Ética Seguros & Saúde

What Ética Seguros & Saúde does

Ética Seguros & Saúde is a family-owned, independent insurance brokerage and financial services intermediary headquartered in Bragança Paulista, São Paulo, Brazil. Founded in 2011 as Ética Corretora de Seguros and rebranded in 2016, the firm operates as a multi-line broker distributing personal, commercial, and financial products from 15+ carrier partners — led by Porto Seguro, alongside Bradesco, SulAmérica, Allianz, Mapfre, Zurich, Tokio Marine, HDI, MetLife, Amil, Itaú, Sompo, Argo, Azul, and Suhai.

The company serves both B2C and B2B customers with a portfolio spanning auto, residential, travel, life, health and dental, portable equipment, private pension, and consortium for individuals; and commercial, machinery, transport, group life, condominium, civil liability, guarantee, and engineering risks for businesses. It also distributes Porto Seguro-branded credit cards and vehicle financing/refinancing services. The platform is supported by segmented commercial teams (organized by product line), a dedicated claims and after-sales department, and a digital presence that includes a quote-request website (Cote Agora), blog, Facebook, WhatsApp, and national digital ad campaigns since 2017. The firm manages 3,288+ individual clients, 790+ corporate clients, and 3,903+ active policies with R$ 24 MM in liquid premiums under management, with operations executed by a team of 8 employees.

The revenue model is transaction-based: the firm earns carrier commissions on new policy sales and renewals, supplemented by fees on financial products such as credit cards, financing, and consortium distribution. There is no proprietary technology platform, mobile app, or external institutional investment; ownership remains concentrated among the founders and partners, with co-founder Renato Oliveira identified as Sócio-Fundador. Distribution relies on direct sales through the physical office, phone, WhatsApp, and website quote forms, with no disclosed self-serve digital policy issuance.

Name

Ética Seguros & Saúde

Legal name

ETICA BRAGANCA CORRETORA DE SEGUROS E PLANOS DE SAUDE LTDA

Website

https://eticasegurosesaude.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ética Seguros & Saúde is a family-owned independent insurance brokerage in Bragança Paulista, Brazil, distributing personal, commercial, and financial products from 15+ major carrier partners (led by Porto Seguro) to 3,288+ individual and 790+ corporate clients through direct sales and digital channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Personal insurance products
• Business insurance solutions
• Health and dental plans
• Insurance consulting

Headquarters

HQ city

Bragança Paulista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company operates as an insurance broker/agent earning commissions from insurance company partners for policies sold and renewed. Revenue is generated through commissions on new policy sales and renewals of existing client portfolios.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ética Seguros & Saúde is an independent insurance brokerage that distributes personal insurance, business insurance, and financial products from multiple major Brazilian and international insurance carriers. The firm earns commissions on new policy sales and renewals, providing personalized consultation, claims support, and ongoing policy administration across auto, residential, life, health, dental, business, and financial product lines. Its primary partner is Porto Seguro, complemented by 14+ additional carrier partnerships.

Product overview

Ética Seguros & Saúde is a multi-line insurance brokerage and financial services firm operating as a unified insurance intermediary platform. The company offers a comprehensive portfolio organized across three main pillars: (1) personal insurance (Seguros para Você) covering auto, residential, travel, portable equipment, life, and health/dental plans; (2) business insurance (Seguros para Empresas) including commercial, machinery, transport, group life, condominium, civil liability, guarantee bond, engineering risks, and health/dental plans; and (3) financial services (Serviços Financeiros) comprising Porto Seguro credit cards, vehicle financing/refinancing, real estate and auto consortiums, and private pension. The platform distributes products through partnerships with major Brazilian insurers including Porto Seguro (as primary partner), Allianz, Amil, MetLife, Bradesco, Itaú, Mapfre, Tokio Marine, Zurich, Sul América, Sompo, HDI, Azul, Argo, and Suhai, and manages over 3,288 active clients with 3,903 active policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Automóvel (Auto Insurance) Vehicle insurance coverage protecting against collisions, fire, theft, third-party damage, and passenger bodily injury, with 24-hour towing assistance, emergency taxi service, and parking/car rental discounts. Offered to individual consumers and businesses.
• Seguro Residencial (Home Insurance) Home insurance coverage protecting residential properties against damages, theft, and related risks.
• Seguro Viagem (Travel Insurance) Travel insurance providing medical assistance, trip cancellation coverage, baggage loss protection, legal assistance, and 24-hour support services for travelers.
• Porto Seguro Conecta Digital insurance product distributed by Porto Seguro, available through Ética's online platform.
• Seguro de Equipamentos Portáteis (Portable Equipment Insurance) Portable equipment insurance covering devices such as computers, smartphones, and other portable electronics against damage and theft.
• Seguro de Vida (Life Insurance) Life insurance coverage including death benefit, permanent disability, funeral expenses, and optional daily incapacity benefit (DIT) through Porto Seguro.
• Previdência Privada (Private Pension) Private pension plan offering long-term savings and retirement planning, including child pension plans for children's future financial security.
• Consórcio (Consortium) Consortium (consórcio) product for planned purchasing of vehicles, real estate, or machinery without interest charges, administered through Porto Seguro with up to 120-month payment terms.
• Planos de Saúde (Health Insurance Plans) Health insurance plans providing medical coverage for individuals and businesses, with partnerships including Amil and MetLife.
• Planos Odontológicos (Dental Insurance Plans) Dental insurance plans offering coverage for dental care and procedures for individuals and companies.
• Seguro Empresarial (Business Insurance) Business insurance coverage designed for companies of all sizes, offering tailored risk management solutions and protection for commercial assets.
• Seguro de Máquinas e Equipamentos (Machinery and Equipment Insurance) Machinery and equipment insurance covering industrial machines, agricultural equipment, and heavy vehicles against breakdown and damage.
• Seguro Transportes (Transportation Insurance) Transportation insurance covering cargo and vehicles in transit against loss, damage, and related risks.
• Seguro de Vida em Grupo (Group Life Insurance) Group life insurance for companies providing death, disability, and related coverage to employees.
• Seguro de Condomínio (Condominium Insurance) Condominium insurance covering building structures, common areas, and third-party liability for residential and commercial condo associations.
• Seguro de Responsabilidade Civil (Civil Liability Insurance) Civil liability insurance protecting businesses and individuals against third-party claims for bodily injury, property damage, and moral damages.
• Seguro Garantia (Guarantee Insurance) Guarantee insurance (fiança locatícia) serving as a rental guarantee alternative to traditional fiador, covering unpaid rent and charges for landlords.
• Riscos de Engenharia (Engineering Risks Insurance) Engineering risks insurance covering construction projects, installed equipment, and civil works against physical loss or damage.
• Crédito e Financiamento (Credit and Financing) Auto financing and refinancing services including 2-in-1 financing combining vehicle purchase with insurance, auto credit refinancing, and payroll deduction loans (crédito consignado) for companies.

Quantifiable outcome

• Serves 3,288+ active individual clients and 790+ corporate clients with 3,903+ active policies
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Porto SegurocoreChannel Partner/ Reseller/ DistributorPrimary insurance partner. Ética offers Porto Seguro products including auto insurance, home insurance, life insurance, health plans, and financial products like financing and consortium. Porto Seguro is one of Brazil's largest insurance companies.
• MetlifeminorChannel Partner/ Reseller/ DistributorInternational insurance company partner offering life insurance and employee benefits products through Ética's brokerage.
• AmilminorChannel Partner/ Reseller/ DistributorHealth insurance provider partner offering health and dental plans through Ética's sales channels.
• Azul SegurosminorChannel Partner/ Reseller/ DistributorInsurance company partner providing various insurance products through Ética's brokerage network.
• Itaú SegurosminorChannel Partner/ Reseller/ DistributorInsurance subsidiary of Itaú bank offering banking-integrated insurance products through Éticapartners.
• Sompo SegurosminorChannel Partner/ Reseller/ DistributorJapanese insurance company partner offering various property and casualty insurance products.
• Mapfre SegurosminorChannel Partner/ Reseller/ DistributorSpanish insurance company partner providing auto, residential, and commercial insurance products.
• Bradesco SegurosminorChannel Partner/ Reseller/ DistributorInsurance subsidiary of Bradesco bank offering auto, life, and business insurance through Ética.
• Zurich SegurosminorChannel Partner/ Reseller/ DistributorGlobal Swiss insurance company partner offering commercial and personal insurance products.
• SulAméricaminorChannel Partner/ Reseller/ DistributorMajor Brazilian health and insurance company partner offering health, dental, and general insurance.
• Tokio MarineminorChannel Partner/ Reseller/ DistributorJapanese insurance company partner offering auto, residential, and commercial insurance products.
• HDI SegurosminorChannel Partner/ Reseller/ DistributorGerman insurance company partner providing auto and business insurance products.
• Allianz SegurosminorChannel Partner/ Reseller/ DistributorGlobal German insurance company partner offering auto, residential, and business insurance through Ética.
• ARGO SegurosminorChannel Partner/ Reseller/ DistributorBrazilian business insurance company partner offering commercial insurance solutions.
• Suhai SegurosminorChannel Partner/ Reseller/ DistributorBrazilian insurance company partner providing auto insurance products.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Justos: Brazilian digital-first auto insurance startup using telematics-based pricing and a tech-led distribution model. Comparable as a new-entrant intermediary attacking the same auto insurance customers Ética serves, with a differentiated technology approach.

Direct peers

• Compare Seguro: Brazilian insurance price-comparison and lead-generation platform connecting consumers to multiple carriers and brokers. Comparable as an aggregator competing for the same insurance-buying intent that Ética captures through its website and digital campaigns.
• Minuto Seguros: Brazilian digital-first insurance broker distributing multi-line policies online. Directly comparable as a multi-carrier intermediary competing for the same personal and SMB insurance customers as Ética, with a stronger digital acquisition engine.
• Wiz Soluções Corretora de Seguros: One of Brazil's largest independent insurance brokerages, distributing multi-line personal and corporate policies across many carriers. Comparable business model to Ética at significantly greater scale, with similar carrier-broker intermediation role.

Broad incumbents

• SulAmérica: Major Brazilian health, life and dental insurer listed among Ética's carrier partners. Comparable as a large incumbent whose distribution decisions — broker vs. captive — directly influence Ética's health and dental commission book.
• Itaú Seguros: Insurance subsidiary of Itaú Unibanco distributing banking-integrated insurance products. Comparable as an incumbent carrier that partners with brokers like Ética for placement of personal and business coverage.
• Porto Seguro: Major Brazilian insurance carrier and Ética's primary partner, also selling direct through its own broker network. Comparable as the dominant carrier whose commission structure and direct-channel strategy materially shape Ética's economics.
• Allianz Seguros: German global insurer's Brazilian operation offering auto, residential and commercial lines. Comparable as an established carrier whose commercial and personal products are placed through broker partners including Ética.
• Bradesco Seguros: Insurance arm of Bradesco bank offering auto, life and commercial lines through captive and broker channels. Comparable as a bank-affiliated carrier distributing through independent brokers like Ética.
• Mapfre Seguros: Spanish global insurer with Brazilian operations offering auto, residential and commercial lines. Comparable as an international carrier partner whose products Ética distributes to Brazilian customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eticacorretora
• LinkedInlinkedin.com/company/%C3%A9tica-seguros-sa%C3%BAde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ética Seguros & Saúde