What Esentai Fit+SPA does

Esentai Fit+SPA is a privately-held, premium multi-discipline fitness and wellness club operating from a single facility inside Esentai Mall in Almaty, Kazakhstan. The club spans basement level -1 through the 5th floor and houses a 23-meter swimming pool, a 4-sided Boxmaster station (unique in Almaty), a rock climbing wall, a pink Himalayan salt room, and a Medical Cabinet equipped with imported diagnostic systems (Tanita body composition, BIAcorpus bioimpedance, Spinal Mouse, Sonost 3000 densitometer, Fitmate gas analyzer).

The product portfolio is structured around five annual membership tiers (BLACK, GOLD, OFF PEAK, KIDS GROUP CLASSES, CORPORATE GOLD) plus transactional revenue streams: 30+ group fitness programs including five licensed LES MILLS programs (BODYCOMBAT, BODYPUMP, BODYJAM, BODYSTEP), personal training, massage and facial/body SPA services, laser hair removal using the Paser One Pro diode system, nail services, Algotherm cosmeceuticals, Chinese medicine, a kids club, and the TriClub Vino Esentai triathlon program. The go-to-market is sales-led direct membership conversion via the website, with a dedicated corporate sales manager for B2B packages (5+ employees) and WhatsApp channels for transaction closures. Revenue is generated through annual subscriptions, per-session SPA and personal training fees, and gift certificates (28,000–60,000 KZT denominations).

Name

Esentai Fit+SPA

Legal name

Esentai Fit+SPA

Website

https://esentaifitspa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Esentai Fit+SPA is a premium single-location fitness and wellness club in Almaty, Kazakhstan, offering annual memberships, group classes (including LES MILLS), personal training, SPA, medical assessment, and triathlon training for affluent individuals, corporate clients, and families.

Ownership category

akta.pro rank

Product category

Premium Fitness Club and Spa Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• Premium fitness club
• Spa and wellness services
• Personal training programs
• Group fitness classes
• Membership fitness center

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Club members purchase subscription cards (BLACK, GOLD, OFF PEAK, KIDS GROUP CLASSES, CORPORATE GOLD) granting access to fitness facilities, group programs, SPA areas, and various included amenities depending on tier. Membership fees are the primary recurring revenue stream.
2. SPA Services: Individual spa procedures including massage, body care, facial treatments, laser hair removal, waxing, nail services, and Chinese medicine are charged per session. Prices range from 4,200 KZT to 90+ min sessions at higher price points.
3. Personal Training: One-on-one training sessions with certified personal trainers across multiple disciplines (gym, group programs, Pilates, swimming, dance, children). Billed per session or as part of personalized training packages.
4. Medical and Sports Assessment Services: Medical office provides sports testing, anthropometry, load testing, BIA, densitometry, and kinesiology taping as paid procedures. Medical services include consultation, assessment, and therapeutic procedures.
5. Gift Certificates: Prepaid gift certificates in denominations from 28,000 to 60,000 KZT sold for gifting spa and fitness services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Esentai Fit+SPA is a premium multi-discipline fitness and wellness club operating at Esentai Mall in Almaty, Kazakhstan. It sells tiered annual club memberships (BLACK, GOLD, OFF PEAK, KIDS, CORPORATE GOLD) and a broad portfolio of paid services including group fitness programs, personal training, full-service spa (massage, facial treatments, body care, laser hair removal, nail services), medical sports assessment, triathlon coaching, and gift certificates. The club combines fitness, group programming, spa, and medical-grade health assessment under one roof.

Product overview

Esentai Fit+SPA is a premium fitness and wellness club in Almaty offering a comprehensive suite of services. The core offering includes five membership tiers (BLACK, GOLD, OFF PEAK, KIDS GROUP CLASSES, CORPORATE GOLD) providing access to fitness facilities and SPA. The product portfolio encompasses group fitness programs (30+ classes including Les Mills licensed programs), personal training, massage services, facial treatments, body care, laser hair removal, nail services, Chinese medicine, a dedicated kids club, medical/sports testing services, and triathlon training (TriClub). The club features a 23-meter pool, climbing wall, Boxmaster station, and salt room with pink Himalayan salt. Gift certificates and Algotherm cosmetics are available as add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Memberships (BLACK, GOLD, OFF PEAK, KIDS GROUP CLASSES tiers) Annual subscription memberships granting recurring access to Esentai Fit+SPA's fitness and SPA facilities with tier-specific access hours, freeze periods, guest privileges, and amenity inclusions. Aimed at individual adult members and children seeking premium fitness and wellness access in Almaty.
• CORPORATE GOLD Membership Corporate B2B membership package providing companies in Almaty with employee fitness and wellness benefits, including access to facilities, guest visits, introductory sessions, and ancillary amenities for groups of 5+ employees.
• Group Fitness Programs 30+ scheduled group exercise classes spanning cardio, strength, martial arts, dance, mind/body, and aquatic disciplines, including five LES MILLS licensed programs (BODYCOMBAT, BODYPUMP, BODYJAM, BODYSTEP). Available to club members and visitors in Almaty.
• Personal Training One-on-one personal training services delivered by certified master trainers across multiple disciplines, billed per session or as part of personalized training packages. For individual members and visitors seeking customized fitness programming.
• Massage Services Professional massage therapies (deep tissue, classic, stone, anticellulite, relaxation, sports, reflexology, aromatherapy, author-designed), priced per session. For individual members and walk-in clients.
• Facial Treatment Services Comprehensive facial skincare procedures including deep cleansing, hydration/nutrition, marine care, non-invasive mesotherapy, hardware rejuvenation, carbon peel, aqua peel (GIGI Aquapilling), ultrasonic cleaning, myofascial massage, and Charme d'Orient rituals. For individual SPA clients.
• Body Care Services Body treatments including exfoliating scrubs (coffee, Moroccan, honey, French), wraps (Cocoon, Detox, white clay, Sea gel Silhouette), and soap massage. Per-session pricing. For individual SPA clients.
• Laser Hair Removal and Wax Depilation Professional laser hair removal using the Paser One Pro diode laser and wax depilation with natural Cristaline wax, priced by body area (e.g., underarms 8,000 KZT, full arms 20,000 KZT, full legs 30,000 KZT, full body 60,000 KZT). For individual SPA clients.
• Kids Club Children's programs for ages 6-13 including group fitness classes, children's camp, and dedicated children's sections. Targeted at parents seeking structured physical activity for their children.
• Medical Cabinet (Sports Testing and Health Assessment) Medical office within the club providing sports testing, body composition analysis (Tanita, BIAcorpus), spine assessment (Spinal Mouse), bone densitometry (Sonost 3000), VO2max and metabolic testing (Fitmate), and kinesiology taping. For members and individual clients.
• TriClub Vino Esentai (Triathlon Training) Structured triathlon training program covering swim, bike, and run disciplines with certified coaches (Arseniy Eliseev, Klim Danilov), leveraging indoor club facilities (Technogym Artis, Skill Mill, 23m pool) and outdoor venues (Medeu, mountain trails, Kapshagay). For recreational and competitive triathletes.
• SPA Gift Certificates Prepaid gift certificates sold in denominations from 28,000 to 60,000 KZT, redeemable for SPA and fitness services. Targeted at individual gift purchasers.
• Nail Zone (Manicure and Nail Care) Professional manicure and nail care services priced per dedicated price list, available within the SPA menu. For individual clients.
• Chinese Medicine Treatments Traditional Chinese medicine treatments and rehabilitation services with pricing on a dedicated rehabilitation price list. For individual clients seeking alternative and rehabilitative therapy.
• Algotherm Cosmetics Line Retail product line of premium Algotherm thalassotherapy-based SPA cosmetics (seaweed-based) within the SPA retail assortment. For individual SPA clients seeking premium skincare products.
• BURNING MAN Season 3 (3-Month Transformation Program) A comprehensive 3-month weight loss transformation program combining health checkups, nutrition consultations, personal and group training, outdoor workouts, and educational sessions. Targeted at adults 18-50 seeking significant body transformation.

Quantifiable outcome

• CYCLE training burns up to 675 calories per session
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• LES MILLScoreStrategic or Co-development PartnerLicensed LES MILLS program provider. The club offers 5 certified LES MILLS programs: BODYCOMBAT, BODYPUMP, BODYJAM, BODYYSTEP, and others. LES MILLS is a global fitness program provider with science-backed group fitness content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Orangetheory Fitness:

Broad incumbents

• Fitness First: Global premium fitness club operator with broad geographic footprint. Comparable as a large incumbent offering tiered memberships, group programming and ancillary wellness services, though Esentai adds an integrated medical-cabinet layer that most Fitness First clubs lack.
• Life Time Fitness: US premium 'healthy lifestyle' operator combining fitness, spa, salon, medical and event programming under one roof. Closely analogous to Esentai's 'everything under one roof' thesis, though at vastly larger scale and multi-site footprint.
• Gold's Gym: Internationally recognized premium fitness chain with licensed/franchised clubs worldwide. Comparable on membership-driven, multi-discipline fitness offerings and brand-led member acquisition, though typically without Esentai's depth of medical diagnostics.
• Equinox: US-based ultra-premium fitness and lifestyle brand with strong spa, hospitality and personal-training components. Comparable on premium positioning, affluent-member targeting and integration of spa services with fitness, though at materially larger scale than Esentai.

Regional players

• Alex Fitness: Large Russian/CIS fitness chain operating at a more value-tier price point. Comparable as a regional competitor shaping the broader membership-gym market in which Esentai competes, though positioning is meaningfully more premium and service-mix is broader.

Direct peers

• World Class: Premium fitness and spa chain operating across Russia, CIS and select international markets. Closely comparable to Esentai on premium positioning, multi-revenue model (memberships + spa + training), and reliance on imported equipment and licensed group-fitness content.
• SportLife: Mid-to-premium fitness chain with strong presence across Russia and CIS markets. Directly comparable regional competitor in tiered memberships, group programming and ancillary services, though Esentai differentiates via its integrated medical cabinet and event ecosystem.

Others

• Technogym: Italian premium fitness equipment manufacturer whose Technogym Artis and Skill Mill gear is explicitly deployed at Esentai. Comparable as an enabling ecosystem player whose hardware and 'wellness lifestyle' platform shape the operating model of clubs like Esentai.
• Les Mills International: Global licensor of science-backed group-fitness programs (BODYCOMBAT, BODYPUMP, BODYJAM, BODYSTEP) that Esentai offers under license. Comparable as a content partner whose IP materially shapes the programming depth and member perception of premium clubs like Esentai.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/send
• YouTubefacebook.com/triclubvinobike
• Facebookfacebook.com/triclubvinobike
• Instagraminstagram.com/triclub.vino.esentai
• LinkedInlinkedin.com/company/esentai-fit&spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esentai Fit+SPA