What Eternoo does

Eternoo S.p.a. is an Italian specialty distributor of building materials and construction services, founded in 1949 in Bologna and headquartered in Modena under the direction and coordination of Tonndorf S.r.l. The company operates 83+ retail stores across Italy offering more than 30,000 specialized articles sourced from over 400 suppliers, and serves over 45,000 construction companies, craftspeople, and individual homeowners annually. Its core business is organized around seven specialized service brands: Etegyps (drywall systems), Etecolor (tintometric paint and color matching with 15,000+ formulas), Etewood (laminated timber structures), Etesteel (iron processing and floor slabs), Eterec (debris recovery), Aqva Ceramiche (ceramic coverings), and the AULA Academy training program. The company was renamed from Eternedile to Eternoo in 2024 as part of a national repositioning strategy modeled on Esselunga's consumer-brand approach in grocery retail.

Revenue is generated primarily through one-time sales of building materials via in-store and on-site transactions, complemented by professional services such as site delivery using a fleet of 50+ trucks equipped with cranes, custom processing (wood cutting, ironworking, color matching), and an emerging digital/AI services layer built through the Webion partnership. Pricing is B2B and quote-based with no public price list; transactions occur at the store counter or through account relationships with construction firms. The go-to-market combines direct-to-consumer retail (83 stores), sales-led B2B account management with construction companies, an annual RockOut Meeting sales rally, and an active M&A roll-up of regional Italian distributors (Vemac in 2017, Garbin in 2024) to consolidate a fragmented national market. Customer segments are split between construction companies and contractors, individual craftspeople (Artigiani), and private individuals, with all three served through the same retail and delivery infrastructure.

Under the third generation of Nessi family leadership (CEO Federico Nessi joined 2013, General Manager Caterina Nessi joined 2017, both Bocconi-trained), the company has pursued aggressive geographic expansion (entering Rome in 2023, continued rollout into Piedmont, Tuscany, Veneto, and Trentino), flagship marketing partnerships (Ducati Lenovo Team MotoGP sponsorship from 2025; Fortitudo Bologna jersey sponsorship from 2024), and selective digital innovation via the Webion AI/IoT platform and IoC-enabled Fassi crane diagnostics. Expected revenue for 2025 is €230M, supported by ~700 employees growing toward 1,000.

Name

Eternoo

Legal name

Eternoo S.p.a.

Website

https://eternoo.it

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

Eternoo is an Italian specialty distributor of building materials operating 83+ retail stores nationwide, serving 45,000+ construction companies, craftspeople, and homeowners annually with 30,000+ SKUs, integrated site delivery, custom processing services, and emerging AI/IoT capabilities.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industry

Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• Building materials distribution
• Drywall systems supply
• Tintometric paint services
• Construction materials retail
• Ceramics distribution

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Core revenue from distribution of specialized building materials across 30,000+ articles through 83 retail stores in Italy, serving construction companies, craftspeople and contractors.
2. Site Delivery Services: Transportation and delivery of materials directly to construction sites using a fleet of 50+ tractor units, 3 articulated trucks and semi-trailers, all equipped with tippers and truck-mounted cranes.
3. Specialized Processing Services: Custom processing services including ironworking and floor slab production (Etesteel), wood lamellar coverings (Etewood), drywall systems (Etegyps), color matching and painting services (Etecolor), and ceramic products showroom (Aqva Ceramiche).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Eternoo distributes specialized building materials through a network of 83 retail stores across Italy. The company supplies construction professionals and individuals with drywall systems, paints, laminated wood, iron products, ceramics, and offers value-added services including tintometric color matching, custom material processing, on-site transport, and technical consultation.

Product overview

Eternoo is a multi-location building materials distributor serving over 45,000 construction companies annually from a network of more than 80 stores across Italy, offering over 30,000 specialized articles sourced from approximately 400 trusted suppliers. The core product portfolio is organized around seven specialized service brands: Etegyps (drywall and dry systems), Etecolor (tintometric paint and colorimetry services), Etewood (laminated wood coverings), Etesteel (iron processing and floor slab production), Eterec (construction debris and drywall recovery), and Aqva Ceramiche (ceramics and surface coverings showroom), all supported by an in-house transport logistics fleet of over 50 trucks for direct site delivery. Adjacent to the distribution business, Eternoo operates AULA Academy for internal and external professional training and publishes an annual voluntary Bilancio di Sostenibilità (Sustainability Report) covering ESG topics.

Differentiator

Problem solved

Functional benefit

Brands

• Aqva Ceramiche: Exclusive selection of ceramics and coverings for bathrooms, kitchens, and outdoor spaces with showroom services
• Etegyps
• Etecolor
• Etewood
• Eterec
• Etesteel
• Trasporto in cantiere
• AULA Academy

Products and services

• Etegyps Drywall and dry systems product line covering plasters, profiles, ceilings, and insulation for construction professionals and individual renovators.
• Etecolor Tintometric paint mixing service and paints distribution offering custom color matching and a wide selection of coatings for construction and decoration projects.
• Etewood Laminated wood coverings, parquet, and interior wood flooring products supplied through Eternoo stores across Italy.
• Etesteel Iron processing and prefabricated floor slabs service providing metal products and custom steel fabrication for construction sites.
• Eterec Construction debris recovery and site material management service for contractors handling renovation and demolition waste.
• Trasporto in cantiere Direct site delivery and transport service bringing purchased building materials from the store to the construction site for professional buyers.
• Aqva Ceramiche Showroom concept dedicated to ceramic tiles, sanitary ware, and bathroom furnishings serving both professionals and end customers.
• Servizio tintometrico In-store tintometric color mixing service that custom-formulates paint shades on demand for contractors, decorators, and private customers.

Quantifiable outcome

• 45,000+ construction companies served annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Seletti Building Design LTDminorStrategic or Co-development Partner · 1 April 2026Collaboration for Milano Design Week 2026 installation at Eternoo flagship store in Milan (Corso Garibaldi). Reimagining construction tools as design objects - wheelbarrows, trowels, pickaxes finished in gold and neon colors. Bridging construction and design worlds, bringing unexpected creative dimension to building materials.
• Volvo TruckscoreStrategic or Co-development Partner · 1 October 2025Fleet investment: 25 Volvo FMX 380 6x2 trucks for modern, safe, sustainable logistics. Partnership focused on digital innovation, operational sustainability, and safety. Model designed for complex terrain and difficult conditions, reducing consumption, emissions, and operating costs. Represents ongoing logistics modernization program.
• FassicoreStrategic or Co-development Partner · 1 October 2025Equipment partnership for crane systems: Fassi F155A e-dynamic with lifting capacity up to 14.9 tm and operational reach up to 22.5 meters with jib. Remote control system and Internet of Cranes (IoC) integration for diagnostics and remote assistance. Partnership driving logistics innovation and efficiency.
• ANT FoundationcoreStrategic or Co-development Partner · 6 February 2025Three-year oncological prevention program 'La Vita Vale' starting January 2025. 2025: melanoma prevention with dermatological visits; 2026: thyroid checks; 2027: gynecological and testicular screenings. Organized through ANT mobile and fixed clinics, expanding across Italy. Named in memory of cousin Valentina lost to illness. Fortitudo Bologna players support screening days.
• Ducati Lenovo TeamflagshipGTM or Marketing Partner · 28 January 2025Eternoo is Official Sponsor of the Ducati Lenovo Team for the 2025 and 2026 MotoGP World Championship seasons. The logo appears on motorcycle fairings of Francesco Bagnaia and Marc Marquez, and on the sleeve of Marquez's racing suit. Partnership celebrating shared values of technology, innovation, and Motor Valley (Emilia-Romagna) roots. Federated around 'Building Performance' messaging.
• WebioncoreTechnology or Integration · 1 December 2024AI and software development company (founded February 2022, Modena). Federico Nessi personally invested in Webion. Focus on bridging technological gap in construction sector. Develops customized software including: real-time production monitoring, IoT platforms, machine learning predictive maintenance, ERP and CRM systems. Eternoo investing to innovate internally and then the entire construction supply chain.
• Fortitudo PallacanestroflagshipGTM or Marketing Partner · 1 July 2024Official Partner and Jersey Sponsor of Fortitudo Basketball for 2024/2025 season. Deep connection to Bologna - both brands share origins in the city. Partnership celebrating values of commitment, discipline, and collaboration. Extended to prevention initiative 'La Vita Vale' with player participation.
• UNIMORE (Università degli Studi di Modena e Reggio Emilia)minorStrategic or Co-development Partner · 1 September 2022Academic partnership with Department of Engineering 'Enzo Ferrari' for seminars during 2022/2023 academic year. Eternoo presented its business, materials, and construction warehouse operations. Collaboration led by Professor Cristina Siligardi, creating connection between industry and academia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigMat: Pan-European cooperative of independent building materials merchants with a significant Italian presence through BigMat Italia. Directly comparable as a multi-store distributor serving contractors and tradespeople with similar product mix and customer base.
• Travis Perkins: UK's largest distributor of building materials serving professional contractors and tradespeople through a national branch network. Highly comparable business model — B2B-focused multi-branch distribution with own-brand and value-added services.
• Brico io: Italian affiliated network of independent building materials and DIY stores under the FDT Group. Comparable as a multi-outlet Italian building materials distribution player targeting both professional and consumer customers.
• Grafton Group: Irish-listed builders' merchants group operating across the UK, Ireland, and Netherlands. Directly comparable multi-branch professional building materials distributor with similar acquisition-led growth strategy.
• Bricoman: Italian arm of the French Bricoman chain (Adeo Group), focused on building materials and trade professionals. Closely comparable in product mix, customer segments, and store format to Eternoo's professional trade positioning.

Broad incumbents

• Leroy Merlin Italia: Italian arm of the Adeo Group, operating large-format home improvement and building materials superstores. Comparable as a multi-category building materials retailer in Italy, but with significantly larger assortment and broader DIY focus.
• Kingfisher: European home improvement retailer (Castorama, Brico Dépôt) with significant presence across the continent. Comparable as a large multi-format building materials and home improvement retailer, though operating at significantly greater scale than Eternoo.
• OBI Italia: Italian subsidiary of the German OBI home improvement chain. Comparable as a multi-store building materials and DIY retailer in Italy with broader consumer focus than Eternoo's trade-led model.
• Saint-Gobain Distribution Italia: Distribution arm of Saint-Gobain in Italy (formerly owner of Vemac Srl, which Eternoo acquired in 2017). Operates competing building materials outlets and serves the same professional contractor base with strong manufacturer backing.

Others

• Made: While primarily a furniture brand, Made and similar premium home brands represent adjacent consumer pull into renovation and build-out categories where Eternoo competes for the private homeowner segment through Aqva Ceramiche and finishing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1coxsdUe-Btga2F7EGA9YQ
• Facebookfacebook.com/eternedile
• LinkedInlinkedin.com/company/eternoo
• Instagraminstagram.com/eternoo
• TikToktiktok.com/@eternedile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternoo