ETEC Juscelino Kubitschek de Oliveira

What ETEC Juscelino Kubitschek de Oliveira does

Etec Juscelino Kubitschek de Oliveira is a public technical education institution operating under Centro Paula Souza (Centro Estadual de Educação Tecnológica Paula Souza), a government agency of the State of São Paulo. Founded on June 26, 1998, originally as an extension of Escola Técnica Estadual Lauro Gomes, it became an independent Etec unit on August 8, 2007, and was renamed to its current form on July 13, 2011. The school is headquartered at Rua Guarani, 735, Serraria, Diadema, São Paulo, with three decentralized extension locations in São Bernardo do Campo and São Paulo (Americanópolis and Jabaquara).

The institution delivers six technical courses — Administration, Systems Development, Finance, Logistics, and Human Resources, plus the integrated high school MTEC programs and EMIF (humanities-emphasis track) — all tuition-free under Brazilian public education policy. Its technology stack consists of the NSA (Núcleo Softisticado Acadêmico) academic portal for student records and enrollment, the SED (Secretaria Escolar Digital) state-level records system, and the CPS-wide JK Carreiras / CPS Carreiras platform that connects students and alumni with internship and employment opportunities through employer partnerships. The school also facilitates municipal and intermunicipal student transportation registration (CittaMobi, EMTU, SPTrans, SBCTrans) for its student body.

The school's business model is fully public: it generates no commercial revenue and is funded by the State of São Paulo through Centro Paula Souza. Student acquisition occurs through the semiannual Vestibulinho entrance examination administered centrally by CPS, and the institution serves the Greater ABC region's demand for technical workforce, particularly in commerce, services, and logistics. The downstream "customers" are individual students seeking technical certification, with secondary beneficiaries being regional employers recruiting qualified administrative, financial, logistics, and systems development personnel.

Name

ETEC Juscelino Kubitschek de Oliveira

Legal name

Centro Estadual de Educação Tecnológica Paula Souza - Etec Juscelino Kubitschek de Oliveira

Website

https://etecjk.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Etec Juscelino Kubitschek de Oliveira is a public, tuition-free technical school in Diadema, São Paulo, operated by the state agency Centro Paula Souza. It offers six technical courses and integrated high school programs to students in the Greater ABC region, with three decentralized extension sites.

Ownership category

akta.pro rank

Product category

Technical and Vocational Education

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAEAF

Cooperative Education (Co-op) Technical Universities

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

Keywords

• Technical education
• Vocational training
• Integrated high school
• Career services
• Public education

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Education Funding: The school operates as a public technical education institution funded by the Government of the State of São Paulo through Centro Paula Souza. No tuition fees are charged for technical courses or integrated high school programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

ETEC Juscelino Kubitschek de Oliveira is a public technical education institution that delivers free vocational technical courses and integrated high school programs to students in Diadema and surrounding municipalities in São Paulo state. The school offers named technical tracks in Administration, Systems Development, Finance, Logistics, and Human Resources, alongside integrated high school programs (MTEC, MTEC-PI, EMIF) that combine secondary education with technical certification. Operating under Centro Paula Souza, the institution also runs an NSA academic portal and the JK Carreiras career services platform connecting students and alumni with the labor market.

Product overview

ETEC Juscelino Kubitschek de Oliveira is a technical school offering vocational and integrated education programs. The institution provides eight distinct technical courses (Administration, Systems Development, Finance, Logistics, Human Resources) alongside three integrated programs combining high school with technical education (MTEC regular, MTEC full-time, and EMIF humanities-focused). The school operates the NSA academic portal for student records management and JK Carreiras career services platform connecting students with employment opportunities. All programs are delivered at the main campus in Diadema and through three decentralized extension locations in São Bernardo do Campo and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Técnico em Administração (Technical Course in Administration)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Centro Paula Souza (CEETEPS)coreStrategic or Co-development Partner · 1 January 2009The school operates as a unit of Centro Estadual de Educação Tecnológica Paula Souza, the state government body that manages all technical schools in São Paulo. CEETEPS establishes curricula, entrance examinations, academic standards, and institutional policies.
• Governo do Estado de São PaulocoreOthersThe school is funded and administered by the State Government of São Paulo through Centro Paula Souza. The government provides operational funding, teacher salaries, and institutional oversight.
• E.E. Senador Robert KennedycoreStrategic or Co-development PartnerDecentralized extension location in São Bernardo do Campo, sharing facilities with the state public school. Offers Logistics and Administration courses.
• Associação DespertarcoreStrategic or Co-development PartnerDecentralized extension location in São Paulo (Americanópolis), sharing facilities with the community association. Offers various technical courses.
• CEU Caminho do MarcoreStrategic or Co-development PartnerDecentralized extension location in São Paulo (Jabaquara), sharing facilities with the Centro de Estudos de Urbano community education center. Offers various technical courses.
• Associação de Pais e Mestres (APM)minorStrategic or Co-development PartnerParent-Teacher Association that supports school management, student assistance, and school-community integration. Operates under cooperation agreement with CEETEPS.
• Empresas Parceiras (Partner Companies)coreChannel Partner/ Reseller/ DistributorCompanies that partner with CPS Carreiras program to access student profiles, post job openings, and recruit graduates. Companies can register on the carreiras.cps.sp.gov.br platform to connect with CPS students and alumni.
• Nube - Núcleo Brasileiro de Estágios e EmpregosminorChannel Partner/ Reseller/ DistributorIntegration agent that connects students with internship and job opportunities. Credenciamento through public calling process following federal and state procurement laws.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Etec Lauro Gomes: Parent institution from which Etec JK originated as an extension in 1998. Located in São Bernardo do Campo and operating under the same Centro Paula Souza governance, with directly overlapping course offerings and student demographics.
• Instituto Federal de São Paulo (IFSP): Federal public technical and higher education institution with multiple campuses across São Paulo state. Offers free technical courses in similar fields (administration, systems development, logistics) and is a direct competitor for technical students in the Greater São Paulo region.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's national commercial training service, offering technical courses in administration, finance, HR, and logistics — overlapping directly with several of Etec JK's course offerings. Funded by the commercial sector and serving a similar student base.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's largest industrial vocational training provider, funded by the industrial sector. Operates hundreds of technical schools nationwide, directly competing with Etec JK for the same student demographic seeking technical certification in industry-aligned fields.
• Etec de Heliópolis: Sister Etec school within Centro Paula Souza, serving a similar Greater São Paulo student base with technical and MTEC programs. Directly comparable in governance structure, course portfolio, and tuition-free public model.
• Etec Professor Camargo Aranha: Another Centro Paula Souza Etec school referenced in Etec JK's faculty pedigree. Operates as a sister technical school in São Paulo with directly comparable governance, course catalog, and public tuition-free model.

Emerging players

• SEST SENAT: Brazilian professional training service focused on the transport sector. Offers technical courses that partially overlap with Etec JK's Logistics curriculum, serving a more industry-specific student segment.

Broad incumbents

• FATEC (Faculdade de Tecnologia do Estado de São Paulo): Centro Paula Souza's higher education arm offering technology-focused undergraduate programs. Represents the natural progression path for Etec JK technical graduates and operates under the same institutional umbrella but at a different credential level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/governosp
• Facebookfacebook.com/governosp
• LinkedInlinkedin.com/school/etec-jk
• Instagraminstagram.com/governosp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ETEC Juscelino Kubitschek de Oliveira