ETAuto
ETAuto is a B2B automotive news and information portal operated by The Economic Times (Times Group), serving India's automotive industry — manufacturers, component suppliers, dealers, and aftermarket — with editorial coverage, ET Autolytics analytics, events, webinars, and Brand Solutions advertising.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What ETAuto does
ETAuto is a B2B automotive industry news and information portal founded in 2013, operated as a vertical sub-brand within The Economic Times network under Bennett Coleman & Co. Ltd. (Times Group), one of India's largest diversified media conglomerates. The portal serves Indian automotive industry stakeholders — including vehicle manufacturers, component suppliers, dealers, and aftermarket businesses — as well as B2B decision makers seeking industry-specific news, market intelligence, and analysis. Content coverage spans multiple segments: EV & Future Mobility, Two Wheelers, Commercial Vehicles, Passenger Vehicles, Automotive Technology, Components, Tyres, Raw Materials, Auto Finance, and Aftermarket. The platform is delivered via a desktop web portal (auto.economictimes.indiatimes.com) and a mobile application.
The product surface extends well beyond the core news portal. Supporting modules include ET Autolytics (a data and analytics/reporting platform for the automotive sector), Leaders Speak (executive interviews), Exclusives (investigative content), Web Stories (visual storytelling), MSME Connect (SME-focused coverage), Sustainability In Action, Future of Mobility (a recurring editorial series now in its fourth season), Autologue (expert opinion), plus Events, Webinars, and Awards programs. The underlying technology is a conventional digital media CMS serving text, video, and newsletter formats, with no disclosed AI/ML, proprietary models, or APIs.
Commercially, ETAuto monetizes through its Brand Solutions offering — an integrated B2B marketing services suite including integrated campaigns, bespoke events, advertorials, virtual engagement, videos, and digital branding for automotive brands. Additional revenue is generated through sponsored events, webinars, and ET Autolytics reports. Pricing is not publicly disclosed. The business is purely domestic (India-focused) with no claimed global footprint, and the headcount reported at 5 suggests a lean editorial unit operating within a much larger parent media organization.
ETAuto firmographics
Firmographics- Name
- ETAuto
- Legal name
- ETAuto (Economictimes Auto Portal)
- Website
- https://etauto.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ETAuto is a B2B automotive news and information portal operated by The Economic Times (Times Group), serving India's automotive industry — manufacturers, component suppliers, dealers, and aftermarket — with editorial coverage, ET Autolytics analytics, events, webinars, and Brand Solutions advertising.
- Ownership category
- akta.pro rank
ETAuto business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels8 records
ETAuto product offering
Product offeringCore offering
ETAuto is a B2B digital media portal that publishes automotive industry news, analysis, and market intelligence covering passenger vehicles, commercial vehicles, two-wheelers, EVs and future mobility, components, tyres, aftermarket, and auto finance in India. Beyond editorial coverage, it sells Brand Solutions — integrated marketing campaigns, advertorials, bespoke events, virtual engagement, videos, and digital branding services — to automotive OEMs, suppliers, and dealers. It also operates ET Autolytics for industry data and reports and runs events, webinars, and awards programs.
Product overview
ETAuto is a comprehensive automotive industry news portal from The Economic Times, offering a unified platform for automotive news and information. The core offering is the News Portal, which covers diverse segments including EV & Future Mobility, Two Wheelers, Commercial Vehicles, Passenger Vehicles, Technology, Components, and more. Supporting modules include ET Autolytics for industry analytics and reports, Brand Solutions for integrated marketing services, Events and Webinars for industry engagement, and specialized content verticals like Leaders Speak (executive interviews), Web Stories (visual content), MSME Connect (SMEs coverage), Sustainability In Action, Future of Mobility series, and Autologue (expert opinions).
Differentiator
Problem solved
Functional benefit
Products and services
- ETAuto News Portal A digital B2B news portal providing latest automobiles and auto industry information and updates, covering EV & Future Mobility, Two Wheelers, Commercial Vehicles, Passenger Vehicles, automotive technology, components, tyres, raw materials, aftermarket, and auto finance. Targeted at automotive industry professionals and B2B decision makers in India.
- ET Autolytics
Companies that use ETAuto
Customer profileSegments2 records
Ideal customer profiles2 records
ETAuto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ETAuto partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
ETAuto competitors and assessment
Company assessmentBroad incumbents
- CarDekho: Major Indian automotive portal spanning new/used cars, reviews, and dealer solutions with significant B2B media and advertising offerings. A broader incumbent that competes with ETAuto for content reach and advertiser spend.
- CarTrade Tech: Larger Indian automotive digital platform operating multiple consumer and B2B auto brands. A broader incumbent with overlapping automotive media and advertising capabilities that competes for the same advertiser wallet.
Direct peers
- Express Drives: Automotive media vertical of The Indian Express Group, covering new launches, industry news, and reviews. A direct competitor for advertising budgets from Indian automotive brands.
- Overdrive: Indian automotive media outlet covering cars, bikes, and industry news, backed by Network18. Competes with ETAuto for the same industry audience and automotive advertiser budgets.
- RushLane: Indian automotive digital media platform covering news, reviews, and industry updates. A direct competitor in the Indian automotive news and B2B content space.
- ZigWheels: Digital-first Indian automotive content platform delivering news, reviews, and buying guidance. A direct competitor for audience attention and B2B brand engagement in the Indian auto media space.
- NDTV Auto: Automotive vertical of NDTV, India's major news broadcaster, providing industry news, reviews, and branded content. A direct competitor for the same Indian automotive audience and ad budgets.
- Auto Today: Automotive media vertical of the India Today Group, offering news, reviews, and B2B brand solutions. Directly comparable as a competing Indian automotive media brand with advertising-driven revenue.
- Autocar Professional: India's leading B2B automotive industry publication covering OEMs, suppliers, and technology. Directly comparable to ETAuto as a vertical B2B automotive media brand targeting industry professionals with news, analysis, and advertising solutions.
Emerging players
- Team-BHP: India's largest automotive enthusiast community with deep influence among buyers and industry insiders. A high-engagement niche competitor that draws audience attention and increasingly attracts B2B automotive brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ETAuto social profiles
Digital presenceETAuto financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETAuto leadership team
Management profileNumber of profiles
ETAuto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETAuto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETAuto
What does ETAuto do?
ETAuto is a B2B digital media portal that publishes automotive industry news, analysis, and market intelligence covering passenger vehicles, commercial vehicles, two-wheelers, EVs and future mobility, components, tyres, aftermarket, and auto finance in India. Beyond editorial coverage, it sells Brand Solutions — integrated marketing campaigns, advertorials, bespoke events, virtual engagement, videos, and digital branding services — to automotive OEMs, suppliers, and dealers. It also operates ET Autolytics for industry data and reports and runs events, webinars, and awards programs.
Is ETAuto a public or private company?
ETAuto is a private company. It is classified as corporate owned and is currently operating.
When was ETAuto founded?
ETAuto was founded in -1. It employs 1 to 10 people.
Who are ETAuto's main competitors?
Broad incumbents on record are CarDekho and CarTrade Tech. Direct peers are Express Drives, Overdrive, RushLane, ZigWheels, NDTV Auto, Auto Today and Autocar Professional. Team-BHP is listed as an emerging player.
Does ETAuto have an API?
No public API is recorded for ETAuto.