ESQ Group

What ESQ Group does

ESQ Group (legal entity PT Arga Bangun Bangsa) is an Indonesian human capital development organization headquartered at Menara 165 in Jakarta Selatan, founded by Ary Ginanjar Agustian around a flagship character-building methodology (ESQ Way 165) that integrates intellectual (IQ), emotional (EQ), and spiritual (SQ) intelligence. The company delivers a sequenced training curriculum (ESQ 165, New Chapter, Next Chapter, Final Chapter) supplemented by specialized programs in coaching, public speaking, NLP, parenting, kids/teens (ages 7–17), women's personal development, retirement preparation, and corporate culture transformation through ACT Consulting. Its proprietary technology stack includes the ESQ Way 165 framework, the ESQ-NLP model, the 3.0 Coaching Model, and the TalentDNA AI-powered talent assessment platform that maps individuals across 34 dimensions and now offers an AI Coach for personalized development recommendations.

ESQ Group operates nine subsidiaries spanning training, consulting, education, certification, travel, and English language instruction: ESQ Training, ESQ Leadership Center, ESQ Coaching Academy, TalentDNA, ACT Consulting, ESQ Business School, Universitas Ary Ginanjar, ESQ English Course, ESQ Tours & Travel, ESQ Masa Persiapan Pensiun, and LSP Trainer Indonesia (a BNSP-accredited professional certification body). Revenue is generated through four streams: open-enrollment public training priced per participant (Powertalk tiers Rp. 250,000–Rp. 1,500,000; Writing Camp Rp. 5,000,000; Practical Coaching Rp. 2,000,000; WHJ Rp. 699,165), customized corporate training and ACT Consulting engagements (professional services pricing), BNSP-certified credentialing programs (Coaching BNSP + ICF, Digital Marketing, Hypnotherapy), and the TalentDNA assessment platform offered in retail and corporate editions. Distribution is hybrid: WhatsApp-direct booking, online registration, in-person sessions at Menara 165 and across Jakarta/Bandung/Semarang/Surabaya/Palembang, and ESQ VT virtual training reaching alumni across 9 countries. The customer base spans Indonesian government ministries and security services (Polri, TNI, Mahkamah Agung), financial regulators and SOEs (Bank Indonesia, OJK, LPS, Pertamina, Telkomsel, Bank Mandiri, BRI, PLN), universities (UI, UGM, ITS), and over 2 million individual alumni.

Name

ESQ Group

Legal name

PT Arga Bangun Bangsa

Website

https://esqtraining.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ESQ Group is an Indonesian human capital development company operating the ESQ Way 165 character-building methodology through public training, corporate programs, BNSP-certified coaching and hypnotherapy credentials, and the AI-powered TalentDNA assessment platform, serving Indonesian government ministries, state-owned enterprises, and a 2M+ individual alumni base across 9 countries.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• Character building training
• Professional coaching certification
• Leadership development programs
• Corporate training services
• Talent assessment platform

Headquarters

HQ city

Jakarta Selatan, DKI Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Training Programs: Open enrollment training programs available to individuals (housewives, students, teenagers, public speakers). Programs include ESQ 165, ESQ New Chapter, NLP, Coaching, WHJ, Public Speaking, and more. Revenue collected per participant per program.
2. Corporate Training: Customized training programs for organizations and corporations for self-development, corporate culture, leadership, and professional development. Modules can be tailored to company needs.
3. Consulting Services: ACT Consulting provides consulting services for organizational transformation. Includes culture transformation, Integrated Culture Assessment, and Mental Health for Corporate programs.
4. TalentDNA Assessment Platform: Digital talent assessment platform with retail (individual) and corporate versions. Data Controller for TalentDNA Retail and Data Processor for TalentDNA Corporate.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ESQ Group delivers character-building, coaching, and leadership training programs built on its proprietary ESQ Way 165 methodology, which integrates intellectual (IQ), emotional (EQ), and spiritual (SQ) intelligence. The portfolio includes flagship public trainings (ESQ 165, New Chapter, Next Chapter, Final Chapter), specialized programs (Parenting, Kids & Teens, Women's Heart Journey, Public Speaking, NLP), professional BNSP-certified coaching, and the AI-powered TalentDNA talent assessment platform. Programs are offered to both individuals via public enrollment and to corporations/government agencies as customized in-house training.

Product overview

ESQ Group, operating under parent company PT Arga Bangun Bangsa, is a human capital development organization offering an integrated portfolio of character-building, coaching, communication, and leadership training programs. The core product is the ESQ 165 flagship character-building training and its sequential stages — ESQ New Chapter, ESQ Next Chapter, and ESQ Final Chapter — which use the ESQ Way 165 methodology integrating intellectual (IQ), emotional (EQ), and spiritual (SQ) intelligence. The portfolio is supplemented by specialized programs including ESQ Parenting, ESQ Kids & Teens, ESQ Women's Heart Journey, and the ESQ 165 series (Executive, Corporate, Exclusive, and Kids/Teens variants). Professional certification tracks include 3.0 Coaching Certification Camp (BNSP-certified), Coaching Certification BNSP + ICF, NLP programs (seminar and training), Public Speaking Mastery and Certification, and Digital Marketing Certification BNSP. ESQ Group also operates the TalentDNA AI-powered talent assessment platform, which maps individual talent across 34 dimensions and now includes TalentDNA AI Coach for personalized AI-driven development recommendations. The group encompasses subsidiaries including ESQ Business School, ESQ English Course, ACT Consulting (culture transformation), ESQ Tours & Travel, ESQ Masa Persiapan Pensiun (retirement preparation), and LSP Trainer Indonesia (BNSP certification body). Programs are delivered through public training, corporate training, consulting, and online/hybrid formats, with a network spanning Indonesia, Malaysia, Singapore, USA, Europe, Australia, and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• ESQ 165 Flagship character-building training program developed by Ary Ginanjar Agustian, based on the ESQ Way 165 methodology integrating intellectual (IQ), emotional (EQ), and spiritual (SQ) intelligence. Designed for individuals and organizations seeking comprehensive personal development.
• ESQ New Chapter Foundational character-building training helping participants discover their identity, life purpose, and spiritual meaning. Covers The Power of Why, The Law of Singularity, Finding Your Inner Self, Mental Block Breakthrough, and Building Spiritual Integrity.
• ESQ Next Chapter Second-stage character-building training focused on finding one's life mission and aligning it with supporting character traits. Covers The Ultimate Mission, The Power of Vision, Mission to Character, Law of Repetition, Self Control, and Strategic Collaboration.
• ESQ Final Chapter Third and culminating character-building training focused on execution and action. Covers 7 steps: Refining, Planning, Identifying, Controlling, Orientating, Action, and Result, helping participants execute their life plans effectively.
• ESQ Parenting Parent-focused training program teaching spiritual parenting values and emotional intelligence skills to help parents understand children's emotional needs, improve communication approaches, and guide children toward spiritual life goals.
• ESQ Kids & Teens Character-building training for children aged 7-17 years using ESQ Way 165 methodology to stimulate IQ, EQ, and SQ. Helps youth develop a noble character, independence, and achievement orientation through guided motivation and spiritual awareness.
• 3.0 Coaching Certification Camp Professional coaching certification program combining intellectual, emotional, and spiritual dimensions using the ESQ 3.0 Coaching Model. The only BNSP-certified coaching program in Indonesia. Includes competency testing and certification from BNSP.
• ESQ Coaching Certification BNSP + ICF Double-degree coaching certification program offering credentials from both BNSP (Indonesian National Professional Certification Agency) and ICF (International Coach Federation). Trains participants in the ESQ 3.0 Coaching methodology for professional coaching practice.
• ESQ Public Speaking Mastery Flagship public speaking training program developing participants into confident, effective public speakers. Covers speech structure, body language, vocal techniques, audience engagement, and personal branding across all professions.
• ESQ NLP (Neuro Linguistic Programming) Neuro Linguistic Programming training and seminar programs teaching techniques to reprogram the subconscious mind for self and others. Based on the principle that 95% of human life is controlled by the subconscious mind.
• ESQ Women's Heart Journey (WHJ) Specialized personal transformation program for women focused on emotional healing, forgiveness, and moving forward. Uses techniques including gratitude practice, making peace with the past, heart cleansing, and discovering personal aura. Served women across Indonesia, Malaysia, and Singapore.
• TalentDNA Assessment Platform AI-powered talent assessment and mapping platform that identifies individual strengths, personality traits, and development potential across 34 talent dimensions. Used for personal development, corporate talent management, and educational student profiling. Operates as Data Controller for TalentDNA Retail and Data Processor for TalentDNA Corporate.
• TalentDNA AI Coach AI-powered coaching companion built on the TalentDNA assessment platform, providing personalized, ongoing development guidance based on individual talent profiles and delivering adaptive AI-driven coaching interactions for talent growth.
• ESQ Hipnoterapi Certification Program Hypnotherapy professional certification program developed in partnership with PERHISA (Perkumpulan Hipnoterapis Profesional Indonesia) to issue BNSP competency certifications for Indonesian hypnotherapy practitioners.
• Digital Marketing Certification BNSP Professional digital marketing certification program aligned with Indonesian National Professional Certification Standards (SKKNI), issued with BNSP official certification upon successful competency assessment.
• ESQ Masa Persiapan Pensiun (MPP) Retirement preparation training program helping individuals transitioning to retirement build mental resilience, financial planning skills, health management, family strengthening, and productive business understanding for a meaningful post-retirement life.
• ESQ Young Speaker Boot Camp Public speaking training for teenagers aged 12-17 years. Focuses on building confidence, overcoming stage fright, structured opinion delivery, presentation skills, body language, and personal branding for youth.
• ACT Consulting Organizational culture consulting practice under ESQ Group offering Culture Transformation, Integrated Culture Assessment, Corporate Culture Specialist services, and Mental Health for Corporate programs for organizational clients.
• ESQ Business School Business education institution under ESQ Group offering business and management education programs, operating alongside Universitas Ary Ginanjar (UAG) and ESQ Group's broader human capital development ecosystem.

Quantifiable outcome

• 2 million+ lives transformed through ESQ 165 training with measurable improvements in fulfillment, agility, and achievement
• +3 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Sekolah Rakyat (People's Schools) - Indonesian Ministry of Social AffairscoreStrategic or Co-development Partner · 13 July 2026ESQ Corp supports the Sekolah Rakyat (People's Schools) program initiated by President Prabowo Subianto through the Ministry of Social Affairs. ESQ provides 100,000 free TalentDNA assessment quotas, AI Coaching Talenta, scholarships at Universitas Ary Ginanjar and ESQ Business School, and job placement for graduates. Aimed at breaking the cycle of poverty through education aligned with Indonesia's Golden Vision 2045.
• PERHISA (Perkumpulan Hipnoterapis Profesional Indonesia)coreStrategic or Co-development Partner · 26 June 2026Partnership agreement between PT Arga Bangun Bangsa (ESQ/LSP Trainer Indonesia) and PERHISA for development of hypnotherapy profession competency, education, training, and BNSP certification in Indonesia. PERHISA is an official partner of Indonesia's Ministry of Health. The collaboration aims to improve quality, professionalism, and competence of Indonesian hypnotherapists with credible and objective national standard certifications.
• LLDIKTI Wilayah III (Higher Education Service Institution)coreStrategic or Co-development Partner · 25 June 2026Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah III partnered with Universitas Ary Ginanjar and ESQ to strengthen the character and career of KIP Kuliah scholarship recipients through TalentDNA innovation. The collaboration aims to develop students with intellectual, emotional, and spiritual intelligence for Indonesia's Golden Generation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with major leadership development, executive coaching, and talent assessment practices. Comparable to ESQ's ACT Consulting and BNSP coaching certification as a broader incumbent in corporate culture, leadership, and talent.
• Center for Creative Leadership: Established global leadership development institution offering executive coaching, training, and assessments. Comparable to ESQ's corporate leadership development and BNSP coaching certification offering, but operating as a broader research-based incumbent.
• FranklinCovey: Large established leadership and organizational-effectiveness training provider (e.g., 7 Habits) with both enterprise and consumer offerings. Comparable to ESQ as a broader incumbent in character/leadership development with global reach and corporate sales motion.

Direct peers

• John Maxwell Company: Leadership training and coaching brand built on founder methodology with extensive certified-coach/trainer network and corporate speaking. Highly comparable to ESQ in licensed-trainer ecosystem and content-driven leadership/character training.
• Dale Carnegie & Associates: Global corporate training and personal development organization offering leadership, public speaking, and interpersonal skills programs. Directly comparable to ESQ in its mix of public-format training, corporate engagements, and licensed trainer network across many geographies.
• Landmark Worldwide: Global provider of transformative personal-development courses and large-format training events with strong character/life-purpose themes. Directly comparable to ESQ in methodology-driven character building, large live events, and community/alumni model.
• The Ken Blanchard Companies: Leadership training and coaching firm built on founder methodology (e.g., The One Minute Manager), with global licensing and corporate programs. Comparable to ESQ in methodology IP, licensed-trainer network, and leadership development focus.
• Tony Robbins / Robbins Madanes Training: Personal-development and business-coaching brand running large-format live seminars, premium programs, and coaching certification. Comparable to ESQ in charismatic-founder-led methodology, mass audience events, and coaching training verticals.
• Golden Way Indonesia (Mario Teguh): Indonesia's leading motivational training brand, featuring a single charismatic founder-led methodology with mass-market public seminars. Most directly comparable domestic peer to ESQ in scale, founder-brand dynamic, and Indonesian motivational training market.

Emerging players

• Gallup: Global analytics and consulting firm with CliftonStrengths talent assessment platform and leadership coaching services. Comparable to ESQ's TalentDNA AI assessment and coaching platform play, and corporate engagement motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdtkla61Vli8kKeaf-9ULdg
• Facebookfacebook.com/esqtraining
• Instagraminstagram.com/esqtraining
• LinkedInlinkedin.com/company/esqgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESQ Group