Hotel ESTELAR Parque de la 93

What Hotel ESTELAR Parque de la 93 does

Hotel ESTELAR Parque de la 93 is a single mid-tier hotel property located on Calle 93 in Bogotá's central business district, operated by HOTELES ESTELAR S.A. as part of the broader ESTELAR Hotels chain (20+ properties across Colombia and Peru) and owned by Colombian conglomerate Grupo Aval. The property offers three room categories — Standard Room, Business King, and Junior Suite — priced in the COP 454,264–754,358 per-night range, alongside two on-site dining venues (Bulería Restaurant serving Spanish-inspired cuisine and Lobby Bar) and seven configurable event and meeting spaces with capacity from 9 to 150 guests.

The business model is multi-stream: room accommodation is the primary revenue driver, supplemented by food and beverage, event/banquet rentals (conferences, weddings, corporate functions), and ancillary services including pet-friendly accommodation, private parking, laundry, and room service. Distribution is dominated by direct-to-consumer channels — the official website (running on the Roiback booking engine), phone reservations, and a 24-hour walk-in reception — with a corporate booking portal for enterprise clients and an agency portal for travel intermediaries. The Huésped Siempre Estelar loyalty program provides up to 28% member discounts and cross-property benefits across the chain.

The property does not operate standalone as an independent business; rather, it functions as one node in a chain-level portfolio that shares branding, reservation systems, marketing, and operational standards. No public revenue, headcount beyond a 6-employee listing (likely a corporate/management subset rather than total operational staff), funding events, M&A activity, or leadership changes are disclosed in the source material, and the company does not disclose AI/ML capabilities or proprietary technology beyond the third-party Roiback platform.

Name

Hotel ESTELAR Parque de la 93

Legal name

HOTELES ESTELAR S.A.

Website

https://estelarparquedela93.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel ESTELAR Parque de la 93 is a mid-tier Bogotá business-district hotel offering Standard, Business King, and Junior Suite rooms, on-site dining, event venues for up to 150 guests, and a loyalty program, operating as a single property within the Grupo Aval–owned ESTELAR Hotels chain.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation
• Hospitality services
• Event venues
• Business travel lodging
• Pet-friendly hotel

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Accommodation: Primary revenue from hotel room rentals across three room categories: Standard Room, Business King, and Junior Suite. Pricing varies by room type, season, and booking advance timing.
2. Food and Beverage: Revenue from Bulería Restaurant (Spanish-inspired cuisine with tapas and main dishes) and Lobby Bar (cocktails and beverages). Room service available.
3. Event and Meeting Spaces: Revenue from renting event venues including Central Station (150 capacity), Central Station 1 and 2, Park Station rooms, and Meeting Room. Used for conferences, weddings, corporate events, and banquets.
4. Ancillary Services: Additional revenue from pet accommodation (pet-friendly service), private parking, laundry service, and other guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hotel ESTELAR Parque de la 93 operates a single hotel property on Calle 93 in Bogotá's business district, offering overnight accommodation across three room categories (Standard, Business King, and Junior Suite), on-site dining at Bulería Restaurant and Lobby Bar, and configurable event/meeting venues for conferences, weddings, and corporate functions accommodating up to 150 guests. The hotel also provides a range of ancillary guest services including a rooftop bar, heated swimming pool, business center, gym, spa, private parking, laundry, and pet-friendly accommodations.

Product overview

ESTELAR Parque de la 93 is a hotel operated by Hoteles Estelar S.A., located on Calle 93 in Bogotá's business district near Parque de la 93. The property operates as a single unified hotel offering accommodation across three distinct room tiers (Business King Rooms, Standard Rooms, and Junior Suites), two dining venues (Bulería Restaurant and Lobby Bar), and comprehensive event spaces for conferences, weddings, and corporate functions. The portfolio also includes the Huésped Siempre Estelar loyalty program, seasonal special offers, and a wide range of guest services such as a rooftop bar, business center, heated pool, gym, private parking, and pet-friendly accommodations. The hotel is part of the broader ESTELAR hotel chain spanning multiple Colombian cities and Lima, Peru.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RoibackcoreTechnology or IntegrationProvides the booking engine and reservation system technology for the hotel's official website, enabling online room availability, pricing, and secure booking transactions. Roiback is a hotel marketing and booking engine platform.
• ESTELAR Hotels ChaincoreOthersParent company HOTELES ESTELAR S.A. operates the hotel as part of a portfolio of 20+ properties across Colombia and Peru. The chain provides centralized branding, loyalty program, reservations systems, and operational standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hotel 101 Park House: Boutique-style business hotel located near Parque de la 93 in Bogotá, offering similar positioning to ESTELAR with comparable room categories and corporate amenities — closest geographic competitor.
• Hotel Dann Carlton Bogotá: Colombian-domestic chain hotel in Bogotá offering comparable full-service accommodation, F&B and event spaces at similar price points; competes head-to-head with ESTELAR for domestic corporate and group business.
• Hotel Bogotá Plaza (NH Bogotá): NH-operated business hotel located in Bogotá's commercial core, targeting similar corporate and leisure segments with comparable room tiers, F&B outlets and meeting facilities — directly comparable mid-upscale positioning.
• Hotel Morrison 84: Boutique hotel on Calle 84, very close to the Calle 93 corridor, offering comparable business and leisure amenities at similar price points — directly competes for the same micro-market.
• Hotel Sonesta Bogotá: Mid-upscale Bogotá hotel with comparable business amenities, F&B and event venues; competes directly for value-conscious corporate and group bookings in the same corridor.
• Hotel Estelar La Fontana: Sister property within the same ESTELAR chain in Bogotá (Andino/financial district area), sharing the Huésped Siempre Estelar loyalty program and chain distribution — most directly comparable internal peer for benchmarking ADR, occupancy and event performance.
• Holiday Inn Bogota Airport: Mid-upscale IHG-branded property near the airport/business zones of Bogotá, directly comparable in room tiers, meeting space and corporate pricing — competes for the same mid-market corporate and agency segments.

Broad incumbents

• Hyatt Regency Bogotá: Upscale business hotel in Bogotá's financial district operated by a global chain with strong loyalty (World of Hyatt), targeting the same high-end corporate and event segments as ESTELAR.
• Hilton Bogotá: International upscale hotel in Bogotá's business district, offering premium rooms, multiple F&B outlets and extensive meeting space. Sets the rate ceiling in the corridor and competes for the same corporate accounts as ESTELAR Parque de la 93.
• Bogotá Marriott Hotel: International full-service hotel near the city center with comparable business traveler amenities, loyalty integration (Marriott Bonvoy) and event facilities — a primary international competitor for corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-estelar-parque-de-la-93

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel ESTELAR Parque de la 93