ESEN Soluções em Energia

What ESEN Soluções em Energia does

ESEN Soluções em Energia is a Brazilian solar photovoltaic system integrator founded in 2019 and headquartered in Pinhalzinho, Santa Catarina, with a second regional unit in Blumenau opened in 2023. The company designs, engineers, and installs grid-connected (GD1) crystalline silicon PV systems for four end-customer segments — residential, commercial, rural/agricultural, and industrial — plus a financial product called Usinas de Investimento (75 kW–300 kW solar plants sold to investors seeking 19–23% projected annual ROI). Operations span three states (Santa Catarina, Paraná, Mato Grosso), with more than 500 systems installed and over 1,000 clients served to date.

Its technical stack is built around SUNOVA N-Type modules (30-year generation warranty, claimed up to 10% higher energy yield than standard modules), Solis string inverters, ABNT NBR 16690-compliant grounding, and proprietary anodized aluminum / stainless steel mounting systems. Real-time performance monitoring, periodic cleaning, and technical support are bundled into a post-installation O&M layer. Critically, ESEN executes the full value chain in-house — feasibility, basic/executive engineering, installation, commissioning, and ongoing maintenance — without outsourcing installation labor.

The business model is predominantly project-based, one-time license revenue from turnkey installations (R$10K–R$50K residential, R$150K–R$300K industrial and investment usinas), with a recurring O&M/subscription layer on top. Pricing is unit-based; residential affordability is supported by a CAIXA bank financing partnership (Reforma Casa Brasil, 0.99% monthly, 36–72 months). GTM is sales-led and direct, with content marketing (blog, Instagram, Facebook, LinkedIn) and customer referrals feeding a direct sales funnel; no channel partner or reseller model is used. The company is privately held with no disclosed institutional investors, no funding rounds, and no patents, trademarks, or industry awards on record.

Name

ESEN Soluções em Energia

Legal name

ESEN Soluções em Energia

Website

https://esenenergia.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ESEN Soluções em Energia is a privately held Brazilian solar PV integrator that designs and installs turnkey grid-connected photovoltaic systems for residential, commercial, rural, and industrial customers across Santa Catarina, Paraná, and Mato Grosso, and also sells investment solar plants (usinas) to yield-seeking investors.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)

Keywords

• Solar PV systems
• Photovoltaic installation
• Solar maintenance services
• Investment solar plants
• Energy bill management

Headquarters

HQ city

Pinhalzinho

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Solar System Installation Sales: One-time sales of complete turnkey photovoltaic systems including equipment (panels, inverters), engineering design, installation, and connection to the grid. Revenue generated from residential, commercial, rural, and industrial customers purchasing solar installations.
2. Investment Usina Sales: Sale of solar investment plants (usinas) to investors who then generate revenue by selling electricity or renting the system to third parties. Investment plants range from 75 kW to 300 kW capacity, priced between R$250,000-R$300,000 for 75 kW installations, with projected monthly returns of R$5,300 and annual ROI of 19-23%.
3. Operation and Maintenance Services: Post-installation monitoring, support, and maintenance services to ensure continued efficiency and durability of installed solar systems. Includes periodic cleaning and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ESEN designs, sells, and installs grid-connected photovoltaic (PV) solar systems for residential, commercial, rural, and industrial customers in southern Brazil, delivering turnkey projects from feasibility analysis through engineering, installation, and grid connection using SUNOVA N-Type modules and Solis inverters. The company also sells investment-grade solar plants (usinas) of 75 kW to 300 kW to investors, and provides recurring monitoring, maintenance, energy bill management, and free-energy-market migration advisory as ongoing services.

Product overview

ESEN Soluções em Energia is a solar energy solutions provider offering a comprehensive portfolio of photovoltaic systems for residential, commercial, rural, and industrial customers. The company provides turnkey projects (Projetos Chave na Mão) covering the entire lifecycle from initial consultation and feasibility analysis through project design, installation, and ongoing monitoring and maintenance. Additionally, ESEN offers Usinas de Investimento (Investment Power Plants) for investors seeking financial returns from solar generation, along with specialized services including energy bill management, free energy market advisory, and electrical engineering reports. The company operates primarily in Santa Catarina, Paraná, and Mato Grosso states with its own engineering and installation teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Solutions (Soluções Residenciais) Grid-connected photovoltaic systems installed for residential properties, enabling homeowners to reduce electricity bills by up to 90% with typical payback of 3-5 years and 20-30 years of nearly free electricity after payback.
• Commercial Solar Solutions (Soluções Comerciais) Photovoltaic systems designed for commercial establishments including retail stores, offices, restaurants, gyms, and service businesses to reduce operational energy costs and improve efficiency.
• Rural Solar Solutions (Soluções Rurais) Solar solutions tailored for rural properties and agricultural operations providing energy independence and cost savings for irrigation, refrigeration, and livestock energy needs.
• Industrial Solar Solutions (Soluções Industriais) Industrial-scale solar installations for manufacturing facilities and factories with high electricity consumption, designed to reduce high operational energy costs and improve competitiveness.
• Investment Solar Plants (Usinas de Investimento) Solar power plant investments where investors purchase dedicated photovoltaic plants ranging from 75 kW to 300 kW capacity for financial returns through electricity sale or rental to third parties, with projected monthly returns of approximately R$ 5,300 and 19-23% annual ROI over a 4-5 year payback.
• Turnkey Solar Projects (Projetos Chave na Mão) Turnkey solar projects from initial consultation and feasibility analysis through technical design, installation, and grid connection commissioning for residential, commercial, rural, and industrial customers.
• Basic and Executive Engineering Projects (Projetos Básicos e Executivos) Basic and executive engineering design services for micro-generation and mini-generation photovoltaic power plants, covering technical documentation and project engineering for solar installations.
• Energy Bill Management (Gestão de Fatura de Energia) Energy bill management service analyzing demand control, improper charges, reactive excess, and tariff classification review to identify savings opportunities and correct billing errors for commercial and industrial customers.
• Free Energy Market Migration Advisory (Assessoria em Migração para o Mercado Livre de Energia)

Quantifiable outcome

• Up to 90% reduction in electricity costs for residential, commercial, and industrial customers
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Solfácil: Brazilian solar financing marketplace and installer network. Comparable to ESEN in that it activates residential demand through embedded financing and a curated installer base, directly competing for the same southern Brazilian homeowner.
• Aldo Solar: Brazil's largest solar equipment distributor and integrated EPC, serving residential, commercial, and industrial customers nationwide. Directly comparable to ESEN as a distributed solar installer with both retail and project operations, but operating at materially greater national scale.
• Portal Solar: Brazilian solar marketplace connecting homeowners and businesses to installers, with national coverage. Directly comparable to ESEN as a demand-generation and quotation channel for distributed PV across Brazil.
• BlueSol: Brazilian solar energy marketplace and educational platform that connects installers to end customers. Comparable to ESEN as a customer-acquisition channel for distributed solar in Brazil, though operating as a platform rather than EPC.
• Neosolar: Brazilian solar equipment distributor and online retailer serving installers and end customers. Comparable to ESEN in selling distributed PV equipment and turnkey solutions, with similar residential and small-commercial focus.
• Sunne: Brazilian residential solar subscription provider that lets homeowners 'rent' a solar system. Comparable to ESEN in targeting residential customers with solar to reduce electricity bills, but with an asset-light subscription model instead of outright sale.

Broad incumbents

• Energisa: One of Brazil's largest private-sector electric utilities with distribution concessions across multiple states including those served by ESEN. Comparable as an energy provider in ESEN's geographies and increasingly active in distributed solar services.
• Lightsource bp Brazil: Global utility-scale solar developer with operations in Brazil developing large PV plants. Comparable to ESEN in Brazilian solar market participation, but focused on utility-scale generation rather than distributed rooftop EPC.
• ENGIE Brasil: One of the largest private power generators in Brazil with growing distributed generation and solar portfolios. Comparable to ESEN as a solar energy provider in Brazil, but operating at utility scale across generation, transmission, and B2B distributed solutions.
• Statkraft Brasil: Brazilian renewable energy developer and generator owned by Norway's Statkraft, active in wind, hydro, and solar. Comparable as a Brazilian renewable energy player pursuing solar opportunities, though focused on larger-scale generation rather than distributed EPC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/esen.energia
• LinkedInlinkedin.com/company/esen-energia-solar
• Instagraminstagram.com/esen.energia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESEN Soluções em Energia