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RBC Wealth Management, Royal Trust

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uuid004dkb2

Namestring
RBC Wealth Management, Royal Trust
Legal namestring
Royal Bank of Canada
Company typeenum
Public
Founded yearint
1899
Descriptiontext

RBC Royal Trust is the trust, estate, and fiduciary services division of RBC Wealth Management, a subsidiary of Royal Bank of Canada (TSX: RY). Established in 1899 and headquartered in Toronto, the unit delivers estate administration, trust creation and management, power of attorney for property, registered plans trustee services, retirement compensation arrangements, escrow services, philanthropic services (private foundations and donor-advised funds), and specialized Indigenous wealth services to individuals, families, businesses, and Indigenous communities across Canada. Service delivery is anchored by professional advisors located in offices throughout Canada, employing a relationship-based model that emphasizes in-depth knowledge of trust, estate, and tax law.

The product portfolio comprises nine core service lines plus two digital/client-engagement assets: 'Artie, the Executor Helper', a guided tool for executors navigating estate administration, and 'RBC Royal Trust Online', a secure platform for clients to manage trust and estate accounts. These digital tools are integrated with RBC's broader digital banking and wealth management infrastructure. Public-facing thought leadership is anchored by the Matters Beyond Wealth podcast, hosted by President and CEO Leanne Kaufman, and an educational video series produced in partnership with David Chilton (The Wealthy Barber).

Revenue is generated through fees for fiduciary services (estate administration, trust management, power of attorney, wealth transfer) and managed-services fees for corporate registered plans. Pricing is not publicly disclosed; services are quoted on a tailored basis via professional advisors. As a division of a publicly traded Canadian bank holding CDIC and CIPF memberships, RBC Royal Trust operates within a regulated fiduciary framework and benefits from cross-referral with RBC Dominion Securities, RBC PH&N Investment Counsel, and RBC Private Banking.

Short descriptiontext

RBC Royal Trust, the trust and fiduciary services division of Royal Bank of Canada's wealth arm, provides estate administration, trust management, power of attorney, registered plans, escrow, philanthropic, and Indigenous wealth services to individuals, families, businesses, and Indigenous communities across Canada.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersVarious cities across Canada, Canada
HQ citystring
Various cities across Canada
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
trust services, estate administration, fiduciary services, wealth management, incapacity planning
Industry7 codes
1Personal & Family Trust Services
CodeFSAAANAAPrimaryYes
2Trust Administration & Fiduciary Accounting Services
CodeFSAAANAFPrimaryNo
3Personal Trust & Fiduciary Administration
CodeFSAEAKAAPrimaryNo
4Estate Planning, Trust Structuring & Governance
CodeFSAAADAFPrimaryNo
5Trust & Estate Tax Planning & Compliance
CodeFSAEAKAEPrimaryNo
6Philanthropic & Charitable Trust Services
CodeFSAAANAIPrimaryNo
7Corporate & Institutional Trust Services
CodeFSAAANABPrimaryNo
NAICS code2 codes
  • Trust, Fiduciary, and Custody Activities523991
  • Trusts, Estates, and Agency Accounts52592
Product category
Trust and Estate Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Trust and Estate Services Fees
TypeSubscription Recurring
Description

RBC Royal Trust generates revenue through fees for fiduciary services including estate administration, trust management, power of attorney services, and related wealth transfer services. These services are provided by skilled specialists who charge for professional expertise in trust, estate and tax law matters.

rbcwealthmanagement.com
2Registered Plans Trustee Services
TypeManaged Services
Description

Revenue from creating and managing registered contribution plans to support retirement and other savings goals for employees of corporate clients.

rbcwealthmanagement.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

RBC Wealth Management's Royal Trust division provides trustee, estate administration, and incapacity (power of attorney / living trust) services to individuals, families, business owners, and Indigenous communities across Canada. Core offerings include acting as executor or trustee for wills and trusts, administering estates after death, managing trusts during a settlor's lifetime, and providing substitute decision-making services for clients who become incapacitated.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

RBC Royal Trust operates as part of RBC Wealth Management, offering a suite of trust, estate, and incapacity services for individuals, families, and businesses. The portfolio includes core service offerings such as Estate Solutions, Trust Solutions, Power of Attorney for Property, Indigenous Wealth Services, Registered Plans Trustee Services, Retirement Compensation Arrangements, Escrow Services, and Philanthropic Services. These services are complemented by digital tools like Artie the Executor Helper and the Matters Beyond Wealth Podcast. The company provides specialized advisory services and fiduciary capabilities, with professionals located across Canada serving clients since 1899.

Product and service1 record
1Estate Administration Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1David Chilton (The Wealthy Barber)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

RBC Royal Trust collaborated with David Chilton, author of The Wealthy Barber, to create 'The Wealthy Barber's estate planning essentials' video series. This educational partnership focuses on helping Canadians understand estate planning fundamentals including power of attorney and executor responsibilities.

rbcwealthmanagement.com
Strategic tierMinorTypeOthers
Description

CDIC is a federal Crown corporation that protects eligible deposits up to $100,000. RBC Royal Trust, as part of RBC, is a CDIC member institution providing deposit protection for clients.

Strategic tierMinorTypeOthers
Description

CIPF is a not-for-profit organization that protects clients of CIPF member firms against insolvency. RBC Dominion Securities and related RBC wealth management entities are CIPF members.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

A major global investment firm with substantial Canadian operations offering mutual funds, ETFs, and wealth management services. Broad incumbent with overlapping HNW client base and adjacent estate planning capabilities, though not a pure-play trust company.

TypeDirect peer
Description

The trust services arm of Bank of Montreal, one of Canada's Big 5 banks. BMO Trust Company offers personal trust, estate administration, and power of attorney services to Canadian HNW individuals and families — directly comparable to RBC Royal Trust's core offering.

TypeBroad incumbent
Description

One of Canada's largest wealth management firms (formerly Investors Group) offering financial planning, investment, and estate planning services. Broad incumbent with overlapping HNW client base and adjacent estate-related offerings, though broader in scope than pure trust services.

TypeEmerging player
Description

Canada's largest digital wealth management platform offering investing, savings, tax, and increasingly estate planning features. Emerging player with potential to disrupt traditional trust services through lower-cost, digital-first delivery to younger HNW and mass-affluent Canadians.

TypeEmerging player
Description

A Canadian online estate planning platform offering wills, power of attorney documents, and estate planning resources at significantly lower price points than traditional trust companies. Emerging player addressing the commoditized end of the estate planning market that Royal Trust also serves.

TypeDirect peer
Description

Manulife Trust Company provides trust, estate, and agency services in Canada, including registered plan trustee services similar to RBC Royal Trust's offering. Directly comparable as a Canada-domiciled trust company serving overlapping HNW and business client segments.

TypeDirect peer
Description

Scotiabank's wealth management division includes trust and estate administration services for HNW clients. Directly comparable as the trust services arm of another Big 5 Canadian bank with similar product breadth and customer segments.

TypeDirect peer
Description

The trust services subsidiary of the Canadian Imperial Bank of Commerce, offering personal trust, estate settlement, and fiduciary services. Directly comparable to RBC Royal Trust in scale, scope, and client base within another Big 5 Canadian bank.

TypeDirect peer
Description

TD Bank's Private Trust services provide estate administration, trustee, and power of attorney services to HNW Canadian clients through its wealth management division. Directly comparable as another Big 5 Canadian bank trust competitor.

TypeBroad incumbent
Description

A major US-headquartered financial services firm specializing in personal trust, estate administration, and wealth management for ultra-HNW individuals and families globally. Broad incumbent whose core trust and fiduciary capabilities closely mirror RBC Royal Trust's mandate, with international scale as a differentiator.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RBC Wealth Management, Royal Trust

RBC Royal Trust, the trust and fiduciary services division of Royal Bank of Canada's wealth arm, provides estate administration, trust management, power of attorney, registered plans, escrow, philanthropic, and Indigenous wealth services to individuals, families, businesses, and Indigenous communities across Canada.

What RBC Wealth Management, Royal Trust does

RBC Royal Trust is the trust, estate, and fiduciary services division of RBC Wealth Management, a subsidiary of Royal Bank of Canada (TSX: RY). Established in 1899 and headquartered in Toronto, the unit delivers estate administration, trust creation and management, power of attorney for property, registered plans trustee services, retirement compensation arrangements, escrow services, philanthropic services (private foundations and donor-advised funds), and specialized Indigenous wealth services to individuals, families, businesses, and Indigenous communities across Canada. Service delivery is anchored by professional advisors located in offices throughout Canada, employing a relationship-based model that emphasizes in-depth knowledge of trust, estate, and tax law.

The product portfolio comprises nine core service lines plus two digital/client-engagement assets: 'Artie, the Executor Helper', a guided tool for executors navigating estate administration, and 'RBC Royal Trust Online', a secure platform for clients to manage trust and estate accounts. These digital tools are integrated with RBC's broader digital banking and wealth management infrastructure. Public-facing thought leadership is anchored by the Matters Beyond Wealth podcast, hosted by President and CEO Leanne Kaufman, and an educational video series produced in partnership with David Chilton (The Wealthy Barber).

Revenue is generated through fees for fiduciary services (estate administration, trust management, power of attorney, wealth transfer) and managed-services fees for corporate registered plans. Pricing is not publicly disclosed; services are quoted on a tailored basis via professional advisors. As a division of a publicly traded Canadian bank holding CDIC and CIPF memberships, RBC Royal Trust operates within a regulated fiduciary framework and benefits from cross-referral with RBC Dominion Securities, RBC PH&N Investment Counsel, and RBC Private Banking.

RBC Wealth Management, Royal Trust firmographics

Firmographics
Name
RBC Wealth Management, Royal Trust
Legal name
Royal Bank of Canada
Website
https://estateandtrust.rbcwealthmanagement.com
Company type
Public
Founded year
1899
Operating status
Operating
Headcount range
101–250 employees
Short description
RBC Royal Trust, the trust and fiduciary services division of Royal Bank of Canada's wealth arm, provides estate administration, trust management, power of attorney, registered plans, escrow, philanthropic, and Indigenous wealth services to individuals, families, businesses, and Indigenous communities across Canada.
Ownership category
akta.pro rank

RBC Wealth Management, Royal Trust industry classification

Industry
Product category
Trust and Estate Services
NAICS
Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
akta.pro primary industry
Personal & Family Trust Services (FSAAANAA)
akta.pro secondary industries
Trust Administration & Fiduciary Accounting Services (FSAAANAF), Personal Trust & Fiduciary Administration (FSAEAKAA), Estate Planning, Trust Structuring & Governance (FSAAADAF), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Philanthropic & Charitable Trust Services (FSAAANAI), Corporate & Institutional Trust Services (FSAAANAB)

Keywords

  • Trust services
  • Estate administration
  • Fiduciary services
  • Wealth management
  • Incapacity planning

Where RBC Wealth Management, Royal Trust is headquartered

Location

Headquarters

HQ city
Various cities across Canada
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

RBC Wealth Management, Royal Trust business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Trust and Estate Services Fees: RBC Royal Trust generates revenue through fees for fiduciary services including estate administration, trust management, power of attorney services, and related wealth transfer services. These services are provided by skilled specialists who charge for professional expertise in trust, estate and tax law matters.
  2. Registered Plans Trustee Services: Revenue from creating and managing registered contribution plans to support retirement and other savings goals for employees of corporate clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

RBC Wealth Management, Royal Trust product offering

Product offering

Core offering

RBC Wealth Management's Royal Trust division provides trustee, estate administration, and incapacity (power of attorney / living trust) services to individuals, families, business owners, and Indigenous communities across Canada. Core offerings include acting as executor or trustee for wills and trusts, administering estates after death, managing trusts during a settlor's lifetime, and providing substitute decision-making services for clients who become incapacitated.

Product overview

RBC Royal Trust operates as part of RBC Wealth Management, offering a suite of trust, estate, and incapacity services for individuals, families, and businesses. The portfolio includes core service offerings such as Estate Solutions, Trust Solutions, Power of Attorney for Property, Indigenous Wealth Services, Registered Plans Trustee Services, Retirement Compensation Arrangements, Escrow Services, and Philanthropic Services. These services are complemented by digital tools like Artie the Executor Helper and the Matters Beyond Wealth Podcast. The company provides specialized advisory services and fiduciary capabilities, with professionals located across Canada serving clients since 1899.

Differentiator

Problem solved

Functional benefit

Products and services

  • Estate Administration Services

Companies that use RBC Wealth Management, Royal Trust

Customer profile

Segments3 records

Ideal customer profiles3 records

RBC Wealth Management, Royal Trust technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

RBC Wealth Management, Royal Trust partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • David Chilton (The Wealthy Barber)coreStrategic or Co-development PartnerRBC Royal Trust collaborated with David Chilton, author of The Wealthy Barber, to create 'The Wealthy Barber's estate planning essentials' video series. This educational partnership focuses on helping Canadians understand estate planning fundamentals including power of attorney and executor responsibilities.
  • Canada Deposit Insurance Corporation (CDIC)minorOthersCDIC is a federal Crown corporation that protects eligible deposits up to $100,000. RBC Royal Trust, as part of RBC, is a CDIC member institution providing deposit protection for clients.
  • Canadian Investor Protection Fund (CIPF)minorOthersCIPF is a not-for-profit organization that protects clients of CIPF member firms against insolvency. RBC Dominion Securities and related RBC wealth management entities are CIPF members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

RBC Wealth Management, Royal Trust competitors and assessment

Company assessment

Broad incumbents

  • Fidelity Investments Canada: A major global investment firm with substantial Canadian operations offering mutual funds, ETFs, and wealth management services. Broad incumbent with overlapping HNW client base and adjacent estate planning capabilities, though not a pure-play trust company.
  • IG Wealth Management: One of Canada's largest wealth management firms (formerly Investors Group) offering financial planning, investment, and estate planning services. Broad incumbent with overlapping HNW client base and adjacent estate-related offerings, though broader in scope than pure trust services.
  • Northern Trust: A major US-headquartered financial services firm specializing in personal trust, estate administration, and wealth management for ultra-HNW individuals and families globally. Broad incumbent whose core trust and fiduciary capabilities closely mirror RBC Royal Trust's mandate, with international scale as a differentiator.

Direct peers

  • BMO Trust Company: The trust services arm of Bank of Montreal, one of Canada's Big 5 banks. BMO Trust Company offers personal trust, estate administration, and power of attorney services to Canadian HNW individuals and families — directly comparable to RBC Royal Trust's core offering.
  • Manulife Trust Company: Manulife Trust Company provides trust, estate, and agency services in Canada, including registered plan trustee services similar to RBC Royal Trust's offering. Directly comparable as a Canada-domiciled trust company serving overlapping HNW and business client segments.
  • Scotiabank (Scotia Wealth / Scotia Trust): Scotiabank's wealth management division includes trust and estate administration services for HNW clients. Directly comparable as the trust services arm of another Big 5 Canadian bank with similar product breadth and customer segments.
  • CIBC Trust Corporation: The trust services subsidiary of the Canadian Imperial Bank of Commerce, offering personal trust, estate settlement, and fiduciary services. Directly comparable to RBC Royal Trust in scale, scope, and client base within another Big 5 Canadian bank.
  • TD Wealth (Private Trust Services): TD Bank's Private Trust services provide estate administration, trustee, and power of attorney services to HNW Canadian clients through its wealth management division. Directly comparable as another Big 5 Canadian bank trust competitor.

Emerging players

  • Wealthsimple: Canada's largest digital wealth management platform offering investing, savings, tax, and increasingly estate planning features. Emerging player with potential to disrupt traditional trust services through lower-cost, digital-first delivery to younger HNW and mass-affluent Canadians.
  • Willful: A Canadian online estate planning platform offering wills, power of attorney documents, and estate planning resources at significantly lower price points than traditional trust companies. Emerging player addressing the commoditized end of the estate planning market that Royal Trust also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

RBC Wealth Management, Royal Trust social profiles

Digital presence

RBC Wealth Management, Royal Trust financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RBC Wealth Management, Royal Trust leadership team

Management profile

Number of profiles

RBC Wealth Management, Royal Trust funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RBC Wealth Management, Royal Trust M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBC Wealth Management, Royal Trust

What does RBC Wealth Management, Royal Trust do?

RBC Wealth Management's Royal Trust division provides trustee, estate administration, and incapacity (power of attorney / living trust) services to individuals, families, business owners, and Indigenous communities across Canada. Core offerings include acting as executor or trustee for wills and trusts, administering estates after death, managing trusts during a settlor's lifetime, and providing substitute decision-making services for clients who become incapacitated.

Is RBC Wealth Management, Royal Trust a public or private company?

RBC Wealth Management, Royal Trust is a public company. It is classified as corporate owned and is currently operating.

When was RBC Wealth Management, Royal Trust founded?

RBC Wealth Management, Royal Trust was founded in 1899. It employs 101 to 250 people.

Where is RBC Wealth Management, Royal Trust based?

RBC Wealth Management, Royal Trust is headquartered in Various cities across Canada, Canada, in the North America region.

How does RBC Wealth Management, Royal Trust make money?

Two revenue lines are on record. Trust and Estate Services Fees are the primary driver. The others are registered Plans Trustee Services.

Who are RBC Wealth Management, Royal Trust's main competitors?

Broad incumbents on record are Fidelity Investments Canada, IG Wealth Management and Northern Trust. Direct peers are BMO Trust Company, Manulife Trust Company, Scotiabank (Scotia Wealth / Scotia Trust), CIBC Trust Corporation and TD Wealth (Private Trust Services). Emerging players are Wealthsimple and Willful.

Does RBC Wealth Management, Royal Trust have an API?

No public API is recorded for RBC Wealth Management, Royal Trust.

What industry is RBC Wealth Management, Royal Trust in?

RBC Wealth Management, Royal Trust's product category is Trust and Estate Services. Its primary akta.pro industry code is FSAAANAA, Personal & Family Trust Services, with a secondary code of FSAAANAF, Trust Administration & Fiduciary Accounting Services. Its NAICS code is 523991.

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