What ESAF 2025 Glarnerland+ does

ESAF 2025 Glarnerland+ is the volunteer-led organizing committee (OK) for the Eidgenössisches Schwing- und Älplerfest 2025, a three-day traditional Swiss wrestling (Schwingen) and Alpine folk festival held August 29–31, 2025 at the Mollis airfield in canton Glarus, Switzerland. ESAF 2025 was the first time the festival was held in the canton of Glarus in the 128-year history of the Eidgenössischer Schwingerverband (Swiss Wrestling Association), and the event is one of Switzerland's largest sporting events with folk festival character. The organization is structured as a Trägerverein (supporting association) under President Hansruedi Hauser, with the OK led by President Jakob Kamm and Geschäftsleiter Walter Hofmann, supported by approximately 200 committee members of whom over 80% are volunteers.

The core offering is a single-deliverable event rather than a software platform or recurring product. Physical deliverables include the Glarnerland-Arena (main wrestling arena with sawdust ring and tribunes), the Gabentempel (prize temple), the Schwingerbar, the Glarnerland-Zelt (regional showcase), the Linthmeile (market promenade), and the HolzmuniMax wooden bull sculpture by Holzvision. Digital surfaces include the official website (esaf2025.ch), a fan shop (shop.esaf2025.ch) operated with Pandinavia, a live webcam of the festival grounds, and a Piwigo-powered media database with over 1,245 images. Event infrastructure was delivered by Nüssli, web design by Kraftkom GmbH, web programming by Webwirkung GmbH, and web hosting by redIT Services AG.

Revenue is generated through three streams: ticket sales for the Glarnerland-Arena (prices set September 2024, public sales launched June 3, 2025), sponsorship from seven Königspartner (Migros, Mobiliar, Glarner Kantonalbank, Läderach, Suzuki, Swisscom, Glarner Schabziger as Munipartner), and merchandise sales including the Glarner Tüechli, towels, shirts, and mugs. The event attracted approximately 500,000 visitors and 955,000 SRF broadcast viewers during the Schlussgang (final round), where Orlik Armon was crowned Schwingerkönig. The organization continues operating into 2026 for post-event dismantling and settlement.

Name

ESAF 2025 Glarnerland+

Legal name

ESAF 2025 Glarnerland+

Website

https://esaf2025.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ESAF 2025 Glarnerland+ is the volunteer-led organizing committee for the August 2025 Eidgenössisches Schwing- und Älplerfest, a three-day Swiss wrestling and Alpine folk festival held in Mollis, Glarus, serving Swiss wrestling enthusiasts, families, and cultural tourists.

Ownership category

akta.pro rank

Product category

Traditional Sports Festivals

NAICS

Racetracks (711212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Traditional wrestling festival
• Folk event organization
• Festival ticket sales
• Event sponsorship management
• Heritage sports event

Headquarters

HQ city

Mollis

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Entry tickets sold for the three-day festival, with different pricing tiers for the Glarnerland Arena (main wrestling arena) and general festival grounds.
2. Merchandise and Fan Shop: Official fan shop selling souvenirs including Glarner Tüechli, towels with wrestling motifs, shirts, shopper bags, and mugs. Operated in partnership with Pandinavia.
3. Sponsorship and Königspartner: Seven Königspartner (main/king sponsors) including Migros, Mobiliar, Glarner Kantonalbank, Läderach, Suzuki, Swisscom, and Glarner Schabziger provide financial support in exchange for brand visibility and association with the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ESAF 2025 Glarnerland+ is the organizing committee for the Eidgenössisches Schwing- und Älplerfest 2025, a three-day traditional Swiss wrestling (Schwingen) and Alpine folk festival held August 29-31, 2025 at the airfield in Mollis, canton of Glarus. The core offering centers on staging the main wrestling competition to crown the Schwingerkönig, supported by on-site entertainment venues, ticket sales, official merchandise, sponsorship packages, and a supporting membership program for friends of the festival.

Product overview

ESAF 2025 Glarnerland+ is a large-scale traditional Swiss wrestling (Schwingen) and Alpine folk festival — not a software technology product. The overall offering is a single major event (29–31 August 2025 in Mollis, Glarus) supplemented by several themed on-site venues (Glarnerland-Arena, Glarnerland-Zelt, Gabentempel, Schwingerbar, Linthmeile, HolzmuniMax), digital services (live cam, media database, online fan shop), and ticketing. These modules and services collectively form the festival experience but do not constitute a software platform, SaaS product, or technology offering in the conventional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• ESAF 2025 Glarnerland+ (Hauptveranstaltung / Festival Tickets)
• ESAF 2025 Fan-Shop (Official Merchandise)

Quantifiable outcome

• 955,000 viewers for SRF live broadcast during Schlussgang (final round)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered königspartner (king partner), munipartner, fan shop partner, media partner, co-sponsor, event infrastructure, technology infrastructure, creative/design partner, technical partner, art/installation partner, entertainment partner and content partner.

• Suzukikönigspartner (king partner)Strategic or Co-development Partner · 9 September 2022Suzuki is one of seven Königspartner. They have naming rights for Tribüne E Suzuki at the Glarnerland-Arena.
• Läderachkönigspartner (king partner)Strategic or Co-development Partner · 4 April 2022Läderach (chocolatier) became Königspartner on April 4, 2022. The partnership was confirmed to continue in September 2023, with Läderach providing chocolate products at the festival.
• Migroskönigspartner (king partner)Strategic or Co-development Partner · 1 March 2022Migros is one of seven Königspartner (main/king sponsors) of ESAF 2025 Glarnerland+. The partnership was announced March 1, 2022. Migros celebrated their 100-year anniversary in Glarnerland in 2023 and has naming rights for the Migros-Bühne (stage) at the festival.
• Mobiliarkönigspartner (king partner)Strategic or Co-development Partner · 11 February 2022Mobiliar is one of seven Königspartner (main/king sponsors) of ESAF 2025 Glarnerland+. The partnership was announced February 11, 2022. Mobiliar has naming rights for Tribüne B at the Glarnerland-Arena.
• Glarner SchabzigermunipartnerStrategic or Co-development Partner · 20 December 2021Glarner Schabziger is the Munipartner (bull partner) for ESAF 2025. The winning bull 'ZIBU' (Siegermuni) is associated with the Glarner Schabziger brand.
• Glarner Kantonalbank (GLKB)königspartner (king partner)Strategic or Co-development Partner · 30 August 2021Glarner Kantonalbank was the first Königspartner (main/king sponsor) announced on August 30, 2021. As the local cantonal bank, they are a key regional partner for ESAF 2025.
• Swisscomkönigspartner (king partner)Strategic or Co-development PartnerSwisscom is one of seven Königspartner sponsors, providing telecommunications and technology support for the event.
• Pandinaviafan shop partnerGTM or Marketing PartnerPandinavia operates the official ESAF 2025 Fan Shop (shop.esaf2025.ch), selling merchandise including Glarner Tüechli, towels, shirts, and souvenirs.
• SRF (Swiss Radio and Television)media partnerGTM or Marketing PartnerSRF provides live broadcast coverage of ESAF 2025, including the Schlussgang (final round) which attracted 955,000 viewers. The SRF Live section on the website links to their coverage.
• GlKB (Glarner Kantonalbank)co-sponsorGTM or Marketing PartnerVisible in the sponsor logo section of the website, GlKB provides banking services and sponsorship support.
• Nüsslievent infrastructureTechnology or IntegrationNüssli is the event infrastructure partner, responsible for construction of the festival grounds including the Glarnerland-Arena, tribunes, and temporary structures. The media database shows 188 photos tagged with 'Nüssli'.
• redIT Services AGtechnology infrastructureTechnology or IntegrationredIT Services AG provides high-availability web hosting and technical infrastructure for the ESAF 2025 website, located in Baar.
• Kraftkom GmbHcreative/design partnerTechnology or IntegrationKraftkom GmbH from St. Gallen is responsible for concept and web design of the ESAF 2025 website.
• Webwirkung GmbHtechnical partnerTechnology or IntegrationWebwirkung GmbH from Wil SG handles the programming of the ESAF 2025 website.
• Holzvisionart/installation partnerStrategic or Co-development PartnerHolzvision creates the MUNIMAX / Holzmuni Max, a large wooden sculpture of a bull that serves as a landmark installation at the festival.
• Christoph Walter Orchestraentertainment partnerGTM or Marketing PartnerThe Christoph Walter Orchestra performed at the festival, including during the closing ceremony and Schlussfilm (closing film) soundtrack.
• Rahel von Gunten (filmmaker)content partnerGTM or Marketing PartnerCo-directed the emotional Schlussfilm (closing film) that captured the spirit of ESAF 2025.
• Thomas Rickenmann (filmmaker)content partnerGTM or Marketing PartnerCo-directed the emotional Schlussfilm (closing film) that captured the spirit of ESAF 2025.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kantonalschwingfeste (e.g., Bernisch-Kantonales Schwingfest): Regional Swiss cantonal wrestling festivals held annually under the Schwingerverband. They run the same sport but at smaller scale, and are the closest recurring peers to the ESAF format outside of the national triennial cycle.
• ESAF 2019 Zug: The 2019 edition of the Eidgenössisches Schwing- und Älplerfest in Zug — same triennial event, same organizing committee model, same revenue stack, and useful as a direct precedent for ticket pricing, attendance, and sponsor structure.
• ESAF 2022 Pratteln: The 2022 edition of the same Eidgenössisches Schwing- und Älplerfest held in Pratteln, Basel-Landschaft. Operates the identical event format (Schwingen + Steinstossen + folk festival) on a single three-day weekend with similar Königspartner sponsorship architecture.

Broad incumbents

• Eidgenössischer Schwingerverband: The national Swiss Wrestling Association that sanctions and governs the ESAF. It is the parent body that awards the right to host each edition and sets competitive rules, making it the most directly comparable institutional peer.
• Swiss Wrestling Federation (technischer Verband): The technical federation body that organizes regional Schwingfeste and supports local clubs throughout the year. Comparable as the institutional layer beneath the ESAF and the year-round counterpart to a one-off event.

Emerging players

• Gautsch Fest (Fête des Vignerons): A once-in-twenty-years Swiss cultural spectacle in Vevey. Comparable as a large-scale, infrequent, volunteer-driven Swiss folk festival with multi-day format, national broadcast, and tiered ticketing — even though it is non-sporting.
• Alpaufzug / Alpabzug events: Traditional Alpine cattle descent festivals across Switzerland that share the regional Alpine cultural positioning, volunteer model, and seasonal single-weekend execution structure of the ESAF folk festival elements.

Others

• Nüssli Group: The event infrastructure partner that built the Glarnerland-Arena and festival grounds. Comparable as a supplier/enabler of large-scale temporary event venues and a useful indirect comparator for infrastructure economics.
• Tages-Anzeiger / NZZ coverage: Major Swiss national newspapers that provided extensive ESAF 2025 coverage and validated the event's mainstream cultural relevance, comparable as earned-media multipliers for similar Swiss folk events.
• SRG SSR (Swiss Broadcasting Corporation): Parent organization of SRF, the official broadcast partner. Comparable as the media rights and reach layer that turns a niche traditional event into a national audience property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=gAKLXc79U9Y
• Instagraminstagram.com/esaf2025
• LinkedInlinkedin.com/company/esaf2025

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESAF 2025 Glarnerland+