Esthers Place
- Company typePrivate
- Founded2006
- HeadquartersBig Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Esthers Place firmographics
Firmographics- Name
- Esthers Place
- Legal name
- Esther's Place
- Website
- https://esthersplacefibers.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Esthers Place industry classification
Industry- Product category
- Fiber Arts Education and Supplies
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
- akta.pro primary industry
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF)
- akta.pro secondary industries
- Textile & Fiber Arts Classes (Weaving, Knitting, Embroidery, Dyeing) (THAJAKAB), Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB), Fashion & Textile Arts (Sewing, Patternmaking, Knitting, Crochet) (EDAAAGAK), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Yarn, Knitting & Crochet Shops (CRALADAC)
Keywords
Where Esthers Place is headquartered
LocationHeadquarters
- HQ city
- Big Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Esthers Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sale of fiber arts supplies including yarn, wool, felting needles, kits (needle felting, wet felting), tools, and handmade items. Products sold through physical storefront and online.
- On-site Classes: In-person classes held at the studio including homeschool classes, regular classes in spinning, weaving, felting, dyeing, and crochet. Classes also offered off-site at libraries, botanical gardens, and schools.
- Virtual Classes and Products: Online video tutorials, virtual WAFA (We Are Fiber Artists) live shows, and virtual class sessions for remote customers
- Teacher/School Products: Educational kits and products designed for teachers including grade-specific curriculum-aligned fiber arts kits for PreK through high school
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community felting night classes |
| Unit Pricing | Pay-as-you-go | Library classes |
| Unit Pricing | Pay-as-you-go | Museum/class workshop fees |
| Unit Pricing | Pay-as-you-go | Needle felting kits |
| Unit Pricing | Pay-as-you-go | Yarn and fiber products |
| Unit Pricing | Pay-as-you-go | Teacher education kits |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Esthers Place product offering
Product offeringCore offering
Esther's Place is a fiber arts studio and retail storefront in Big Rock, IL that sells needle felting and wet felting kits, yarn, wool, and felting tools, while also offering in-person and virtual classes in felting, spinning, weaving, dyeing, knitting, and crochet. The business integrates art, agriculture, and education by combining its studio with the related Lamb of God Farm (animals) and Big Rock Organics (produce), and serves crafters, homeschool families, K-12 teachers, and community institutions.
Product overview
Esther's Place is a fiber arts studio offering a comprehensive range of needle felting and wet felting products, classes, and educational resources. The product portfolio centers on subscription-based monthly kits (Critter of the Month, Bird of the Month, Gnome of the Month) that deliver themed felting projects with video tutorials and all necessary materials. Additional offerings include individual project kits (mermaids, cats, nativity scenes, hedgehogs), raw fiber materials (merino wool batting, core wool, yarn), felting tools (needles, starter kits, foam), and body care products (sheep soaps, hand balm). The business complements its retail offerings with in-person classes, virtual tutorials, and teacher resources for educational settings.
Differentiator
Problem solved
Functional benefit
Brands
- Lamb of God Farm: The farm operation where animals are raised, associated with the fiber arts studio.
- Big Rock Organics
Products and services
- Needle Felting Kits Project-based needle felting kits for individual crafters that include fibers and access to video tutorials, with designs such as hedgehogs, cats, mermaids, nativity scenes, and other themed creations. Felting needles sold separately unless part of a starter kit.
- Wet Felting Kits Wet felting kits for crafters that include wool and instructions for projects such as the felted soap scrub, allowing customers to learn wet felting techniques at home.
- Monthly Subscription Kits (Bird, Critter, and Gnome of the Month) Recurring monthly subscription kits featuring a different bird (e.g., cardinal, robin, owl), critter, or gnome design each month, with video tutorials and all fibers included.
- Yarn and Wool Fiber Supplies Raw fiber materials including Piuma bulky yarn, Cheviot wool, dyed merino wool batts for wet felting, core wool for needle felting, and assorted needle felting fiber packs for crafters.
- Felting Tools and Starter Kits Felting needles, multi-pack needle sets, and complete starter kits for beginners that include needles and essential tools for needle felting.
- Sheep Soaps and Hand Balm Sheep-shaped decorative soaps and hand care balm sold as gift and personal care items.
- In-Person Classes and Retreats On-site classes and multi-day retreats held at the Big Rock, IL studio and off-site at libraries, botanical gardens, and schools, covering felting, spinning, weaving, dyeing, knitting, crochet, and homeschool curricula.
- Virtual Classes and WAFA Live Shows Online instruction in needle felting and wet felting via a library of 40+ video tutorials and virtual WAFA (We Are Fiber Artists) live shopping shows featuring hand-dyed fibers and limited-edition products.
- Teacher Products and Curriculum Kits Grade-specific, curriculum-aligned fiber arts kits (e.g., Garden Bookmark, Felted Soap, Flower, Critters, Mini Landscape, Pumpkin) sold to K-12 teachers and schools for classroom use, with corresponding teacher resources.
- Parties and Group Events Private parties and group events hosted at the studio, including birthday parties and other group fiber arts experiences.
Companies that use Esthers Place
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Esthers Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Esthers Place partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Lamb of God FarmcoreRelated farm operation raising sheep that provides the foundation for Esther's Place fiber arts business. Sheep shearing demonstrations at farm events. Represents commitment to keeping lambs on the landscape and supporting shepherds.
- Big Rock OrganicscoreRelated organic produce farm operation. Organic transplants sold during farm open houses. Part of the integrated farm experience combining agriculture, art, and education.
- Chicago Botanic GardencoreRegular fiber arts classes held at Chicago Botanic Garden including wet felting, needle felting, shibori dyeing, and nuno felting workshops. Premium venue partnership reaching educated adult learners.
- Olbrich Botanical GardenscoreHosting needle felting and wet felting classes at Olbrich's Madison, WI location. Classes include folk art bunnies, wet felted flowers, pumpkins, landscapes, and seasonal projects.
- Northern Illinois and Wisconsin LibrariesmajorOngoing class programming at 20+ libraries including Elburn, Arlington Heights, Glenview, Algonquin, Barrington, Fountaindale, Downers Grove, Geneva, and others. Free community classes introduce fiber arts to new audiences.
- Illinois Art Educators AssociationmajorAnnual conference vendor and instructor reaching K-12 art teachers across Illinois. Demonstrates fiber arts curriculum and sells teacher kits for classroom use.
- Wisconsin Art Educators AssociationmajorAnnual conference participation reaching Wisconsin art educators with fiber arts programming and curriculum-aligned teacher kits.
- YarnConmajorChicago's indie fiber fair where Esther's Place vends and demonstrates. Key annual event for reaching serious fiber artists and crafters.
- We Are Fiber Artists (WAFA)majorVirtual live show platform for showcasing and selling hand-dyed fibers, wool blends, and yarn. Monthly or seasonal virtual events expand national reach.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Esthers Place competitors and assessment
Company assessmentBroad incumbents
- Jo-Ann: Largest US specialty craft retailer carrying yarn, felting supplies, kits, and in-store classes. Competes for the same craft hobbyist customer with broader assortment and pricing power.
- Lion Brand Yarn: Long-established national yarn manufacturer and retailer with extensive tutorial content and kits. Wider catalog and brand, but serves the same fiber arts hobbyist base.
- Michaels: National arts, crafts, and hobbies retailer with yarn and fiber arts supplies. Adjacent competitor for the broader craft hobbyist wallet.
Emerging players
- Felted Sky: Needle felting kit and tutorial brand focused on animal and craft projects. Direct overlap with Esther's Place's needle felting kits and subscription offerings.
- LoveCrafts: Online craft marketplace for yarn, fabric, and patterns with a strong community and tutorial content. International DTC competitor overlapping with online classes and kits.
Direct peers
- Knit Picks: Direct-to-consumer yarn and knitting supplies brand with kits, tutorials, and a subscription-style product line. Closely comparable online retail + content + subscriptions model.
- The Woolery: Specialty retailer of spinning, weaving, and fiber arts supplies with educational content and kits. Overlaps with Esther's Place on spinning/weaving/felting supplies and tutorials.
- Herrschners: Catalog and online retailer of yarn, needlework, and craft kits with educational project guides. Comparable retail + kits + instructional content model.
- WEBS - America's Yarn Store: One of the largest yarn and knitting/felting supply retailers in the US, offering similar product categories (yarn, tools, kits) plus online classes. Directly comparable retail-and-education model.
- Darn Good Yarn: Online yarn and fiber retailer offering kits, subscription boxes, and educational content. Comparable DTC subscription-kit business model in fiber arts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Esthers Place social profiles
Digital presenceEsthers Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esthers Place leadership team
Management profileNumber of profiles
Profiles2 records
Esthers Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esthers Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esthers Place
What does Esthers Place do?
Esther's Place is a fiber arts studio and retail storefront in Big Rock, IL that sells needle felting and wet felting kits, yarn, wool, and felting tools, while also offering in-person and virtual classes in felting, spinning, weaving, dyeing, knitting, and crochet. The business integrates art, agriculture, and education by combining its studio with the related Lamb of God Farm (animals) and Big Rock Organics (produce), and serves crafters, homeschool families, K-12 teachers, and community institutions.
Is Esthers Place a public or private company?
Esthers Place is a private company. It is classified as family owned and is currently operating.
When was Esthers Place founded?
Esthers Place was founded in 2006. It employs 1 to 10 people.
Where is Esthers Place based?
Esthers Place is headquartered in Big Rock, United States, in the North America region.
How does Esthers Place make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are on-site Classes, virtual Classes and Products and teacher/School Products.
Who are Esthers Place's main competitors?
Broad incumbents on record are Jo-Ann, Lion Brand Yarn and Michaels. Emerging players are Felted Sky and LoveCrafts. Direct peers are Knit Picks, The Woolery, Herrschners, WEBS - America's Yarn Store and Darn Good Yarn.
Does Esthers Place have an API?
No public API is recorded for Esthers Place.
What industry is Esthers Place in?
Esthers Place's product category is Fiber Arts Education and Supplies. Its primary akta.pro industry code is CRALACAF, Yarn, Knitting & Crochet Supplies Retail, with a secondary code of THAJAKAB, Textile & Fiber Arts Classes (Weaving, Knitting, Embroidery, Dyeing). Its NAICS code is 459130.