ETS India
ETS India administers standardized assessments including TOEFL, GRE, TOEIC, and Praxis in India, serving academic test takers, professional certification bodies, corporations, and government agencies as part of global ETS.
- Company typePrivate
- Founded-
- HeadquartersNew Jersey, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What ETS India does
ETS India operates as the Indian presence of Educational Testing Service (ETS), a global private non-profit organization headquartered in New Jersey that develops and administers standardized assessments. The portfolio centers on four flagship research-based assessment products: TOEFL (English proficiency for academic contexts), TOEIC (workplace English communication), GRE (graduate and professional school admissions), and Praxis (educator preparation). These are complemented by ETS Solutions, a set of end-to-end assessment offerings for professional Certification, Licensure, and Government programs, and by the ETS Research Institute, which drives measurement science and educational equity research.
The business operates three revenue streams. Assessment testing fees (TOEFL, GRE, TOEIC, Praxis) are charged to individual test takers globally through a network of test centers. Institutional Solutions — credentialing, licensure, and government workforce programs — generate recurring subscription-style revenue from organizations and government agencies. Certification Programs produce recurring revenue from professional bodies seeking secure, scalable assessment delivery. Distribution combines direct enterprise sales to educational institutions, government bodies, and professional certification organizations with a global test center network serving individual consumers.
ETS is investing in AI-powered assessment and measurement technology to advance psychometric analysis and assessment delivery, and in 2024/2025 acquired ACT to accelerate its position in college and career readiness testing. ETS India, based in Gurugram with approximately 100 employees, supports the Indian market for these assessments and institutional engagements.
ETS India firmographics
Firmographics- Name
- ETS India
- Legal name
- Educational Testing Service
- Website
- https://etsindia.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ETS India administers standardized assessments including TOEFL, GRE, TOEIC, and Praxis in India, serving academic test takers, professional certification bodies, corporations, and government agencies as part of global ETS.
- Ownership category
- akta.pro rank
ETS India industry classification
Industry- Product category
- Educational Assessment Services
- NAICS
- Testing Laboratories and Services (54138), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Testing Laboratories (8734), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)
- akta.pro secondary industries
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Psychometric Standards, Test Development & Validation Authorities (EDADAFAG), Test Administration, Proctoring & Security Authorities (EDADAFAH), Language Proficiency & Citizenship/Immigration Testing Authorities (EDADAFAF)
Keywords
Where ETS India is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ETS India business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Assessment Testing Fees: ETS generates revenue through standardized test administration fees for assessments including TOEFL, GRE, TOEIC, and Praxis, charged to test takers globally.
- Institutional Solutions: Revenue from providing end-to-end assessment solutions for credentialing, licensure, and government workforce programs to organizations.
- Certification Programs: Secure, scalable assessment solutions for professional certification programs supporting organizational credibility and candidate outcomes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
ETS India product offering
Product offeringCore offering
ETS India administers and develops standardized assessments including TOEFL, GRE, TOEIC, and Praxis for individuals pursuing academic, professional, and workforce goals. The organization also delivers end-to-end assessment solutions through ETS Solutions for certification, licensure, and government programs, supported by AI-driven measurement science and decades of psychometric research.
Product overview
ETS India offers a unified portfolio of research-based assessment products and end-to-end solutions. The core product suite includes TOEFL (English proficiency for academic contexts), TOEIC (workplace English communication), GRE (graduate and professional school admissions), and Praxis (educator preparation assessments). These are complemented by ETS Solutions covering Certification, Licensure, and Government sectors, alongside the ETS Research Institute driving measurement science innovation. The company also recently expanded through its acquisition of ACT, accelerating its position in college and career readiness testing.
Differentiator
Problem solved
Functional benefit
Brands
- TOEFL: The premier test of English communication, measuring language skills in an academic context.
- Praxis
- TOEIC
- GRE
- ETS Solutions
- ETS Research Institute
Products and services
- TOEFL
Companies that use ETS India
Customer profileSegments4 records
ETS India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ETS India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ACTflagshipETS acquired ACT in 2025, accelerating a new era of college and career readiness. This acquisition combines two major assessment organizations to enhance college and career readiness offerings.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ETS India competitors and assessment
Company assessmentDirect peers
- Pearson: Global education and assessment company whose Pearson PTE Academic directly competes with TOEFL, and whose English-language learning and testing businesses overlap with ETS's English-proficiency franchise. Closest like-for-like competitor in international English testing.
- SHL: Global leader in psychometric and talent assessment for hiring and workforce development, including English-language and cognitive assessments for employers. Comparable in measurement science rigor and enterprise client base to ETS's TOEIC and ETS Solutions.
- British Council (IELTS): Co-owner and global administrator of IELTS, the leading competitor to TOEFL for international student English-proficiency admissions. Operates a similar global test center network and serves overlapping institutions and governments.
- Prometric: Global test delivery and assessment services company that runs secure test centers and proctoring for high-stakes certification, licensure, and academic exams — directly comparable to ETS's test center network and ETS Solutions delivery capabilities.
- College Board: U.S. non-profit that administers the SAT, AP, and related college-readiness assessments. Directly comparable to ETS's GRE and to the post-ACT-acquisition U.S. college readiness portfolio, with overlapping higher-ed institutional buyers.
- Questar Assessment: U.S. assessment company specializing in K-12, educator (parallel to ETS's Praxis), and licensure testing. Closely comparable in psychometric methodology and in the educator certification and licensure segments where ETS Solutions operates.
- Cambridge Assessment (University of Cambridge): Develops and administers a portfolio of English-language and academic assessments (including Cambridge English and co-ownership of IELTS). Directly comparable in psychometric methodology, brand prestige, and institutional client base.
Emerging players
- Duolingo: Operates the Duolingo English Test, a fast-growing at-home, AI-proctored English proficiency assessment accepted by thousands of institutions. Direct disruptor to TOEFL with a fundamentally lower-cost delivery model.
Regional players
- Mercer | Mettl: India-based online assessment platform (acquired by Mercer) offering psychometrics, certification exams, and proctoring for enterprises and governments. Direct comparable in assessment delivery and in India market focus, with overlapping enterprise and government buyers.
Broad incumbents
- Kaplan: Broad education and workforce company that delivers test prep (including for GRE/TOEFL) and licensed assessments. Comparable in adjacent test-prep and English-learning markets, though less direct in high-stakes assessment delivery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ETS India social profiles
Digital presenceETS India financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETS India leadership team
Management profileNumber of profiles
ETS India subsidiaries and ownership
Company hierarchySubsidiaries3 records
ETS India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETS India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETS India
What does ETS India do?
ETS India administers and develops standardized assessments including TOEFL, GRE, TOEIC, and Praxis for individuals pursuing academic, professional, and workforce goals. The organization also delivers end-to-end assessment solutions through ETS Solutions for certification, licensure, and government programs, supported by AI-driven measurement science and decades of psychometric research.
Is ETS India a public or private company?
ETS India is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ETS India founded?
ETS India was founded in -1. It employs 51 to 100 people.
Where is ETS India based?
ETS India is headquartered in New Jersey, United States, in the North America region.
How does ETS India make money?
Three revenue lines are on record. Assessment Testing Fees are the primary driver. The others are institutional Solutions and certification Programs.
Who are ETS India's main competitors?
Direct peers on record are Pearson, SHL, British Council (IELTS), Prometric, College Board, Questar Assessment and Cambridge Assessment (University of Cambridge). Duolingo is listed as an emerging player. Mercer | Mettl is listed as a regional player. Kaplan is listed as a broad incumbent.
Does ETS India have an API?
No public API is recorded for ETS India.
What industry is ETS India in?
ETS India's product category is Educational Assessment Services. Its primary akta.pro industry code is EDADAFAK, Digital Assessment Platforms & Computer-Based Testing Authorities, with a secondary code of EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools. Its NAICS code is 54138 and its SIC code is 8734.