The Egyptian Research and Training Center

What The Egyptian Research and Training Center does

The Egyptian Research and Training Center (ERTC), also operating under the trade name Research Expert Surveys, is a privately held survey research firm founded in 2000 and headquartered in Heliopolis, Cairo, Egypt. The company provides end-to-end survey research services across the full project lifecycle, including sample design using up-to-date Egyptian Census data, questionnaire development and cross-cultural translation, focus groups and in-depth interviewing, field data collection, and complex statistical analyses using SPSS. Field operations are conducted through a network of trained interviewers covering all 27 Egyptian governorates, supporting CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing), and CAWI (Computer-Assisted Web Interviewing) data collection modalities. ERTC maintains a detailed demographic database for Egypt's national population used for post-stratification weighting of completed surveys.

ERTC serves three primary client segments: academic and social science researchers (including collaborations with the University of Michigan's Institute of Social Research), market research firms requiring local Egyptian field execution, and government/policy organizations needing public opinion and social research. Corporate clients seeking market, customer satisfaction, and organizational surveys are also served. The firm holds memberships in WAPOR, AAPOR, and ESOMAR and implements Federal Wide Assurance standards, signaling adherence to international professional and ethical standards in public opinion and survey research.

The business operates as a boutique professional-services firm with 9 employees, custom quote-based pricing tied to project scope (sample size, governorate coverage, methodology, and analytical requirements), and multi-year contract cadences. Revenue is generated through fees for bespoke survey research projects, and the company is independently owned with no identified parent, institutional investor, or external funding. The leadership team comprises Chairman Abdel-Hamid Abdel-Latif, Managing Director Assmaa Ahmed, and UX Research – System Analysts Manager Bassam Zakaria Hanafi. In 2023, ERTC launched the Excellence Scholarship in Social Sciences as a brand-building initiative tied to its academic-research orientation.

Name

The Egyptian Research and Training Center

Legal name

Egyptian Research and Training Center

Website

https://ertcegypt.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Egyptian Research and Training Center (ERTC) is a Cairo-based survey research firm operating since 2000, offering end-to-end CATI, CAPI, and CAWI data collection across Egypt's 27 governorates. It serves academic researchers, market research firms, government agencies, and corporate clients with sample design, questionnaire development, and SPSS-based statistical analysis.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Survey Research Services: Full-service survey research company providing end-to-end services including sample design, questionnaire development, focus groups, in-depth interviewing, survey data collection, and complex statistical analyses. Revenue is generated through professional service fees for custom survey research projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ERTC is a full-service survey research organization that delivers end-to-end survey research services across the full survey lifecycle, including sample design, questionnaire development and translation, focus groups, in-depth interviewing, and field data collection via CATI, CAPI, and CAWI methods. The firm also performs statistical tabulation and analysis using the latest versions of SPSS, applying post-stratification weighting against an up-to-date demographic database for Egypt's national population, and serves academic, government, and corporate clients across 27 Egyptian governorates.

Product overview

The Egyptian Research and Training Center (ERTC) is a survey research organization offering a comprehensive suite of survey research services since 2000. The core offering encompasses the full survey lifecycle from sample design and questionnaire development through data collection and statistical analysis. Key service modules include: SPSS-based statistical analysis and tabulation; CATI (Computer-Assisted Telephone Interviewing) and CAPI (Computer-Assisted Personal Interviewing) survey methods; market survey services; questionnaire development and translation with cross-cultural adaptation; and field data collection across Egypt's 27 governorates. ERTC employs qualitative and quantitative research methodologies and serves clients across academia, government, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Research Services Comprehensive survey research service covering the full survey lifecycle including sample design, questionnaire development, focus groups, in-depth interviewing, survey data collection, and complex statistical analyses for academic, government, and corporate clients.
• SPSS Statistical Analysis and Tabulation

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WAPOR (World Association for Public Opinion Research)coreStrategic or Co-development PartnerProfessional membership organization for public opinion researchers. ERTC membership indicates adherence to international survey research standards and professional ethics.
• AAPOR (American Association for Public Opinion Research)coreStrategic or Co-development PartnerLeading professional association for survey researchers in the United States. Membership demonstrates commitment to methodological standards and professional practices.
• ESOMARcoreStrategic or Co-development PartnerGlobal association for market, social, and opinion research. ERTC membership connects the company to international research community and best practices.
• University of Michigan - Institute of Social ResearchminorStrategic or Co-development PartnerAcademic research collaboration through scholarly partnerships in North America. ERTC collaborates with scholars on social science research projects.
• International Research CollaborationsminorStrategic or Co-development PartnerCollaborations with scholars in North America, Europe, Japan, and Middle East countries to bridge cultural gaps between research questions and local context.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: Global data, research, and insights company with extensive survey research operations. Overlaps with ERTC in market survey design, consumer behavior research, and cross-national methodology, though at much greater scale and as part of a broader portfolio.
• Nielsen: Global market research and consumer insights giant offering survey-based research, audience measurement, and analytics. Comparable to ERTC as a buyer/sponsor of survey research in MENA markets, though operating at vastly larger scale and breadth.
• Ipsos: One of the world's largest market and opinion research firms, running survey-based research globally including MENA. Comparable to ERTC in offering CATI/CAPI fieldwork, questionnaire design, and statistical analysis, but as a broad multinational incumbent.
• Gallup: Global analytics and advisory firm famous for public opinion polling and survey research across 160+ countries. Highly comparable to ERTC in survey lifecycle services and cross-national methodology, but operates globally at vastly larger scale.

Direct peers

• YouGov: Online survey research and opinion polling firm with global panel coverage. Most directly comparable to ERTC in survey methodology, public opinion research, and cross-national study design, though YouGov uses an online panel model versus ERTC's field interviewer network.
• Pew Research Center: U.S.-based nonpartisan research organization conducting large-scale public opinion and social science survey research. Comparable to ERTC in cross-national survey design, questionnaire translation/cultural adaptation, and methodological rigor (AAPOR standards).
• NORC at the University of Chicago: Independent research institution affiliated with the University of Chicago conducting social science survey research, including international studies. Closely comparable to ERTC in academic survey research partnerships, cross-national methodology, and full survey lifecycle capabilities.

Regional players

• Arab Market Research: Middle East-focused market research firm offering consumer and B2B research across the Arab world. Comparable to ERTC as a regional survey research competitor serving Egypt and MENA clients, though with broader geographic presence.
• Sigma-Plus Consulting: Egypt-based market research firm providing consumer insights, brand tracking, and customer satisfaction studies. Comparable to ERTC as a local Egypt market research competitor with overlapping service offerings in commercial survey work.

Emerging players

• Toluna: Digital consumer insights platform combining online panels with survey technology. Partially comparable to ERTC in survey data collection and cross-national research, but uses a panel-based digital model rather than ERTC's CAPI field network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ertc-training-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Egyptian Research and Training Center