person dance education to families in Chicago's southwestern suburbs (Lockport, New Lenox, Mokena, Homer Glen, and Orland Park), serving students from 15 months through adulthood across Ballet, Tap, Jazz, Hip Hop, Lyrical, Modern, and Tumbling disciplines. Programming is structured in three tiers: the Dancing Debut program for ages 15 months-5 years (Tiny Tots, PreDance I/II, KinderDance), the non-competitive Instructional Program for ages 6 and up (Encore Division for 1st-5th grade; Teen Division for 6th-12th grade, Level I through Pre-Professional), and the intensive Ignite Dance Company and Ignite Performance Company competitive programs for grades 1-12 that compete regionally and nationally and perform at Chicago Sky games, Northwestern Basketball halftime shows, and community events.

The company operates purpose-built facilities featuring sprung floors, vinyl overlay, floor-to-ceiling mirrors, and surround-sound audio across approximately 10,000 square feet of studio space at Lockport. Technology infrastructure consists of standard dance-studio physical equipment and the third-party Jackrabbit Class parent portal (orgID 507077) for online registration, class management, and member communication. There is no proprietary software, AI, or digital product offering.

Turning Pointe generates revenue through session-based recurring tuition (Full session September-June, Winter/Spring January-February, Summer June-August), annual recital events held at Lemont High School and Lincoln-Way West (with associated costume purchases), and Ignite competitive team fees. Pricing is quote-based and not publicly disclosed; customers must contact the studio by phone or [email protected] for tuition rates. The company employs roughly 11-14 staff including 11 named instructors, has no disclosed investors, no funding rounds, no M&A activity, and no external ownership.

Name

TURNING POINTE DANCE COMPANY

Legal name

Turning Pointe Dance Company

Website

https://tpdcdance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Turning Pointe Dance Company operates two suburban Chicago dance studios (Lockport and New Lenox, IL) offering in-person instruction in ballet, tap, jazz, hip hop, lyrical, modern, and tumbling for ages 15 months through adult, including recreational and competitive Ignite programs. Founded 2006, private, ~14 employees.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance studio instruction
• Recreational dance classes
• Competitive dance teams
• Youth dance education
• Tap ballet jazz hip-hop

Headquarters

HQ city

Lockport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Instruction Classes: Revenue generated from tuition fees for dance classes across multiple programs including Dancing Debut (ages 15 months-5 years), Instructional Program (ages 6+), and Intensive/Competitive Programs. Classes offered include Ballet, Tap, Jazz, Hip Hop, Lyrical, Modern, and Tumbling. Pricing is quote-based, not publicly disclosed on website - customers must contact by phone or email for tuition information.
2. Annual Recital: Revenue generated from annual recitals held in June at Lemont High School (Lockport) and Lincoln-Way West (New Lenox). Students perform dances learned during the session, requiring costumes which parents purchase.
3. Dance Costumes: Parents purchase costumes for recital performances, generating additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Turning Pointe Dance Company is a multi-location dance studio that delivers in-person dance classes and competition team training for students aged 15 months through adults. Its core service is group dance instruction across genres including ballet, tap, jazz, hip-hop, contemporary, lyrical, and acrobatics, offered through age-tiered programs culminating in optional competitive performance teams.

Product overview

Turning Pointe Dance Company offers a comprehensive dance education platform with multiple program tiers: the Dancing Debut Program for ages 15 months-5 years (Tiny Tots, PreDance, and KinderDance classes), the Instructional Program for ages 6 and up (non-competitive, includes Encore and Teen Divisions), and the Intensive Program featuring Ignite Dance Company (competitive team, ages 6-18) and Ignite Performance Company (competitive, grades 2-12). The company operates from two studio locations in Lockport and New Lenox, IL, providing dance instruction in Ballet, Tap, Jazz, Hip Hop, Lyrical, Modern/Contemporary, and Tumbling disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Ignite Dance Company: A competitive dance team for dancers ages 6-18 that competes at regional and national level competitions and conventions in the Chicago land area.
• Ignite Performance Company

Products and services

• Dancing Debut Program A introductory dance program designed for toddlers and very young children (starting at approximately 15 months), focusing on foundational movement, rhythm, and classroom readiness in a structured group setting. Targeted at local suburban families introducing their child to dance.
• Encore and Teen Instructional Division The studio's main instructional program for school-age children (Encore) and teenagers (Teen Division), offering multi-genre weekly dance classes including ballet, tap, jazz, hip-hop, contemporary, lyrical, and acrobatics. Designed for recreational and aspiring intermediate-level dancers in the Lockport/New Lenox area.
• Ignite Dance Company (Competition Team) A competitive dance company offered to dancers selected from the instructional program, providing higher-level training, choreography, and entry into regional dance competitions. Targeted at committed students and their families seeking performance and competitive experience.
• Ignite Performance Company (Competition Team) An advanced tier of the Ignite competition program, providing more intensive training and additional competitive performance opportunities for experienced dancers. Targeted at top-performing students in the studio seeking pre-professional competitive experience.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur Murray Dance Studios: Long-standing national dance studio franchise with locations across the U.S. including the Chicago suburbs. Comparable as a scaled dance education brand, though focused on adult ballroom/social dance rather than children's curriculum.
• Fred Astaire Dance Studios: National dance studio franchise primarily focused on adult ballroom and social dance instruction. Comparable as a multi-unit dance education brand, though it targets a different demographic (adults) and dance style than TPDC.
• Visceral Dance Center: Chicago-based dance company with educational programming and studio operations. Comparable as a Chicago-area dance education and performance brand, though more contemporary/performance-focused than TPDC's recreational-heavy mix.
• Hubbard Street Dance Chicago: Major Chicago organization offering professional contemporary dance and educational programming. Comparable as a Chicago-based dance education brand, though focused on contemporary dance and youth outreach rather than conventional recreational dance.
• The Joffrey Ballet: Major Chicago-based dance organization operating a professional ballet company and a substantial academy offering ballet and dance education for children and adults. Represents a broader incumbent with overlapping youth education offerings.

Direct peers

• Dance to Evolve: Multi-location Chicago-area dance school targeting young children and families. Closely comparable business model to TPDC with early-childhood focus, multiple Chicago suburbs, and recreational-to-competitive progression.
• North Shore School of Dance: Established Chicago-area dance school offering recreational and competitive programs for children through teens. Comparable to TPDC in target demographic, class structure, and competition participation.
• Dance Academy of Libertyville: Chicago suburb dance studio offering recreational and competitive programs for children through teens. Compares directly to TPDC's twin-studio model serving affluent Illinois suburbs with tiered programs and annual recitals.
• Midwest Dance Center: Illinois-based dance studio offering ballet, tap, jazz, hip hop, and competitive programs for children and teens. Comparable to TPDC in discipline mix, tiered curriculum, and competitive team structure.

Regional players

• St. Charles Dance Theatre: Chicago western-suburb dance school offering recreational and competitive programs for children and teens. Comparable to TPDC in size, suburban footprint, and combination of recreational/competitive dance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tpdcdance
• Instagraminstagram.com/turningpointe_dancecompany
• LinkedInlinkedin.com/company/turning-pointe-dance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TURNING POINTE DANCE COMPANY