Würth Perú SAC

What Würth Perú SAC does

Würth Perú SAC is a Peruvian closed corporation (Sociedad Anónima Cerrada) established in 1997 as the Peruvian subsidiary of the German Würth Group, a global MRO conglomerate with operations in over 80 countries. The company distributes a comprehensive catalog of 6,000+ SKUs across fasteners, hand and power tools, industrial chemicals, personal protective equipment, and workshop organization systems, organized into 14+ product categories including the proprietary ZEBRA and RED LINE sub-brands. Its offerings span bodywork and paint (including the PinPuller dent removal system), standardized fastening systems, cutting and abrasives, industrial lubricants, food-grade NSF-certified products, electrical supplies, and pneumatic and battery-powered machines. The company operates a multi-channel go-to-market combining a B2B e-commerce storefront (eshop.wurth.pe), a televentas phone-sales operation, WhatsApp Business, and physical retail stores (Tiendas) across Peru.

The company serves four primary customer segments: automotive body shops and collision repair centers (primary), industrial manufacturing facilities (primary), independent mechanics and workshops, and the food and beverage processing industry. Its value proposition centers on one-stop-shop MRO supply, consistent product quality backed by Würth Group certifications, and technical consultation on product selection. Pricing is quote-based and account-registered rather than publicly listed, with volume pricing available for industrial accounts. The ORSY 100 modular storage system creates a degree of ecosystem lock-in by integrating tools, consumables, and storage into a single vendor workflow. The company generates revenue through one-time transactional sales across all five revenue streams — hardware/fasteners, power tools, chemicals, PPE, and automotive specialty products — with no recurring subscription or service-contract layer evident in the data.

Würth Perú is 100% owned by Würth Group with no independent institutional investors, employs 159 people, and concentrates exclusively on the Peruvian market with no claimed global footprint from this entity. The company is actively operating and has built out a digital infrastructure including online catalog browsing, account management, and WhatsApp-based ordering, but discloses no AI/ML capabilities, no API, no software products, and no displayed talent or leadership hires beyond contact numbers for sales and administration. Its competitive positioning rests on Würth Group brand recognition, catalog breadth, and channel flexibility rather than technology differentiation.

Name

Würth Perú SAC

Legal name

Würth Perú SAC

Website

https://eshop.wurth.pe

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Würth Perú SAC is the Peruvian subsidiary of the German Würth Group, distributing MRO supplies — fasteners, tools, chemicals, and PPE — to automotive workshops, industrial manufacturers, and food processing facilities in Peru through e-commerce, televentas, and physical stores.

Ownership category

akta.pro rank

Product category

Industrial Supplies (MRO)

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)

Keywords

• Industrial fasteners
• Professional hand tools
• Personal protective equipment
• MRO industrial supplies
• Automotive repair products

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Fastener Sales: One-time sale of screws, bolts, nuts, washers, anchors, rivets, and fixation systems for industrial and automotive applications
2. Power Tools and Equipment Sales: Sale of electric tools, pneumatic tools, battery-powered equipment, and workshop machinery
3. Chemical Products: Sale of adhesives, sealants, lubricants, greases, cleaning products, and rust prevention chemicals in various packaging sizes
4. Personal Protective Equipment (PPE): Sale of safety equipment including gloves, goggles, helmets, respirators, safety footwear, and protective clothing
5. Automotive Specialty Products: Specialized products for vehicle repair including body fillers, paints, diagnostic equipment, and brake service tools

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Würth Perú SAC distributes the Würth Group's portfolio of professional maintenance, repair, and operations (MRO) supplies to business customers in Peru. The catalog spans fasteners, hand and power tools, abrasives, industrial chemicals (adhesives, sealants, lubricants, greases), personal protective equipment, automotive body repair products, and modular storage systems. Sales are conducted through an e-commerce platform, telephone sales, WhatsApp, and physical stores, primarily serving automotive workshops, industrial manufacturers, and food processing companies.

Product overview

Würth Perú SAC operates an e-commerce platform (eshop.wurth.pe) distributing the Würth Group's professional tool and hardware portfolio in Peru. The offering is organized as a multi-category catalog covering: Carrocería y Pintura (bodywork/painting with PinPuller dent systems, sealants, abrasives), Normalizado / Sistema de Fijación (fasteners, clamps, O-rings), Corte, Taladro y Abrasivos (cutting/drilling tools), Grasas/Lubricantes y Pegamentos (industrial chemicals including Rost Off rust penetrants, HHS greases), Línea Alimentaria (food-safe products), Limpieza y Mantenimiento (cleaning/AC treatment with HSW 300 Plus), Instalaciones Eléctricas (electrical supplies), Equipos de Protección Individual (PPE including ZEBRA masks and safety footwear), Herramientas / Equipo de Taller (hand tools including ZEBRA and RED LINE branded products), Máquinas Eléctricas (power tools such as EWS angle grinders, SDS Plus hammer drills), Máquinas Neumáticas (pneumatic tools), Máquinas a Batería (cordless tools), and Sistemas de Almacenamiento (storage systems including ORSY 100). The portfolio features proprietary sub-brands ZEBRA (hand tools) and RED LINE (consumables), alongside Würth's core chemical and fastener lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrocería y Pintura (Bodywork and Paint) Professional bodywork and painting supplies for automotive body shops and collision repair centers, including polishing accessories, anticorrosives, flexible sanding blocks, adhesives, sealants, weld-through primers, and PinPuller dent removal systems.
• Normalizado / Sistema de Fijación (Standardized Fastening Systems) Standardized fastening components for industrial applications, including clamps, washers, O-rings, pins, rivets, Seeger retainers, anchors, screws, nuts, and bolts.
• Corte, Taladro y Abrasivos (Cutting, Drilling and Abrasives) Cutting, drilling, and abrasive tools including drill bits, abrasive discs, cutting discs, grinding discs, metal cutters, taps, mounted points, welding accessories, and sanding sheets.
• Grasas, Lubricantes y Pegamentos (Greases, Lubricants and Adhesives) Industrial greases, lubricants, and adhesives for mechanical and industrial applications, including additives, anti-seize compounds, threadlockers, brake products, mechanical chemicals, silicone sealants, and adhesive solutions. Includes the Rost Off rust penetrant series and HHS high-performance greases.
• Línea Alimentaria (Food Industry Line) Food-safe industrial products for the food and beverage processing industry, including NSF-certified food-grade greases (HHS Alimenticia, LMS Fluid, Multiusos III), stainless steel cleaners, biodegradable degreasers, food-safe lubricants, and metal restorers.
• Equipos de Protección Individual (Personal Protective Equipment) Personal protective equipment for industrial and automotive professionals, including safety footwear (Basic, Poseidon, Warren S3), safety helmets, harnesses, reflective vests, protective gloves, safety glasses, protective masks (PFF1, PFF2, N95V), hearing protectors, respirators, and disposable protective suits.
• Herramientas / Equipo de Taller (Hand Tools and Workshop Equipment) Professional hand tools and workshop equipment including ZEBRA brand pliers, Seeger retainer pliers, power drive sockets, impact sockets, screwdrivers, insulated tools, cutting tools, measurement instruments, wrenches, tool kits, lamps, and storage cases.
• Máquinas Eléctricas (Electric Power Tools) Electric power tools for industrial and automotive use, including EWS series angle grinders, gas analyzers, electric vacuums, jigsaws, pressure washers, injector cleaners, hot air guns, polishers, electric saws, and electric drills.
• Máquinas Neumáticas (Pneumatic Tools) Pneumatic and air tools for professional workshops, including pneumatic accessories (couplers, adapters, filters, regulators), angle grinders, cutters, grinders, milling machines, sanders, hammers, riveters, ratchets, and pneumatic drills.
• Máquinas a Batería (Battery-Powered Cordless Tools) Cordless power tools including impact drivers, rotary hammers, and percussion drills powered by 18V lithium rechargeable battery systems.
• PinPuller Dent Removal System Pneumatic dent pulling system for automotive bodywork repair, including rails, electrodes, single-rail and 2-rail connectors, PinPuller machines, and kit solutions for professional paintless dent removal.
• ORSY 100 Storage System Modular storage and organization system for workshop inventory management, featuring interchangeable containers and dispensing units, including vehicle connectors, storage shelves, storage drawers, ORSY 100 kits, and tool holders.
• Instalaciones Eléctricas (Electrical Installation Supplies) Electrical installation supplies including batteries, insulating tapes, cable ties, connectors, electrical greases, contact cleaners, battery terminal protectors, fuses, multimeters, insulated terminals, and heat shrink tubing.
• Limpieza y Mantenimiento (Cleaning and Maintenance) Cleaning and maintenance products for workshops including wheel cleaners, waxes, protective covers, air conditioning cleaners (including HSW 300 Plus and Quick Fresh Active), degreasers, graffiti removers, car washes, windshield cleaners, protective coatings, and pollen filters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Truper: Mexican-based manufacturer and distributor of hand tools, power tools, and industrial supplies with strong Latin American presence. Comparable to Würth Perú in target customer base (workshops, tradespeople) and product mix, though typically positioned at lower price points.
• Würth Chile: Another Latin American subsidiary of the Würth Group operating in Chile, offering the same product portfolio of fasteners, tools, chemicals, and PPE. Directly comparable in business model, catalog breadth, and customer segments, differing primarily in geographic market.
• Ferreyros (distribution arm of Ferreycorp): Peru's largest heavy equipment and industrial supplies distributor, primarily for mining, construction, and Caterpillar machinery. Local comparable in B2B industrial distribution model, though focused on heavier machinery rather than Würth's fastener/tools/chemicals portfolio.
• Würth Argentina: Würth Group subsidiary in Argentina serving industrial and automotive customers with the same product catalog. Highly comparable in operating model and product offering, though exposed to different macroeconomic conditions.

Broad incumbents

• Bosch (Robert Bosch): Global manufacturer of power tools, automotive components, and industrial products. Comparable to Würth Perú's power tools (electric, pneumatic, battery) and automotive specialty categories, with overlapping channels to professional workshops. Würth also distributes certain Bosch products.
• Grainger (W.W. Grainger): U.S.-based industrial supply giant distributing MRO products, tools, fasteners, cleaning supplies, and PPE to businesses globally. Comparable to Würth Perú in product breadth and target customer base (industrial and institutional buyers), with similar mix of proprietary and third-party brands, though distribution is centered in North America.
• Snap-on Incorporated: Global leader in professional tools, diagnostics, and equipment primarily for automotive repair. Comparable to Würth Perú's automotive segment (carrocería y pintura, diagnostic equipment, hand tools), with overlapping customer base of professional mechanics and repair shops.
• Stanley Black & Decker: Global manufacturer of industrial tools, fasteners, and security products, with brands like Stanley, DeWalt, and Craftsman. Comparable to Würth Perú's hand tools and power tools categories, with overlapping customer base of professional tradespeople and industrial users.

Direct peers

• MSC Industrial Direct: U.S. distributor of metalworking and MRO supplies to industrial customers, offering cutting tools, abrasives, fasteners, measuring instruments, and shop supplies. Direct comparable in business model and customer segments (industrial workshops, manufacturers), with similar catalog-driven B2B approach.
• Fastenal Company: One of the largest global industrial and construction supplies distributors, with a portfolio of fasteners, tools, safety supplies, and cutting/fastening products served through branches, vending, and on-site locations. Highly comparable to Würth Perú's B2B MRO distribution model, though at vastly larger scale and primarily North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wurth-peru-sac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Perú SAC