ERA TEKNİK ELEKTRİK LTD.

What ERA TEKNİK ELEKTRİK LTD. does

Era Teknik Elektrik Ltd. Şti. is a privately held Turkish industrial electronics distributor founded in 1997 and headquartered in Kadıköy, Istanbul. The company represents a portfolio of approximately twelve European industrial brands (Johannes Hübner Giessen, Givi Misure, Jakob Antriebstechnik, Infineon, Mersen, New Elfin, Sirena, Proxitron, Astech, Poseico, DINAL, and YEONHAB) and resells their products into the Turkish industrial automation market. Its catalog covers 197 SKUs across nine categories: encoders, sensors, couplings (kaplin), signaling equipment, power modules (IGBTs, thyristors, diodes), camera systems, PLCs, buttons/pilot devices, and connectors. Pricing spans from roughly €9 for entry-level sensors to €2,500 for high-end power modules such as the Infineon FZ1600R17KF6C_B2, with the portfolio including SIL 2 safety-certified encoder products for higher-value applications.

The business operates a dual-channel go-to-market: a direct technical sales team that conducts end-user visits and training seminars for larger enterprise accounts, and a self-service e-commerce storefront at erateknik.com.tr where customers can browse, request quotes, and place orders via credit card installments. The technical team is trained abroad by partner brands, providing application engineering support as a value-added service alongside distribution. Products are priced in euros and the website is published in Turkish, German, and English, indicating some cross-border outreach. Revenue is generated primarily through one-time product sales (one_time_license model) complemented by technical service revenue (professional_services).

The company serves two identifiable customer segments: industrial automation companies requiring encoders, sensors, couplings, and power modules for manufacturing and process control, and control system integrators needing PLCs, signaling equipment, and supporting electronic components. No named end-customer logos are publicly disclosed. The 7-person operation, 30-year history, and lack of funding rounds or disclosed financials position it as a small but established niche technical distributor rather than a high-growth venture.

Name

ERA TEKNİK ELEKTRİK LTD.

Legal name

Era Teknik Elektrik Ltd. Şti.

Website

https://erateknik.com.tr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Era Teknik Elektrik is a 7-person Istanbul-based distributor founded in 1997 that resells European industrial electronics brands (encoders, sensors, couplings, power modules, PLCs) into the Turkish automation market via direct sales and an e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales Distribution: Distribution and resale of industrial electronic and electromechanical components from European brand partners including encoders, sensors, couplings, power modules, and automation equipment. Sales through e-commerce platform, direct sales team, and quote requests. Products priced in euros with unit pricing.
2. Technical Services: Technical support and application engineering services provided by trained technical staff who receive specialized training abroad from partner brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Era Teknik Elektrik distributes industrial electronic and electromechanical automation components from European brands through an e-commerce storefront and direct technical sales. Its 197-product portfolio spans encoders, sensors, couplings (kaplin), signaling equipment, power modules, camera systems, PLCs, push buttons, and connectors, sold primarily to Turkish industrial automation buyers. The company supplements distribution with technical support and application engineering services backed by overseas training from partner brands.

Product overview

ERA TEKNİK ELEKTRİK LTD. is a Turkish industrial electronics and electromechanical components distributor established in 1997, representing prestigious European brands. The company operates a B2B e-commerce platform offering a comprehensive portfolio of industrial automation components organized into nine product categories: Encoder (position/motion sensing devices including incremental encoders from Johannes Hübner Giessen and Givi Misure, absolute encoders, and SIL 2 safety-rated encoders), Sensor (industrial sensors including speed sensors and optical sensors from SICK and Proxitron), Kaplin/Coupling (mechanical couplings including metal bellows couplings from Jakob and double loop couplings from DİNAL), Sinyalizasyon/Signaling (signal towers and alarms from Sirena), Power Modules (IGBT modules, thyristors, and power semiconductors from Infineon, Mersen, and Poseico), Kamera Sistemleri/Camera Systems (industrial vision systems), Buton/Button (manual pilot devices and push buttons from Elfin), PLC (programmable logic controllers), and KONNEKTOR/Connector (industrial connectors from YEONHAB). The company provides sales, application engineering, and technical support services for represented brands.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hubner Giessen (Johannes Hübner Giessen)coreChannel Partner/ Reseller/ DistributorExclusive distributor in Turkey for Johannes Hübner Giessen encoders including FG 40 and UOM 41L series. Products feature SIL 2 certification for safety applications.
• Givi MisurecoreChannel Partner/ Reseller/ DistributorDistributor in Turkey for Givi Misure incremental encoders including EN500 series Ø58mm models.
• Jacob (Jakob Antriebstechnik)coreChannel Partner/ Reseller/ DistributorTurkish distributor for Jakob metal bellows couplings (KG series) and other drive components.
• SirenaminorChannel Partner/ Reseller/ DistributorDistributor for Sirena signaling and warning equipment products.
• ProxitronminorChannel Partner/ Reseller/ DistributorDistributor for Proxitron sensors and measurement equipment.
• AstechminorChannel Partner/ Reseller/ DistributorDistributor for Astech industrial products.
• Elfin (New Elfin)coreChannel Partner/ Reseller/ DistributorTurkish distributor for New Elfin manual pilot devices, buttons, enclosures, and control equipment including 030 series.
• MersencoreChannel Partner/ Reseller/ DistributorDistributor for Mersen (formerly Ferraz Shawmut) protection components and fuses.
• InfineoncoreChannel Partner/ Reseller/ DistributorDistributor for Infineon power modules including IGBT modules and related semiconductor products.
• PoseicominorChannel Partner/ Reseller/ DistributorDistributor for Poseico power electronics and modules.
• DİNAL KaplinminorChannel Partner/ Reseller/ DistributorTurkish distributor for DINAL fin-couplings and double loop couplings including GGPG series.
• YEONHAB Precision ConnectorminorChannel Partner/ Reseller/ DistributorDistributor for YEONHAB precision connectors for industrial applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mouser Electronics: Global authorized distributor of semiconductors and electronic components, carrying many of the same European principals as Era Teknik (including Infineon). While more semiconductor-focused, it competes for the same Turkish industrial buyer wallet via direct e-commerce shipping.
• Farnell / element14: Global electronics distributor (Premier Farnell, owned by Avnet) with deep catalog of industrial and electronic components. Competes with Era Teknik on the same European-brand product lines and serves Turkish customers through its international e-commerce platform.
• Digi-Key Electronics: Global broad-line electronic components distributor with a catalog of millions of parts including encoders, sensors, power modules, and connectors from the same European vendors Era Teknik represents. A direct online alternative for Turkish industrial buyers.
• RS Components (RS): Global industrial components and electronics distributor owned by RS Group, offering encoders, sensors, power modules, PLCs, and connectors from hundreds of brands including many of the same European manufacturers Era Teknik carries (e.g., Infineon, SICK, Mersen). Operates a Turkish online storefront, directly competing for Turkish buyers.

Direct peers

• Distrelec: Swiss-headquartered distributor of industrial and electronic components with a strong European brand portfolio and pan-European e-commerce presence. Same business model as Era Teknik (B2B distribution of branded industrial electronics), but at significantly larger scale and broader geographic reach.
• TME (Transfer Multisort Elektronik): Polish-headquartered European distributor of electronic components, electromechanical parts, and industrial automation products with a similar multi-brand distribution model and strong e-commerce presence. Closest scale-and-model analog to Era Teknik in Europe.
• SICK Türkiye: Turkish subsidiary of German sensor manufacturer SICK AG, which is one of Era Teknik's named brand partners. SICK Türkiye sells directly to Turkish industrial customers, partially overlapping with Era Teknik's sensor distribution activities and competing for the same end users.

Others

• Bürkert Türkiye: Turkish presence of German Bürkert, specializing in fluid control and industrial process automation — overlapping in customer base (Turkish industrial automation buyers) with Era Teknik, though focused on fluid/sensor/process instrumentation rather than the broader industrial electronics range.
• Turck Türkiye: Turkish subsidiary of German industrial automation specialist Turck, selling sensors, connectivity, and interface products. Operates in adjacent product categories to Era Teknik and competes for similar Turkish industrial buyers, but as a principal brand rather than a multi-brand distributor.
• Phoenix Contact Türkiye: Turkish subsidiary of Phoenix Contact, a German industrial connectivity, automation, and electronics manufacturer. Comparable to Era Teknik in its Turkish-market focus and reliance on European brand reputation, but as a principal manufacturer rather than a third-party distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/era-tekni%CC%87k-elektri%CC%87k-ltd-%C5%9Fti%CC%87

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA TEKNİK ELEKTRİK LTD.