E.S.P. Pro's
E.S.P. Pro's (ESP & ALARMS INC) is a family-owned, Santa Rosa-based security firm serving the Bay Area for over 50 years, offering integrated guard services, alarm monitoring, access control, fire detection, and executive protection to residential and commercial customers via quote-based direct sales.
- Company typePrivate
- Founded1970
- HeadquartersSanta Rosa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What E.S.P. Pro's does
ESP & ALARMS INC, doing business as E.S.P. Pro's, is a family-owned security services provider headquartered at 764 Aviation Boulevard, Santa Rosa, California, serving the San Francisco Bay Area for over 50 years. The company was founded in the early 1970s by the parents of current co-owner Dennis Jamarck; Dennis and Shirley Jamarck assumed ownership in the early 2000s. The firm operates two integrated service lines: Guard Services (covering executive protection, licensed security officers, armed guards, patrol services, standing guard, commercial security, and event security) and Alarm Services (covering intrusion alarms, access control systems, fire detection, and IP-based video surveillance cameras with 24/7 monitoring and smartphone alerts). Additional offerings include electrical work, service upgrades, and generator installation to support security system deployments.
The company's underlying technology is conventional physical security hardware integrated with monitoring services rather than any proprietary AI or software platform: cameras, motion detectors, access control panels, and alarm panels feeding into a 24/7 monitoring operation. There is no mobile app, public API, or SDK; digital touchpoints are limited to a GoDaddy-hosted website with a quote-request form (capturing name, email, phone, property type, zip code, and square footage), plus direct phone (707-528-3401) and email ([email protected]) sales channels. Customers engage through a quote-based, sales-led process with no publicly disclosed pricing.
The business model combines professional-services revenue (guard contracts at hourly or contract rates), recurring subscription revenue (24/7 alarm monitoring), one-time installation revenue (alarm, access control, and camera systems), and ancillary electrical work. The customer base spans residential homeowners and commercial/business clients in the Bay Area, including a niche executive-protection offering for vulnerable or high-profile individuals. The firm does not disclose revenue, headcount, funding, or certifications, and operates as a single-location private corporation with no external institutional ownership.
E.S.P. Pro's firmographics
Firmographics- Name
- E.S.P. Pro's
- Legal name
- ESP & ALARMS INC
- Website
- https://esppros.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E.S.P. Pro's (ESP & ALARMS INC) is a family-owned, Santa Rosa-based security firm serving the Bay Area for over 50 years, offering integrated guard services, alarm monitoring, access control, fire detection, and executive protection to residential and commercial customers via quote-based direct sales.
- Ownership category
- akta.pro rank
E.S.P. Pro's industry classification
Industry- Product category
- Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC)
- akta.pro secondary industries
- Commercial & Industrial Alarm Monitoring (BPAKAFAB), Mobile Patrol & Alarm Response (HSAHAKAB), Fire Alarm Monitoring Services (HSAHAAAI), Mobile Patrol & Alarm Response Services (BPABAMAB)
Keywords
Where E.S.P. Pro's is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E.S.P. Pro's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Security Guard Services: Licensed security officers providing patrol services, standing guard, armed guards, executive protection, commercial security, and event services. Revenue generated through service contracts and hourly guard rates.
- Alarm System Monitoring: 24/7 monitoring services for security alarms, fire alarms, and surveillance systems. Likely generates recurring monthly monitoring fees.
- Security System Installation: Installation of security alarms, access control systems, fire alarms, and IP security cameras. One-time installation revenue with potential for service upgrades.
- Electrical Services: Additional services including electrical work, service upgrades, and generator installation/maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
E.S.P. Pro's product offering
Product offeringCore offering
ESP & ALARMS INC delivers integrated physical security services and electronic security/alarm solutions to residential and commercial clients in the Bay Area. The company provides licensed security guard services (executive protection, patrol, standing guard, armed guards, event security), installs and monitors intrusion alarms, fire alarms, access control systems, and IP surveillance cameras, and offers complementary electrical services including generator installation. All services are delivered through a direct, quote-based sales model with ongoing 24/7 monitoring for alarm customers.
Product overview
E.S.P. Pro's (ESP & ALARMS INC) is a locally owned and operated security services provider serving the Bay Area for over 50+ years, offering a comprehensive one-stop security solution. The company operates two main service lines: Guard Services (Executive Protection, Guard Services, Armed Guards, Patrol Service, Standing Guard, Commercial Security, and Event Services) and Alarm Services (Security Alarms, Access Control, Fire Alarms, and Cameras). Additional offerings include Electrical Services, Service Upgrades, and Generators. All services are delivered through their unified operations model, allowing customers to access guards and alarm systems from a single provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Protection Proactive risk mitigation services including planning, threat assessments, highly trained security personnel, travel logistics, and comprehensive event security for protecting vulnerable individuals and facilities.
- Guard Services Licensed security officers deployed to protect property by detecting and addressing potential threats before they escalate, serving residential and commercial clients in the Bay Area.
- Security Alarms Intrusion/burglar alarm systems with video surveillance, motion detection, and 24/7 monitoring for residential and commercial properties.
- Access Control Systems that manage property access by granting permissions to trusted individuals and monitoring entry and exit activity.
- Fire Alarms Advanced fire detection and alarm systems designed to detect and alert property owners to potential fire hazards.
- Cameras State-of-the-art video surveillance systems that view and record video and audio 24/7, with smartphone and tablet alerts for unauthorized activity.
- Patrol Service Mobile security patrol services for regular property checks and monitoring.
- Standing Guard On-site stationary security guard presence for continuous property protection.
- Armed Guards Professional armed security personnel for high-risk protection scenarios.
- Event Services Security services for events including comprehensive event security coverage.
- Commercial Security Security solutions tailored for commercial business properties, including commercial alarm systems and access control.
- Electrical Services Service upgrades and electrical work for security systems installations.
- Generators Generator installation services for backup power to security systems.
Companies that use E.S.P. Pro's
Customer profileSegments3 records
Ideal customer profiles3 records
E.S.P. Pro's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
E.S.P. Pro's partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
E.S.P. Pro's competitors and assessment
Company assessmentBroad incumbents
- ADT Inc. National incumbent offering monitored intrusion, fire, video, and home automation security systems primarily to residential customers. Competes with ESP in intrusion alarms and 24/7 monitoring but does not focus on local Bay Area guard services.
- Allied Universal: Largest US security guard services provider, also offering electronic security and monitoring. Comparable as a provider of both manned guarding and integrated security systems, but at vastly larger scale and broader geographic reach.
- Vivint Smart Home: National smart home security provider offering professionally monitored intrusion, video, and access control with strong technology and direct-to-consumer channels. Overlaps with ESP's residential alarm business but at much larger scale and with technology-first positioning.
- Brink's Home (Monroe): National provider of residential and small business monitored security, fire, and video services. Comparable as a monitored alarm competitor in the Bay Area residential segment, though far larger and more technology-focused.
Direct peers
- Ackerman Security Systems: Regional US security provider that bundles alarm systems, video surveillance, access control, and patrol/guard services for homes and businesses. Comparable as a multi-service integrated security operator competing in similar mid-market and residential segments.
- Security Industry Specialists (SIS): California-based security services firm providing uniformed guards, executive protection, and event security to corporate and high-profile clients. Comparable in guard services and executive protection offerings to ESP's commercial and personal protection segments.
- Command Security Corporation: US provider of security officer services, mobile patrol, and security system integration for commercial and government clients. Comparable in offering both manned guarding and integrated electronic security across multiple verticals.
- Vector Security: Regional US security company providing intrusion alarms, video surveillance, access control, fire detection, and security guards across multiple states. Comparable as a multi-state integrator with both monitored services and guarding offerings.
- Guardian Protection: Regional US provider of professionally monitored security alarms, video surveillance, and smart home services for residential and small business customers. Comparable as a regional integrated alarm and monitoring operator.
- Bay Alarm Company: Bay Area-based family-operated security company offering both alarm monitoring and guard/patrol services to residential and commercial customers. Direct competitor with comparable bundled service model, geographic focus, and 75+ year operating history.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
E.S.P. Pro's social profiles
Digital presenceE.S.P. Pro's financial estimates
Financial estimateRevenue estimate
Valuation estimate
E.S.P. Pro's leadership team
Management profileNumber of profiles
Profiles2 records
E.S.P. Pro's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E.S.P. Pro's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E.S.P. Pro's
What does E.S.P. Pro's do?
ESP & ALARMS INC delivers integrated physical security services and electronic security/alarm solutions to residential and commercial clients in the Bay Area. The company provides licensed security guard services (executive protection, patrol, standing guard, armed guards, event security), installs and monitors intrusion alarms, fire alarms, access control systems, and IP surveillance cameras, and offers complementary electrical services including generator installation. All services are delivered through a direct, quote-based sales model with ongoing 24/7 monitoring for alarm customers.
Is E.S.P. Pro's a public or private company?
E.S.P. Pro's is a private company. It is classified as family owned and is currently operating.
When was E.S.P. Pro's founded?
E.S.P. Pro's was founded in 1970. It employs 1 to 10 people.
Where is E.S.P. Pro's based?
E.S.P. Pro's is headquartered in Santa Rosa, United States, in the North America region.
How does E.S.P. Pro's make money?
Four revenue lines are on record. Security Guard Services are the primary driver. The others are alarm System Monitoring, security System Installation and electrical Services.
Who are E.S.P. Pro's's main competitors?
Broad incumbents on record are ADT Inc., Allied Universal, Vivint Smart Home and Brink's Home (Monroe). Direct peers are Ackerman Security Systems, Security Industry Specialists (SIS), Command Security Corporation, Vector Security, Guardian Protection and Bay Alarm Company.
Does E.S.P. Pro's have an API?
No public API is recorded for E.S.P. Pro's.
What industry is E.S.P. Pro's in?
E.S.P. Pro's's product category is Security Services. Its primary akta.pro industry code is BPAKAGAC, Intrusion Detection & Burglar Alarm Systems Integration, with a secondary code of BPAKAFAB, Commercial & Industrial Alarm Monitoring. Its NAICS code is 561621 and its SIC code is 7381.