What City Centre Mirdif does

City Centre Mirdif is a large-scale regional shopping mall located in the Mirdif residential district of Dubai, UAE, owned and operated by Majid Al Futtaim Properties as part of the operator's wider City Centre mall portfolio. The asset functions as a consolidated retail, dining, and entertainment destination housing over 450 retail brands, with anchor and flagship tenants including Zara, Zara Home, Sephora, Michael Kors, Massimo Dutti, Marks & Spencer, Mango, MAC Cosmetics, Lululemon, Carolina Herrera, Lacoste, DKNY, and Decathlon. Beyond fashion and beauty retail, the mall operates an extensive leisure portfolio — VOX Cinemas, Magic Planet, SuperPark, iFLY Dubai indoor skydiving, Jump N Fun trampoline park, Activate, and SOCO — alongside a multi-restaurant culinary hub branded Chef's Society and on-site services including Medcare Medical Centre and Fitness First.

The business model is anchored on recurring rental income from leasing retail space to fashion, beauty, lifestyle, and sports brands, supplemented by transaction-based revenue from entertainment tenants, dining outlets, the Mall Gift Card program, and monetization of the SHARE Rewards loyalty platform through promotional partnerships and campaigns such as SHARE Millionaires and 20x points events. Distribution is exclusively through physical storefronts and on-site service providers within the single Dubai asset, with consumer marketing driven through the official citycentremalls.com website, email communications, social media channels, in-mall events, and the Tabby 'Shop Now Pay Later' financing integration. The mall operates 14 hours daily (10:00 am to 12:00 am) and targets a horizontal segment of UAE consumers, families, and Dubai-resident tourists seeking a one-stop shopping and leisure destination.

As a private property asset within the Majid Al Futtaim conglomerate's retail portfolio, City Centre Mirdif does not publicly disclose standalone revenue, ownership structure, leadership roster, or M&A history; the legal operating entity is Majid Al Futtaim Properties, incorporated in the UAE.

Name

City Centre Mirdif

Legal name

Majid Al Futtaim Properties

Website

https://citycentremirdif.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Centre Mirdif is a Dubai-based regional shopping mall operated by Majid Al Futtaim Properties, offering 450+ retail brands, seven entertainment venues, multi-concept dining, and on-site healthcare and fitness services to UAE consumers, families, and tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Tenant Rentals: Revenue generated from leasing retail space to fashion, beauty, lifestyle, and sports brands operating stores within the mall premises.
2. Entertainment & Cinemas: Revenue from VOX Cinemas and entertainment venues including Magic Planet, SuperPark, iFLY Dubai, and Jump N Fun operating within the mall.
3. Mall Gift Cards: Revenue generated through sale of mall gift cards that can be redeemed at participating retailers, dining, and entertainment outlets within the mall.
4. SHARE Rewards Program: Loyalty program monetized through partnership engagements, promotional campaigns, and shared points programs with retail tenants.
5. Dining & Food Court: Revenue from food and beverage tenants including restaurants, cafes, fast food outlets, and the Chef's Society culinary concept.

Distribution channels4 records

Marketing channels5 records

Core offering

City Centre Mirdif is a single-location, large-scale shopping mall in the Mirdif residential district of Dubai that aggregates over 450 retail brands, multiple dining formats, entertainment venues, healthcare and fitness facilities under one roof. The mall generates revenue primarily by leasing retail space to fashion, beauty, sports, and lifestyle tenants, and complements this with entertainment, dining, digital services (Mall Map, Gift Card, SHARE Rewards loyalty program), and wellness facilities.

Product overview

City Centre Mirdif is a shopping mall operated by Majid Al Futtaim Properties, offering a unified retail, dining, and entertainment destination. The mall's product portfolio includes entertainment venues (VOX Cinemas, Magic Planet, Activate, SOCO, SuperPark, iFLY Dubai, Jump N Fun), dining concepts (Chef's Society), digital services (Mall Map, Mall Gift Card, SHOP Rewards loyalty program, Hands-free Shopping), and health facilities (Medcare Medical Centre, Fitness First). The mall features over 450 retail brands including Zara, Sephora, Marks & Spencer, and Michael Kors.

Differentiator

Problem solved

Functional benefit

Products and services

• VOX Cinemas A cinema complex offering movie screenings with various viewing experiences for mall visitors.
• Magic Planet An indoor family entertainment center with arcade games and attractions for children and families.
• Activate An interactive gaming and entertainment zone offering active gaming experiences for mall visitors.
• SOCO A social entertainment venue for leisure and gatherings, serving families and groups of mall visitors.
• SuperPark An indoor activity park featuring sports and adventure activities for all ages.
• iFLY Dubai An indoor skydiving experience venue for thrill-seekers and tourists.
• Jump N Fun A trampoline park offering fitness and recreational jumping activities for families and children.
• Chef's Society A culinary destination featuring multiple restaurant concepts including Anara (coming soon), offering diverse dining experiences for mall visitors.
• SHARE Rewards Program A rewards program allowing customers to earn and redeem points across participating stores, with promotions such as 20x SHARE points and millionaire prize drawings.
• Mall Gift Card A prepaid gift card offering flexible shopping, dining, and entertainment experiences redeemable across participating retailers within the mall.
• Medcare Medical Centre An on-site medical center providing healthcare services to mall visitors and employees.
• Fitness First A fitness center offering gym facilities and health services to mall visitors and local residents.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• The Avenues (Kuwait): Largest shopping mall in Kuwait, operated by Mabanee. Comparable in scale, multi-phase retail and entertainment mix, and shopper experience, providing a MENA benchmark for mall-level economics outside the UAE.
• Yas Mall: Large regional mall in Abu Dhabi operated by Aldar Properties, anchored by Ferrari World and Yas Waterworld. Comparable in scale, family entertainment positioning, and tenant mix, but draws primarily Abu Dhabi and tourism spend rather than Dubai Mirdif residents.

Broad incumbents

• West Edmonton Mall: One of the world's largest malls, located in Edmonton, Canada, with an extensive entertainment anchor (waterpark, ice rink, amusement park). Comparable to City Centre Mirdif in combining large-scale retail with destination entertainment, and a benchmark for entertainment-driven mall economics.

Direct peers

• Mall of the Emirates: Major Dubai mall operated by Majid Al Futtaim, anchored by Ski Dubai and featuring fashion, dining, and entertainment. Directly comparable in format, parent operator, and target shopper, and competes with City Centre Mirdif for household and tourist spend.
• City Centre Bahrain: Majid Al Futtaim City Centre–branded mall in Bahrain. Operates the same retail, dining, and entertainment concept as City Centre Mirdif, making it a direct cross-border comparable for traffic, tenant mix, and rent economics.
• City Centre Deira: Sibling Majid Al Futtaim property within the same City Centre brand family, located in Deira, Dubai. Comparable in operating model, retail mix, and entertainment offerings, and directly comparable for benchmarking tenant performance and rent levels.
• The Dubai Mall: The world's largest mall by total area, located in Downtown Dubai and also operated by Majid Al Futtaim. It is City Centre Mirdif's primary intra-city competitor, drawing premium tourist and shopper spend with a similar retail, dining, and entertainment tenant model.
• Dubai Marina Mall: Mid-sized Dubai mall in the Marina district with a comparable mix of fashion retail, dining, and entertainment. Competes with City Centre Mirdif for Dubai residents' discretionary spend and is a useful benchmark for tenant rents and occupancy.
• Wafi Mall: Iconic Dubai mall known for its Egyptian-themed architecture and mixed retail, dining, and entertainment offering. Comparable to City Centre Mirdif in format and shopper demographic, serving Dubai residents across multiple catchment areas.

Emerging players

• American Dream: Large entertainment-anchored retail and attractions complex in New Jersey. Conceptually comparable as a mall that bets on entertainment (indoor theme park, water park, ice rink) to drive dwell time and tenant sales — a strategic direction also visible at City Centre Mirdif.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/city-centre-mirdif

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Centre Mirdif