Cineclube

What Cineclube does

Escola no Cinema, also doing business as Cineclube, is a Brazilian cultural and educational organization founded in 1985 in Rio de Janeiro and relocated to São Paulo in 1993, coordinated by Patrícia Durães and Eliane Monteiro. It operates three integrated programs: (1) the Projeto Escola no Cinema school-screening program, offering free and reduced-price cinema sessions for public and private school students in São Paulo; (2) the Clube do Professor, a teacher membership club (R$35 one-time enrollment) providing free Saturday screenings with a companion at partner cinemas in São Paulo, Belo Horizonte, and Salvador; and (3) Cursos Online, a catalog of live Zoom-delivered film courses priced R$180–R$900, taught by academic researchers and film critics. The 2024 program screened 102 films — 45 of them Brazilian — across partner cinema venues, and the 2025/2026 Sessões Especiais program is offering 90 free sessions of 200 tickets each on themes of Brazilian cultures, sustainability, and diversity.

The organization is privately held with no disclosed funding, revenue, or headcount, and is supported institutionally by the Brazilian Ministério da Cultura and sponsored by Petrobras, which also provides its primary venue, Espaço Petrobras de Cinema (Rua Augusta, São Paulo). Its go-to-market is event-driven: it relies on partner cinema venues for physical distribution, direct email outreach and a website (escolanocinema.com.br) for course registration and school reservations, and word-of-mouth within the teacher community — with minimal social media presence. Revenue streams are the R$35 Clube do Professor membership fee, online course tuition, and modest per-ticket cinema income (R$5 for select private school sessions; free for public schools under sponsor funding). Recent strategic events include the loss of long-standing venue partnerships in Brasília, Rio de Janeiro, and Porto Alegre (the latter two in 2024), contraction of geographic footprint to São Paulo, Belo Horizonte, and Salvador, and incremental expansion of the online course catalog and distributor-led screening partnerships.

Name

Cineclube

Legal name

Escola no Cinema

Website

https://escolanocinema.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cineclube (Escola no Cinema) is a Brazilian cinema-education project that runs curriculum-aligned school screenings for K–12 students and operates the Clube do Professor membership club and Zoom-delivered online film courses for teachers and film enthusiasts across São Paulo, Belo Horizonte, and Salvador.

Ownership category

akta.pro rank

Product category

Cinema Education Services

NAICS

Educational Services (611), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Educational Services (8200)

akta.pro primary industry

Campus & Educational Screenings (Universities, Schools) (MPADAKAI)

akta.pro secondary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

Keywords

• Cinema education programs
• Film education courses
• School screening programs
• Teacher membership club
• Online film courses

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Clube do Professor membership fees: Teachers pay a one-time R$35 enrollment fee to receive a membership card that grants free admission for the member and one companion to Saturday screenings, plus discounts on online courses.
2. Online course fees: The organization generates revenue from paid online courses taught by film critics and scholars, priced at R$180–R$900 depending on course length, with discounts for early payment, third-course milestones, and Clube do Professor members.
3. Cinema ticket sales: Revenue is generated from reduced-price cinema tickets for school sessions (e.g., R$5 for Carlota Joaquina screenings for private schools), as well as promotional free tickets for public schools under the Escola no Cinema project.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Escola no Cinema is a cinema-education project that runs curated film screenings for Brazilian K-12 schools (paid private-school screenings plus free public-school special sessions), operates the Clube do Professor teacher membership with Saturday screenings at partner cinemas, and offers asynchronous online film courses developed with university researchers from ECA-USP, PUC-RS, and UNICAMP. It distributes programming through partner venues in São Paulo, Salvador, and Belo Horizonte and an online course platform.

Product overview

Escola no Cinema is a cinema education project comprising four main offerings: (1) Escola no Cinema itself - film screenings with complementary activities, workshops, and debates for schools; (2) Clube do Professor - a membership program with Saturday screenings exclusively for teachers at partner cinemas; (3) Cursos Online - live online courses via Zoom covering cinema history, director studies, and film analysis; and (4) Sessões Especiais - free school screening sessions with 2026 programming celebrating Brazilian cultures through films about history and diversity.

Differentiator

Problem solved

Functional benefit

Brands

• Clube do Professor: A membership club exclusively for teachers offering free Saturday film screenings and discounts on online courses. Sessions are held at partner cinemas in São Paulo, Belo Horizonte, and Salvador.

Products and services

• Escola no Cinema (School Screening Program) Curated film screenings delivered to Brazilian K-12 school groups at partner cinema venues (Espaço Petrobras de Cinema São Paulo, Cine Glauber Rocha Salvador, Una Cine Belas Artes Belo Horizonte). Available as paid screenings for private schools and free sessions for public schools.
• Sessões Especiais (Special Free School Screenings)

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Copacabana FilmesminorChannel Partner/ Reseller/ Distributor · 14 August 2025Copacabana Filmes partnered with Espaço Petrobras de Cinema through the Escola no Cinema project to re-release the classic Brazilian film 'Carlota Joaquina, Princesa do Brasil' in a restored 4K version for school screenings.
• Elo Studios and Viralata FilmesminorChannel Partner/ Reseller/ Distributor · 1 November 2024Elo Studios and Viralata Filmes partnered with Escola no Cinema and Clube do Professor to present 'Avenida Beira-Mar', a film about empathy and gender identity, with free student tickets offered for school screenings in São Paulo and Salvador.
• CineSystem / Espaço de Cinema Bourbon Country (Porto Alegre)minorChannel Partner/ Reseller/ Distributor · 3 October 2024The Espaço de Cinema Bourbon Country in Porto Alegre, operated by Cinesystem, was a partner location for the Clube do Professor until October 2024, when the partnership ended due to Cinesystem taking over the venue operations.
• Itaú-Unibanco (Espaço de Cinema)minorChannel Partner/ Reseller/ Distributor · 30 March 2024Following the end of a 39-year partnership between Grupo Espaço de Cinema and Itaú-Unibanco, the Clube do Professor and Projeto Escola no Cinema also concluded their activities in Brasília and Rio de Janeiro, where Espaço de Cinema venues were the partner cinemas.
• Petrobras (Espaço Petrobras de Cinema)coreChannel Partner/ Reseller/ DistributorPetrobras is the primary sponsor and venue partner of the Escola no Cinema project. The Espaço Petrobras de Cinema (Rua Augusta, São Paulo) serves as the main screening venue for the Projeto Escola no Cinema and Clube do Professor activities, offering free and discounted school sessions.
• Ministério da Cultura (Brazil)coreGTM or Marketing PartnerThe Brazilian Ministry of Culture is listed as a presenting sponsor alongside Petrobras, lending governmental endorsement to the Escola no Cinema project and its mission of using cinema for cultural education.
• UM FilmesminorChannel Partner/ Reseller/ DistributorUM Filmes partnered with the Escola no Cinema project to offer free tickets for students to screenings of 'Fabulosos João e Maria' at partner cinemas in São Paulo, Belo Horizonte, and Salvador.
• Lira FilmesminorChannel Partner/ Reseller/ DistributorLira Filmes is the distributor of 'O Ano em que o Frevo Não Foi Pra Rua', screened at the Clube do Professor São Paulo session on 25 July 2026 with a post-screening debate with the directors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Centro Cultural Banco do Brasil (CCBB): CCBB operates major cultural centers across Brazil offering cinema programming and educational activities. A larger incumbent in the cultural/educational programming space with overlapping film-focused public programming and bank-sponsored cultural mission.
• Itaú Cultural: Itaú Cultural is a major Brazilian cultural institute with cinema programming, exhibitions, and educational initiatives. Broader than Escola no Cinema in scope but overlapping significantly in cinema-as-cultural-education programming and corporate-sponsored cultural mission.
• Museu da Imagem e do Som de São Paulo (MIS-SP): MIS-SP is the São Paulo Museum of Image and Sound, focused on audiovisual cultural heritage, including cinema exhibitions and educational programming. Comparable as a São Paulo-based cultural institution with cinema-focused public programming and educational outreach.

Emerging players

• British Film Institute (BFI): BFI is the UK's leading cinema education and heritage organization, offering film education programs for schools, public courses, and curated screenings. Internationally comparable as a cinema-as-education organization with school and lifelong-learner programming mirroring Escola no Cinema's model.
• CurtaKin (Taturana Cultural): CurtaKin is a Brazilian short film streaming platform with educational distribution. Emerging player in cinema education with overlapping film-enthusiast audience but focused on digital distribution rather than in-school cinema screenings.

Direct peers

• SESC (Serviço Social do Comércio): SESC operates a national network of cultural venues in Brazil with cinema programming, workshops, and educational events. Comparable to Escola no Cinema in targeting cultural audiences, offering curated film experiences across physical venues, and serving similar teacher/educator audiences.
• Spcine: Spcine is the São Paulo municipality's cinema company, funding and supporting film production, distribution, and exhibition with explicit educational and cultural missions. It is the most directly comparable peer in the same city with overlapping cinema-as-education scope.

Others

• Alura: Alura is a major Brazilian online education platform offering courses across many disciplines. Comparable through its online course business model and Brazilian market focus, though its course portfolio spans technology and business rather than cinema specialization.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cineclube

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cineclube