Hub ES+

Name

Hub ES+

Legal name

Hub ES+ (Programa ES+ Criativo - Secretaria de Estado da Cultura do Espírito Santo)

Website

https://esmaiscriativo.es.gov.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Creative Economy Hub Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Venue Infrastructure & Managed Services (Network, PCs, Maintenance, A/V, IT Ops) (MPAFALAK)

Keywords

• Creative economy hub
• Public coworking space
• Cultural programming services
• Creative entrepreneurship support
• Maker space access

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Government Funding: Hub ES+ is fully funded by the Government of the State of Espírito Santo through multiple public instruments including Fundo Estadual de Ciência e Tecnologia (Funcitec), Mobilização Capixaba pela Inovação (MCI) investments, FAPES support, and state budget allocations. All services, space access, and programming are provided free of charge to the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hub ES+ is the first public creative economy hub in Espírito Santo, Brazil, providing free physical workspaces (coworking, maker lab, auditorium, creative rooms, and lab café), training programs, mentorship, and event spaces for creative entrepreneurs and cultural professionals. It is operated as part of the ES+ Criativo program, connecting 18 partner institutions to deliver capacity building, public funding access, and networking opportunities at no cost to users.

Product overview

Hub ES+ is a public creative economy hub in Vitória, Espírito Santo, Brazil, operating both as a physical space and virtual platform. The main offering includes six physical spaces (Auditório, Coworking, Hall, Lab Café, Lab Maker, Sala Criativa) providing free access for creative entrepreneurs. As part of the larger ES+ Criativo program, it connects to strategic axes including Escola Criativa (professionalization via Coursera), Territórios Criativos (creative districts), Difusão (visibility and support), and Fomento (funding opportunities). Key events include FestCria annual festival and ES+ Café specialty coffee program. The hub provides programming of masterclasses, workshops, and cultural activities, and offers a virtual registration platform for activities and certifications.

Differentiator

Problem solved

Functional benefit

Brands

• ES+ Criativo: Parent program connecting 18 institutions strategically to make creative economy a determinant vector of sustainable socioeconomic development in Espírito Santo.

Products and services

• Hub ES+ Physical Workspace and Facilities Free access to specialized physical workspaces in Vitória, Espírito Santo, including coworking, maker lab, auditorium, lab café, and creative rooms, intended for creative entrepreneurs, cultural producers, startups, and students.
• FestCria (Annual Creativity Festival) Annual festival held at the Hub ES+ that brings together the creative economy community through shows, workshops, presentations, and cultural programming.
• ES+ Café (Specialty Coffee Value-Chain Program) Program supporting the specialty coffee value chain through the Lab Café, training, and on-site café operations at the Hub ES+ facility, aimed at coffee producers and creative entrepreneurs in the sector.
• Free Mentorship Program Free mentorship program offering over 930 hours of advisory and consulting to creative professionals, cultural producers, and small creative enterprises, with a focus on capacity building for the creative economy.
• ES+ Criativo Program State government program integrating 18 partner institutions (SECULT, SECTI, FAPES, SEBRAE, SENAC, SESC, IFES, FINDES, BANDES, UFES, IJSN, and others) to deliver training, funding, mentorship, and programming for the creative economy of Espírito Santo.

Quantifiable outcome

• 7340+ people served in first year of operation
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• SECULT (Secretaria de Estado da Cultura do Espírito Santo)flagshipStrategic or Co-development PartnerSECULT is the primary coordinator and controller of Hub ES+. It leads the ES+ Criativo program and is responsible for policy direction, cultural funding mechanisms (Funcultura, LICC), and overall governance. SECULT acts as the public entity accountable for the hub's mission and data controller under LGPD.
• SECTI (Secretaria de Estado da Ciência, Tecnologia, Inovação e Educação Profissional)coreStrategic or Co-development PartnerSECTI co-leads the ES+ Criativo program alongside SECULT, contributing expertise in technology, innovation, and professional education. SECTI manages the Qualificar ES vocational training program and coordinates with IFES on digital production infrastructure.
• IBCA (Instituto Brasil de Cultura e Arte)flagshipImplementation/ SI/ Consulting PartnerIBCA is the implementing operator of Hub ES+, responsible for day-to-day management, staffing, and operations of the physical space. IBCA's Executive Director Larissa Delbone leads the operational team. IBCA also serves as the data operator under LGPD.
• SEBRAE-ES (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerSEBRAE provides entrepreneurship support, capacity building, and market access programs for creative economy small businesses. It collaborates on technical missions, business development, and connects Hub ES+ participants to its nationwide small business support network.
• SENAC-EScoreStrategic or Co-development PartnerSENAC provides vocational and technical training in creative fields (design, audiovisual, gastronomy, beauty) through Hub ES+ programming. Joint programs like training for Carnival 2026 demonstrate the collaboration.
• SESC-EScoreStrategic or Co-development PartnerSESC provides cultural programming, theater spaces, and community cultural actions. The Teatro do Sesi is used for theatrical performances showcasing Espírito Santo culture, and SESC units conduct Caravanas to peripheral communities.
• IFES (Instituto Federal do Espírito Santo)coreStrategic or Co-development PartnerIFES contributes through the Núcleo de Produção Digital (providing audiovisual equipment and training), Labconecta (community mobilization and financing for collectives), and the Cultura em Rede program integrating NAC nuclei with Hub ES+ for interior state cultural development.
• FINDES (Federação das Indústrias do Estado do Espírito Santo)coreStrategic or Co-development PartnerFINDES hosts the Conselho de Economia Criativa (Creative Economy Council) and operates FindesLab, the industrial federation's innovation hub where creative economy participants can access innovation programs. Also contributed to the Rota Estratégica 2035 strategic plan.
• UFES (Universidade Federal do Espírito Santo)coreStrategic or Co-development PartnerUFES supports the Observatório Capixaba de Economia Criativa and develops the ES+ Criativo portals. The university contributes research capacity and academic rigor to the creative economy knowledge ecosystem.
• IJSN (Instituto Jones dos Santos Neves)coreStrategic or Co-development PartnerIJSN conducts economic analysis and data production for the creative economy, producing the Boletim Trimestral and Boletim Anual da Economia Criativa, plus executive analysis of LICC impacts and Funcultura evaluations.
• FECOMÉRCIO / FECOMERCIOminorStrategic or Co-development PartnerFECOMÉRCIO represents the commerce sector and contributes to the governance structure of ES+ Criativo, providing perspective from the retail and trade business community.
• SESI CulturaminorStrategic or Co-development PartnerSESI Cultura contributes cultural programming and training initiatives, operating under the industrial social service system to extend cultural and educational offerings.
• ESESP (Escola de Serviço Público do Espírito Santo)minorStrategic or Co-development PartnerESESP delivers training paths on creative economy topics focused on building capacity among state public servants in strategic areas for the sector.
• SEGES (Secretaria de Gestão e Recursos Humanos) / SEGERminorStrategic or Co-development PartnerSEGER contributes through Desafios Solution Cycles and FuturoGov/Mão na Massa programs, providing collaborative problem-solving methodology training for public servants focused on innovation and creative economy.
• SETUR (Secretaria de Estado de Turismo)minorStrategic or Co-development PartnerSETUR contributes to creative economy through community-based tourism training and participation in fairs, supporting creative entrepreneurs in the tourism sector.
• Museu ValeminorStrategic or Co-development PartnerMuseu Vale partners with Hub ES+ on cultural programming, including the Produção de Exposições training program and the Festival Kebrada, bringing museum-level exhibition and cultural programming expertise to the hub.
• MetaminorStrategic or Co-development PartnerMeta has partnered with Hub ES+ to provide technology resources and potentially digital skills training for the creative economy community.
• Cerames (Associação de Ceramistas do Espírito Santo)minorStrategic or Co-development PartnerCerames collaborates with Hub ES+ on ceramics training and community programming, supporting artisan development in the creative economy.
• Gamedev-ESminorStrategic or Co-development PartnerGamedev-ES is a game developer association that was created and developed within Hub ES+ and has produced award-winning games, including Mito Games winning at Gamescom Latam 2025 with 'Tupi: A Lenda de Arariboia'.
• Instituto GênesisminorStrategic or Co-development PartnerInstituto Gênesis, associated with FAPES, runs entrepreneurship programs including the Novas Gerações project at Hub ES+ supporting youth entrepreneurship and innovation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porto Digital: Porto Digital is a Recife-based tech and creative economy hub offering coworking, incubation, and acceleration programs. It shares Hub ES+'s model of providing free or subsidized workspace and programming to creative entrepreneurs, but is private/non-profit and tech-focused rather than government-operated.
• Programa Fábricas de Cultura (São Paulo): São Paulo state government's Fábricas de Cultura program operates free creative hubs in underserved neighborhoods offering workshops, courses, and cultural programming. It is the most directly comparable state-level public creative hub program to Hub ES+, though serving São Paulo state.
• Distrito Criativo de Vitória: The Distrito Criativo de Vitória is the creative district initiative of Hub ES+'s parent ES+ Criativo program, focused on Centro de Vitória. It is the most directly comparable territorial creative development initiative, operating as a sister project within the same governance structure.
• Impact Hub Brasil: Impact Hub is a global network of innovation hubs offering coworking, incubation, and programming for social entrepreneurs and creative professionals. It represents the closest private-sector operating model to Hub ES+, though with membership-based revenue rather than public funding.

Broad incumbents

• SESC (Serviço Social do Comércio): SESC operates a national network of public cultural centers, theaters, and recreational facilities across Brazil with free or subsidized programming. Like Hub ES+, it serves as public cultural infrastructure for creative and community programming, but at much larger national scale.
• WeWork: WeWork is the global coworking leader offering shared workspaces, events, and community programming. It represents the private-sector incumbent competing for the same creative entrepreneur audience as Hub ES+, though with subscription-based revenue model versus Hub ES+'s free government-funded approach.
• Centro Cultural Banco do Brasil (CCBB): CCBB operates major cultural centers in multiple Brazilian cities with free exhibitions, performances, and cultural programming. Like Hub ES+, it provides free public access to cultural infrastructure, but focuses on large-scale exhibitions rather than workspace and creative entrepreneur support.

Regional players

• Centro Cultural São Paulo: Municipal public cultural center in São Paulo offering free programming, exhibitions, and creative activities. Comparable to Hub ES+ as a publicly-funded cultural venue with free access, though primarily serving São Paulo city residents rather than a state-level ecosystem.
• Casa do Artesão (Espírito Santo): Casa do Artesão is a state-level public artisan support space also operated under SECULT in Espírito Santo. It serves as a peer state government program for artisan entrepreneurs, sharing the same parent agency and governance structure as Hub ES+ but focused specifically on traditional crafts.

Others

• Instituto Cultural Inhotim: Inhotim is Brazil's largest open-air contemporary art museum and botanical garden in Minas Gerais. While operating at very different scale and focus, it represents comparable public-facing cultural institution model with free/low-cost access and educational programming for creative audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/SecultES
• Instagraminstagram.com/secult.es
• LinkedInlinkedin.com/company/hubesmais

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub ES+