E-tic. Bienestar digital

What E-tic. Bienestar digital does

E-tic (Bienestar digital) is a non-profit digital well-being educational program launched in 2023 by Fundación Diario de Navarra, a registered Navarra-based foundation (N.I.F. G31753783, Registry number 149). The program targets children and adolescents in Educación Primaria (ages 6-12), their families, and primary school teachers across Spain, with a primary operational footprint in the Navarra region. It delivers in-person classes across all stages of Primary Education using continuous education and play-based learning methodologies, and complements these with a Moodle-based online learning platform (Plataforma E-tic) that supports six languages (Spanish, English, Basque, French, Ukrainian, Arabic).

The core product portfolio comprises the Plataforma E-tic LMS, the family course 'Uso positivo de dispositivos: pautas para el bienestar digital en familia' (8 modules, ~2 hours), the family guide 'Crecer digitalmente en familia: Guía para la Educación Primaria' (6 modules, 1st-6th grade-adapted), structured in-person school programs, dedicated teacher support resources, and an active educational blog covering cyberbullying, AI risks, cryptojacking, digital privacy, and emotional management. A 14-person multidisciplinary team of pedagogues, primary school teachers, e-learning and communication specialists develops and continuously updates the content. There is no proprietary AI/ML technology; the platform is built on the open-source Moodle LMS with no disclosed API.

The business model is non-commercial: all courses are offered free of charge (€0.00) to families, schools, and educators. Operations are funded through institutional grants, principally the Spanish Plan de Recuperación, Transformación y Resiliencia via NextGenerationEU funds channeled through Red.es under Convention C043/23-OT, in collaboration with a consortium that includes Fundación Telefónica, Fundación La Caixa, Fundación Atresmedia, Fundación Mobile World Capital, Fundación Hermes, Fundación Hiberus, Fundación Diario de Navarra, five Spanish universities (CEU, UAM, UC3M, Universidad de Navarra, Comillas), Universidad Católica del Uruguay, and other public-interest entities. The go-to-market is community-led, combining direct school partnerships, self-serve online enrollment, and institutional co-marketing — exemplified by the San Fermín digital safety campaign jointly run with Caja Rural de Navarra's Acción Social division. The team received regional recognition through Premio Mentes AMI 2022 and Premio Espiral 2022 awarded to the partner #StopCiberbullying project at CEIP Sanchis Guarner de Ondara.

Name

E-tic. Bienestar digital

Legal name

Fundación Diario de Navarra

Website

https://etic.fundaciondn.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

E-tic is a non-profit digital well-being education program by Fundación Diario de Navarra, delivering free primary school curriculum, family self-paced courses, and teacher training via a Moodle-based multilingual platform in Spain.

Ownership category

akta.pro rank

Product category

Digital Education and Wellbeing

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Digital wellbeing education
• Online safety training
• Digital citizenship programs
• Cyberbullying prevention education
• Primary education e-learning

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Educational Program (Non-commercial): E-tic is a non-profit educational program run by Fundación Diario de Navarra, funded through the Plan de Recuperación, Transformación y Resiliencia (NextGenerationEU funds), public grants, and institutional partnerships. The online courses (e.g., 'Uso positivo de dispositivos', 'Crecer digitalmente en familia') appear to be offered free of charge (€0.00), indicating publicly-funded educational access rather than a commercial revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

E-tic delivers a digital well-being education program for primary school children, families, and teachers, centered on online courses through a Moodle-based learning platform and direct in-person classes in schools. The curriculum covers digital citizenship, online safety, cyberbullying prevention, emotional management, and healthy device use. All courses are offered free of charge, funded by public grants and institutional partnerships.

Product overview

E-tic is a digital wellbeing education program developed by the Fundación Diario de Navarra, comprising a unified platform and multiple complementary offerings. The core product is the Moodle-based Plataforma E-tic (LMS) which delivers online courses to children, families, and educators. This platform is supported by in-person school programs (Clases en Colegios) and dedicated resources for families and teachers. The main online courses include 'Uso positivo de dispositivos' (8 modules, 2 hours) and 'Crecer digitalmente en familia' (6 modules), both focused on digital wellbeing in Primary Education. The program also publishes a blog with educational content covering cybersecurity, AI literacy, emotional management, and online safety topics for the Spanish-speaking community.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma E-tic (Learning Management System) The core digital well-being education platform built on Moodle, providing online courses, educational content, and interactive learning modules for children, families, and educators across primary education levels. Supports multilingual access (Spanish, English, Basque, French, Ukrainian, Arabic) and includes user accounts for schools and individual learners.
• School Programs (Clases en Colegios) In-person digital well-being classes delivered across all stages of Primary Education (Educación Primaria), based on continuous education and play-based learning methodologies. Schools enter into partnerships with the program for ongoing digital well-being curriculum delivery.
• Family Resources (Recursos para Familias) Educational resources and guidance for families to help parents and guardians safely guide children through the digital world, covering topics like positive device use and digital literacy.
• Teacher Support (Apoyo al Profesorado) Updated information and resources for educators to work on digital well-being in classroom settings, supporting the integration of digital citizenship into teaching practices.
• Uso positivo de dispositivos: pautas para el bienestar digital en familia An online course with 8 modules and 2 hours of content, providing guidelines for positive device use and digital well-being practices for families. Offered free of charge (€0.00) with unlimited access.
• Crecer digitalmente en familia: Guía para la Educación Primaria A practical guide course for families covering digital growth across 1st to 6th grade Primary Education, offering age-adapted strategies for progressive digital education. Delivered as 6 modules. Offered free of charge (€0.00).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Caja Rural de Navarra (Acción Social)coreStrategic or Co-development PartnerE-tic collaborates with Caja Rural de Navarra's Acción Social division on digital safety awareness initiatives, including a joint manual for safe San Fermín celebrations in the digital era. The partnership focuses on educating young people about financial digital safety, fraud prevention, and secure mobile payment practices during festive events.
• Fundación Diario de Navarra (Parent Organization)coreOthersFundación Diario de Navarra is the founding and parent organization of the E-tic program. The foundation provides institutional backing, funding coordination, and operational support. E-tic is an educational initiative of the foundation focused on digital well-being for children, families, and educators.
• Fundación HermesminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Part of a broader consortium of foundations and universities working on digital education.
• Fundación La CaixaminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Part of a broader consortium of foundations and universities working on digital education.
• Fundación TelefónicaminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Part of a broader consortium of foundations and universities working on digital education.
• Fundación AtresmediaminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Part of a broader consortium of foundations and universities working on digital education.
• Universidad San Pablo CEUminorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Universidad Autónoma de Madrid (UAM)minorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Universidad Carlos III de Madrid (UC3M)minorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Universidad de NavarraminorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Universidad de ComillasminorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Fundación Mobile World CapitalminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Focuses on digital inclusion and mobile technology education.
• Fundación HiberusminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT.
• Universitat de ValènciaminorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Universidad Santiago de Compostela (USC)minorStrategic or Co-development PartnerUniversity partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Contributes academic expertise to digital education content development.
• Fundación para la Repoblación SostenibleminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Focuses on sustainable development education.
• Observatorio del Impacto Social y Ético de la Inteligencia Artificial (ODISEIA)minorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Provides expertise on AI ethics and social impact for digital education content.
• Asociación Europea para la Transición DigitalminorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Provides European perspective on digital transition in education.
• Comité Español de Representantes de Personas con Discapacidad (CERMI)minorStrategic or Co-development PartnerPartner entity in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Ensures accessibility and inclusion perspectives in digital education.
• Universidad Católica del UruguayminorStrategic or Co-development PartnerInternational university partner in the consortium supporting the 'Crecer digitalmente en familia' course under Convention C043/23-OT. Adds Latin American perspective to digital education.
• CEIP Sanchis Guarner de OndaraminorStrategic or Co-development PartnerPrimary school in Ondara, Spain that developed the #StopCiberbullying project in alignment with E-tic's digital well-being approach. The school, led by director Raül Lara Pons, created an educational program on cyberbullying prevention that has received regional recognition (Premio Mentes AMI 2022, Premio Espiral 2022).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• ProFuturo: Telefónica Foundation's digital education program focused on improving education in vulnerable environments through technology. Comparable to E-tic as a foundation-led digital education initiative with similar institutional partnership structures.
• INCIBE: Spanish National Cybersecurity Institute that funds and supports digital safety education programs for children, including IS4K. A potential funder, partner, or competing program sponsor in the same Spanish digital well-being ecosystem as E-tic.
• Fundación MAPFRE: Spanish foundation that runs educational and awareness programs on road safety, health, and digital well-being. Operates in adjacent educational spaces relevant to E-tic's children-and-families audience in Spain.
• IS4K (Internet Segura for Kids): Spanish public initiative under INCIBE focused on promoting safe internet use among minors. Comparable to E-tic in the Spanish market and target audience, though operates as a public awareness and resource center rather than a curriculum-delivery program.

Regional players

• SaferNet Brasil: Brazilian non-profit focused on internet safety, digital rights, and combating online harms against children. Comparable to E-tic in mission and target audience, but operates primarily in Portuguese-speaking Latin America.

Direct peers

• DQ Institute: International organization focused on digital intelligence and digital citizenship education for children and youth. Operates the DQ World platform with similar curriculum content to E-tic, targeting primary-aged children across multiple countries.
• Childnet International: UK-based non-profit working with children, families, and schools to help them navigate the internet safely. Comparable to E-tic in educational mission, multi-stakeholder approach, and primary-school audience.
• Empantallados: Spanish platform focused on responsible use of screens and digital well-being for families and educators. Closely comparable to E-tic in Spanish market focus, content topics (technology use by minors), and family/educator audience.
• Pantallas Amigas: Spanish non-profit dedicated to promoting safe and healthy use of screens and digital technologies for children and adolescents. Directly comparable to E-tic in mission, target audience (Spanish-speaking primary-aged children and families), and educational approach.

Broad incumbents

• Common Sense Education: Major US-based digital citizenship and literacy education provider for K-12 schools. Comparable to E-tic in digital citizenship curriculum focus, but operates at a much larger scale and broader scope across grade levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eticbiestardigital
• Instagraminstagram.com/etic.fundaciondn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-tic. Bienestar digital