ERBE GROUP S.R.L.

What ERBE GROUP S.R.L. does

Erbe Group S.r.l. is a privately-held Italian fresh produce supplier specializing in daily delivery to HORECA professionals — restaurants, hotels, pizzerias, catering companies, and canteens — across a 150 km radius from Verona North (Verona and Vicenza provinces, Mantova, parts of Trentino, and Brescia province). The company operates from the Centro Agroalimentare in Verona, sourcing daily from local wholesale markets and delivering within 12 hours of order placement, with morning delivery by 11:00 AM for orders received by 2:59 AM.

The core offering is a B2B fresh produce delivery service supported by a proprietary logistics fleet of 10 vehicles and a mobile ordering application available on iOS and Android. The technology stack is intentionally lightweight: a proprietary mobile app reserved for team-activated clients handles recurring orders, supplemented by WhatsApp, phone, and email channels. No broader software platform, API, or AI/ML capabilities are disclosed. The 3,000+ article catalog covers daily seasonal produce alongside specialty items.

The business model is sales-led and transaction-based, with revenue generated from recurring produce supply rather than contracts or subscriptions. Pricing is not publicly disclosed; instead, the company configures personalized pricing lists during a manual client activation step, with no minimum order thresholds and free delivery across the service territory. Customer acquisition is driven by a dedicated activation team and word-of-mouth within the HORECA community, supported by content marketing via the company blog and social media. The company reports 400+ active HORECA clients and 40+ years of continuous operation since 1982.

Name

ERBE GROUP S.R.L.

Legal name

Erbe Group S.R.L.

Website

https://erbegroupsrl.it

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Erbe Group S.r.l. is a Verona-based Italian fresh produce supplier delivering daily fruit and vegetables to 400+ HORECA professionals across northern Italy within a 150 km radius, using a 10-vehicle proprietary fleet and a mobile app.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce distribution
• HORECA supply
• Food service logistics
• Restaurant produce delivery
• Fruit and vegetable wholesale

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Fresh Produce Supply to HORECA: Erbe Group generates revenue through recurring supply of fresh fruit and vegetables to HORECA professionals (restaurants, hotels, pizzerias, catering companies, canteens). Customers order daily through the app, WhatsApp, phone, or email, with orders fulfilled the following morning. The company selects produce daily from local markets and delivers within 12 hours. No minimum order thresholds or hidden fees are mentioned. Delivery is free within the 150 km service radius.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ERBE GROUP S.R.L. sources and distributes fresh fruits and vegetables to HORECA professionals — restaurants, hotels, pizzerias, and catering companies — through a proprietary mobile ordering app and an owned refrigerated fleet, delivering within a roughly 150 km radius centered on Verona.

Product overview

ERBE GROUP S.R.L. operates as a fresh produce supplier and delivery service for HORECA professionals (restaurants, hotels, pizzerias, catering, canteens). The company offers two interconnected offerings: a core fresh produce delivery service that sources daily from Verona's wholesale market and delivers within 12 hours across a 150km radius, and a complementary mobile app that enables clients to place and manage orders. The service features 24/7 customer support, quality control inspections, and free delivery with no minimum order thresholds.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh fruit and vegetable supply service for HORECA

Quantifiable outcome

• Delivery within 12 hours of order placement
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• METRO Italia Cash and Carry: International foodservice cash-and-carry operator with significant Italian presence serving HORECA professionals across broad food and non-food categories. Comparable target customer segment but vastly broader assortment (including non-perishables, equipment, and consumables) and multiple-format distribution model.
• Conserve Italia / Cirio: Large Italian food producer cooperative with the Cirio brand, active in canned, fresh, and prepared produce. Comparable in Italian HORECA distribution and produce-category focus, but at significantly larger scale and with a manufacturing/processing orientation rather than fresh-market distribution.
• Bonduelle Italia: Italian arm of the global fresh and processed vegetable producer serving retail and foodservice. Comparable produce-category focus and HORECA exposure, but Bonduelle operates as a producer/brand with industrial processing rather than the local-market distribution model that defines Erbe.

Direct peers

• Agriop: Italian digital B2B marketplace connecting farmers and HORECA buyers for fresh produce. Highly comparable business model and target customer (professional kitchens buying fresh fruit and vegetables in Italy), with Agriop representing a more tech-mediated version of the same supply relationship Erbe operates.
• Fruttaweb: Italian fresh produce distributor delivering to restaurants, hotels, and catering operators with online ordering. Closely matches Erbe's B2B HORECA focus on fresh fruit and vegetables in the Italian market, competing for the same professional kitchen customers.
• Ortofruit Italia: Italian cooperative specializing in fresh fruit and vegetable supply to professional foodservice and retail channels. Comparable to Erbe as a domestic HORECA-focused produce specialist with similar value proposition around quality, assortment, and reliability for professional kitchens.
• Marr S.p.A. Italy's largest dedicated HORECA foodservice distributor, publicly listed on Borsa Italiana. Closest large-scale analogue to Erbe in terms of customer base (restaurants, hotels, catering), B2B distribution model, and Italy-centric operations, though Marr spans far broader food categories and national geography.

Others

• Veronamercato: Operator of the Centro Agroalimentare di Verona wholesale market where Erbe Group is physically located and sources daily. Functions as the upstream infrastructure provider and competitive marketplace from which Erbe procures and could face peer wholesalers operating within the same complex.

Emerging players

• Cortilia: Italian online fresh produce delivery company operating a direct-from-farm model. Adjacent comparable in Italian fresh produce distribution with digital ordering, but Cortilia primarily targets end consumers and households rather than the HORECA professional kitchens Erbe serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/erbe-group-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERBE GROUP S.R.L.