Eté Indien

What Eté Indien does

Eté Indien, operated through the legal entity OJ2B SAS, is a French social enterprise founded in 2017 by Benjamin Braquet (President) and Julien Odienne (Director General) and headquartered at 111 boulevard Gambetta in Charleville-Mézières (Ardennes). The company designs and delivers Adapted Physical Activity (APA) programs for people aged 55 and over, addressing loss of autonomy, sedentary behaviour, isolation, and reduced physical capacity. Its portfolio comprises roughly fifteen branded programs spanning in-person and remote formats — including Anne-Marie (frail seniors), Flamant rose (balance), Flash mobilité (choreographed movement), Haltère et fourchette (APA + nutrition), Salut les copains (nostalgic walks), Mem'hop (cognitive-physical hybrid), Corps & Coeur (seasonal holistic wellbeing), Mon couple sur son 31 (caregiver pairs), and the digital flagship Seconde Jeunesse offering daily live video sessions plus 1,000+ hours of on-demand replays accessible across computer, mobile, tablet, and smart TV.

The underlying platform combines a programme-discovery website (used to find nearby activities) with a digital video library and dedicated project-management for institutional clients. Delivery is executed by a national collective of 800+ qualified APA teachers who join as partners and run sessions across all French départements, including underserved rural areas. The company holds ESUS (Entreprise Solidaire d'Utilité Sociale) certification since 2019 and the Maison Sport Santé label from the French State.

Eté Indien operates a hybrid go-to-market model. On the institutional side it sells subscription/recurring contracts to retirement funds (multiple CARSAT branches, Agirc-Arrco), mutuelles/health insurers (Macif, Malakoff Humanis, Harmonie Mutuelle, AG2R La Mondiale, and a long tail of regional mutuelles), local authorities (départements, Grand Est Region, Ville de Charleville-Mézières, Ardennes Métropole), social housing operators (Groupe SOS, Eneal, CDC Habitat, 1001 Vies Habitat), and senior residences (Résidence Antin Residences, Marpa). On the consumer side it sells one-time licences to digital coaching programs via the website (Stripe and PayPal). Reported impact metrics include +20% evolution in physical capacities, -12% reduction in sedentary behaviour, -15% reduction in isolation, and 9/10 customer satisfaction, with 30,000+ people accompanied and 2,000+ programs completed cumulatively. Marketing combines a 200+ article editorial blog, social channels (Facebook, Twitter, YouTube, LinkedIn), email, regional and national press coverage, and B2B partner referrals.

Name

Eté Indien

Legal name

OJ2B SAS

Website

https://ete-indien-editions.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Eté Indien, a French ESUS-certified social enterprise founded in 2017, delivers adapted physical activity programs to seniors aged 55+ nationwide through 800+ partner APA teachers and a digital video platform, serving mutuelles, retirement funds, local authorities, social housing providers, and senior residences across France.

Ownership category

akta.pro rank

Product category

Senior Health and Wellness Programs

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)

akta.pro secondary industries

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ), Elder Services & Aging Support (BPAGAEAF), Online & Hybrid Senior Learning Platforms (EDAAAMAD)

Keywords

• Adapted physical activity
• Senior wellness programs
• Elderly preventive health
• APA instructor network
• Silver economy services

Headquarters

HQ city

Charleville-Mézières

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Online video program sales: OJ2B operates a video library of adapted physical activity and well-being sessions available for purchase on the website. After purchase, customers receive a URL and password to access the digital platform. The company also offers online coaching programs under 'Mon espace' portal.
2. B2B institutional contracts: Revenue from institutional partners including retirement funds, mutuelles, local authorities, social housing providers, and senior residences who contract Eté Indien to deliver programs to their senior populations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eté Indien designs, distributes, and delivers adapted physical activity (APA) programs for seniors aged 55 and older across France, through a network of 800+ qualified APA teachers. The company offers a portfolio of 17+ branded programs (in-person and remote formats) addressing balance, strength, cognitive stimulation, nutrition, mindfulness, walking, and caregiver pair activities. Institutional partners such as retirement funds, mutuelles, local authorities, social housing providers, and senior residences contract programs for their senior beneficiaries, while individual seniors can also purchase programs directly via the company's website and online portal.

Product overview

Eté Indien is an adapted physical activity (APA) service provider for seniors aged 55 and older, operating across France. The offering is structured as a portfolio of distinct branded programs — both in-person (presentiel) and remote (distanciel) — delivered by a network of qualified APA instructors. Programs cover areas including physical conditioning, balance, cognitive stimulation, nutrition, wellness/mindfulness, walking/outdoor activities, caregiver-aide pairs, and digital video-based coaching. Key in-person programs include Anne-Marie (fragile seniors), Flamant rose (balance), Flash mobilité (choreographed movement), Haltère et fourchette (physical activity + nutrition), Salut les copains (nostalgic walks), Mon couple sur son 31 (caregiver pairs), Mem'hop (cognitive stimulation), Ma Vie en Mouvement (autonomy prevention), and Corps & Coeur (seasonal holistic wellbeing). The flagship remote program, Seconde Jeunesse, provides daily live video-sessions and on-demand replays across multiple devices. Collectively, these programs form a national prevention platform connecting seniors with local instructors and organizational partners (retirement funds, mutuals, local authorities).

Differentiator

Problem solved

Functional benefit

Products and services

• Anne-Marie In-person adapted physical activity program targeting frail seniors to help them rediscover the desire to be active, led by qualified APA instructors.
• Flamant rose In-person program focused on improving balance function to help seniors stand more steadily, led by qualified APA instructors.
• Flash mobilité In-person adapted physical activity program using choreographed movement set to music to improve coordination, balance, flexibility, and cognitive stimulation.
• Ma nouvelle vie à taux plein In-person program helping seniors approach retirement in good physical shape with full information about this new life phase.
• Haltère et fourchette Hybrid program combining adapted physical activity led by an APA instructor with nutrition guidance from a dietitian-nutritionist, presented in a friendly format.
• Salut les copains Walking outings that evoke memories from the 1950s–70s while creating new shared experiences among participants.
• Mon Olympe In-person adapted physical activity program approaching Olympic sports through pleasure and play.
• Mon couple sur son 31 In-person program enabling caregiver/care-recipient pairs to share quality moments together and strengthen their bond through a new shared experience.
• Des marcheurs en bonne compagnie Walking outings structured as puzzles to foster self-discovery and social inclusion among seniors.
• Ma démarche santé Accessible and friendly group walking program designed to help seniors stay active in their daily lives.
• Mon voyage intérieur Relaxing gentle physical activity and wellness program focused on mindfulness and self-care.
• Mem'hop Program combining cognitive stimulation exercises with physical activity based on memory and coordination games for seniors.
• Mon écomarche Walking-based program that combines health benefits with a zero-carbon footprint environmental message.
• Ma Vie en Mouvement Program aimed at preventing sedentary lifestyle and cognitive decline through gentle movement and memories from the 1950s–80s.
• Fais bouger ton quartier Program combining group walking activities with community engagement and ideas for improving the local neighborhood.
• Corps & Coeur Year-long seasonal program covering mental wellbeing, protective nutrition, sensory stimulation, and cognitive capacity improvement for seniors.
• Seconde Jeunesse Online program offering daily live video sessions plus over 1,000 hours of on-demand replays accessible on computer, mobile, tablet, and smart TV.

Quantifiable outcome

• +20% evolution of physical capacities among participants
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Julien Odienne and Benjamin Braquet (Founders)coreOthers · 1 January 2017Julien Odienne and Benjamin Braquet, friends since age 11, both graduates in physical activity, founded Eté Indien in 2017 with the mission of improving senior health through adapted physical activity.
• Grand Est RegioncoreStrategic or Co-development PartnerRegional council partner of the Grand Est region, supporting Eté Indien's activities and programs in the region
• Ardennes DéveloppementcoreStrategic or Co-development PartnerEconomic development agency for the Ardennes department, supporting the company's regional growth and visibility
• ARS Grand EstcoreStrategic or Co-development PartnerRegional Health Agency of Grand Est, a key health authority partner supporting the company's public health mission
• Ardennes MétropolecoreStrategic or Co-development PartnerMetropolitan agglomeration of Ardennes, local government partner supporting the company's headquarters and local programs
• Réseau EntreprendrecoreGTM or Marketing PartnerEntrepreneurial network providing support and resources for business development and growth
• Silver ValleycoreGTM or Marketing PartnerSilver economy cluster and ecosystem organization that recognized Eté Indien among top silver economy startups, providing visibility and industry network access

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Keep Cool: France-based low-cost fitness chain with senior-friendly programs and nationwide gym footprint. Competes for the same senior demographic seeking accessible physical activity, though its core model is facility-based rather than community-based prevention.
• Doctolib: Dominant French health-tech platform that increasingly bundles prevention, telehealth, and partner services. Could become a distribution channel for — or competitor to — Eté Indien's digital Seconde Jeunesse offering.
• Association EPGV (Éducation Physique et Gymnastique Volontaire): Large French federation offering adapted physical activity and gymnastics for all ages, including dedicated senior programs. Significantly larger membership base and longer history, but less specialized in the 55+ prevention niche that Eté Indien targets.
• Orpea: Major European operator of nursing homes, assisted living, and home care services. Targets overlapping senior populations through institutional channels and could vertically integrate APA-style prevention services.

Direct peers

• Senior Compagnie: French personal services company providing in-home assistance and adapted activity programs for seniors, often through partnerships with mutuelles and departmental councils. Overlapping customer base and similar B2B2C model.
• Siel Bleu: French non-profit cooperative providing adapted physical activity (APA) programs for seniors across France, with a comparable teacher/instructor network and partnerships with retirement funds and mutuelles. Closest direct competitor to Eté Indien's core in-person APA offering.
• O2 Senior (O2 Care Services): French personal services franchise network delivering in-home care and well-being services for seniors. Similar B2B2C distribution through mutuelles and local authorities, and overlapping senior-adaptation content.

Emerging players

• Vivago: French provider of connected health and telecare solutions for seniors, including activity monitoring and prevention services. Targets the same institutional buyers (retirement funds, mutuelles, local authorities) with adjacent technology-enabled offerings.
• Vively (formerly Glyc): French digital health platform offering personalized prevention coaching including physical activity, with B2B distribution via employers and insurers. Comparable in using digital tools and outcome measurement, though broader than senior-only.

Others

• Silver Valley: French silver-economy cluster and ecosystem organization that has formally recognized Eté Indien among its top startups. Acts as an industry network and visibility partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EteIndienAPA
• YouTubeyoutube.com/channel/UCEpjfMrcnR8dRO_CBYTccHA
• Facebookfacebook.com/eteindienseniors
• LinkedInlinkedin.com/company/ete-indien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eté Indien