PantallasAmigas

What PantallasAmigas does

PantallasAmigas is a Madrid-based non-profit initiative founded in 2004 that develops and distributes educational resources to promote safe, healthy, and responsible use of the internet, mobile phones, and video games among children and adolescents. Its core offerings span an extensive content library — guides on cyberbullying, sexting, grooming, digital gender-based violence, technology addiction, and online privacy; the SmartPRIVIAL trivia mobile app; the CiberAlerta early-warning system for digital risks; awareness campaigns; podcasts; and a YouTube channel with over 105,000 subscribers. Distribution combines direct school workshops commissioned by regional governments (Xunta de Galicia, Gobierno de Navarra, Community of Madrid), co-developed campaigns with national ministries and supranational bodies (Spanish Ministry of Equality, UNODC, European Commission, INCIBE), and corporate partnerships with Google, Microsoft, Twitter/Meta, and Fundación MAPFRE that amplify reach through their platforms.

The organization operates on a freemium model: all end-user resources are provided free of charge, and revenue consists of public grants, institutional contracts, and partnership co-funding for specific educational programs. It targets four audience segments — schools and educational centers (primary), parents and families, minors and adolescents, and government and public institutions — with most direct delivery (workshops, teacher training) going to K-12 schools across Spanish autonomous communities. Recent thematic expansion into AI literacy and digital health (Ciudadanía Conectada jornadas from 2021 onward, VI Jornadas Salud Digital in 2026) signals evolving scope while maintaining the original child-protection mandate.

PantallasAmigas is run by a small team of approximately 6 people under founder and director Jorge Flores Fernández, leveraging institutional partners to achieve reach disproportionate to its headcount. The organization is privately held, has no disclosed venture funding, no parent company, and no public listing. Its competitive position rests on 21 years of accumulated content, brand recognition as a reference voice in Spanish-language digital safety, and a dense network of public and corporate partners that co-produce and co-distribute its work.

Name

PantallasAmigas

Legal name

PantallasAmigas

Website

https://pantallasamigas.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PantallasAmigas is a Madrid-based non-profit founded in 2004 that creates and distributes free educational resources — guides, apps, videos, and workshops — to promote safe internet, mobile, and video game use among children, adolescents, parents, and schools in Spain and internationally.

Ownership category

akta.pro rank

Product category

Digital safety education for minors

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Hygiene Early Learning Content (EDAGACAH)

akta.pro secondary industries

Health Promotion, Prevention & Wellness Education (EDALAFAF), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Anti-Fraud & Safety Education (Scams, Notario Fraud, Personal Safety) (EDAAADAK)

Keywords

• Digital safety education
• Online child protection
• Cyberbullying prevention
• Digital citizenship training
• Internet safety resources

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public grants and institutional funding: PantallasAmigas operates as a non-profit initiative funded through government grants, institutional collaborations, and public contracts for educational programs targeting minors' digital safety.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PantallasAmigas is a non-profit initiative that designs and delivers educational programs, free multimedia resources, awareness campaigns, and training workshops focused on the safe and healthy use of the internet, mobile phones, and video games by children and adolescents. Its deliverables include the SmartPRIVIAL app, the CiberAlerta early-warning system, didactic guides, school workshops, and global campaigns co-developed with UNODC, Spanish ministries, and technology partners.

Product overview

PantallasAmigas is an educational initiative (not a traditional software product) focused on safe and healthy use of Internet, mobile phones, and videogames for children and adolescents. The organization offers a portfolio of educational products including mobile apps (SmartPRIVIAL), YouTube channels with 100K+ subscribers, educational guides and toolkits on topics like cyberbullying, sexting, and digital privacy, awareness campaigns (including collaborations with UNODC and Twitter/Ministry of Equality), conference events (Ciudadanía Conectada jornadas), podcasts, and an extensive resource library with didactic materials. The ecosystem centers on educational content, awareness campaigns, and training services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPRIVIAL: A free educational app in trivia game format launched on Safer Internet Day 2015, aimed at teaching intelligent privacy and security management on the internet and mobile phones, targeted at users aged 10 and above.
• Ciberalerta
• Disfruta la Red
• INTERNETamiga

Products and services

• Training and Consulting Services (Formación y Consultoría) Customized in-person and workshop-based training programs for schools, educators, and public institutions on digital citizenship, cyberbullying prevention, online safety, gender-based cyberviolence, and responsible technology use among minors.
• Centro de Ayuda en Internet (CAI) / Help Lines Online help line and support center providing guidance and assistance to minors, families, and educators on online risks, reporting pathways, and digital wellbeing.
• Awareness and Communication Campaigns (Sensibilización y Comunicación) Design and co-production of large-scale awareness campaigns on digital safety, cyberviolence prevention, and responsible technology use, delivered in partnership with public institutions and technology companies.
• SmartPRIVIAL Mobile App Free trivia-style mobile app (iOS and Android) that teaches intelligent privacy management and security on the internet and smartphones to users aged 10 and above, covering five themes: Privacy, Webcam use, Sexting risks, Smartphone security, and Social Networks.
• CiberAlerta Early Warning System Early detection and alert management system for cybersecurity risks and trends affecting children and adolescents, transforming raw data into actionable knowledge to guide awareness and prevention efforts.
• INTERNETamiga Educational Initiative International educational program promoting safe, responsible, and healthy internet use among adolescents through three online didactic pillars — Discover, Reflect, and Act — aligned with the Convention on the Rights of the Child.
• Ciudadanía Conectada Annual Conference (Jornadas) Annual conference series bringing together policymakers, educators, technology companies, and experts to discuss digital citizenship, AI, inclusion, and child safety online; the 2025 edition focused on AI opportunities and risks for minors.

Quantifiable outcome

• 885 adolescents trained across 8 centers in Galicia in gender equality and digital citizenship
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• Red.es (Ministerio de Industria, Energía y Turismo)coreGTM or Marketing PartnerRed.es, attached to the Spanish Ministry of Industry, supported the development and launch of SmartPRIVIAL app, providing institutional backing for the initiative's privacy education mission.
• Orange, Telefónica, Vodafone, YoigominorGTM or Marketing PartnerMajor Spanish telecom operators collaborated on the SmartPRIVIAL project, supporting the educational initiative for privacy and digital safety through their mobile platforms.
• Ministerio de Igualdad / Ministerio de Sanidad, Servicios Sociales e IgualdadcoreGTM or Marketing PartnerThe Spanish Ministry of Equality and Ministry of Health partnered with PantallasAmigas to launch the 'Diez formas de violencia de género digital' campaign, with Minister Dolors Montserrat presenting the initiative. The campaign reached over 1 million people on Facebook.
• Twitter / X (Meta)coreGTM or Marketing PartnerTwitter collaborated with PantallasAmigas on the digital gender-based violence prevention campaign, providing social media distribution channels and co-developing educational content for adolescents.
• UNODC (United Nations Office on Drugs and Crime)flagshipStrategic or Co-development PartnerPantallasAmigas developed the global campaign 'Si no eres tú, no puedes compartirlas' with UNODC's Education for Justice (E4J) initiative and the Las Palmas de Gran Canaria City Council, launched worldwide for Safer Internet Day 2018. The campaign addressed non-consensual sharing of intimate images.
• Xunta de Galicia - Secretaría General de IgualdadcoreGTM or Marketing PartnerThe Regional Government of Galicia's Equality Secretariat partnered with PantallasAmigas for the 'Por 365 días de respeito e Igualdade' project, delivering workshops on gender equality and digital citizenship to 885 adolescents across 8 educational centers.
• Gobierno de Navarra - DédalocoreGTM or Marketing PartnerThe Government of Navarra, through its Dédalo entity, partnered with PantallasAmigas to launch 'Disfruta la Red con seguridad' (Enjoy the Net Safely), a pilot program for safe and responsible use of ICT among minors aged 10-16 in Navarre.
• Fundación MAPFREcoreStrategic or Co-development PartnerFundación MAPFRE co-organized the 'VI Jornados Salud Digital' with PantallasAmigas and the Official College of Psychology of Madrid, focusing on AI's impact on health and emotional wellbeing. MAPFRE's Director of Health Promotion moderated panels.
• Colegio Oficial de la Psicología de MadridcoreStrategic or Co-development PartnerThe Official College of Psychology of Madrid partnered with PantallasAmigas and Fundación MAPFRE to co-organize the VI Jornados Salud Digital, bringing a psychological perspective to AI and digital wellbeing discussions.
• GooglecoreGTM or Marketing PartnerGoogle collaborated with PantallasAmigas on the V Ciudadanía Conectada 2025 jornada, with Google's Manager of Institutional Relations and Public Policy speaking on protecting minors online. Also mentioned as partner in AI and digital inclusion discussions.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft partnered with PantallasAmigas, Letcraft, and the Community of Madrid for a Minecraft Education project covering 25 schools and 1,250 students to develop digital competencies and cybersecurity awareness among Primary school students.
• LetcraftminorImplementation/ SI/ Consulting PartnerLetcraft, specialized in digital education, collaborated with Microsoft and PantallasAmigas on the Minecraft Education digital competencies project for Primary students in the Madrid region.
• Ayuntamiento de Las Palmas de Gran Canaria y Policía LocalcoreGTM or Marketing PartnerThe Las Palmas de Gran Canaria City Council and its Local Police co-developed the UNODC global campaign with PantallasAmigas on non-consensual sharing of intimate images, launched for Safer Internet Day 2018.
• INCIBEminorGTM or Marketing PartnerINCIBE (Instituto Nacional de Ciberseguridad) provided institutional support for the SIC-SPAIN 4.0 project framework of the Ciudadanía Conectada 2025 jornada.
• B100minorGTM or Marketing PartnerB100 collaborated on the V Ciudadanía Conectada 2025 jornada focused on AI and digital inclusion for minors.
• Red.escoreGTM or Marketing PartnerRed.es provided institutional backing for the 'Peter y Twitter' animated educational series, supporting PantallasAmigas' social media safety content.
• TwittercoreGTM or Marketing PartnerTwitter supported the development of 'Las desventuras de Peter y Twitter' animation series on responsible Twitter use for adolescents, providing platform expertise and backing.
• Guardia Nacional Republicana (Portugal)minorGTM or Marketing PartnerPortugal's National Republican Guard signed a collaboration agreement with PantallasAmigas for a safer internet, extending cross-border institutional cooperation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• National Online Safety: UK-based provider of online safety training, resources, and certifications for schools, parents, and businesses. Comparable in audience (schools, parents, educators) and digital safety focus, with a more commercial training and certification model.
• CyberWise: US-based organization focused on digital literacy and online safety education for educators, parents, and youth. Comparable in content-driven educational model and focus on digital citizenship, but smaller scale and primarily North American audience.

Broad incumbents

• INCIBE (Instituto Nacional de Ciberseguridad): Spanish national cybersecurity institute, dependent on the Ministry of Economic Affairs and Digital Transformation. Comparable in mission focus on digital safety awareness, but operates at much larger scale as a publicly funded government-backed entity covering broader cybersecurity topics beyond minors.
• Be Internet Citizens (Google): Google's digital citizenship and media literacy education program for young people. Comparable in digital citizenship curriculum focus and free educational content model, but backed by a global technology platform with substantially larger reach.

Direct peers

• Internet Matters: UK-based not-for-profit organization helping families and professionals keep children safe online through resources, advice, and research. Closely comparable to PantallasAmigas in target audience (parents, educators, minors), content focus (online safety), and partnership-driven model with government and industry.
• iKeepSafe: US-based nonprofit providing digital citizenship, safety, and privacy education resources for schools, families, and communities. Comparable in nonprofit status, free resource model, and focus on digital citizenship and online safety for minors.
• Common Sense Media: US-based nonprofit dedicated to providing reviews, ratings, and educational resources on media and technology for children and families. Most directly comparable to PantallasAmigas in mission and free educational content model, but with significantly larger scale and resources.
• ConnectSafely: US-based nonprofit dedicated to educating users about safe, ethical, and effective use of connected technology. Comparable educational mission, content-driven approach, and partnership model with major tech platforms.
• IS4K – Internet Segura for Kids: Spanish initiative under INCIBE focused on promoting safe internet use among minors in Spain. Most directly comparable domestic peer, operating within PantallasAmigas's primary market with similar audience (minors, parents, educators) and overlapping content focus.

Regional players

• eSafety Commissioner (Australia): Australian government statutory office focused on online safety, including for children. Comparable in mission and educational resource development, but operates as a government regulator rather than nonprofit and serves Australian audiences rather than Spanish/European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PantallasAmigas
• YouTubeyoutube.com/user/pantallasamigas
• Facebookfacebook.com/PantallasAmigas
• LinkedInlinkedin.com/company/pantallasamigas
• Instagraminstagram.com/pantallasamigas
• TikToktiktok.com/@pantallasamigas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PantallasAmigas