Etch Design Group

What Etch Design Group does

Etch Design Group is a privately held, Perth-based creative web agency operating from 222 Hay St, Subiaco, Western Australia, with a team of approximately 8-10 staff led by Creative Lead Joe Lockhart. The company delivers custom website design and development for small and medium businesses (SMBs), primarily using WordPress and WooCommerce platforms, with services spanning responsive/mobile-first design, e-commerce builds, branding (logos, brand identity, guidelines), SEO, digital marketing, graphic design, and 24/7 technical support. Its core value proposition is a "design for conversion" methodology positioning websites as functional business growth tools rather than purely aesthetic deliverables.

The agency operates a hybrid revenue model combining project-based one-time fees for design and e-commerce builds with recurring subscription revenue from website hosting and ongoing support/maintenance contracts. Pricing is fully quote-based with no publicly disclosed tiers, and customer acquisition is sales-led via direct contact (website form, toll-free phone, email) plus content marketing through an SEO-optimized blog covering web design, e-commerce best practices, and customer experience design.

Customer base is exclusively SMB across diversified verticals including security training, legal services, cleaning, and podiatry, with case study clients Core Security Training, CPL Legal, Optima Cleaners, and Applied Motion Podiatry. The company is independently owned with no disclosed parent, investors, or institutional capital, and shows no documented AI/ML capabilities, patents, or third-party integrations beyond standard CMS and WooCommerce tooling.

Name

Etch Design Group

Legal name

Etch Design

Website

https://etchdesign.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Etch Design Group is a Perth-based creative web agency of approximately 8-10 staff delivering custom website design, e-commerce, branding, SEO, hosting, and 24/7 support services to small and medium businesses primarily across Western Australia.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Website development
• E-commerce solutions
• Branding services
• Digital marketing agency

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Design and Development Services: Custom website design and development services billed as project-based work with tailored solutions to fit client budget and requirements. Pricing varies based on complexity, features, and customization level.
2. Website Hosting: Reliable website hosting solutions providing secure, fast, and always accessible websites. Ongoing service generating recurring revenue.
3. Ongoing Support and Maintenance: Ongoing support and maintenance services to keep websites up-to-date, secure, and optimized. Regular updates and troubleshooting assistance.
4. Branding Services: Logo design, brand identity development, brand guidelines, and cohesive branding solutions.
5. E-commerce Solutions: Online store development with seamless shopping experiences for business growth.
6. SEO and Digital Marketing: Search engine optimization strategies and digital marketing services to boost online visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Etch Design Group is a Perth-based creative web agency that designs and develops custom websites, e-commerce stores, and branding solutions for small and medium businesses. The firm delivers projects spanning website design, website hosting, e-commerce builds (primarily on WordPress/WooCommerce), 24/7 technical support, SEO, and broader digital marketing. Services are sold directly to clients on a project or subscription basis, with ongoing hosting and support creating recurring revenue.

Product overview

Etch Design Group is a creative web agency based in Perth, Western Australia, offering a comprehensive suite of digital services. Their core offerings include custom website design and development, website hosting, ecommerce solutions, and 24/7 support. They provide a full range of digital services including responsive design for all devices, CMS integration, SEO strategies, website maintenance, and branding services (logo design, brand identity, brand guidelines). Additional offerings include graphic design services for print, marketing collateral, and social media. Their approach centers on bespoke web development with a focus on design for conversion, combining aesthetic excellence with technical performance to create websites that are both visually stunning and effective business growth tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anchor Digital: Perth-based digital marketing and web design agency serving WA businesses with web design, SEO, and branding services. Directly competes with Etch in the same Perth/Western Australia SMB market.
• Big Drop Inc: US-based web design and digital marketing agency offering custom web development, branding, and digital marketing. Comparable to Etch as a full-service creative web agency targeting SMB and mid-market clients.
• Lounge Lizard: US digital marketing and web design agency offering website design, branding, SEO, and digital marketing. Directly comparable service portfolio targeting SMB clients seeking integrated digital solutions.
• Digital Garden: Australian digital agency offering web design, development, and digital marketing services to SMBs and enterprise clients. Comparable to Etch as a full-service Australian web design and digital marketing competitor with a similar service mix.
• Localsearch: Australian digital services provider focused on SMBs, offering websites, SEO, and digital marketing. Comparable to Etch in targeting the same Australian SMB segment with a similar integrated digital services bundle.
• Luminary: Australian digital agency specializing in web design, development, and digital strategy. Comparable to Etch as an Australia-based full-service digital agency targeting mid-market and SMB clients.

Emerging players

• 99designs: Global design platform connecting SMBs with freelance designers for logos, branding, and web design. Adjacent competitor in the SMB design space, but operates via marketplace rather than in-house agency model.

Broad incumbents

• Squarespace: Global SaaS website builder enabling SMBs to self-serve website creation. A broad incumbent that competes with Etch's lower-end SMB website design offering, though Etch differentiates via custom design and full-service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etch-design-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etch Design Group