Estetica Dental

What Estetica Dental does

Estetica Dental (Эстетика Дентал) is a private multi-specialty dental clinic operating since 2003 from a single location on the 2nd floor of ul. Sovetskaya 59A in Golitsino, Moscow Oblast, Russia. The clinic provides the full adult and pediatric dental service spectrum under one roof — general and therapeutic dentistry, hygiene and prevention, orthodontics (including Invisalign), dental implantation, prosthodontics (crowns, veneers, All-on-4), periodontology, oral surgery, and pediatric dentistry — delivered by a team of 20+ doctors across all relevant specialties. The clinic is legally organized as OOO «Клиника «Голицыно» (LLC Clinic Golitsino), is founder-controlled by General Director Ellina Yermakova, has been continuously self-funded/bootstrapped with no external capital disclosed, and reports a 5.0 rating on Yandex Maps/2GIS with the "Especially Good Place 2026" recognition.

Clinically, the practice differentiates on equipment depth rather than novel technology: dental microscopes in every treatment room, German-made Gendex DP-700 panoramic/3D CT and Gendex Expert DC radiovisiography, the ICON drill-free caries infiltration system, the Vector Paro ultrasonic periodontal device, and a tiered implant portfolio (Osstem/Dentium from Korea, Astra Tech from Sweden) with a claimed 99% osseointegration rate. Supporting infrastructure includes an in-house dental laboratory for prosthetic fabrication, Philips ZOOM whitening, and pediatric sedation pathways routed through a partner center for general anesthesia.

Commercially, Estetica operates a pure fee-for-service model with publicly listed unit pricing across all service tiers (consultations 600-2,500 RUB; hygiene 7,100-27,000 RUB; implants 21,200-62,000 RUB; All-on-4 prosthesis from 330,000 RUB; VIP "Single Guest" exclusive-clinic rental 500,000 RUB). Payment friction is reduced via two financing partnerships — Tinkoff Bank 0% installments (3,000-300,000 RUB, 6-24 months) and Dolyame 4-part split payments (1-30,000 RUB). Patient acquisition is sales-led, relying on local reputation (>40% of visits from referrals), Yandex/Google map listings, organic social channels (Telegram, VK, Yandex Zen, Rutube), and direct booking via phone and an online form, with the entire service area confined to the Golitsino/Odintsovo District catchment of Moscow Oblast.

Name

Estetica Dental

Legal name

OOO «Клиника «Голицыно»

Website

https://esteticadental.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Estetica Dental is a private, founder-owned multi-specialty dental clinic founded in 2003 in Golitsino, Moscow Oblast, offering general, pediatric, orthodontic, implant, and prosthetic dentistry to local residents and surrounding Odintsovo District patients via a single physical site.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Dental care services
• Dental implantology
• Orthodontic treatment
• Pediatric dentistry
• Cosmetic dentistry

Headquarters

HQ city

Golitsino

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental treatment services: The clinic generates revenue through fee-for-service dental treatments across multiple specialties including general dentistry, orthodontics, implantology, prosthodontics, periodontology, and pediatric dentistry. Services range from consultations (600-2,500 rubles) to complex surgical and prosthetic procedures (up to 330,000+ rubles for All-on-4). No subscription or recurring revenue model is disclosed.
2. Dental prosthetics and implants: Revenue from the fabrication and placement of dental prosthetics including crowns, bridges, veneers, and implant-supported restorations. Pricing varies by material (zirconium, metal-ceramic, ceramic) and complexity. VIP 'Single Guest' service priced at 500,000 rubles for exclusive clinic rental.
3. Financing and installment plans: The clinic facilitates patient financing through Tinkoff Bank (0% installments, 3,000-300,000 rubles, 6-24 months) and Dolyame split payment service (4 installments, 1-30,000 rubles). These financing options reduce upfront cost barriers and may increase treatment acceptance rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Estetica Dental is a comprehensive multi-specialty dental clinic in Golitsyno, Moscow Oblast, providing a full spectrum of dental services for adults and children, including therapeutic treatment, dental implantation, prosthodontics, orthodontics, aesthetic/cosmetic dentistry, oral surgery, professional hygiene and prevention, pediatric dentistry, and radiology diagnostics. It operates a single physical clinic location equipped with dental microscopes in every treatment room, German-made digital radiography, and 3D CT imaging, and offers a premium VIP «Single Guest» exclusive clinic rental service. Patient financing is facilitated through Tinkoff Bank installments and Dolyame split payments to broaden access to higher-value treatments.

Product overview

Estetica Dental is a comprehensive dental clinic offering a full spectrum of dental services for children and adults. The clinic operates a unified service model combining general and specialized dental care across 10+ distinct service areas: dental treatment (therapeutics), dental implantation, prosthetics and dental reconstruction, orthodontics, aesthetic dentistry (veneers, lumineers), dental surgery, professional hygiene and prevention, pediatric dentistry, radiology and diagnostics, and premium VIP services. Key technology differentiators include dental microscopes in every treatment room, digital German-made radiography equipment (Gendex), 3D cone-beam CT diagnostics, ICON caries infiltration treatment, and Philips ZOOM whitening systems. The clinic also offers in-house dental laboratory services for prosthetics fabrication and maintains partnerships with Tinkoff Bank and Dolyame for patient financing programs. Founded in 2003, the clinic has operated for over 23 years with a reported 5.0 rating on Yandex Maps and recognition as an 'Especially Good Place 2026.'

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Treatment (Лечение зубов)

Quantifiable outcome

• 99% osseointegration rate for dental implants
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• Orthodontic Center for General Anesthesia (партнерская программа)minorStrategic or Co-development PartnerThe clinic maintains a partnership with a central orthodontic center for treatment under general anesthesia when required for pediatric patients. This addresses cases where young children cannot cooperate with treatment without sedation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of offices with multi-specialty services. Comparable as a scaled, multi-specialty dental services operator, though operating at much greater scale and with a DSO support model rather than Estetica's single independent clinic.
• Pacific Dental Services: Major US DSO supporting dental practices with comprehensive specialty services including pediatrics, ortho, and oral surgery. Comparable multi-specialty dental services model with modern clinical technology investments, though operating as a DSO backbone rather than an independent clinic.
• Aspen Dental: US DSO operating hundreds of branded dental offices offering comprehensive services including implants, orthodontics, and restorative care. Comparable multi-specialty dental service delivery at scale, although national footprint and insurance-heavy model differ from Estetica's local premium positioning.

Emerging players

• Tend: US modern dental brand focused on premium patient experience, modern technology, and multi-specialty care under one roof. Comparable premium multi-specialty positioning and tech-forward clinic experience, though US-based and venture-backed at much larger scale.

Regional players

• СМ-Клиника (SM-Clinic): Major Russian private multi-specialty medical network with significant dental service offerings in Moscow region. Comparable private multi-specialty Russian healthcare operator serving similar patient demographics, though at larger scale and broader geographic footprint.
• Медси (Medsi): One of the largest Russian private healthcare networks with multi-specialty clinics including dentistry in Moscow and other regions. Comparable multi-specialty Russian private healthcare model and patient base, though operating at much greater scale across multiple cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/esteticadental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estetica Dental