Rocky Mountain Power

What Rocky Mountain Power does

Rocky Mountain Power is a regulated electric utility serving over 1.2 million customers across Utah, Wyoming, and southeastern Idaho. Founded in 1912 and headquartered in Salt Lake City, the company operates as a division of PacifiCorp, which is itself a subsidiary of Berkshire Hathaway. Rocky Mountain Power holds exclusive franchise territories granted by the Utah, Wyoming, and Idaho public service commissions and serves residential, commercial, industrial, and agricultural customers under a regulated monopoly structure with 5,001-10,000 employees. Parent PacifiCorp is headquartered in Portland, Oregon, and operates in six states using two regulated trade names (Rocky Mountain Power and Pacific Power).

The company's core offering is generation, transmission, and distribution of electricity across its three-state footprint, delivered through a regulated infrastructure stack that includes smart grid technologies, advanced metering, and grid-edge management platforms. Specialized programs include the Blue Sky voluntary renewable energy program (rated #1 in U.S. utility green pricing sales for 23 consecutive years), Public Safety Power Shutoff (PSPS) for wildfire mitigation, the Wattsmart Battery virtual power plant (expanded from 70 MW to 500 MW with Torus), the Cool Keeper demand response program, Time-of-Use pricing, the Community Clean Energy Program with Utah municipalities, and qualifying facility power purchase agreements under PURPA tariffs (Schedule 37/38). Customer generation programs span net billing (Schedule 137) and grandfathered net metering (Schedule 135/136).

Revenue is generated primarily through regulated electricity sales at rates approved by state public utility commissions, augmented by recurring subscription-style revenue from the Blue Sky ($1.95 per 100 kWh block), Community Clean Energy Program (~$4/month residential surcharge for ~300,000 expected participants), and other voluntary programs. Recent regulatory developments include a 2026 Utah stipulated settlement delivering a 6.4% average residential bill decrease with rate increases paused through 2028 and a $2 billion Utah infrastructure commitment, alongside a pending Wyoming rate increase request of ~$70.5 million (8.8% proposed, with a 37.7% increase slated for agricultural irrigators under Schedule 40). The company also disclosed a $4.5 billion capital program across six PacifiCorp states supporting wildfire mitigation, infrastructure hardening, and grid modernization.

Name

Rocky Mountain Power

Legal name

PacifiCorp

Website

https://rockymountainpower.net

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rocky Mountain Power is a regulated electric utility serving over 1.2 million customers across Utah, Wyoming, and southeastern Idaho. As a PacifiCorp division (Berkshire Hathaway), it operates monopoly generation, transmission, and distribution alongside Blue Sky, Wattsmart Battery, and wildfire mitigation programs.

Ownership category

akta.pro rank

Product category

Regulated Electric Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE)

akta.pro secondary industries

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)

Keywords

• Regulated electric utility
• Electricity distribution services
• Renewable energy programs
• Demand response programs
• Grid infrastructure management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Electricity Sales (Rate-Based): Rocky Mountain Power generates revenue primarily through the sale of electricity to residential, commercial, industrial, and agricultural customers at regulated rates approved by state public utility commissions in Utah, Wyoming, and Idaho. Rates are set through general rate cases and include components for energy delivery, generation costs, and infrastructure investment recovery.
2. Blue Sky Program Revenue: Voluntary monthly surcharges from customers enrolled in the Blue Sky renewable energy program, where participants pay $1.95 per 100 kWh block ($1.95 minimum per month) or bulk pricing at $0.70 per block for commercial customers with 101+ blocks, generating additional recurring revenue and supporting renewable project funding.
3. Community Clean Energy Program Revenue: Automatic enrollment program adding approximately $4 per month to participating residential customer bills for renewable energy offset, with an estimated 300,000 homes and businesses expected to participate across Utah communities.
4. Energy Efficiency Program Rebates and Incentives: Revenue is indirectly generated through demand-side management programs that reduce energy consumption, improving grid efficiency and deferring infrastructure investment, while the company recovers costs through rate adjustments.
5. Cool Keeper Demand Response: Revenue from the demand response program comes through the recovery of program costs in regulated rates, while participants earn annual bill credits of approximately $30 for allowing brief load curtailment events on their cooling equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Rocky Mountain Power provides regulated electricity generation, transmission, and distribution services to over 1.2 million residential, commercial, industrial, and agricultural customers across Utah, Wyoming, and southeastern Idaho. The company also offers standalone programs including the Blue Sky Renewable Energy subscription (voluntary REC-based renewable purchases), Wattsmart Battery virtual power plant enrollment, Cool Keeper demand response, Time of Use pricing, and Public Safety Power Shutoff (PSPS) wildfire mitigation. Net metering/net billing interconnections and PURPA Qualifying Facility power purchase agreements round out the company's customer-facing offerings, supported by the Rocky Mountain Power Foundation and Blue Sky Community Projects for community-based renewable installations.

Product overview

Rocky Mountain Power is a regulated electric utility serving over 1.2 million customers across Utah, Wyoming, and southeastern Idaho as a division of PacifiCorp. The company operates as a traditional utility delivering electricity while offering a portfolio of customer-facing programs. Core offerings include standard electricity service, the Blue Sky Renewable Energy Program (a voluntary green pricing option enabling customers to purchase renewable energy blocks), Customer Generation/solar interconnection services (including net billing and qualifying facilities programs), and Public Safety Power Shutoff (PSPS) wildfire safety measures. Key add-on programs include the Wattsmart Battery Program (virtual power plant through battery management), Cool Keeper (demand response for air conditioning), Time of Use pricing, Usage Insights/Home Energy Reports, Medical Certificate support, EV programs, and the Utah Renewable Communities Community Clean Energy Program. The company also operates the Rocky Mountain Power Foundation for charitable giving and Blue Sky Community Projects for renewable energy installations at nonprofit facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Sky: Renewable energy program allowing customers to support renewable energy for as little as $1.95 per month through 100 kilowatt-hour blocks.
• Cool Keeper
• Wattsmart Batteries

Products and services

• Regulated Electricity Distribution Service Core regulated electricity generation, transmission, and distribution service to residential, commercial, industrial, and agricultural customers across Utah, Wyoming, and southeastern Idaho under exclusive franchise agreements granted by state public service commissions. Rates are set through general rate cases and include energy delivery, generation costs, and infrastructure investment recovery.
• Blue Sky Renewable Energy Program Voluntary subscription program allowing residential and commercial customers to support renewable energy by purchasing 100-kilowatt-hour blocks at $1.95 per block per month ($0.70 per block with $1,500 annual fee for commercial customers buying 101+ blocks). Proceeds fund community-based renewable projects at schools, nonprofits, municipal buildings, and houses of worship.
• Wattsmart Battery Program Virtual power plant program allowing customers with onsite solar generation and battery storage to receive incentives by allowing Rocky Mountain Power to automate battery dispatch during peak demand or emergency conditions, supporting grid reliability.
• Cool Keeper Program Utah demand response program allowing eligible customers to enroll with a small device installed on central air conditioners or heat pumps; participants receive an average annual bill credit of approximately $30 for allowing brief load curtailment during peak summer demand events.
• Customer Generation Solar Interconnection Program enabling customers to install solar panels or other renewable generation systems and interconnect with Rocky Mountain Power's grid, including current Net Billing (Schedule 137), grandfathered Net Metering (Schedule 135), and the transition tariff (Schedule 136) for Utah customer generators.
• Time of Use (TOU) Pricing Plans Usage-based pricing plans offering lower electricity rates during off-peak hours and higher rates during peak periods, allowing customers to save by shifting energy-intensive activities such as laundry, EV charging, and appliance use to lower-cost time windows.
• Qualifying Facilities (QF) Power Purchase Program PURPA-mandated program allowing qualifying generation projects (such as small power producers and cogenerators) to sell power to Rocky Mountain Power based on avoided cost pricing under standard (Schedule 37) and non-standard (Schedule 38) power purchase agreements.
• Public Safety Power Shutoff (PSPS) Program Proactive wildfire safety service allowing Rocky Mountain Power to selectively shut off electricity in high-risk zones based on real-time weather and fire-danger data to reduce ignition risk, with advance notification to customers including medical certificate holders.
• Utah Renewable Communities / Community Clean Energy Program Partnership between Rocky Mountain Power and approximately 19 Utah municipalities (including Salt Lake City, Park City, Moab, and Summit County) that auto-enrolls residential customers for a $4 per month surcharge and businesses at approximately 5% more, offsetting electricity use with 100% renewable power and funding renewable construction.
• Electric Vehicle Programs (Wattsmart Drive) Programs supporting residential and commercial electric vehicle adoption, including Wattsmart Drive in Utah that rewards customers for optimizing charging timing and energy use with electric vehicles.
• Blue Sky Subscriber Solar Program (Utah) Utah-specific program allowing customers to subscribe to locally generated solar power through Rocky Mountain Power's subscriber solar initiative, providing access to community-scale solar without on-site installation.
• Rocky Mountain Power Foundation Grants Charitable grant program administered through four annual cycles in focus areas including education/STEM, community enhancement, environmental respect, arts and culture, and safety/wellness, supporting nonprofit organizations across Utah, Wyoming, and Idaho.
• Blue Sky Community Projects Funded renewable energy installations at community organizations including schools, food banks, houses of worship, municipal offices, and nonprofit facilities, supported through Blue Sky program participant subscriptions and an awards committee review process.

Quantifiable outcome

• 6.4% average residential electricity bill decrease in Utah under stipulated settlement with Utah Public Service Commission, with rate increases paused through 2028
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Utah Renewable CommunitiescoreStrategic or Co-development Partner · 29 May 2026Rocky Mountain Power partners with Utah Renewable Communities, a coalition of approximately 19 Utah municipalities (including Salt Lake City, Park City, Moab, and Summit County), to implement the Community Clean Energy Program. The program auto-enrolls customers for a $4 monthly surcharge to offset their electricity use with 100% renewable power, with an estimated 300,000 homes and businesses expected to participate and a launch date of late 2025 or early 2027.
• Torus Inc.coreTechnology or Integration · 19 May 2026Rocky Mountain Power partners with Torus Inc. on the Wattsmart Battery virtual power plant program, managing distributed battery storage assets to support grid reliability. Torus's partnership with PacifiCorp expanded from 70 MW to 500 MW of capacity following strong 2025 performance metrics including 359 VPP events, ramp-to-full-output in under 23 seconds, and 99.9% critical path uptime. Torus was named a finalist for PLMA's 2026 Awards of Excellence for this work.
• TerraPowerflagshipStrategic or Co-development Partner · 23 April 2026TerraPower commenced construction on America's first utility-scale advanced nuclear power plant (Kemmerer Unit 1) in Wyoming. The Natrium plant features a 345-MW sodium-cooled fast reactor with molten salt energy storage boosting output to 500 MW, capable of powering approximately 400,000 homes. Rocky Mountain Power (as PacifiCorp subsidiary) is the offtake utility for this DOE-backed project mobilizing roughly 1,600 construction workers.
• Larry H. Miller CompanyflagshipStrategic or Co-development Partner · 27 October 2025Rocky Mountain Power is partnering with Larry H. Miller Company as the anchor tenant for the Power District development in Salt Lake City's expanding downtown. Rocky Mountain Power's new corporate headquarters, expected to open in late 2027, is the first major structure in this large-scale mixed-use development that will include office, residential, retail, and public spaces aimed at economic growth and sustainable urban renewal.
• PacifiCorp Transmission ServicescoreTechnology or IntegrationRocky Mountain Power interconnections for qualifying facilities and large customer generation projects are administered by PacifiCorp Transmission Services, which manages grid connection requests, transmission services, and power purchase agreements for qualifying generators under PURPA.
• The Pew Charitable TrustsminorStrategic or Co-development PartnerThe Pew Charitable Trusts hosted a technical briefing for the Utah Public Service Commission on advanced transmission technologies (ATTs), with Rocky Mountain Power among the presenters highlighting technologies like advanced conductors and dynamic line rating systems as part of grid modernization efforts.
• Moab (City Government)minorGTM or Marketing PartnerMoab city customers are automatically enrolled in Rocky Mountain Power's Community Clean Energy Program starting in 2027, with most customers paying approximately $4 monthly unless they actively opt out. This reflects the city's sustainability commitment and partnership with the utility's renewable energy initiative.
• Summit County, UtahminorGTM or Marketing PartnerSummit County Council unanimously approved joining Utah's Community Clean Energy Program on April 15, 2026, automatically enrolling all Rocky Mountain Power customers in the unincorporated county, with residents paying $4 extra per month and businesses approximately 5% more to fund renewable energy construction.
• Joule Capital PartnersminorStrategic or Co-development PartnerJoule Capital Partners is developing large energy and data center campuses in Millard County, Utah, with their own power plants (1-10 GW capacity) under SB 132 legislation enabling private companies with demands exceeding 100 MW to operate off-grid generation, as Rocky Mountain Power lacks capacity to meet surging data center demand.
• Creekstone EnergyminorStrategic or Co-development PartnerCreekstone Energy is developing massive data center energy complexes producing 1-10 GW, similar to the Joule project, leveraging Utah's SB 132 legislation to build independent power generation as Rocky Mountain Power cannot meet the scale of data center demand.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacific Power: Sister division of PacifiCorp operating in Oregon, Washington, and California under the same Berkshire Hathaway Energy parent. Directly comparable in regulatory model, generation mix, customer programs (Blue Sky, Wattsmart), and wildfire mitigation practices, making it the closest operational twin to Rocky Mountain Power.
• Idaho Power Company: Investor-owned regulated electric utility serving southern Idaho and eastern Oregon with a similar customer mix of residential, irrigation, and industrial loads. Directly comparable in service territory overlap (southeastern Idaho), PURPA-qualifying facility programs, and irrigation-driven regulatory dynamics.
• Avista Corporation: Multi-state regulated electric and gas utility serving eastern Washington, northern Idaho, and parts of Oregon. Comparable in Pacific Northwest/Iberia service territory, customer programs, and wildfire mitigation investments in similar terrain.
• Portland General Electric: Oregon-based vertically integrated regulated electric utility with comparable renewable procurement programs, customer generation tariffs, and Pacific Northwest regulatory framework — directly overlapping with RMP's sister Pacific Power operations.
• Black Hills Corporation: Multi-state regulated electric and gas utility with significant operations in Wyoming, South Dakota, Montana, Nebraska, Colorado, Kansas, and Iowa. Comparable in Wyoming rate-case dynamics, agricultural customer exposure, and smaller-scale regional utility economics.

Broad incumbents

• NV Energy: Berkshire Hathaway Energy subsidiary serving Nevada with similar large-scale renewable procurement (Greenlink West transmission, geothermal/solar buildout), wildfire mitigation programs, and customer-facing efficiency products under the same corporate parent as RMP.
• MidAmerican Energy Company: Berkshire Hathaway Energy subsidiary operating as a regulated electric and gas utility in Iowa, Illinois, Nebraska, and South Dakota. Comparable in parent-company capital access, regulated return framework, and large-scale renewable generation strategy, though serving a different geography.
• PacifiCorp: Direct parent company of Rocky Mountain Power, operating it and Pacific Power across six western states as a vertically integrated regulated utility. Comparable as the consolidated entity encompassing all RMP operations, rate cases, and capital deployment.
• NextEra Energy: Largest U.S. renewable energy operator and parent of Florida Power & Light, with substantial wind, solar, and battery storage assets across North America. Comparable in utility-scale renewable procurement and grid-edge technology deployment at scale, though broader in scope and national rather than regional.
• Dominion Energy: Large multi-state regulated electric utility with comparable wildfire mitigation investments, large-scale renewable procurement, and data center load growth exposure — though operating primarily in the Eastern U.S. and serving as a broader incumbent reference point for regulated utility economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RMP_Utah
• YouTubeyoutube.com/user/RockyMountainPower
• Facebookfacebook.com/rockymountainpower
• LinkedInlinkedin.com/company/rocky-mountain-power-inc-
• Instagraminstagram.com/rockymountainpower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Power