Esso Tankstelle

What Esso Tankstelle does

Esso Station Seligweiler is a family-owned highway rest-stop complex operating since 1956 at Seligweiler 1, Ulm-Seligweiler, Germany, adjacent to the A7 autobahn. The legal entity is Hotel und Rasthaus Seligweiler GmbH & Co. KG, with Schmid Mössner GmbH as personally liable general partner; managing directors are Hans-Karl Schmid, Hermann Schmid, and Markus Mössner, who took over day-to-day leadership from his father Willy Mössner in 1995. The single-location facility integrates 12 self-service fuel pumps (Super, regular gasoline, diesel, truck diesel, autogas/LPG, and AdBlue), a 24/7 convenience shop, the Pizza Pronto fresh-ingredient pizza concept, a bistro with coffee and pastries, and the Rasthof Seligweiler truck stop offering secure parking (€10–€15 with food-credit voucher), modern showers, laundry machines and dryers, Sky Sports TV, a casino, Wi-Fi, and on-site Toll Collect service. Cross-monetization with the adjacent Hotel Seligweiler (three restaurants) and the Esso Card fleet program reinforces a one-stop destination model.

Revenue is generated transactionally across five streams — fuel sales, food service (Pizza Pronto), convenience retail, truck stop parking and amenity fees, and fleet-card services — plus minor affiliate revenue through the Deutschland Card loyalty program. Pricing is pay-as-you-go per unit (whole pizza €16.90, quarter pizza €4.30; parking €15/€10 with €5/€6 food credit), with fuel prices disclosed via the Clever Tanken app powered by the German Markttransparenzstelle. Distribution is entirely direct-to-consumer through the physical site; the Pizza Pronto mobile app enables pickup pre-orders but not delivery. Customer segments span private motorists, professional long-haul truck drivers, business fleet operators using the Esso Card, and hotel/restaurant guests from the adjacent Hotel Seligweiler. The business is privately held with no external investors or parent company identified.

Name

Esso Tankstelle

Legal name

Hotel und Rasthaus Seligweiler GmbH & Co. KG

Website

https://esso-seligweiler.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Esso Station Seligweiler is a family-owned, 24/7 highway rest-stop complex in Ulm-Seligweiler on the A7, integrating 12 fuel pumps, a convenience shop, Pizza Pronto, a bistro, and the Rasthof truck stop with parking, showers, and Sky TV for motorists and professional drivers.

Ownership category

akta.pro rank

Product category

Fuel Station and Truck Stop Services

NAICS

Gasoline Stations with Convenience Stores (45711)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Fuel station services
• Truck stop amenities
• Convenience retail
• Quick service restaurant
• Fleet fuel cards

Headquarters

HQ city

Ulm-Seligweiler

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Sales of automotive fuels including Super, Normal gasoline, Diesel, Truck Diesel, Autogas (LPG), and AdBlue. Operates 24/7 with competitive pricing through market transparency data.
2. Food Service - Pizza Pronto: Hot food sales through Pizza Pronto concept featuring Neapolitan-style pizzas prepared with fresh ingredients around the clock. Offers both dine-in and takeout.
3. Convenience Retail - Shop: Retail sales of beverages, snacks, magazines, sweets, ice cream, tobacco products, and travel essentials available 24/7.
4. Truck Stop Services: Rasthof (truck stop) services including secure parking, modern sanitary facilities with showers, laundry (washing machines and dryers), and entertainment. Parking fees include food credits.
5. Deutschland Card Loyalty Program: Participates in Deutschland Card bonus program allowing customers to collect and redeem points for purchases or convert to rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Esso Station Seligweiler is a 24/7 family-operated highway rest stop that sells automotive fuels (Super, Diesel, Truck Diesel, LPG, AdBlue) alongside a Pizza Pronto pizzeria, a convenience shop, a bistro, and a Rasthof (truck stop) with parking, showers, laundry, and entertainment for travelers and professional drivers.

Product overview

Esso Station Seligweiler is a family-owned multi-service facility operating 24/7 since 1956. The integrated offering centers on a full-service fuel station (offering Super, Diesel, LPG, and AdBlue) combined with Pizza Pronto (a round-the-clock pizza service with customizable options), an adjacent Bistro serving coffee and pastries, a convenience Shop with daily essentials, and the Rasthof rest area providing parking, showers, laundry, truck facilities, and entertainment including Sky TV and a casino. The business operates as a unified destination combining automotive services, food & beverage, and rest stop amenities for travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Pizza Pronto: Pizza concept offering fresh ingredients and quick preparation around the clock. Part of the bistro and shop offerings at the Esso Station Seligweiler.

Products and services

• Fuel Products Complete fuel offering including Super, Normal gasoline, Diesel, Truck Diesel, Autogas (LPG), and AdBlue dispensed across 12 self-service pumps, available 24/7 for private motorists, commercial vehicles, and truck fleets.
• Pizza Pronto 24/7 pizza service offering Neapolitan-style pizzas prepared with fresh, quality ingredients and customizable toppings, available for dine-in, takeout, or pre-order via the Pizza Pronto Seligweiler mobile app or phone for larger orders.
• Bistro On-site dining area serving freshly baked pastries, sweet treats, Seeberger coffee specialties, energy drinks, and hot beverages for travelers and truck drivers.
• Convenience Shop Convenience retail store open 24/7 offering drinks, snacks, magazines, sweets, ice cream, tobacco products, and travel essentials for motorists and travelers.
• Rasthof Seligweiler (Truck Stop) Highway rest area providing secure truck and car parking (€10-€15 with food credit), modern sanitary facilities with showers, laundry machines and dryers, Sky sports on LCD TVs, casino, Wi-Fi, and on-site Toll Collect service for truck drivers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Esso (ExxonMobil subsidiary)coreChannel Partner/ Reseller/ DistributorFranchise relationship with Esso brand for fuel sales. The station operates under the Esso brand name and sells Esso fuel products including Super, Normal gasoline, Diesel, Truck Diesel, Autogas (LPG), and AdBlue. The Esso Card is offered for fleet customers.
• Clever TankenminorGTM or Marketing PartnerIntegration with Clever Tanken app for fuel price transparency. The app sources data from the Markttransparenzstelle (German market transparency authority) to show real-time fuel prices and price trends throughout the day.
• Deutschland CardminorChannel Partner/ Reseller/ DistributorParticipating retailer in the Deutschland Card loyalty program. Customers can collect points on purchases and redeem points for purchases or convert to rewards.
• RECUPminorStrategic or Co-development PartnerMulti-year partnership as a RECUP partner for reusable cup system. Customers can use their own RECUP cups or purchase them at the station to reduce single-use waste.
• SkyminorGTM or Marketing PartnerEntertainment partnership providing Sky Sports programming at the truck stop. Allows truck drivers and travelers to watch sports games on LCD TVs during their rest stops.
• Hotel SeligweilercoreStrategic or Co-development PartnerAffiliated hotel operation (Hotel und Rasthaus Seligweiler GmbH & Co. KG) operating 3 restaurants and hotel accommodations. Truck stop parking vouchers can be redeemed at the hotel's restaurants. Common family ownership.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/esso-tankstelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esso Tankstelle