eticket

What eticket does

eticket (legally ETK Boletos, S.A. de C.V.) is a Mexican online event-ticketing platform founded in 2004 and headquartered at Independencia 90, colonia Centro, Cuauhtémoc, Ciudad de México, operating nationwide across all 32 Mexican states with a workforce of 111 employees. The platform serves individual Mexican consumers seeking tickets to live entertainment events — concerts, sports, theater, cultural events, comedy, family shows, congresses, and festivals — through its consumer-facing portal at www.eticket.mx, supported by a network of authorized physical points of sale, venue box-office pick-up, and direct WhatsApp customer service. The company is wholly owned by Corporación Interamericana de Entretenimiento (CIE), a diversified Mexican entertainment conglomerate whose venues and event promotions supply a meaningful portion of eticket's inventory.

The underlying technology is an event-ticketing platform featuring interactive venue seat maps, real-time seat selection, credit card validation, and event registration tracking, with ticket delivery via Print-Ticket (PDF), Electronic-Ticket (Apple Wallet / Google Wallet QR code), and physical Pick-Up at box offices. The product portfolio includes the core ticketing platform, an ALIADO ETICKET subscription loyalty program at MXN $79 per month, a Blindaje-Ticket insurance add-on reimbursing up to 100% of ticket value (capped at MXN $10,000 per ticket), and a Streaming Events capability for online live-streamed events. Distribution is primarily direct-to-consumer via the eticket.mx e-commerce storefront, complemented by social media channels (Twitter/X, Instagram, Facebook), email newsletter, and a WhatsApp support line.

The business model is built on three monetization streams: per-ticket service charges plus a one-time order processing fee on every transaction (the primary revenue model), per-transaction delivery fees differentiated by delivery method (Pick-Up versus Electronic Ticket), and a small recurring subscription component through ALIADO ETICKET. Pricing is in Mexican Pesos, displayed inclusive of service charges, and is set transactionally with no published enterprise tiers. Operating under a 2018 COFECE regulatory commitment that prohibits exclusivity clauses in ticketing contracts for 10 years, eticket competes in the Mexican live-event distribution market alongside physical box offices and other digital ticketers, with brand recognition, nationwide geographic coverage, and CIE parent-venue access serving as its principal competitive levers.

Name

eticket

Legal name

ETK Boletos, S.A. de C.V.

Website

https://eticket.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

eticket (ETK Boletos, S.A. de C.V.) is a Mexican online ticketing platform, founded in 2004 and owned by CIE, that sells concert, sports, theater, and event tickets to individual consumers across all 32 Mexican states via its website, mobile wallet, and physical point-of-sale network.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Online ticket sales
• Event ticketing platform
• Digital ticket delivery
• Live entertainment events
• Mobile ticket wallet

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Service Charges: eticket charges a service fee per ticket sold plus a one-time order processing fee on every transaction. These charges are added to the face value of each ticket.
2. Electronic Ticket / Print Ticket Delivery Fees: Fees charged per delivery method selected by the customer, including Pick-Up at box office and Electronic Ticket / Print Ticket digital delivery.
3. ALIADO ETICKET Subscription: Monthly subscription program at $79.00 MXN per month offering access to digital content, exclusive promotions, and ticket giveaways. Auto-charged to the customer's linked payment card.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

eticket is an online event ticketing platform enabling Mexican consumers to search, select, and purchase tickets for live entertainment events including concerts, sports, theater, cultural events, comedy, family shows, festivals, and congresses. The platform offers multiple delivery methods (digital via mobile wallet or PDF, plus physical pick-up at venue box offices) and is complemented by the ALIADO ETICKET monthly subscription loyalty program and the Blindaje-Ticket insurance add-on. Coverage spans all 32 Mexican states through both the direct online channel and a network of authorized physical points of sale.

Product overview

eticket is an online event ticketing platform for the Mexican market, offering a multi-channel ticket distribution system. The core offering consists of Electronic Ticket (digital mobile wallet integration), Print Ticket (PDF download), and Pick Up (physical collection) delivery mechanisms. The platform is complemented by Aliado eticket, a subscription loyalty program (MXN $79/month) providing exclusive benefits, and Blindaje-Ticket, a ticket protection insurance product. Additional services include interactive venue seat maps, event registration systems, and streaming event access.

Differentiator

Problem solved

Functional benefit

Brands

• ALIADO ETICKET: A subscription-based membership program offering digital content, exclusive promotions, discounts, and the chance to win free tickets to events across Mexico, at a monthly cost of $79.00 MXN.
• Blindaje-Ticket
• Electronic Ticket (E-Ticket)
• Print Ticket

Products and services

• Electronic Ticket Digital ticket delivery system that allows customers to store tickets in Apple Wallet and Google Wallet and access events via QR code or PDF on their smartphone. Targeted at Mexican consumers purchasing live entertainment tickets through eticket.
• Print Ticket PDF ticket download option enabling customers to print tickets at home and present them at event entry points. Targeted at consumers who prefer a physical printed ticket.
• Pick Up Physical ticket collection service at official points of sale or venue box offices up to one hour before the event. Targeted at Mexican consumers preferring to collect physical tickets in person.
• Aliado eticket Subscription-based loyalty program at MXN $79 per month offering exclusive benefits including complimentary event tickets, promotions, discounts, trivia games, and experiences. Targeted at frequent event-goers in Mexico seeking value-added perks.
• Blindaje-Ticket Ticket insurance product that reimburses 100% of ticket value (up to MXN $10,000 per ticket) for covered unforeseen circumstances including illness, injury, accidents, or death preventing attendance. Targeted at Mexican consumers seeking risk protection on event ticket purchases.
• Streaming Events Online platform enabling customers to purchase access to and view events via live streaming. Targeted at Mexican consumers who cannot attend events in person but want to watch them online.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Banamex (Citibanamex)coreGTM or Marketing Partner · 1 January 2026Banamex is a promotional partner for events listed on eticket, appearing as a co-presenter of events such as 'Mentiras el Musical' (listed as 'BANAMEX PRESENTA: MENTIRAS, EL MUSICAL'). Banamex mobile payment integration is also referenced as a payment option on the platform.
• GNP Seguros (Foro GNP Seguros, Auditorio GNP Seguros)coreChannel Partner/ Reseller/ DistributorGNP Seguros is a key venue partner whose facilities (Foro GNP Seguros in Mérida and Auditorio GNP Seguros in Puebla) host numerous events sold through eticket. These are among the most prominently featured venues on the platform.
• Auditorio del Complejo Cultural Universitario (CCU-PUEBLA)coreChannel Partner/ Reseller/ DistributorCCU-Puebla is a major university venue in Puebla hosting events sold through eticket, including concerts and theater productions.
• Auditorio Metropolitano (Puebla)coreChannel Partner/ Reseller/ DistributorAuditorio Metropolitano in Puebla is a venue partner hosting events including Dante Gebel and other concerts sold via eticket.
• Plaza de Toros CancúncoreChannel Partner/ Reseller/ DistributorPlaza de Toros Cancún is a venue in Quintana Roo hosting events (e.g., Yuridia, Mijares Sinfónico, Panteón Rococó) sold through eticket.
• Auditorio Coca Cola La Isla MéridacoreChannel Partner/ Reseller/ DistributorAuditorio Coca Cola La Isla Mérida is a Mérida venue hosting events including 'Ídolos del Corazón' and 'Sarai Rivera' sold through eticket.
• Hacienda TriunfominorChannel Partner/ Reseller/ DistributorHacienda Triunfo in Mérida (Periférico Norte Km 26.7, El Triunfo) is a venue hosting 'Destino Dos Equis' events sold through eticket.
• Corporación Interamericana de Entretenimiento (CIE)coreStrategic or Co-development Partnereticket (ETK Boletos, S.A. de C.V.) is a subsidiary of CIE (Corporación Interamericana de Entretenimiento, S.A.B. de C.V.), a major Mexican entertainment company. CIE's venue portfolio and event promotion operations are key to eticket's ticketing business. CIE made antitrust commitments to COFECE in 2018 regarding exclusive contracting practices in the ticketing industry.
• Apple (Apple Wallet) / Google (Google Wallet)coreTechnology or IntegrationIntegration with Apple Wallet and Google Wallet allows eticket customers to store and present mobile tickets via QR code at venue entry gates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fever: Fever is a global live-entertainment discovery and ticketing platform with a growing presence in Mexico and Latin America. It overlaps with eticket on event discovery, ticketing, and experiences categories, and is a relevant peer as it expands into Mexican cities and competes for the same end consumers.
• SuperBoletos: SuperBoletos is a Mexican online ticket sales platform offering ticketing for concerts, sports, theater, and cultural events throughout Mexico. It directly competes with eticket in the same consumer segments and operates a comparable model (service fees, multiple delivery methods, nationwide venue coverage).
• Boletia: Boletia is a Mexican-founded online ticketing and event management platform serving event organizers and consumers in Mexico and Latin America. It is directly comparable to eticket in core functionality (online ticket sales, seat selection, multiple delivery options) and target customers (Mexican event attendees and organizers).
• Ticketmaster Mexico: Ticketmaster Mexico is the Live Nation-owned online ticketing platform serving the Mexican market. It is eticket's most direct competitor, offering online ticket sales for concerts, sports, theater, and family events across the country, with a similar category coverage and seat-map purchase experience.

Others

• Bandsintown: Bandsintown is a live music discovery and concert-tracking platform that connects artists and fans, with ticketing partnerships globally. It is an ecosystem peer to eticket as both compete for consumer attention in event discovery, though Bandsintown's primary role is discovery rather than point-of-sale ticketing.

Broad incumbents

• Eventim: CTS Eventim is a leading European-based live entertainment and ticketing group with global operations. While not a direct Mexican competitor, it is comparable as a large incumbent in the ticketing industry with similar B2B (venue/promoter) and B2C ticketing capabilities and represents the type of well-capitalized global player that could expand into the Mexican market.
• Eventbrite: Eventbrite is a global self-service ticketing and event-management platform serving organizers of all sizes. While primarily focused on self-service events, it competes with eticket for Mexican consumer mindshare in concerts, festivals, and cultural events, and represents a broader incumbent in the same product category.
• See Tickets: See Tickets is a global online ticketing platform serving events, venues, and promoters across multiple markets. It overlaps with eticket in core ticketing functionality, multiple delivery options, and venue management tooling, representing another broad incumbent operating in the same product category.

Emerging players

• Twickets: Twickets is a face-value ticket resale and discovery platform active in the UK, Europe, and expanding into other markets. While focused on resale, it competes in the same consumer ticketing flow and addresses secondary-market pain points that are adjacent to eticket's primary ticketing business.
• Dice: Dice is a fast-growing mobile-first ticketing and event-discovery platform primarily in the UK, US, and Europe. It is comparable to eticket as a digital-first ticketing platform with strong product experience (mobile wallet, fan engagement) targeting younger consumers attending concerts and live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eticket
• Facebookfacebook.com/eticket
• Instagraminstagram.com/eticketmx
• LinkedInlinkedin.com/company/etkboletos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eticket