Escapade NZ

What Escapade NZ does

Escapade NZ (legally Escapade 2023 Ltd) is an Auckland-based experiential entertainment company operating indoor escape rooms, outdoor adventure games, online and at-home escape experiences, and corporate team building services. The company's core product is six themed 60-minute indoor escape rooms (Galactic Cantina, The Bach, The Tavern, Old School 1, Old School 2, and The Endeavour) located at Level 1, 23 Victoria St East in Auckland's CBD, with a maximum concurrent capacity of 36 players and an adjacent 60-person licensed lounge bar. Physical puzzles are implemented with Yale and Lockwood locking hardware, and the company also operates GPS-enabled outdoor adventure games in Auckland and Rotorua that combine a smartphone app with physical game kits.

The business serves four primary customer segments: consumer tourists and local groups (booked via the website, phone, or email), corporate teams (handled through a dedicated Corporate and Events Manager using a sales-led motion with facilitated L&D programs), school groups (minimum 12 students), and teen birthday parties. A secondary line of business designs custom branded escape room experiences for marketing activations, with past clients including Soundcore, Mastercard, Sky TV, ASB Bank, and Paramount Pictures. Per-person pricing ranges from approximately $26–$60 NZD for indoor rooms and $23–$41 NZD for outdoor games, with corporate and Christmas packages priced per head from $35–$81 NZD + GST.

Distribution is primarily direct-to-consumer through the escapadenz.co.nz booking system (Visa, Mastercard, PayPal), supplemented by phone, email, a Bookme.co.nz marketplace listing, and a corporate sales channel. The company reports post-COVID business at its strongest level in six years and is ranked #1 on Trip Advisor for Auckland escape rooms with a 4.8 average rating across more than 900 reviews. It is privately held with no disclosed external funding or institutional investors.

Name

Escapade NZ

Legal name

Escapade 2023 Ltd

Website

https://escapadenz.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Escapade NZ is an Auckland-based experiential entertainment company operating six themed indoor escape rooms, GPS-enabled outdoor adventure games in Auckland and Rotorua, and online/at-home escape experiences, serving consumer groups, corporate team building clients, schools, and teen parties.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Escape room experiences
• Outdoor adventure games
• Corporate team building
• Puzzle room entertainment
• Event venue services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Escape Room Tickets: Per-person or per-booking fees for indoor escape room experiences. Pricing tiers based on group size (1-6 people) with discounts for students and children. Standard 60-minute game sessions.
2. Outdoor Adventure Game Tickets: Per-person or per-booking fees for outdoor adventure games in Auckland and Rotorua. Approximately 90-minute experiences using a mobile app and game kit.
3. Escape@Home Digital/Physical Products: Sale of at-home escape game products including digital downloads ($29 NZD) and optional physical copies. Difficulty level Easy-Medium, 60-90 minute duration.
4. Corporate Team Building Packages: Customized team building and learning & development packages for corporate clients. Includes facilitated sessions with business coaches, ranging from 2-hour fun sessions to half-day deep dive programs.
5. Teen and School Party Packages: Birthday party packages for teens (12+ years) and school groups with game experiences, optional party space hire, and leadership programs.
6. Christmas Party Packages: Seasonal corporate event packages with escape rooms, outdoor games, or online games, including catering options. Host groups of 2-200+ people.
7. Custom/Bespoke Experience Design: Design and delivery of custom escape room experiences for marketing activations, product launches, and corporate events. Examples include Soundcore product launch, Mastercard Australian Open activation, Sky TV MacGyver launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Escapade NZ operates indoor themed escape rooms, GPS-based outdoor adventure games, and remote/at-home escape game experiences for entertainment consumers, families, and groups in Auckland and Rotorua. The company also delivers corporate team building and learning and development packages, custom-designed escape room experiences for marketing activations, school and teen party programs, and Christmas party events at its Auckland venue. Products are sold per-person or per-booking, with a fully licensed lounge bar available for corporate and private events.

Product overview

Escapade NZ operates as an entertainment experience company offering five indoor escape rooms (Galactic Cantina, The Bach, The Tavern, Old School 1, Old School 2, and The Endeavour), two outdoor adventure games in Auckland and Rotorua, and remote play options via Escape@Home and hosted online games. The core offering consists of puzzle-solving escape experiences for 2-6 players. The company also provides corporate services including team building packages, school programs, teen parties, and Christmas parties, plus a licensed lounge bar for venue-based events. Custom escape room design services are offered for corporate clients and promotional activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Galactic Cantina Space-themed indoor escape room where players must escape a space station before being captured by bounty hunters within a 60-minute time limit. Features lighting effects, accommodates 2-6 players, and is also available as a live video room for remote play.
• The Bach Kiwiana-themed indoor escape room set in a classic New Zealand beach house where a cryptic message from Gran guides players through a mystery. Recommended for first-time escape game players; accommodates 2-6 players in 60 minutes.
• The Tavern Mystical tavern-themed indoor escape room where players quest to save the city from darkness by solving ancient clues and puzzles. 60-minute experience for 2-6 players.
• Old School 1 Retro-themed indoor escape room featuring outdated sports gear, an old-fashioned Walkman, and science experiment puzzles. 2-6 players, 60-minute game; can be booked head-to-head against Old School 2.
• Old School 2 Duplicate of Old School 1 designed for head-to-head competitive racing between two teams. Identical puzzles and layout; 2-6 players per team, 60-minute game.
• The Endeavour Pirate-themed indoor escape room based on Captain Cook's HMS Endeavour. Players stow away on the ship to uncover secrets and must escape within a 60-minute time limit. 2-6 players.
• Auckland Outdoor Adventure Game GPS-based outdoor adventure game in Auckland starting from Escapade near Albert Park. The 'What Lies Beneath' theme involves solving mysteries hidden beneath the city using a smartphone app and physical game kit over approximately 90 minutes.
• Rotorua Outdoor Adventure Game Outdoor adventure game in Rotorua's Government Gardens with a 'Save the Gardens' theme. Players use an app and a game kit box (included, theirs to keep) collected from the Fenton Street iSITE, exploring over approximately 90 minutes.
• Escape@Home - Forest Adventure At-home escape game experience where players download an app and use a printed survival guide to solve puzzles. Difficulty: Easy-Medium, 60-90 minutes, 1-4 players. Available as a $29 NZD digital download or with optional physical copy.
• Hosted Online Escape Games Multi-player fully interactive online escape games hosted via Zoom, designed for groups of 4-200+ people with a teamwork and communication focus. Enables remote and distributed team engagement.
• Team Building Packages Corporate team building experiences combining escape games with facilitated learning and development sessions led by expert business coaches. Includes 'Elementary' (team communication) and 'Deep Dive' (tailored L&D) options for groups ranging from small teams to 200+ people.
• Teen Parties Birthday party packages for teens aged 12+. Includes the escape game experience, themed invitations, themed photo shoot, and an optional private party room hire ($50 for 45 minutes). Birthday child plays free; minimum 4 children; event time 1.5 hours.
• School Groups Packages Educational escape room experiences for school groups, best suited for students aged 14+. Includes Game Only ($29 + GST per student) and Leadership Package ($49 + GST per student) options. Minimum 12 students required.
• Christmas Parties Holiday-themed corporate party packages combining escape rooms, outdoor adventure games, or online hosted games with lounge bar access and optional catering. Packages include Time Out (from $46 NZD + GST per person, 2+ hours), Double Trouble ($81 NZD + GST per person, 3 hours), and Outdoor Christmas Adventure ($35 NZD + GST per person). Accommodates groups of 2-200+ people.
• Custom Escape Rooms Bespoke escape room experiences designed and delivered for corporate events, product launches, and promotional activations, available in both physical and online formats. Past clients include Soundcore, Mastercard, Sky TV, ASB Bank, and Paramount Pictures.
• Gift Vouchers Gift vouchers redeemable across Escapade's escape room and outdoor adventure game experiences.

Quantifiable outcome

• Post-Covid business numbers best in six years
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• YaleminorOthersYale locks are used in Escapade's escape rooms as a key hardware component, described as 'the very best locks in the business'. Yale provides locking hardware for the physical escape room puzzles and mechanisms.
• LockwoodminorOthersLockwood locks are used alongside Yale in Escapade's escape rooms, providing high-quality locking mechanisms for the themed puzzle rooms.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Lock'd Auckland: Direct local competitor operating escape room venues in Auckland. Closest geographic and operational peer to Escapade NZ.
• Catalyst Escapes: Australia-based escape room operator with multiple venues. Regional peer with comparable themed room offerings and corporate team building positioning.
• The Escape Game: US-based escape room operator with multiple locations and strong corporate team building focus. Closely matches Escapade's mix of consumer entertainment and B2B group bookings.
• Escape Hunt: UK-founded, currently ASX-listed escape room operator with global franchise network. Directly comparable business model of themed escape rooms sold to consumers and corporate clients, with multi-location presence.
• Breakout Escape Rooms: India's largest escape room chain with 50+ venues. Comparable franchised/chain model of themed escape rooms serving both consumer and corporate segments.

Others

• Yale (ASSA ABLOY): Hardware supplier whose locks are used in Escapade's escape rooms. Relevant as an enabling/ecosystem partner rather than a competitor, but illustrates the commoditized hardware dependency of escape room operators.

Broad incumbents

• Main Event Entertainment: US-based family entertainment center chain with bowling, laser tag, and arcade games. Comparable as a larger FEC serving group events and corporate team building at scale.
• Bounce Inc: Trampoline and adventure park chain operating in Australia/NZ. Comparable as a multi-format family entertainment / FEC operator with broader activity portfolio.
• Urban Air Adventure Park: US-based franchised family entertainment center. Comparable as a multi-attraction indoor FEC serving families and group events, although with a different activity mix.

Emerging players

• Activate Games: Interactive gaming venue concept combining physical and digital elements. Comparable as an emerging competitor in the tech-enabled immersive entertainment space that overlaps with Escapade's outdoor adventure games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EscapadeNZ
• Instagraminstagram.com/escapadenewzealand
• LinkedInlinkedin.com/company/escapade-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escapade NZ