Estudio Creativo WE

What Estudio Creativo WE does

Estudio Creativo WE is a Gijón-based creative design studio, legally constituted as PACO CURRÁS, S.L. (a private Spanish sociedad limitada), founded in 1998 and rebranded under its current name in 2018. Operating with a team of approximately 12, the firm delivers comprehensive brand identity, corporate image management, web design, editorial design, packaging design, exhibition graphics, and motion graphics services for a primarily B2B client base spanning enterprise, government, and hospitality accounts across Asturias and broader Spain. Documented clients include Grupo EDP (energy), Normagrup (technology/industrial), Liberbank (banking/financial), Puerto de Gijón (port/government), Manzano (hospitality), Auta (manufacturing), Muniello (lighting), and the Consejería de Empleo, Industria y Turismo del Principado de Asturias (tourism).

The studio's service offering is project-based and quote-priced, targeting decision-makers directly through established client relationships and referrals rather than a scaled marketing engine. Beyond core professional services, the firm has developed three proprietary digital products — The Brand Cloud (a customized brand asset management platform), Live AR (an augmented reality application for tourism destinations), and Camino Assist (a mobile application for pilgrims on the Camino de Santiago) — which signal an attempt to extend the business beyond pure design services into productized digital offerings. Notable production scale includes a tourism guide for Asturias reproduced in over 500,000 copies across six languages, and the firm received the Brandor International Branding Medal Gold Medal in 2023 and the FEGIME Best Brand Image award in 2018. The firm is founder-owned, with no disclosed external investors, subsidiaries, or acquisition activity.

Name

Estudio Creativo WE

Legal name

PACO CURRÁS, S.L.

Website

https://estudiocreativowe.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Estudio Creativo WE is a Gijón-based creative design studio founded in 1998 that provides brand identity, corporate image, web, editorial, packaging, and exhibition design services to enterprise, government, and hospitality clients across Spain, with three proprietary digital products.

Ownership category

akta.pro rank

Product category

Brand Identity and Corporate Image Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Exhibition, Retail & Experiential Design (BPAHAKAL), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Brand identity design
• Corporate image services
• Graphic design studio
• Editorial design
• Packaging design

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Creative Services: Project-based professional services for brand design, corporate image management, advertising campaigns, and communication materials. Services include brand architecture, logo design, corporate graphic design, web design, editorial design, and exhibition graphics.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Estudio Creativo WE is a creative design studio that provides project-based brand identity and corporate image services, including logo design, brand architecture, editorial design, packaging design, web design, motion graphics, exhibition design, and naming/branding. The studio also develops proprietary digital products such as The Brand Cloud, Live AR, and Camino Assist for selected clients.

Product overview

Estudio Creativo WE is a creative studio that operates as a single integrated offering rather than a modular platform. Their core offering encompasses comprehensive brand design and corporate image services including brand strategy, logo design, graphic design, web design, editorial design, packaging design, exhibition design, and motion graphics. They have also developed three proprietary digital products: The Brand Cloud (a virtual brand asset management platform customized for each client), Live AR (an augmented reality application for tourism destinations), and Camino Assist (a mobile app for pilgrims on the Camino de Santiago). The studio serves prominent clients including Grupo EDP, Normagrup, Liberbank, Puerto de Gijón, Manzano restaurants, and various public institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design and Corporate Image Services Comprehensive brand design and corporate image services including corporate image development, brand architecture, logo design, graphic design, advertising campaigns, and global brand implementation for clients such as Liberbank, Normagrup, Grupo EDP, and Puerto de Gijón.
• Web Design Services Website design and development services with attention to information architecture, navigation paths, and SEO optimization, including content design for clients such as Manzano restaurants and Auta.
• Editorial Design and Publishing Editorial design, layout, and publishing management services for books, guides, and printed materials, including tourism guides for Asturias reproduced in over 500,000 copies in six languages.
• Packaging Design Packaging design services including brand identity for product packaging, exemplified by La Gloria's preserve product line.
• Exhibition and Event Design Design services for exhibitions, events, trade fairs, and temporary spaces, including booth design, signage, and promotional materials.
• Naming and Branding Brand naming and creation services, exemplified by projects such as the Numa hotel boutique and Onex system.
• Motion Graphics Motion graphics design services for video content and animated visual materials.
• The Brand Cloud A virtual space designed to host, organize, and update all brand materials, allowing users to access and share them through a customized and intuitive experience. Adapted for each client.
• Live AR An augmented reality application adaptable to different tourism destinations, offering travelers a new visual experience with precise information about sites they are visiting.
• Camino Assist A mobile application designed to accompany pilgrims on the Camino de Santiago, providing information about points of interest, hostels, routes, and a dictionary of idiomatic expressions.

Quantifiable outcome

• 500,000+ tourism guides produced in 6 languages
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wolff Olins: Global brand consultancy with offices in London, New York, and beyond, providing brand strategy and identity for major corporates. Comparable for high-end enterprise brand work but at much larger scale.
• Landor & Fitch: Large global branding and design consultancy with offices across Europe including Spain. Comparable for enterprise brand identity work, though significantly larger and broader in scope.
• Saffron Brand Consultants: Global brand strategy consultancy offering brand purpose, identity, and experience design. Comparable for brand strategy and identity work at the upper end of the market.
• Interbrand: Global brand consultancy with a strong Spanish presence, offering brand strategy, naming, and identity services for multinational clients. Comparable in service offerings but operates at much greater scale.
• Pentagram: Independent global design partnership with offices worldwide, offering brand identity, editorial, and digital design. Comparable for independent design-studio model and creative breadth.

Direct peers

• Folch: Independent brand strategy and design studio in Barcelona focused on brand identity, editorial design, and cultural projects. Comparable as a Spanish independent creative studio with similar brand-design orientation.
• Mucho Estudio: Independent Spanish branding and graphic design studio based in Barcelona with a comparable focus on brand identity, editorial design, and packaging for enterprise clients. Most directly comparable as an independent Spanish creative studio of similar size and scope.
• Cucurulla: Spanish creative studio offering branding, design, and communication services to enterprise clients. Comparable as an independent Spanish creative studio operating in the same market segment.
• Morillas Brand Design: Barcelona-based brand design agency offering brand strategy, identity, packaging, and digital design services to enterprise clients across Spain and Europe. Comparable as a similarly-positioned independent Spanish brand design firm.
• Summa: Spanish brand and communication consultancy providing brand strategy, identity, and corporate image services to large enterprises. Comparable for project-based brand work for Spanish corporate clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/estudio-creativo-we

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estudio Creativo WE