Fundación Theodora
Fundación Theodora is a Madrid-based Spanish non-profit foundation that deploys 28 professional artists (Doctores Sonrisa) to conduct approximately 35,000 therapeutic-play visits annually to hospitalized children across 65 hospitals and specialized centers, funded by individual donations and corporate sponsorships.
- Company typePrivate
- Founded2001
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fundación Theodora does
Fundación Theodora is a Spanish non-profit foundation, headquartered in Madrid and operating since approximately 2000–2001, that delivers therapeutic-play and emotional-support visits to children undergoing hospitalization. It serves as the Spanish chapter of Theodora's international model, deploying a roster of 28 professional artists branded as "Doctores Sonrisa" (Smile Doctors) who conduct approximately 35,000 visits per year across a network of 65 hospitals and specialized centers in Spain. The foundation runs a structured portfolio of programs including Acompañamiento Quirúrgico (surgical accompaniment), VIVIR (in-ward therapeutic play), Planta (hospital ward visits), Respiro (respite care at specialized centers), and Capaces de Sonreír (specialized-institution visits), each tailored to a different inpatient context.
The foundation's "technology" is essentially human — there are no proprietary software platforms, AI systems, or digital products in the portfolio; service delivery is in-person, artist-led, and operationally low-tech. Revenue is generated entirely through charitable contributions: individual donations (one-off bank transfers and recurring "Socio" memberships, tax-deductible under Spanish Law 49/2002), and corporate sponsorships. The latter channel is anchored by repeat partners including Domino's Pizza Spain, Siemens Healthineers, Recoletas Salud, RB Spain, RMotion, Europremium, GABYL, Arbitrade, and the Swiss Embassy. Distribution is direct-to-hospital via the artist roster; marketing runs through the foundation's own website (theodora.es), online store (tienda.theodora.es), email newsletter, social media, and earned media from partnership press coverage.
From an investment standpoint, Fundación Theodora is not a commercial enterprise — it has no revenue disclosure, no funding rounds, no M&A activity, and no parent/subsidiary structure. Its defensibility lies in 24 years of brand recognition, a difficult-to-replicate artist talent pool, and an established 65-facility distribution footprint in Spanish pediatric hospital care. Growth signals in 2026 are modest but consistent, centered on expanding the corporate-partnership base rather than geographic or product expansion.
Fundación Theodora firmographics
Firmographics- Name
- Fundación Theodora
- Legal name
- Fundación Theodora
- Website
- https://es.theodora.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundación Theodora is a Madrid-based Spanish non-profit foundation that deploys 28 professional artists (Doctores Sonrisa) to conduct approximately 35,000 therapeutic-play visits annually to hospitalized children across 65 hospitals and specialized centers, funded by individual donations and corporate sponsorships.
- Ownership category
- akta.pro rank
Fundación Theodora industry classification
Industry- Product category
- Pediatric psychosocial support services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
- akta.pro secondary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Fundación Theodora is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fundación Theodora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: The foundation accepts donations from individuals, including one-time contributions via bank transfer (ES81 2100 4991 6322 0008 1775) and recurring memberships. Donations are tax-deductible under Spanish law 49/2002 for non-profit organizations.
- Corporate Partnerships: Collaboration with companies such as Siemens Healthineers, Domino's, RMotion, Recoletas Salud, and others who provide financial or in-kind support for the foundation's programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fundación Theodora product offering
Product offeringCore offering
Fundación Theodora delivers in-hospital play therapy and emotional support programs to hospitalized children through a team of 28 professional artists (Doctores Sonrisa / Smile Doctors) who conduct approximately 35,000 visits per year across 65 hospitals and specialized centers in Spain. Core programs include Acompañamiento Quirúrgico (surgical accompaniment), VIVIR (in-hospital play sessions), Planta (hospital ward visits), Respiro (specialized center respite care), and Capaces de Sonreír (specialized institution visits). All services are provided free of charge to hospitalized children and funded entirely through donations and corporate partnerships.
Product overview
Fundación Theodora operates a unified portfolio of hospital visitation programs delivered by professional artists (28 artists) who conduct approximately 35,000 visits annually to children in hospitals and specialized centers. The core programs include: Acompañamiento Quirúrgico (surgical accompaniment in hospitals), VIVIR (general hospital ward visits), Respiro (specialized center respite care), and Capaces de Sonreír (specialized institution visits). Each program sends trained artists to provide moments of play and escape to hospitalized children, with visits conducted across 65 hospitals and specialized centers throughout Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Acompañamiento Quirúrgico Hospital-based program in which Theodora artists provide emotional support and play-based distraction to children undergoing surgical procedures, reducing anxiety and fear during medical interventions. Delivered in hospitals including Hospital Torrecárdenas.
- VIVIR Hospital-based program delivering therapeutic play sessions and moments of joy to children admitted to hospital wards, providing escape and emotional well-being during their hospital stay.
- Planta Hospital ward visit program in which Theodora artists conduct regular in-person play sessions with children admitted to hospital wards, offering emotional support and play therapy.
- Respiro Program at specialized centers providing respite care through play and entertainment activities for children with serious illnesses, offering relief and joy to both children and their families.
- Capaces de Sonreír Program at specialized institutions that brings laughter and play to children in care facilities, helping them experience moments of happiness and normalcy during long-term or specialized care stays.
Quantifiable outcome
- 35,000 visits per year to hospitalized children
- +1 more outcomes
Companies that use Fundación Theodora
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Fundación Theodora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fundación Theodora partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- EuropremiumminorEuropremium hosted a gala awards event in 2026 that featured or recognized Fundación Theodora, demonstrating industry recognition of the foundation's work.
- Siemens HealthineersminorSiemens Healthineers has shown continued support for Fundación Theodora's mission to bring joy to hospitalized children. The company was featured in news about partnership activities in 2026.
- RMotionminorRMotion continues its support for Fundación Theodora, with news coverage in July 2026 about ongoing partnership activities.
- Domino's Pizza SpaincoreDomino's has renewed its commitment to childhood support through Fundación Theodora. The partnership has been ongoing with multiple announcements in 2026 about continued collaboration.
- RB SpainminorRB Spain collaborated with Fundación Theodora on corporate volunteering workshops, specifically睡衣 (pajama) workshops for hospitalized children.
- Recoletas SaludcoreRecoletas Salud continues investing in hospital humanization through its partnership with Fundación Theodora. The healthcare group supports programs that bring artist visits to their facilities, enhancing patient experience.
- GABYLminorGABYL has partnered with Fundación Theodora, with news coverage in 2026 about continued collaboration activities.
- Swiss Embassy (Ambassador of Switzerland)minorThe new Swiss ambassador to Spain received Fundación Theodora, indicating diplomatic recognition and support for the foundation's humanitarian work.
- ArbitrademinorArbitrade, based in Málaga, collaborated with Fundación Theodora on hospital activities, as mentioned in April 2026 coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Fundación Theodora competitors and assessment
Company assessmentRegional players
- The Humour Foundation (Clown Doctors Australia): Australian non-profit sending professional 'Clown Doctors' into children's hospitals; identical operating concept to Theodora but operating exclusively in Australia/New Zealand.
Direct peers
- Red Noses Clowndoctors International: European umbrella network of hospital clown organizations operating across multiple countries; delivers artist visits to hospitalized children in healthcare settings with a similar program structure.
- Le Rire Médecin: French non-profit operating professional clowns in hospitals to support hospitalized children, sharing the same artist-led therapeutic play model and pediatric hospital beneficiary base.
- Associazione Dottor Sorriso (Doctor Smile Italy): Italian non-profit that sends professional 'doctor clowns' into pediatric hospitals to entertain and support sick children, offering essentially the same operating model as Fundación Theodora in a neighboring market.
- Theodora Foundation (Switzerland): The Swiss parent organization that spawned the Spanish foundation; runs the same 'Doctores Sonrisa' artist-visit model across multiple countries, making it the most directly comparable peer.
- Hearts & Minds: UK charity that brings professional entertainers and artists into hospitals to work with seriously ill children, sharing the artist-visit model and pediatric hospital setting with Fundación Theodora.
- Big Apple Circus Clown Care: US-based program sending professional circus clowns to pediatric hospital bedsides; delivers the same therapeutic-clown service model aimed at hospitalized children.
Others
- A Child's Song / European Federation of Hospital Clown Organizations: Industry association aggregating European hospital clown organizations; relevant as an ecosystem/peer reference for Theodora given its Spain-based European operating footprint.
Broad incumbents
- Starlight Children's Foundation: Long-established international non-profit focused on play, distraction, and entertainment for hospitalized children, with a broader portfolio of programs and a much larger scale than Theodora.
- Ronald McDonald House Charities: Global non-profit supporting families of hospitalized children, primarily through accommodation and family-services programs; overlaps with Theodora on the pediatric hospital beneficiary segment but addresses a different need.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Fundación Theodora social profiles
Digital presenceFundación Theodora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundación Theodora leadership team
Management profileNumber of profiles
Fundación Theodora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundación Theodora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundación Theodora
What does Fundación Theodora do?
Fundación Theodora delivers in-hospital play therapy and emotional support programs to hospitalized children through a team of 28 professional artists (Doctores Sonrisa / Smile Doctors) who conduct approximately 35,000 visits per year across 65 hospitals and specialized centers in Spain. Core programs include Acompañamiento Quirúrgico (surgical accompaniment), VIVIR (in-hospital play sessions), Planta (hospital ward visits), Respiro (specialized center respite care), and Capaces de Sonreír (specialized institution visits). All services are provided free of charge to hospitalized children and funded entirely through donations and corporate partnerships.
Is Fundación Theodora a public or private company?
Fundación Theodora is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundación Theodora founded?
Fundación Theodora was founded in 2001. It employs 11 to 50 people.
Where is Fundación Theodora based?
Fundación Theodora is headquartered in Madrid, Spain, in the Europe region.
How does Fundación Theodora make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships.
Who are Fundación Theodora's main competitors?
The Humour Foundation (Clown Doctors Australia) is listed as a regional player. Direct peers are Red Noses Clowndoctors International, Le Rire Médecin, Associazione Dottor Sorriso (Doctor Smile Italy), Theodora Foundation (Switzerland), Hearts & Minds and Big Apple Circus Clown Care. A Child's Song / European Federation of Hospital Clown Organizations is listed as an others. Broad incumbents are Starlight Children's Foundation and Ronald McDonald House Charities.
Does Fundación Theodora have an API?
No public API is recorded for Fundación Theodora.
What industry is Fundación Theodora in?
Fundación Theodora's product category is Pediatric psychosocial support services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP), with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 624190 and its SIC code is 8090.