Etihad Mall
Etihad Mall is a community shopping mall in Mirdif, Dubai, operated by Union Coop, featuring 123 retail shops, an anchor Union Coop hypermarket, dining options, and 500+ parking spaces, serving families and consumers seeking one-roof shopping and entertainment.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Etihad Mall does
Etihad Mall is a physical retail shopping destination located in the Mirdif district of Dubai, United Arab Emirates. Established in 2017 and operated by Union Coop (Union Cooperative), the mall comprises approximately 123 retail shops across categories including fashion, electronics, cosmetics, jewelry, toys, health clinics, and household goods, alongside a Union Coop hypermarket that occupies the largest ground-floor footprint as anchor tenant. Supporting amenities include 6 coffee shops, 3 food court restaurants, 1 luxury dine-in restaurant, a kids' play area on the first floor, a complimentary visitor buggy service, 4 main entrances, and more than 500 parking spaces across ground and basement levels. Operating hours are 10am-10pm Sunday-Thursday and 10am-12am Friday-Saturday.
The mall operates as commercial real estate, generating revenue primarily through leasing retail space to tenants, supplemented by advertising and marketing services offered to retailers, suppliers, and sponsors seeking exposure to its foot traffic. It targets families and individuals seeking a one-roof shopping, dining, and entertainment experience, with marketing outreach conducted via email newsletters, social media (Facebook, Twitter, Instagram, YouTube), and on-site promotional events. Go-to-market is direct-to-consumer via physical footfall; no mobile app, online storefront, or e-commerce channel exists. Tenant pricing is set by individual retailers and is not publicly disclosed, and leasing enquiries are routed through a dedicated marketing office at Union Coop.
Etihad Mall firmographics
Firmographics- Name
- Etihad Mall
- Legal name
- Union Coop (Union Cooperative)
- Website
- https://etihadmall.ae
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Etihad Mall is a community shopping mall in Mirdif, Dubai, operated by Union Coop, featuring 123 retail shops, an anchor Union Coop hypermarket, dining options, and 500+ parking spaces, serving families and consumers seeking one-roof shopping and entertainment.
- Ownership category
- akta.pro rank
Etihad Mall industry classification
Industry- Product category
- Shopping Mall / Retail Real Estate
- NAICS
- Warehouse Clubs and Supercenters (455211)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Membership Warehouse Clubs (General Merchandise + Grocery) (CRAHACAA)
Keywords
Where Etihad Mall is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Etihad Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Retail Space Leasing: Etihad Mall generates revenue by leasing retail space to various tenants including fashion retailers, restaurants, cafes, health clinics, and service providers. The mall operates as a landlord for approximately 123 shops.
- Hypermarket Operations (Union Coop): The mall houses a Union Coop hypermarket which occupies the largest area of the ground floor, serving as a anchor tenant driving foot traffic.
- Advertising and Marketing Services: The mall offers marketing opportunities for retailers, suppliers, and sponsors to advertise with Etihad Mall, targeting the high foot traffic the mall generates.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Etihad Mall product offering
Product offeringCore offering
Etihad Mall is a physical shopping and entertainment destination in Mirdif, Dubai, operated by Union Coop. It leases retail space to approximately 123 shops across fashion, electronics, cosmetics, jewelry, toys, health, and household categories, anchors a Union Coop hypermarket on the ground floor, and operates a food court with 6 coffee shops and 4 restaurants. The mall offers 500+ parking spaces, 4 main entrances, a kids' play area, and a complimentary buggy service for visitors.
Product overview
Etihad Mall is a shopping and entertainment destination operated by Union Coop in Dubai, offering a comprehensive retail ecosystem under one roof. The mall features 123 shops across multiple retail categories (fashion, electronics, cosmetics, jewelry, toys, health services, and household items), a diverse dining experience with 3 food courts, 6 coffee shops, and international restaurant brands like Starbucks and Shakespeare, and the Union Coop Hypermarket occupying the largest ground floor area. Additional services include buggy transportation, customer service desks, prayer rooms, over 500 parking spaces, and 4 main entrances. The mall positions itself as combining ancient cultural architectural elegance with modern conveniences, serving as both a shopping destination and entertainment hub for families.
Differentiator
Problem solved
Functional benefit
Brands
- Union Coop Hypermarket: The hypermarket occupying the largest area of the ground floor of Etihad Mall, operated by Union Coop
Products and services
- Retail Shopping (123 Shops) Comprehensive retail shopping experience offered through 123 shops spanning fashion, electronics, cosmetics, jewelry, toys, health clinics, pharmacies, optics, and household items, targeted at families and individuals in Dubai.
- Dining and Restaurants Food court with 3 restaurants, 6 coffee shops, and a luxurious dine-in restaurant featuring international brands such as Starbucks and Shakespeare, serving mall visitors.
- Union Coop Hypermarket Large hypermarket occupying the largest area of the ground floor, operated by Union Coop, offering groceries and household essentials to mall visitors.
- Buggy Service Complimentary golf-cart facility available to Etihad Mall visitors to enhance shopping convenience, particularly for elderly guests, families, and those with mobility needs.
- Newsletter Subscription Electronic newsletter service providing customers with the latest promotions, fashion trends, beauty updates, and prize announcements from Etihad Mall.
Companies that use Etihad Mall
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Etihad Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Etihad Mall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Dubai Health AuthorityminorDubai Health Authority coordinated with Union Coop to organize a Blood Donation Camp at Etihad Mall. The initiative was part of the 'Year of Zayed' and aligned with the government's objective of giving back to society.
- Directorate General of Civil Defense - DubaiminorConducted a successful firefighting and evacuation drill at Etihad Mall premises. The drill was part of staff training to respond to emergencies and test the efficiency of systems and equipment to protect lives and properties.
- Union CoopcoreUnion Coop operates the hypermarket within Etihad Mall, occupying the largest area of the ground floor. This anchor tenant partnership drives significant foot traffic to the mall and provides essential grocery and household goods to visitors.
Scale indicators3 records
Recent moves6 records
Etihad Mall competitors and assessment
Company assessmentEmerging players
- Lulu Hypermarket: Membership-style hypermarket chain operating across the UAE with a similar general merchandise + grocery proposition to Union Coop. Competes with the anchor tenant at Etihad Mall for grocery basket share within the Mirdif catchment.
Broad incumbents
- Carrefour UAE: Major hypermarket operator within Majid Al Futtaim's portfolio, located across many Dubai malls including City Centre Mirdif. Represents the dominant competing grocery and general merchandise tenant ecosystem relative to Union Coop's hypermarket offering.
- Mall of the Emirates: Iconic super-regional mall operated by Majid Al Futtaim, offering a much broader tenant mix including Ski Dubai and luxury retail. Sets the competitive benchmark for Dubai mall visitation and brand attraction, but at a substantially larger scale than Etihad Mall.
- The Dubai Mall: The largest mall in the world by total area, operated by Emaar. Competes for the same Dubai tourist and resident shopper pool across all of Etihad Mall's retail categories, representing the dominant share-of-wallet competitor.
Direct peers
- City Centre Mirdif: Operated by Majid Al Futtaim, City Centre Mirdif is the dominant super-regional mall located in the same Mirdif submarket as Etihad Mall. It competes directly for the same family and grocery-anchored shopper catchment, making it the most direct comparable mall in the immediate trade area.
- Sahara Centre: Sharjah-based community and regional mall with a comparable mix of fashion retail, F&B, and entertainment offerings anchored by a major hypermarket. Similar in scale and positioning as a family-oriented shopping destination in the UAE.
- Dubai Festival City Mall: Mid-to-large scale community and destination mall with a similar tenant mix of fashion, dining, and entertainment. Comparable in offering a multi-purpose shopping and leisure experience anchored by a major retailer, competing for similar Dubai family shopper demographics.
- Arabian Centre: Community mall in Al Mizhar, Dubai offering a similar mix of fashion, electronics, health services, and dining anchored by a hypermarket. Closely comparable in scale and tenant mix to Etihad Mall, serving a similar Dubai residential catchment.
- Wafi Mall: Themed destination mall in Dubai with a curated mix of luxury retail, dining, and leisure. Comparable in offering a differentiated, experience-led shopping environment that competes with Etihad Mall's positioning around cultural elegance and curated retail.
Regional players
- Ibn Battuta Mall: Themed super-regional mall on the Sheikh Zayed Road corridor with a comparable family and tourist appeal. Differs in theme-led positioning but competes for similar mid-tier Dubai shopper spend across fashion, dining, and entertainment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Etihad Mall social profiles
Digital presenceEtihad Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etihad Mall leadership team
Management profileNumber of profiles
Etihad Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etihad Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etihad Mall
What does Etihad Mall do?
Etihad Mall is a physical shopping and entertainment destination in Mirdif, Dubai, operated by Union Coop. It leases retail space to approximately 123 shops across fashion, electronics, cosmetics, jewelry, toys, health, and household categories, anchors a Union Coop hypermarket on the ground floor, and operates a food court with 6 coffee shops and 4 restaurants. The mall offers 500+ parking spaces, 4 main entrances, a kids' play area, and a complimentary buggy service for visitors.
Is Etihad Mall a public or private company?
Etihad Mall is a private company. It is classified as corporate owned and is currently operating.
When was Etihad Mall founded?
Etihad Mall was founded in 2017. It employs 1 to 10 people.
Where is Etihad Mall based?
Etihad Mall is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Etihad Mall make money?
Three revenue lines are on record. Retail Space Leasing is the primary driver. The others are hypermarket Operations (Union Coop) and advertising and Marketing Services.
Who are Etihad Mall's main competitors?
Lulu Hypermarket is listed as an emerging player. Broad incumbents are Carrefour UAE, Mall of the Emirates and The Dubai Mall. Direct peers are City Centre Mirdif, Sahara Centre, Dubai Festival City Mall, Arabian Centre and Wafi Mall. Ibn Battuta Mall is listed as a regional player.
Does Etihad Mall have an API?
No public API is recorded for Etihad Mall.
What industry is Etihad Mall in?
Etihad Mall's product category is Shopping Mall / Retail Real Estate. Its primary akta.pro industry code is CRAHACAA, Membership Warehouse Clubs (General Merchandise + Grocery). Its NAICS code is 455211 and its SIC code is 5399.