Estragon
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Estragon firmographics
Firmographics- Name
- Estragon
- Legal name
- Estragon Tapas
- Website
- https://estragontapas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Estragon industry classification
Industry- Product category
- Spanish Tapas Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Cocktail Bars & Speakeasies (THAFAEAE), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Estragon is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Estragon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Food and Beverage Sales: Core revenue stream from serving traditional Spanish tapas, cocktails, and Spanish wines to dine-in customers. Restaurant serves dinner Monday-Saturday from 5 pm, closed Sundays.
- Happy Hour Tapas: Monday-Thursday 5-7pm happy hour featuring $6 tapas in the lounge or at the bar.
- Special Events and Private Parties: Bespoke private event hosting for birthdays, office functions, and special occasions. Each event is customized to customer tastes and needs.
- Online Ordering and Takeout: Takeout and pickup orders placed through ToastTab online ordering platform.
- Seasonal Dining Programs: Participates in Dine Out Boston program offering prix fixe menus at $38/guest with optional wine pairings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $6 Tapas Happy Hour - Monday-Thursday 5:00 PM - 07:00 PM |
| Unit Pricing | Pay-as-you-go | Regular Menu Items |
| Subscription | Pay-as-you-go | Dine Out Boston Special - $38/guest |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Estragon product offering
Product offeringCore offering
Estragon is a traditional Spanish tapas bar and restaurant located in the South End of Boston, MA. Founded in 2008, it serves authentic small plates, Spanish wines, and craft cocktails under the direction of Madrid-native chef and co-owner Julio de Haro. The restaurant operates as a single-location, family-owned establishment offering dinner service, a weekday happy hour, online ordering, and private event hosting.
Product overview
Estragon Tapas Bar is a traditional Spanish tapas restaurant in Boston, MA, established in 2008. The core offering consists of authentic Spanish tapas cuisine prepared from family recipes inspired by Chef Julio de Haro's Madrid upbringing, complemented by an extensive Spanish wine list and craft cocktail program. The restaurant also offers private event hosting services and online ordering through third-party platforms. The business operates primarily as a single-location restaurant rather than a technology product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Tapas Menu (Dinner Service)
- Spanish Wines and Craft Cocktails
- Happy Hour
- Private Event Hosting
- Online Ordering (ToastTab)
- Dine Out Boston Prix Fixe Participation
Companies that use Estragon
Customer profileSegments2 records
Ideal customer profiles2 records
Estragon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Estragon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenTablecoreOpenTable provides the restaurant's online reservation system, allowing customers to book tables through their platform. This partnership enables the restaurant to manage reservations digitally and reach customers searching for dining options on the OpenTable platform.
- ToastTabcoreToastTab provides online ordering and pickup services for the restaurant. Customers can place takeout orders through the ToastTab platform. ToastTab also offers gift card services for Estragon Tapas.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Estragon competitors and assessment
Company assessmentDirect peers
- SRV: SRV is a Venetian-style small plates restaurant in Boston's South End. It competes with Estragon for diners seeking an Italian/Spanish small-plates experience with a craft cocktail program in the same neighborhood.
- Petit Robert Bistro: Petit Robert Bistro is a traditional French bistro in Boston with a comparable neighborhood-bistro positioning, prix fixe programs, and wine-forward dining experience.
- La Brasa: La Brasa is a Spanish-influenced wood-fired restaurant in Somerville, MA, offering a similar Iberian-leaning small plates experience to Estragon's Boston-area guests.
- Toro: Toro is a Spanish tapas bar in Boston's South End from chef Ken Oringer, offering a similar small-plates, cocktail, and Spanish wine program in overlapping geography.
- Barcelona Wine Bar: Barcelona Wine Bar operates a Spanish tapas and wine bar concept with multiple East Coast locations including Boston's South End. It competes with Estragon directly for the same Spanish tapas dining occasion.
- Tapeo: Tapeo is a Spanish tapas restaurant in Newtonville, MA, serving an analogous menu of traditional Spanish small plates, paella, and Spanish wines. It is the closest geographic and conceptual peer to Estragon in the Boston market.
- Oleana: Oleana is a chef-driven Mediterranean restaurant in Cambridge, MA. While not strictly Spanish, it competes for the same 'chef-driven ethnic small-plates with craft cocktails' occasion and customer base.
- Casa Romero: Casa Romero is a long-standing Latin/Spanish-influenced restaurant in Boston's Back Bay, overlapping with Estragon on Iberian cuisine and the special-occasion Latin dining use case.
Broad incumbents
- Jaleo: Jaleo is José Andrés Group's Spanish tapas brand with locations across major U.S. cities. It represents a scaled, brand-led benchmark for how Estragon's authenticity-led model could evolve.
- Boqueria: Boqueria is a multi-location Spanish tapas chain on the East Coast. It is a broader incumbent offering a similar Spanish tapas format with stronger marketing scale than a single-location operator like Estragon.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Estragon social profiles
Digital presenceEstragon compliance and trust
Trust signalCompliance1 record
Estragon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estragon leadership team
Management profileNumber of profiles
Profiles2 records
Estragon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estragon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estragon
What does Estragon do?
Estragon is a traditional Spanish tapas bar and restaurant located in the South End of Boston, MA. Founded in 2008, it serves authentic small plates, Spanish wines, and craft cocktails under the direction of Madrid-native chef and co-owner Julio de Haro. The restaurant operates as a single-location, family-owned establishment offering dinner service, a weekday happy hour, online ordering, and private event hosting.
Is Estragon a public or private company?
Estragon is a private company. It is classified as family owned and is currently operating.
When was Estragon founded?
Estragon was founded in 2008. It employs 11 to 50 people.
Where is Estragon based?
Estragon is headquartered in Boston, United States, in the North America region.
How does Estragon make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are happy Hour Tapas, special Events and Private Parties, online Ordering and Takeout and seasonal Dining Programs.
Who are Estragon's main competitors?
Direct peers on record are SRV, Petit Robert Bistro, La Brasa, Toro, Barcelona Wine Bar, Tapeo, Oleana and Casa Romero. Broad incumbents are Jaleo and Boqueria.
Does Estragon have an API?
No public API is recorded for Estragon.
What industry is Estragon in?
Estragon's product category is Spanish Tapas Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFAEAE, Cocktail Bars & Speakeasies. Its NAICS code is 722511 and its SIC code is 5812.