Estación Podcast

What Estación Podcast does

Estación Podcast is an annual Ibero-American podcast creation festival organized by Subterfuge Records S.L. (operating under the Subterfuge Radio brand) and held primarily in Madrid, Spain. Founded in 2022, the festival delivers three programmatic pillars — ESTACIÓN LIVE (live podcast recordings across Gen Z, lifestyle, true crime, pop culture, mental health, and LGBTQ+ themes), ESTACIÓN PRO (roundtables, workshops, and masterclasses covering podcast advertising, sound journalism, and production), and ESTACIÓN MUSIC (live concerts in independent Madrid venues) — alongside talent development programs such as Podcastón (for ages 16–30), the Desafío Amazon Music international competition, and the year-round Podstars contest cycle in partnership with Ámbito Cultural at El Corte Inglés Callao. The fifth edition runs throughout May 2026, concentrated May 19–23 at Espacio Cultural Serrería Belga, with satellite activities at CentroCentro, Palacio de la Prensa, Sala Clamores, Sala El Sol, Maravillas Club, Siroco Artlab, Sala Galileo Galilei, and Intruso Bar.

The business operates on a hybrid revenue model combining ticketed admissions at supplementary venues (paid events) with free general access to main Serrería Belga programming, supported by brand sponsorship from Amazon Music, Podimo, Acast, Mecmec, Movistar, Aquarius (Coca-Cola), Oronda Studio, Posta, and Newlink Spain, plus institutional funding from Ministerio de Cultura de España, AECID, AC/E PICE, and Comunidad de Madrid programs. The company has expanded geographically from Madrid (2022) to Barcelona, Valencia, Valladolid, and Aragón by 2025, and is a founding member of CIFESPOD, the Ibero-American Podcast Festival Circuit covering Spain, Argentina, Uruguay, Colombia, Mexico, and Chile. On-demand content is distributed via Spotify, Amazon Music, Apple Podcast, iVoox, and YouTube, with recorded live podcasts accumulating reputational equity — notably the 2025 Ondas Award for Best Podcast won by 'Se llamaba como yo' after appearing at the festival. The company is led by Carlos Galán, CEO of Subterfuge Records and Subterfuge Radio, and operates with a small core team of 8 employees.

Name

Estación Podcast

Legal name

Subterfuge Records S.L.

Website

https://estacionpodcast.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Estación Podcast is a Madrid-based annual Ibero-American podcast creation festival organized by Subterfuge Records S.L., serving Gen Z and millennial podcast enthusiasts and industry professionals across Spain and Latin America through live podcasts, professional workshops, concerts, and talent development programs.

Ownership category

akta.pro rank

Product category

Live Podcast Events / Podcast Festival

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Audio/Sound Reinforcement (PA) (MPAGAKAC)

Keywords

• Podcast festival
• Live podcast events
• Audio content creation
• Podcast industry events
• Talent development programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Festival Attendance Revenue: Revenue generated from ticket sales for paid events at venues outside the main Serrería Belga location, including Palacio de la Prensa, Sala Clamores, Sala El Sol, Maravillas Club, and other paid venues. Main festival activities at Serrería Belga are free and accessible.
2. Sponsorship and Brand Partnerships: Partnerships with sponsors including Amazon Music, Podimo, Acast, Mecmec, Oronda Studio, Posta, Newlink Spain, and Aquarius (official beverage). Support from government entities including Ministerio de Cultura, AECID, AC/E PICE, and Comunidad de Madrid programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Estación Podcast is an annual Ibero-American podcast creation festival held in Madrid that brings together podcast creators, professionals, and audiences for live podcast recordings, industry roundtables, workshops, masterclasses, and concerts. The festival operates three main sections (ESTACIÓN LIVE, ESTACIÓN PRO, ESTACIÓN MUSIC) and supports talent development initiatives including Podcastón for emerging creators aged 16-30, the Amazon Music Challenge for international exposure, and the Podstars competition cycle. Main activities at Espacio Cultural Serrería Belga are free, while paid tickets are sold for supplementary venues such as Palacio de la Prensa, Sala Clamores, Sala El Sol, and Maravillas Club.

Product overview

Estación Podcast is a multi-section podcasting festival organized by Subterfuge Radio. The festival operates across three main pillars: ESTACIÓN LIVE (live podcast recordings with diverse themes), ESTACIÓN PRO (professional roundtables, workshops, and masterclasses), and ESTACIÓN MUSIC (live concerts featuring independent artists). Supporting programs include the Podcastón talent development initiative for emerging creators aged 16-30, the Desafío Amazon Music international competition for emerging podcasts, and the Podstars contest cycle. Content is distributed through major streaming platforms including Spotify, Amazon Music, Apple Podcast, iVoox, and YouTube for on-demand access after live events. The fifth edition (2026) takes place May 19-23 at Serrería Belga with additional activities throughout May at venues including CentroCentro, Palacio de la Prensa, Sala Clamores, and Sala Galileo Galilei.

Differentiator

Problem solved

Functional benefit

Products and services

• ESTACIÓN LIVE The live podcast section of the festival featuring in-person recordings with diverse themes including Gen Z content, lifestyle, true crime, pop culture, mental health, and LGBTQ+ topics. Audiences attend live podcast recordings at various venues across Madrid.
• ESTACIÓN PRO Professional development track featuring roundtables, workshops, and masterclasses covering podcast advertising, sound journalism, sound design, production techniques, and case studies. Targets creators, experts, and industry professionals.
• ESTACIÓN MUSIC Live music programming featuring concerts in various venues across Madrid, showcasing independent artists and bands such as Un Pingüino En Mi Ascensor and TRONKAS!.
• Podcastón A sonic creation marathon designed for young creators aged 16-30 with Carné Joven membership, focusing on fiction audio production, scriptwriting, acting/direction, and sound editing. Participants create a fiction audio episode during the festival.
• Desafío Amazon Music An international call for emerging podcast creators worldwide with original Spanish-language projects. The winner receives an Amazon Music promotion campaign including visibility on Times Square in New York from June 19-25, 2026.
• Podstars A contest cycle in collaboration with Ámbito Cultural where podcasts of all themes compete to be the revelation podcast of the Madrid podcasting scene. Monthly live podcast recordings held at El Corte Inglés Callao space from October to April.
• Festival Programming Annual festival programming featuring live podcast recordings, roundtables, workshops, masterclasses, and concerts across multiple venues in Madrid. Includes events such as Todo Para Compartir, Carne Cruda, Pijas Marrones, Sofá Manta y Crimen, and many more.
• On-Demand Content Distribution Post-festival content available on major streaming platforms including Spotify, Amazon Music, Apple Podcast, iVoox, and YouTube, allowing audiences to access recorded sessions and podcasts on-demand after the live event.

Quantifiable outcome

• Podcast 'Se llamaba como yo' from 'De eso no se habla' series won Ondas Award for Best Podcast 2025 after appearing at Estación Podcast
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Amazon MusiccoreGTM or Marketing Partner · 22 April 2026Amazon Music partners with Estación Podcast for the annual Amazon Music Challenge, offering emerging podcasters the opportunity to win international promotion including a Times Square billboard in New York. The 2026 challenge awards the winner promotion from June 19-25, 2026.
• Carné Joven / Consejo de Juventud de la Comunidad de MadridcoreGTM or Marketing PartnerPartnership with Carné Joven for the Podcastón initiative, a sound creation marathon for young creators aged 16-30 that provides hands-on podcast production experience during the festival.
• Subterfuge RadiocoreStrategic or Co-development PartnerParent company and organizer of Estación Podcast festival. Subterfuge Records S.L. operates as the legal entity responsible for the festival and contact management.
• CIFESPOD - Circuito Iberoamericano de Festivales de PodcastcoreStrategic or Co-development PartnerNetwork of podcast festivals across Iberoamerica including Estación Podcast, Prosodia, Podcast Days (Spain), Estéreo (Argentina), Sonora (Uruguay), Ulular (Colombia), Sonar and Podcon Mx (Mexico), and Podcast Fest (Chile). Formalized through a letter of intent for cross-border collaboration.
• PodimomajorGTM or Marketing PartnerPodcast platform sponsor hosting live events including Mimicidios. Provides platform promotion and support for festival programming.
• AcastmajorGTM or Marketing PartnerPodcast hosting and distribution platform sponsor participating in industry panels on monetization and distribution.
• MecmecmajorGTM or Marketing PartnerPodcast advertising platform co-hosting industry panel on podcast monetization with Acast.
• Espacio Cultural Serrería BelgacoreStrategic or Co-development PartnerMain venue for the fifth edition festival, hosting the majority of free and accessible programming May 19-23, 2026.
• PostaminorGTM or Marketing PartnerArgentine podcast platform participating in 'Latinoamérica potencia mundial podcastera' panel.
• Oronda StudiominorGTM or Marketing PartnerMexican podcast studio co-hosting 'Latinoamérica potencia mundial podcastera' session.
• Newlink SpainminorGTM or Marketing PartnerCommunication consultancy sponsor of the festival.
• AquariusminorGTM or Marketing PartnerOfficial beverage sponsor of the festival (Coca-Cola brand).
• AGEDIminorGTM or Marketing PartnerMusic rights management society co-hosting panel on music promotion in the digital era.
• Fundación SGAEminorGTM or Marketing PartnerCultural foundation hosting 'Algo cambió' podcast and panel on music usage in podcasts.
• Movistar EspañaminorGTM or Marketing PartnerTelecommunications sponsor hosting TOMA EXTRA events at Espacio Movistar on Gran Vía.
• Academia del Audio EspañolminorGTM or Marketing PartnerIndustry association hosting 'La voz del audio en España' professional panel at the festival.
• Prisa RadiominorGTM or Marketing PartnerMedia group hosting 'Narrar el crimen, contar la verdad' true crime industry panel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Podcon MX: Mexican podcast festival and CIFESPOD member. Directly comparable live podcast festival serving the Mexican Spanish-speaking market within the same Iberoamerican circuit.
• Ulular Podcast Festival (Colombia): Colombian podcast festival cited as part of the CIFESPOD Iberoamerican circuit. Directly comparable Spanish-language podcast event in the same creator and sponsor ecosystem.
• Podcast Days: Spanish podcast festival and CIFESPOD co-founding member. Directly comparable live podcast event competing for Spanish creators and brand sponsorships alongside Estación Podcast.
• Sonora Podcast (Uruguay): Uruguayan podcast festival and CIFESPOD member. Directly comparable Iberoamerican podcast event competing for cross-border Spanish-language creator and sponsor share.
• Prosodia: Spanish podcast festival and CIFESPOD co-founding member. Directly comparable as a Spanish-language live podcast and audio-creation event, competing for the same creator, sponsor, and audience pool as Estación Podcast.
• Podcast Fest Latam (Chile): Chilean podcast festival and CIFESPOD member. Directly comparable Iberoamerican podcast event targeting the same Andean Spanish-language creator base.
• Estéreo Podcast Festival: Argentina's leading podcast festival and CIFESPOD member. Directly comparable as a national podcast festival targeting the same Iberoamerican Spanish-language creator and sponsor ecosystem.

Emerging players

• Podimo: European podcast subscription platform active in Spain and a festival sponsor/partner hosting the Mimicidios live event. Comparable as a platform that both funds and competes for the same creator and listener relationship Estación Podcast curates.

Broad incumbents

• iVoox: Spain's leading Spanish-language podcast hosting and listening platform and an Estación Podcast distribution/sponsorship partner. Comparable as the dominant platform infrastructure where Estación Podcast's recorded content lives, and as a potential organizer of competing creator events.
• Sonar (Festival Sónar): Barcelona-based international festival of advanced music, creativity, and technology with a significant audio/podcast and live-experience footprint. Comparable as a larger incumbent live-audio/tech event brand in Spain that competes for premium sponsors and creative talent overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/podcastestacion
• YouTubeyoutube.com/channel/UCTl_pB76yoIGT4zbgGJAm7Q
• Facebookfacebook.com/estacionpodcast
• LinkedInlinkedin.com/company/estaci%C3%B3n-podcast
• Instagraminstagram.com/estacionpodcast
• TikToktiktok.com/@estacion_podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estación Podcast