ES Solar
ES Solar is a residential and commercial solar and battery storage installer operating across six U.S. states, serving homeowners through direct sales, in-house installation, multi-vendor hardware certifications, and utility incentive program partnerships.
- Company typePrivate
- Founded2009
- HeadquartersLayton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ES Solar does
ES Solar is a residential and commercial solar panel and battery storage installer founded in 2009 and headquartered in Layton, Utah. The company designs, sells, installs, and services photovoltaic and energy storage systems across six U.S. states (Utah, Nevada, California, Idaho, Wyoming, Texas), with a cumulative installed base of more than 15,000 systems. Hardware configurations draw on certified multi-vendor platforms including Tesla Powerwall, SolarEdge, Enphase, and Sonnen, and the company participates in utility incentive and grid-services programs such as Rocky Mountain Power Wattsmart, SMUD, and the Swell Energy Virtual Power Plant.
The business runs a vertically integrated operating model: customer acquisition is direct-to-consumer through door-to-door, inside-sales, and inbound digital channels, while design, installation, commissioning, and ongoing service are delivered by in-house NABCEP-certified crews across six regional offices (156 employees). This integration eliminates third-party installer and dealer margins and supports the Enhanced Service Program launched in 2026, which provides proactive monitoring, maintenance, and a lifetime workmanship warranty. An AI-powered customer service line, also launched in 2026, supports lead qualification and post-install customer engagement.
Revenue mechanics combine one-time system sales with multiple financing structures (cash/prepaid, PPA/TPO, and third-party loan) and a growing recurring service layer through the Enhanced Service Program and utility VPP participation. The 2026 expansion into California (Sacramento, San Jose), Nevada (Las Vegas), Texas (Houston), and Wyoming signals a transition from a regional operator to a multi-state Western U.S. installer, with 4,000+ Google reviews serving as the primary social-proof asset for homeowner lead conversion.
ES Solar firmographics
Firmographics- Name
- ES Solar
- Legal name
- ES Solar
- Website
- https://essolar.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ES Solar is a residential and commercial solar and battery storage installer operating across six U.S. states, serving homeowners through direct sales, in-house installation, multi-vendor hardware certifications, and utility incentive program partnerships.
- Ownership category
- akta.pro rank
ES Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)
Keywords
Where ES Solar is headquartered
LocationHeadquarters
- HQ city
- Layton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ES Solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Solar Panel System Sales & Installation: ES Solar designs, sells, and installs solar panel systems for residential and commercial customers. Revenue is generated through one-time system sales, which may be purchased outright (cash), financed via solar loans, or structured as a prepaid lease. Customers who own their system receive full benefits including rate hike protection, OEM warranty for parts, and 100% service coverage available with Protection Plus. Option to own system after 5 years is also available.
- Battery Storage Systems: ES Solar sells and installs battery backup systems (e.g., Tesla Powerwall, Sonnen, SolarEdge, Enphase) as standalone upgrades or bundled with solar panel systems. Battery systems can be purchased outright, financed, or included in lease/PPA arrangements. Additional revenue comes from utility incentive programs such as Rocky Mountain Power's Wattsmart Battery Program and SMUD's battery incentive program.
- Roofing Services: ES Solar provides roofing services, including roof replacement, as part of their solar installation offering. This ensures properties are solar-ready before panel installation. Revenue is generated as a professional service included in broader solar projects or sold separately.
- Service, Maintenance & Monitoring: ES Solar provides ongoing service and support including professional 8-point system checks, troubleshooting, repairs, monitoring, and solar panel cleaning. These services are available to both ES Solar customers and customers whose original installer is no longer in business. Revenue includes discounted service visit rates for ES Solar customers and standard service fees for new-to-service customers.
- PPA / Power Purchase Agreement (TPO): Under a PPA/TPO model, customers pay for electricity generated by the solar system at a predetermined rate, typically with no upfront cost and low monthly payments. ES Solar retains ownership of the system and customers have an option to own the system after 5 years. Includes 25-year warranty and no service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cash / Prepaid Lease — Own system outright |
| Subscription | Monthly | PPA / Third-Party Ownership (TPO) |
| Subscription | Monthly | Loan + Prepaid Lease — Finance with ownership option |
| Outcome Based/ Performance | Pay-as-you-go | SMUD Battery Storage Program (Sacramento, CA) |
| Outcome Based/ Performance | Pay-as-you-go | Rocky Mountain Power Wattsmart Battery Program (Utah, Idaho, Wyoming) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
ES Solar product offering
Product offeringCore offering
ES Solar designs, sells, and installs residential and commercial solar photovoltaic systems and battery backup solutions, integrating equipment from Tesla, SolarEdge, Enphase, and Sonnen. The company manages the entire customer journey in-house, from consultation and custom system design through permitting, installation, and ongoing maintenance under its Enhanced Service Program.
Product overview
ES Solar is a full-service residential and commercial solar energy company offering an integrated suite of products centered on solar panel installation and battery storage systems. The core offerings include Residential Solar, Battery Storage, and Commercial Solar, complemented by Roofing Services, Servicing & Maintenance, and Solar Panel Cleaning as supporting services. The company also facilitates access to utility incentive programs including the Wattsmart Battery Program (Utah) and SMUD Battery Storage Program (California), and integrates with Virtual Power Plant networks. ES Solar handles all aspects in-house from design through installation and ongoing service, operating across Utah, Idaho, Wyoming, Nevada, California, and Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation End-to-end rooftop solar panel system design, permitting, and installation for homeowners seeking to reduce electricity bills, hedge against rate increases, and claim the 30% Federal Solar Tax Credit.
- Battery Storage Installation Design and installation of home battery backup systems using Tesla Powerwall, SolarEdge Energy Bank, Enphase IQ, or Sonnen batteries, enabling whole-home backup power and Virtual Power Plant participation.
- Commercial Solar Installation Custom commercial-scale solar photovoltaic system design and installation for businesses and property owners, often paired with battery storage to manage demand charges and ensure operational continuity.
- Roofing Services Roofing installation and replacement services performed alongside solar projects to ensure structural integrity and weatherproofing for rooftop PV systems.
- Servicing and Maintenance Ongoing system monitoring, in-house repairs, warranty support, and maintenance for installed solar and battery systems, delivered under ES Solar's Enhanced Service Program.
- Solar Panel Cleaning Professional cleaning of rooftop solar panels to maintain energy output and protect long-term system performance.
Quantifiable outcome
- 15,000+ solar installations completed
- +5 more outcomes
Companies that use ES Solar
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
ES Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ES Solar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Rocky Mountain PowercoreES Solar participates in Rocky Mountain Power's Wattsmart Battery Program, which rewards Utah, Idaho, and Wyoming residents for installing qualified solar battery systems. By joining the program, ES Solar customers can earn upfront payments and ongoing bill credits while contributing to grid stability. This partnership positions ES Solar as a preferred installer within the utility's incentive ecosystem.
- Sacramento Municipal Utility District (SMUD)coreES Solar participates in SMUD's battery storage incentive program available to homeowners in the Sacramento area. Under SMUD's My Energy Optimizer Partner+ program, customers can receive up to $10,000 in upfront incentives plus up to $332 per quarter in ongoing payments for participating in grid stability programs. ES Solar helps customers qualify, design systems, and navigate program requirements.
- Swell EnergycoreSMUD works with Swell Energy to aggregate participating customers' battery systems into a Virtual Power Plant (VPP). ES Solar's customers in the SMUD service territory who install batteries become part of this VPP, allowing their stored energy to be dispatched during high grid demand in exchange for financial compensation. Swell manages the aggregation and grid dispatch technology.
- TeslacoreES Solar installs Tesla Powerwall 3 and Powerwall Expansion units as their primary battery storage product. Tesla Powerwall is highlighted across multiple blog posts and the main website as a key battery solution offering 13.5 kWh capacity, backup capability, and seamless app monitoring. The company actively promotes Tesla Powerwall rebates and incentives.
- SolarEdgecoreES Solar installs SolarEdge inverters and DC-optimized inverter systems, which are highlighted as enabling each solar panel to operate at its optimal output for improved system efficiency. SolarEdge technology provides real-time performance monitoring. ES Solar has also piloted SolarEdge's Re-Energize Program designed to maximize solar benefits for existing customers.
- Enphase EnergycoreES Solar installs Enphase microinverter systems, which convert power at each individual solar panel rather than at a central string inverter, providing greater efficiency especially when panels are shaded or underperforming. Enphase technology supports individual panel monitoring and enhanced system reliability.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
ES Solar competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ES Solar social profiles
Digital presenceES Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
ES Solar leadership team
Management profileNumber of profiles
Profiles4 records
ES Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ES Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ES Solar
What does ES Solar do?
ES Solar designs, sells, and installs residential and commercial solar photovoltaic systems and battery backup solutions, integrating equipment from Tesla, SolarEdge, Enphase, and Sonnen. The company manages the entire customer journey in-house, from consultation and custom system design through permitting, installation, and ongoing maintenance under its Enhanced Service Program.
Is ES Solar a public or private company?
ES Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ES Solar founded?
ES Solar was founded in 2009. It employs 101 to 250 people.
Where is ES Solar based?
ES Solar is headquartered in Layton, United States, in the North America region.
How does ES Solar make money?
Five revenue lines are on record. Solar Panel System Sales & Installation is the primary driver. The others are battery Storage Systems, roofing Services, service, Maintenance & Monitoring and PPA / Power Purchase Agreement (TPO).
Does ES Solar have an API?
No public API is recorded for ES Solar.
What industry is ES Solar in?
ES Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114.