ERICSON LABORATOIRE NL

What ERICSON LABORATOIRE NL does

Ericson Laboratoire NL operates the Bay789-branded online gambling and entertainment platform, formally launched in 2019 to serve Vietnamese and broader Southeast Asian players. The company is legally headquartered in the Philippines under a PAGCOR (Philippine Amusement and Gaming Corporation) license, with a contact address in Ho Chi Minh City, Vietnam. The product surface is a unified multi-vertical gambling ecosystem: live-dealer Casino (Baccarat, Roulette, Blackjack, Dragon Tiger), Vietnamese card games (Tiến Lên, Mậu Binh, Xì dách, Phỏm, Sâm), slot/jackpot machines, 3D fish-shooting arcade games, online lottery (Lô Đề), sports betting, esports betting, and quick-stake mini games — all accessed through a web portal and dedicated iOS/Android applications sharing one account and wallet system. SSL 256-bit encryption is disclosed for data security.

The company generates revenue via transaction fees and house edge on player wagers across its game verticals. Distribution is direct-to-consumer through the website and mobile apps, layered with a commission-based affiliate/agent program offering up to 65% revenue share, supplemented by welcome bonuses and deposit promotions. The platform claims 7.5 million registered members as of 2023-2024 and Top-10 regional gaming platform recognition in 2023 and 2024. The company is privately held with no disclosed institutional investors, no public financials, and a sole disclosed executive — Founder and CEO Ngô Thụy Linh, who holds a Stanford Master's degree.

Name

ERICSON LABORATOIRE NL

Legal name

Ericson Laboratoire NL

Website

https://ericson-laboratoire.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ericson Laboratoire NL operates Bay789, a PAGCOR-licensed online gambling platform launched in 2019 that serves Vietnamese and Southeast Asian players with casino, slots, card games, sports, esports, and lottery products via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling Platform

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEABAA

Real-Money Online Casino Operators (RNG Slots & Table Games)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEABAB

Live Dealer Online Casinos

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEABAC

Online Poker Casinos (Casino + Poker Rooms)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEAMAJ

Mobile/App Install & CPA Networks for Betting

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

Keywords

• Online gambling platform
• Casino games
• Sports betting
• Slot games
• Mobile gaming

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Online Gambling Transactions: The platform generates revenue through various gambling activities including casino games, slot machines, sports betting, lottery, and card games. Players deposit funds to wager on games, with the platform taking a commission or house edge on each transaction.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Ericson Laboratoire NL operates Bay789, an online gambling and betting platform offering casino (live dealer), slot/jackpot, sports betting, esports, lottery, fish shooting, and traditional card games accessible via web and dedicated iOS/Android apps. The platform is licensed by PAGCOR (Philippines) and serves primarily Vietnamese and broader Asian markets, monetizing through the house edge on player wagers.

Product overview

Bay789 is an online gambling and entertainment platform operated by ERICSON LABORATOIRE NL. The company offers a multi-product ecosystem consisting of eight core product categories: Casino (live dealer games), Game Bài (traditional card games), Nổ Hũ (slot/jackpot machines), Bắn Cá (fish shooting games), Lô Đề (lottery), Thể Thao (sports betting), Esports, and Mini Games. Additionally, the company provides a dedicated mobile app for iOS and Android. The platform also operates an affiliate/agent program. All products are accessible through a unified web-based interface and mobile applications, unified by shared account credentials and wallet system.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino (Live Dealer) Live casino experience with real dealers broadcasting 24/7 from international studios, featuring games such as Baccarat, Roulette, Blackjack, and Dragon Tiger for online gambling players.
• Game Bài (Card Games) Collection of traditional Vietnamese card games including Tiến Lên Miền Nam (Tien Len), Mậu Binh (Poker), Xì dách (Blackjack), Liêng, Phỏm, and Sâm for online betting players.
• Nổ Hũ (Slot/Jackpot) Slot machine games with diverse titles, refined graphics, immersive sound effects, and accumulated jackpot prizes for online slot players.
• Bắn Cá (Fish Shooting) 3D fish shooting arcade game with vivid graphics, boss appearances at golden time slots, and weapon upgrade mechanics for arcade-style betting players.
• Lô Đề (Lottery) Online lottery and number prediction games offering traditional to modern lottery formats with attractive prizes for lottery betting players.
• Thể Thao (Sports Betting) Sports betting platform covering football, tennis, basketball, and other sporting events with real-time odds updates for sports betting players.
• Esports Betting Esports betting and tournament coverage for competitive gaming enthusiasts, with regular tournaments and promotional events.
• Mini Game Quick-play mini games including slot mini games, dice games (Tài Xỉu/Xóc Đĩa), and lucky number draws with fast results and low entry stakes.
• Bay789 Mobile App (iOS/Android) Dedicated mobile application for iOS and Android devices enabling players to access games anytime and anywhere with optimized performance.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersBay789 is licensed and regulated by PAGCOR, the Philippine gaming regulatory body. This licensing provides legitimacy and regulatory oversight for the platform's online gambling operations. PAGCOR is a government-owned and controlled corporation regulating the gaming industry in the Philippines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 1xBet: Fast-growing global online gambling operator with strong Asia and emerging-market push across sports, casino, and esports — comparable multi-vertical offering, though more aggressive globally than Bay789.

Direct peers

• Dafabet: Established Asian online gambling operator licensed in the Philippines (Cagayan) offering sports, casino, and slots to Vietnamese and other Asian markets — directly comparable multi-vertical, Philippines-licensed competitor.
• FB88: Vietnamese-targeted online sportsbook and casino brand offering similar multi-product verticals (sports, casino, slots) with affiliate-driven acquisition, directly comparable to Bay789's go-to-market.
• Fun88: Asian-focused online betting and casino platform serving Vietnamese, Thai and Indian markets with similar product breadth (sports, slots, live casino) and affiliate-driven acquisition.
• M88 (Mansion88): Long-running Asian-facing online gambling operator covering sportsbook, casino, slots and live dealer with affiliate marketing; competes with Bay789 for the same Vietnamese and broader Southeast Asian player base.
• W88: Asia-focused online gambling and sportsbook operator with strong Vietnamese and Southeast Asian presence; competes head-to-head with Bay789 across casino, slots, sports betting, and card games.
• 188Bet: Asia-focused online sportsbook and casino operator with significant Vietnamese and Asian user base, offering comparable product mix and channel model to Bay789.
• BK8: Asian online gambling operator with strong Vietnamese and Southeast Asian presence, offering casino, slots, sports and esports betting — closely comparable multi-product platform.

Broad incumbents

• SBOBet: Established Asian sportsbook and casino operator with broader regional footprint and licensed under Philippines/Isle of Man; a larger incumbent offering overlapping products (sports, live casino) to the same Asian audience.
• Bet365: Global online gambling incumbent operating casino, slots, sports and poker; not focused on Vietnamese market but a benchmark competitor for product breadth, scale, and brand trust that Bay789's platform competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ericson-laboratoire-nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERICSON LABORATOIRE NL