Alex fitness

What Alex fitness does

Alex Fitness is a privately held Russian fitness club network headquartered in Kudrovo (Leningrad Oblast) and operating 28-30 clubs across 18 cities, including Saint Petersburg, Moscow, Novosibirsk, Kazan, Krasnodar, Rostov-on-Don, Chelyabinsk, Perm, and Penza. Founded in 2009/2011, the company employs approximately 1,000 trainers across its network and serves a cumulative customer base of 350,000, with a reported 4.8 average customer rating over 15 years of operation. The legal entity OOO Alex Fitness was renamed to OOO AGRUPP Alex Fitness in late 2025.

The core product is access to fitness club facilities featuring European equipment across cardio, strength, aerobic, and relaxation zones, with 50 distinct fitness programs covering functional training, strength training, body-mind disciplines, cardio, dance, and martial arts for adults, plus dedicated children's programs (Alex Kids) and corporate wellness services. The technology stack comprises a cross-platform mobile application (iOS, Android, Huawei) for membership management and an online training platform (online.alexfitness.ru) for remote workouts, supplemented by fitness testing and bioimpedance analysis services.

The business model is anchored in recurring membership subscriptions (typically annual billing with freeze options), augmented by personal training, nutrition consultation, children's sports sections, and B2B corporate fitness programs. Go-to-market combines direct-to-consumer membership sales through physical clubs with a sales-led B2B motion for corporate clients such as VTB Bank, MTS, Russian Railways, Stroytrest, and Otdelstroy. The brand is supported by Reebok as a merchandising partner. The company operates multiple sub-brands (A-Fitness, Non Stop, NUF, Alex Team, Alex Kids, Rusap) targeting differentiated customer segments.

Name

Alex fitness

Legal name

OOO "Aлекс Фитнес"

Website

https://alexfitness.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alex Fitness is a privately held Russian fitness club network operating 28-30 clubs across 18 cities, serving 350,000 customers with approximately 1,000 trainers across memberships, personal training, children's programs, and corporate wellness.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Online/Remote Personal Training & Programming (HSADAAAM), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness club services
• Group fitness programs
• Personal training services
• Corporate wellness programs
• Children's fitness programs

Headquarters

HQ city

Kudrovo

HQ country

Russia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees for access to fitness club facilities, equipment, group classes, and trainer services. Memberships vary by duration and club location.
2. Personal Training Services: Additional revenue from personal training sessions with individual trainers, nutrition consultation, and specialized programs
3. Corporate Fitness Programs: B2B services providing corporate fitness programs and wellness solutions for employee health
4. Child Fitness Programs: Sports and wellness programs for children of various ages, including martial arts, dance, athletics, and swimming sections

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alex Fitness operates a federal chain of approximately 28-30 fitness clubs in 18 Russian cities, providing access to European cardio, strength, and aerobic zones, group classes (functional, body-mind, dance, cardio), personal training with nutrition consultation, fitness testing and bioimpedance analysis, and supporting services such as SPA, sauna, fitness bar, and children's sports sections. Customers access these services via recurring gym memberships, complemented by a remote online training platform and a mobile app for membership and class management.

Product overview

ALEX FITNESS is a federal chain of fitness clubs operating approximately 28-30 locations across 18 cities in Russia. The core offering is access to fitness club facilities featuring cardio zones (treadmills, elliptical trainers, rowing machines, bikes, steppers), strength zones (weight machines, free weights), and aerobic zones with choreographic equipment. The company provides group training programs including functional training, strength training, body-mind (yoga, pilates, stretching), cardio, dance, and martial arts. Individual offerings include personal training, fitness testing, bioimpedance analysis, and nutrition consultation. The ecosystem includes ALEX FITNESS Online for remote workouts, a mobile application for membership management and class scheduling, children's fitness programs, and corporate wellness services. The company employs approximately 1,000 trainers and serves 350,000 clients across its network.

Differentiator

Problem solved

Functional benefit

Brands

• A-Fitness: One of the company's project brands
• Non Stop
• НУФ
• Alex Team
• Alex Kids
• Русап

Products and services

• ALEX FITNESS Fitness Club Network Memberships Recurring memberships granting access to the federal network of 28-30 fitness clubs across 18 Russian cities, including cardio zones (treadmills, ellipticals, rowers, bikes, steppers), strength zones (weight machines and free weights), aerobic zones with choreographic equipment, group programs (functional, strength, body-mind, cardio, dance, mixed), and additional amenities such as Finnish sauna, dressing rooms with showers, solarium, fitness bar, cosmetology, and a sports goods shop.
• ALEX FITNESS Online (Online Training Platform) Remote workout subscription offering live and recorded training programs led by the network's trainers, allowing members to exercise from home via an online platform.
• Children's Fitness Programs (Alex Kids) Sports and wellness programs for children of all ages, including athletics, martial arts, dance, and swimming school sections designed to develop athleticism, endurance, coordination, and agility.
• Corporate Fitness Services B2B service offering customized corporate fitness and employee wellness programs for Russian companies, with individual approach and tailored proposals to promote sports and healthy lifestyles among employees.

Quantifiable outcome

• 350,000 satisfied customers across the network
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record.

• ReebokOthersBrand partnership with Reebok for fitness equipment and merchandise
• VTB BankOthersCorporate partnership with VTB Bank for employee fitness programs
• MTSOthersCorporate partnership with MTS telecommunications company
• Russian Railways (RZD)OthersCorporate fitness program partnership with Russian Railways
• StroytrestOthersConstruction company partnership for corporate fitness
• OtdelstroyOthersConstruction/development company partnership for corporate fitness programs

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZARYA.fitness: Russian fitness club chain with comparable club sizes, group training, personal training, and children's programs — competes with Alex Fitness in similar Russian metropolitan markets.
• Fitness House: Russian mid-market fitness chain with mass-market positioning and a comparable subscription model, group classes, and personal training services — the closest direct competitor to Alex Fitness on price/segment.
• X-Fit: Russian multi-format fitness chain with premium and mid-market clubs, spa services, swimming pools, and family programming — directly overlaps with Alex Fitness's service mix and federal Russian footprint.
• Spirit. Fitness: Russian fitness club chain offering comparable gym facilities, group classes, personal training, and children's programs — directly competes with Alex Fitness in the same Russian mid-market segment.
• World Class (Russia): Largest premium fitness chain in Russia with a similar multi-club national footprint, premium equipment positioning, group programming, personal training, and corporate wellness offerings — a direct competitor operating in many of the same Russian cities as Alex Fitness.

Regional players

• Anytime Fitness Russia: Russian franchise operation of the global 24/7 low-cost fitness brand, operating across Russian cities with comparable affordability positioning — competes for the same value-conscious customer segment as Alex Fitness.

Others

• Basic-Fit: Europe's largest low-cost fitness operator with a subscription-based, asset-heavy model similar to Alex Fitness's positioning — comparable on business model and price-segment strategy, though operating primarily in Western and Central Europe rather than Russia.
• Les Mills International: Global leader in group fitness programming and content licensing — Alex Fitness's group class offerings (functional, body-mind, dance, martial arts) rely on similar licensed programming formats and represent an upstream supplier/comparator in the fitness content value chain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alex-fitness-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex fitness