Ettore Germano
- Company typePrivate
- Founded1975
- HeadquartersSerralunga d’Alba, CN, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ettore Germano firmographics
Firmographics- Name
- Ettore Germano
- Legal name
- Ettore Germano S.S.A.
- Website
- https://ettoregermano.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ettore Germano industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Ettore Germano is headquartered
LocationHeadquarters
- HQ city
- Serralunga d’Alba, CN
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ettore Germano business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wine sales: Direct sale of bottled wines including Barolo DOCG (Cerretta, Prapò, Lazzarito Riserva, Vignarionda, Serralunga), Barbera d'Alba DOC Superiore, Langhe Nebbiolo, white wines (Chardonnay, Riesling, Nascetta), and Alta Langa DOCG sparkling wines (Extra Brut, Blanc de Blanc, Blanc de Noir, Rosé Rosanna)
- Winery visits and tastings: Paid tasting experiences offering winery tours and wine sampling across three curated experiences: La Classica (5 wines), Un Salto in Alta Langa (3 whites + 2 Classic Method), and Nebbiolo a 360° (6 wines)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | La Classica - Winery tour with tasting of 5 representative wines including 2 Barolos |
| Unit Pricing | Pay-as-you-go | Un Salto in Alta Langa - Winery tour with tasting of 3 white wines and 2 Classic Method sparklings |
| Unit Pricing | Pay-as-you-go | Nebbiolo a 360° - Journey through Nebbiolo variations with 6 wine tasting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Ettore Germano product offering
Product offeringCore offering
Family-owned winery located in Serralunga d'Alba, Piedmont, Italy, producing Barolo DOCG wines from MGA-designated (menzioni geografiche aggiuntive) vineyards and Alta Langa DOCG classic method sparkling wines. The estate focuses on traditional Piedmontese red and sparkling wine production from its holdings in the Barolo area.
Product overview
Ettore Germano is a family-owned winery in Serralunga d'Alba, Piedmont, producing a portfolio of DOC/DOCG wines centered on Barolo from five distinct MGA (Menzione Geografica Aggiuntiva) vineyard sites: Cerretta, Prapò, Lazzarito, Vignarionda, and the communal Serralunga d'Alba. The portfolio also includes Alta Langa DOCG Classic Method sparkling wines (Extra Brut, Blanc de Blanc, Blanc de Noir, Rosanna Rosé) crafted from Chardonnay and Pinot Nero grown at high-altitude Cigliè vineyards, white wines (Chardonnay, Riesling Renano, Nascetta), Langhe Nebbiolo, and Barbera d'Alba Superiore. The winery additionally offers guided tasting experiences at the cellar.
Differentiator
Problem solved
Functional benefit
Products and services
- Barolo DOCG wines Single-vineyard and blended Barolo red wines made from Nebbiolo grapes sourced from MGA-designated sites in Serralunga d'Alba; aimed at wine enthusiasts, collectors, and on-trade accounts seeking traditional Barolo expressions.
- Alta Langa DOCG sparkling wines Classic method (metodo classico) sparkling wines produced under the Alta Langa DOCG appellation in Piedmont, made from Pinot Nero and Chardonnay; targeted at consumers seeking high-quality Italian traditional-method sparkling wines.
Companies that use Ettore Germano
Customer profileSegments3 records
Ideal customer profiles2 records
Ettore Germano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ettore Germano partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Ettore Germano competitors and assessment
Company assessmentDirect peers
- Bruno Giacosa: Iconic Piedmont producer of Barolo from Serralunga and La Morra MGAs plus Barbaresco, with family-tradition heritage and premium positioning. Highly comparable as a Serralunga-based Barolo specialist with old-vine sourcing.
- Vietti: Historic family-owned Piedmont winery producing Barolo from single MGA sites (including Serralunga d'Alba parcels) plus Barbera and Moscato. Closely comparable portfolio breadth and family-business heritage, though larger in scale.
- G.D. Vajra: Family-owned Barolo producer in the Langhe with broad portfolio including Alta Langa sparkling, Riesling, and Barbera. Comparable diversification across still and sparkling, plus a similar artisanal, family-led positioning.
- Enrico Serafino: Piedmont-based Alta Langa DOCG sparkling specialist with Classic Method production and traditional portfolio. Highly comparable on the Alta Langa sparkling focus and artisan-style positioning.
- Giacomo Conterno: Family-owned Barolo producer in Serralunga d'Alba/Piedmont, operating premium single-crus including Cerretta and other MGA sites. Most directly comparable to Ettore Germano on geography, portfolio structure, and artisanal family-winery positioning.
- Coppo: Family-owned Piedmont producer with strong Alta Langa DOCG sparkling portfolio plus Barbera and other traditional wines. Most directly comparable on the Alta Langa Classic Method offering and family-ownership structure.
- Cavallotto: Family-run Serralunga d'Alba estate producing traditional Barolo from Bricco Boschis and other MGA vineyards with extended maceration and large-cask aging. Direct comparability on terroir, traditional winemaking philosophy, and family-ownership structure.
Broad incumbents
- Marchesi di Barolo: Historic Barolo estate and hospitality/wine museum operator in Serralunga d'Alba, producing traditional Barolo plus offering visitor experiences. Comparable on terroir and tourism integration, though at meaningfully larger scale.
- Pio Cesare: Long-established Piedmont house producing Barolo, Barbaresco, Barbera, and Alta Langa sparkling with broader international distribution than Ettore Germano. Comparable portfolio but larger, more commercial scale.
- Michele Chiarlo: Established Piedmont producer spanning Barolo (including Cerequio), Barbera, and Alta Langa sparkling with a wider distribution footprint. Compares on portfolio overlap (especially Alta Langa), though materially larger operations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ettore Germano social profiles
Digital presenceEttore Germano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ettore Germano leadership team
Management profileNumber of profiles
Profiles1 record
Ettore Germano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ettore Germano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ettore Germano
What does Ettore Germano do?
Family-owned winery located in Serralunga d'Alba, Piedmont, Italy, producing Barolo DOCG wines from MGA-designated (menzioni geografiche aggiuntive) vineyards and Alta Langa DOCG classic method sparkling wines. The estate focuses on traditional Piedmontese red and sparkling wine production from its holdings in the Barolo area.
Is Ettore Germano a public or private company?
Ettore Germano is a private company. It is classified as family owned and is currently operating.
When was Ettore Germano founded?
Ettore Germano was founded in 1975. It employs 1 to 10 people.
Where is Ettore Germano based?
Ettore Germano is headquartered in Serralunga d’Alba, CN, Italy, in the Europe region.
How does Ettore Germano make money?
Two revenue lines are on record. Wine sales are the primary driver. The others are winery visits and tastings.
Who are Ettore Germano's main competitors?
Direct peers on record are Bruno Giacosa, Vietti, G.D. Vajra, Enrico Serafino, Giacomo Conterno, Coppo and Cavallotto. Broad incumbents are Marchesi di Barolo, Pio Cesare and Michele Chiarlo.
Does Ettore Germano have an API?
No public API is recorded for Ettore Germano.
What industry is Ettore Germano in?
Ettore Germano's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.