Escola Salesiana São José

What Escola Salesiana São José does

Escola Salesiana São José (ESSJ) is a nonprofit Salesian Catholic K-12 institution founded in 1954 in Campinas, São Paulo, Brazil, operating under the Rede Salesiana de Escolas (RSE) network with CNAS philanthropic certification. It serves families across the Campinas metropolitan area through a vertically integrated educational portfolio spanning Educação Infantil, Ensino Fundamental – Anos Iniciais (1st–5th grade) and Finais (6th–9th grade), and Ensino Médio, supplemented by the São José Pleno full-day enrichment program and the Centro Profissional Dom Bosco (CPDB) technical-vocational arm offering courses in Eletroeletrônica, Fabricação Mecânica, and Informática. The extracurricular Escola de Esportes, Artes e Dança and a deeply embedded pastoral program (Férias Alegres, FEST, AcampaBosco, Hospital de Amor solidarity campaigns) reinforce the Salesian charism of whole-person formation.

The institution operates approximately 191 employees on a single main campus at Avenida Almeida Garret, 267, with off-site venues in Mogi Mirim and Paulínia, and a dedicated GRSA-managed canteen. Technology consists of third-party platforms — TOTVS Educacional for academic management and SAS Plataforma de Educação for didactic content, assessments, and Simulado SAS ENEM mocks — wrapped in proprietary branded portals for parents/students (Gestão Acadêmica), teachers (Portal do Professor), HR (Portal RH), and a public Banco de Talentos for recruitment.

Revenue is generated primarily through recurring monthly tuition billed to families across all educational levels (subscription model), with additional recurring streams from CPDB technical course fees, the GRSA canteen contract, and the extracurricular sports/arts/dance school. Pricing is not publicly disclosed and is communicated through the annual Circular de Matrículas. GTM is overwhelmingly community-led and event-driven (Festa Junina, São José Festival, Jogos Salesianos, academic and Olympic merit ceremonies), supplemented by active social media (#SJINFORMA, #aprovados2026) and word-of-mouth through the Salesian and ex-alumni networks. There are no third-party resellers or franchisees; all services are delivered directly by school faculty and staff.

Name

Escola Salesiana São José

Legal name

Escola Salesiana São José

Website

https://essj.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Escola Salesiana São José is a nonprofit Salesian Catholic K-12 institution in Campinas, Brazil, founded in 1954, serving Campinas-area families with Educação Infantil through Ensino Médio, the São José Pleno full-day program, CPDB technical-vocational courses, and pastoral community programming under the Rede Salesiana de Escolas network.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: The primary revenue stream is tuition charged to enrolled students across all educational levels (Educação Infantil, Ensino Fundamental – Anos Iniciais e Finais, Ensino Médio, and São José Pleno full-day program). Tuition is billed on a recurring periodic basis.
2. Technical and Vocational Courses (CPDB): Revenue from technical professional courses offered at the Centro Profissional Dom Bosco (CPDB), including Eletroeletrônica, Fabricação Mecânica, and Informática programs.
3. Canteen and Restaurant Services (GRSA): Revenue from the school's canteen and restaurant operations managed by GRSA (Gerência de Restaurantes e Serviços de Alimentação), providing meals to students and staff.
4. Extracurricular Activities: Revenue from the Escola de Esportes, Artes e Dança, offering sports, arts, and dance courses as part of extracurricular enrichment programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Escola Salesiana São José is a private Catholic K-12 school in Campinas, Brazil, offering Educação Infantil, Ensino Fundamental (Anos Iniciais and Anos Finais), Ensino Médio, the São José Pleno full-day program, and technical vocational courses through the Centro Profissional Dom Bosco (CPDB). The school combines academic instruction with Salesian pastoral formation, supplemented by extracurricular programs in sports, arts, and dance via the Escola de Esportes, Artes e Dança. Services are delivered directly on campus under a values-based Salesian educational tradition founded in 1954.

Product overview

Escola Salesiana São José is a Salesian Catholic educational institution offering a comprehensive educational portfolio from early childhood through high school, plus technical professional training. The school provides a unified educational platform consisting of: Educação Infantil (early childhood), Ensino Fundamental Anos Iniciais (elementary grades 1-5), Ensino Fundamental Anos Finais (grades 6-9), Ensino Médio (high school), and the extended-day program São José Pleno with integrated robotics and maker activities. Additionally, the Centro Profissional Dom Bosco (CPDB) offers technical courses. The institution also provides extracurricular activities through the Escola de Esportes, Artes e Dança. The school uses the SAS Plataforma de Educação for academic management and TOTVS Educacional for its educational portal. Grounded in Salesian values and the charism of Saint John Bosco, the institution emphasizes holistic education combining academic excellence with spiritual formation, pastoral care, and social responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Centro Profissional Dom Bosco (CPDB): Technical and professional education center offering courses in Eletroeletrônica, Fabricação Mecânica, and Informática. Celebrated 40 years of operations in 2016.
• São José Pleno

Products and services

• Educação Infantil Early childhood education program for young children, delivered within the Salesian pedagogical framework. Targeted at families in Campinas seeking Catholic early-years schooling.
• Ensino Fundamental – Anos Iniciais Lower-elementary school program (initial years of fundamental education) for students transitioning from early childhood education. Targeted at Campinas families seeking Catholic primary schooling.
• Ensino Fundamental – Anos Finais Upper-elementary school program (final years of fundamental education) preparing students for high school. Targeted at Campinas families seeking Catholic upper-elementary education.
• Ensino Médio High school program with academic preparation, including documented university entrance exam (vestibular) outcomes. Targeted at Campinas-area adolescents completing their K-12 formation.
• São José Pleno Full-day school program that extends the standard school day with additional supervised activities, designed for families whose schedules require extended on-site presence for their children. Targeted at working Campinas families seeking a comprehensive full-day solution.
• Centro Profissional Dom Bosco (CPDB) – Cursos Técnicos Technical vocational training courses delivered through the Centro Profissional Dom Bosco (CPDB), providing professional qualification in specific trades. Targeted at adolescents and young adults in the Campinas region seeking workforce-ready technical certification within a Salesian educational setting.
• Escola de Esportes, Artes e Dança Extracurricular program covering sports, arts, and dance instruction as part of the school's holistic formation offering. Targeted at school-age children and adolescents, generally enrolled students and their families.

Quantifiable outcome

• Over 120 medals in the Canguru de Matemática 2026; 80+ medals in Canguru 2024
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerCPDB was selected to nationally validate SEBRAE's 'Despertar' youth entrepreneurship pilot project. The partnership provides entrepreneurship education and validation for the national program, directly involving CPDB students and faculty in the development of youth entrepreneurship curriculum.
• TOTVScoreTechnology or IntegrationThe school uses the TOTVS Educacional platform as its primary academic management system, serving students, parents, teachers, and administrative staff through a unified digital portal covering grades, attendance, communications, and school administration.
• GRSA (Gerência de Restaurantes e Serviços de Alimentação)minorStrategic or Co-development PartnerGRSA operates the school's canteen and restaurant (Cantina e Restaurante), providing daily meals to students and staff. The partnership includes a nutritional education program with dietetics interns and healthy eating initiatives integrated into the curriculum.
• Rede Salesiana de Escolas (RSE)coreOthersThe school is part of the Rede Salesiana de Escolas network, headquartered in Brasília, which provides pedagogical standards, strategic direction, and institutional governance. The network is led by Inspetor Padre Edson Donizetti Castilho and is coordinated by Évila Souza, Coordenadora Estratégica da Inspetoria Salesiana de São Paulo.
• Instituto 3MminorOthersInstituto 3M organizes the annual 13th Science and Technology Showcase (Mostra de Ciências e Tecnologia), where ESSJ CPDB students won 1st place in Ciências Agrárias and 2nd place in Saúde categories with their innovation projects.
• Conselho Regional de Técnicos (CRT)minorOthersCRT runs the 'Prêmio Futuros Técnicos' award recognizing outstanding technical projects by students. ESSJ CPDB students won 2nd place in the Engineering category with a project on grain transportation efficiency.
• Hospital de AmorminorOthersESSJ participates in the 'Tampinhas e Lacres de Amor' campaign, having delivered 2 million plastic bottle caps to Hospital de Amor, a reference cancer treatment hospital, as part of a community social responsibility initiative.
• Centro Universitário Salesiano de São Paulo (UNISAL)minorOthersUNISAL, the Salesian University of São Paulo, co-organizes community events with ESSJ and the Liceu Salesiano, including the annual São José Festival. ESSJ students also participate in UNISAL's 'Decida-se' career fair. The school community includes the broader educational ecosystem of Escola, ETEC, and UNISAL at the Campinas campus.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cognita: Global K-12 school operator with bilingual and premium campuses across multiple continents including Brazil. Comparable as a broad incumbent in private K-12 delivery — same family demographic, same premium positioning, but materially larger scale and secular/IB-oriented rather than Salesian identity.
• Colégio Positivo: One of the largest private K-12 networks in Brazil with a national footprint across multiple brands and educational segments (regular, bilingual, technical). Comparable as a wide-incumbent operating across the same K-12 stages as ESSJ, but at materially greater scale and with a secular, for-profit orientation rather than Salesian identity.

Direct peers

• Colégio Bandeirantes: Long-established premium K-12 school in São Paulo, part of one of Brazil's leading educational groups, with a strong vestibular-prep and university-admission reputation. Competes with ESSJ in the same premium tier of Brazilian K-12 — same family archetype, same ENEM/vestibular outcome orientation.
• Etapa: São Paulo-based premium K-12 chain recognized for university-placement rigor and Olympiad performance (including strong Canguru/OBMEP records). Closely comparable to ESSJ on the academic-outcomes / vestibular-preparation positioning that defines Brazilian private K-12 competition.
• Colégio São Bento: Catholic Benedictine K-12 school in São Paulo with a strong tradition in values-based formation and academic preparation. Directly comparable to ESSJ on the religious-K-12 / Salesian-or-Benedectine formation axis, competing for similar values-seeking families in São Paulo state.
• Liceu Salesiano de Campinas: Another Salesian school in Campinas operating under the same Rede Salesiana de Escolas (RSE) network and charism of Dom Bosco. Directly comparable in target families (Campinas-area Catholic/values-based education), pedagogical model, pastoral programs, and K-12 + technical offering shape — a true sister-school peer.

Others

• Centro Universitário Salesiano de São Paulo (UNISAL): Salesian-affiliated higher-education institution that co-organizes community events with ESSJ, runs the 'Decida-se' career fair exposing ESSJ students to higher education, and shares the Dom Bosco educational charism. An ecosystem participant rather than a competitor, but materially comparable along mission, target student demographic, and Salesian pedagogical identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/essj
• Instagraminstagram.com/explore/tags/aprovados2025
• LinkedInlinkedin.com/school/escolasalesianasaojose

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Salesiana São José