Europe Huajie

What Europe Huajie does

Europe Huajie Development s.r.o. (operating under the EUCCC Group brand) is a Prague-headquartered limited liability company founded in 2018 that functions as the European distribution and trade-services arm of Zhejiang China Commodities City Group Co., Ltd. (CCC Group), a publicly listed Chinese conglomerate founded in 1993 that operates the Yiwu International Trade City — the world's largest wholesale market for small commodities, rated by the UN, World Bank, and Morgan Stanley. The company maintains three physical European showrooms (1,400 sqm in Prague, 400 sqm in Frankfurt, and 388 sqm in Madrid), a 25,000 sqm warehousing and logistics park near Prague Airport, and operates YXE China Railway Express freight services across 14 China-Europe and China-Asia rail lines. It also runs complementary offices and virtual-tour showroom capabilities to support remote buyer engagement.

The company's core offerings span two mirrored service lines: import solutions that help European buyers source from Yiwu Market (Yiwu Selection curates 20,000 SKUs from 3,000 suppliers out of 2.1 million total; Quality Zhejiang showcases certified regional manufacturers), and export solutions that help European brands enter China via the Let's Go China platform (co-launched with Alibaba Group), ICMall distribution through Tmall International, Kaola.com, JD.com Global, and WeChat as well as 320+ offline Chinese stores. Supporting infrastructure includes the CCCL supply chain platform with LCL/FCL/air/express/rail options integrated with the EWTP public service platform for online declaration, tax refund, and FX settlement, plus supply chain financing up to 90 days at below-market rates. The primary technology stack is the Chinagoods digital trade platform, the official website of Yiwu Market integrating trade data, manufacturing display, transactions, warehousing, logistics, finance, and market management.

The business model combines six revenue streams: trade consulting and sourcing fees, warehouse and managed logistics services, rail freight transaction fees, exhibition and trade fair booth sales, supply chain financial services, and showroom/event venue rentals. Go-to-market is sales-led, leveraging showrooms in Prague/Frankfurt/Madrid, direct outreach to European SMEs seeking China trade services, and partnership referrals through CCC Group's global network. Customer segments are primarily European SMEs looking to source from China or export to China, with secondary segments in Chinese companies expanding into the EU and cross-border e-commerce businesses needing fulfillment. The entity itself is small (25 employees), with most operational scale provided by the parent group; revenue, profitability, and funding data are not disclosed.

Name

Europe Huajie

Legal name

Europe Huajie Development s.r.o.

Website

https://eucccgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Europe Huajie is the European trade-services arm of China's CCC Group, operating showrooms in Prague, Frankfurt, and Madrid, plus warehousing and rail freight (YXE), to help European SMEs source from Yiwu Market and help European brands enter China.

Ownership category

akta.pro rank

Product category

Cross-Border Trade Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Warehousing and Storage (493)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYCRAFAJAE

International Fulfillment, Forwarding & Consolidation Services

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

SECONDARYCRAFAJAB

International DTC & Brand.com (Global Shipping)

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

SECONDARYCRAFAAAE

Cross-border Import/Export Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYTLACAKAL

Cross-Border Parcel Security, Screening & Compliance (Sanctions/Restricted Goods)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/E-commerce & Cross-Border Parcel Forwarding (DDP/DDU, De Minimis)

Keywords

• Cross-border trade services
• Import export sourcing
• Warehouse logistics
• Trade fair exhibitions
• China-Europe supply chain

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Trade Consulting & Sourcing Services: Fees from assisting European companies with sourcing quality goods from Yiwu Market, connecting buyers with certified suppliers, and managing procurement processes
2. Warehouse & Logistics Services: Revenue from 25,000 sqm warehouse near Prague Airport, providing storage, fulfillment, customs clearance, and distribution services for cross-border e-commerce
3. Rail Freight Services: Fees from YXE China Railway Express freight train operations connecting Yiwu to 14 international destinations including European cities
4. Exhibition & Trade Fair Services: Revenue from organizing participation in Yiwu Fair and Yiwu Imported Commodities Fair, booth sales, and exhibition logistics
5. Supply Chain Financial Services: Financial services including escrow, payment processing, and supply chain financing for international trade transactions
6. Showroom & Event Venue Rentals: Rental income from 1,400 sqm exhibition hall in Prague, 388 sqm showroom in Madrid, and 400 sqm facility in Frankfurt

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Europe Huajie operates as the European arm of Zhejiang China Commodities City Group (CCC Group), facilitating China-Europe cross-border trade. It provides curated product sourcing from the Yiwu wholesale market (Yiwu Selection, Quality Zhejiang), one-stop export-to-China services (Let's Go China, ICMall), and integrated logistics including YXE Freight Train (14 rail lines), a 25,000 sqm warehouse near Prague Airport, and CCCL supply chain services. Operations are supported by showrooms in Prague, Frankfurt, and Madrid.

Product overview

Europe Huajie Development s.r.o. operates a multi-service trade facilitation platform connecting China and European markets. The core offering consists of Yiwu Selection (curated sourcing from 20,000 products), Quality Zhejiang (certified regional products), Let's Go China (one-stop export services), and ICMall (distribution channels for European brands in China). Supporting services include YXE Freight Train (14 railway lines between China and Europe), Warehouse & Logistics (25,000 sqm near Prague Airport), CCCL Supply Chain (cross-border logistics), Trade Fairs & Exhibitions, Meeting Rooms & Events, and Chinagoods digital platform. The company maintains showrooms in Prague, Frankfurt, and Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• YXE Freight Train: Railway focused integrated supply chain provider offering China-Europe freight train services
• Yiwu Selection
• Quality Zhejiang
• Let's Go China
• ICMall
• CCCL Supply Chain

Products and services

• Yiwu Selection

Quantifiable outcome

• Sea freight from Ningbo to Europe takes ~40 days; YXE railway from Yiwu takes ~20 days
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core, minor and major.

• Alibaba GroupflagshipStrategic or Co-development PartnerJoint launch of 'Let's Go China' one-stop service platform with Alibaba Group. The platform helps global enterprises and brands enter the Chinese market, providing brand agency incubation, export government services, inspection, warehousing, logistics, and supply chain financial services.
• CCC Group (Zhejiang China Commodities City Group Co., Ltd.)coreOthersParent company providing exclusive operator rights to Yiwu Markets (world's largest wholesale market). CCC Group founded December 1993, publicly listed May 2002, with 18 subsidiaries and 55 participating holding companies. Europe Huajie operates as European arm of CCC Group.
• Adsale Exhibition Services Ltd.minorStrategic or Co-development PartnerStrategic partner for Yiwu Fair execution, providing exhibition services and international promotion support.
• China Chamber of International CommercemajorStrategic or Co-development PartnerJoint host of China Yiwu Imported Commodities Fair, providing trade promotion and international business connections.
• China General Chamber of CommercemajorStrategic or Co-development PartnerJoint host of China Yiwu Imported Commodities Fair, supporting exhibition quality and buyer engagement.
• EWTP (Electronic World Trade Platform)coreTechnology or IntegrationCCCL logistics platform connects with EWTP public service platform providing online declaration, tax refund, foreign exchange settlement and other functional modules for cross-border trade.
• Tmall International, Kaola.com, JD.com GlobalmajorChannel Partner/ Reseller/ DistributorICMall online distribution channels on major Chinese e-commerce platforms for European brand products to reach Chinese consumers.
• 300+ High-Quality SupplierscoreOthersImport suppliers providing 100,000+ global quality commodities including cosmetics, skin care, daily necessities, mother & baby products, kitchen supplies, food for ICMall distribution.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cainiao Network: Alibaba's logistics arm focused on cross-border e-commerce fulfillment, China-EU parcel, and supply chain platforms. Directly comparable to Europe Huajie's Let's Go China partnership activities and cross-border e-commerce warehouse operations.
• Yanwen Logistics: Chinese cross-border e-commerce logistics specialist serving European online retailers with parcels, fulfillment, and returns handling. Comparable as a cross-border China-EU e-commerce focused logistics peer with similar SMB customer base.

Broad incumbents

• Kuehne+Nagel International AG: One of the world's largest freight forwarders with deep Asia-Europe lanes including rail, sea, and air, plus contract logistics and customs services. Comparable to Europe Huajie on the freight forwarding, customs, and cross-border e-commerce fulfillment dimensions.
• Expeditors International: US-headquartered global freight forwarder with Asia-Pacific expertise and growing Europe-China lanes. Comparable on freight forwarding, customs brokerage, and integrated logistics services.
• Sinotrans Limited: China's largest state-affiliated logistics conglomerate with extensive freight forwarding, warehousing, and China-EU rail capabilities via its subsidiary Sinotrans Container Lines. Directly comparable as a Chinese-backed, asset-heavy cross-border trade facilitator between China and Europe.
• DSV A/S: Global freight forwarder with strong European road/air/ocean networks and growing Asia-Europe rail operations. Comparable on freight forwarding, contract logistics, and supply chain solutions serving European SMEs and enterprises.
• CEVA Logistics: CMA CGM's contract logistics and freight forwarding subsidiary with cross-border capabilities including Asia-Europe lanes. Comparable on warehousing, freight forwarding, and supply chain management services.
• DHL Global Forwarding: Deutsche Post DHL's air and ocean freight forwarding arm with significant China-Europe business including rail, customs brokerage, and warehousing. Comparable as a full-service China-EU cross-border logistics provider with scale Europe Huajie is building toward.
• DB Schenker: Deutsche Bahn's logistics arm operating integrated land transport including Europe-China rail, contract logistics, and customs services. Comparable on the rail freight and contract logistics dimensions where Europe Huajie's YXE operates.

Emerging players

• J&T International Express: Southeast Asia-origin cross-border parcel and logistics operator expanding aggressively in China and Europe. Comparable as an emerging cross-border logistics peer targeting similar SMB e-commerce and trade facilitation use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/europe-huajie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europe Huajie