Euroasfalt

What Euroasfalt does

Euroasfalt (legal name: Przedsiębiorstwo Usługowo-Produkcyjne Euroasfalt sp. z o.o.) is a Polish road safety systems manufacturer founded in 1992 and headquartered in Olsztyn. The company designs, produces, and installs hardware systems for pedestrian and cyclist safety, with core product lines spanning intelligent active pedestrian crossings (SmartPass with AI camera-based detection and APP Zebra variants Standard, Standard Plus, and Premium), snow-plough-resistant reflective and active LED road studs under the Śnieżka brand (S-1, S-2, S-3 LED, S-4 DYNAMIC, S-4 DN, S-5), the ASE System anti-skid road surface using polyurethane resin and bauxite, and the SmartBpass intelligent bicycle path system. Its technology stack combines motion sensors, photovoltaic and grid-powered LED illumination, cast-iron mechanical housings with ceramic protective layers, and a cloud portal for pedestrian counting analytics. All major components hold Polish national technical approvals (AT/2016-02-3306) and European EN 1463 series certifications, and SmartPass effectiveness has been independently validated by Politechnika Warszawska and IBDiM in studies published in the Sustainability journal.

The company's go-to-market is direct enterprise field sales targeting Polish government road authorities (GDDKIA national roads, Zarząd Dróg Miejskich city roads, and county/municipal administrations) via project tenders, on-site consultations, and demonstration projects installed across cities such as Warsaw, Bolesławiec, Grudziądz, and Ruda Śląska. Internationally, products are exported via distribution partners (notably EI Parking in Iceland) to Iceland, Russia, other European countries, and Chile. The firm also performs professional installation and construction services including bituminous crack repair, bridge expansion joints, and tram track sealing.

Revenue is generated through three streams: hardware product sales (manufactured road safety systems sold as one-time purchases, often with installation included), professional installation services, and project consulting for municipalities. Pricing is quote-based and project-specific rather than publicly listed, with example project values ranging from approximately 33,000 PLN for a single crossing to over 929,000 PLN for a 17-crossing municipal package. The company is family-controlled by the Antonowicz family (Jan Antonowicz as Chairman and Technology Director, Marcin Antonowicz as CEO, Bożena Antonowicz on the board), with 26 employees, and has supplemented operating revenue with approximately 4.8M PLN of cumulative EU grant co-financing across R&D, design strategy, and ICT modernization projects under the 2014-2020 Operational Programmes.

Name

Euroasfalt

Legal name

Przedsiębiorstwo Usługowo-Produkcyjne Euroasfalt sp. z o.o.

Website

https://euroasfalt.pl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Euroasfalt is a Polish road safety systems manufacturer producing intelligent pedestrian crossings (SmartPass, APP Zebra), snow-plough-resistant reflective and LED road studs, anti-skid road surfaces, and cycling safety systems for Polish municipal and national road authorities, with exports to Iceland, Chile, Russia, and other European markets.

Ownership category

akta.pro rank

Product category

Road Safety Equipment

NAICS

Highway, Street, and Bridge Construction (237310)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE)

akta.pro secondary industries

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Road Lighting & Visibility Safety Systems (Street Lighting, High-Mast, LED Upgrades, Solar Beacons) (TLAJAGAD)

Keywords

• Road safety equipment
• Intelligent pedestrian crossings
• Reflective road studs
• Anti-skid road surfaces
• Active LED road markers

Headquarters

HQ city

Olsztyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Road Safety Hardware Products: Sale of manufactured products including active pedestrian crossing systems (SmartPass, APP Zebra), cast-iron reflective road studs (Śnieżka S-1, S-2, S-3 LED, S-4, S-5), anti-skid surfaces (ASE System), LED illumination modules, and adhesives (BIGUMA TAC, Probit RSA). Products sold as one-time purchases with installation included or provided as standalone items.
2. Professional Installation Services: Installation and construction services for road safety systems including crack repair of bituminous surfaces, fatigue crack repair, bridge expansion joint construction and repair, tram track sealing, and concrete pavement sealing.
3. Project Consulting Services: Design consultation services for pedestrian safety projects, including site assessment, system design, and regulatory compliance planning for municipalities and road authorities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Euroasfalt designs, manufactures, and installs intelligent road safety systems for government road authorities and municipalities, with its core offering being active pedestrian crossing systems (SmartPass and APP Zebra lines) that combine motion sensors, synchronized LED road studs, and warning lamps to alert drivers when pedestrians are present. The company also produces snow-plow-resistant cast-iron reflective and active LED road studs (Śnieżka/Snieżka line), anti-skid road surface systems (ASE), intelligent bicycle path safety systems (SmartBpass), and provides professional installation services for bridge expansion joints and bituminous crack repair.

Product overview

Euroasfalt is a road safety systems company offering a comprehensive portfolio of intelligent traffic safety products. The core offerings center on SmartPass - an AI-powered intelligent pedestrian crossing system with cloud connectivity for pedestrian counting - and APP Zebra active pedestrian crossing variants (Standard, Standard Plus, Premium) that provide synchronized warning lights and road studs. The product range includes: Active Road Studs (S-3 LED, S-4 DYNAMIC, S-4 DN, S-4 Kabel, S-5) with LED lighting for enhanced visibility; Reflective Road Studs (S-1 Standard, S-1 SR, S-2 Low Profile, double-sided and single-sided reflectors) for road marking; SmartBpass intelligent bicycle path system with B360° lamps; ASE System anti-skid road surfaces; Active illumination (ALE) and Active Signs; plus accessories including adhesives (BIGUMA TAC, Probit RSA), Markers, and installation drill bits. Products integrate with municipal power grids and solar systems, and work together as complete road safety solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPass: Advanced intelligent pedestrian crossing system with AI cameras, synchronized LED lights, and cloud data collection for enhanced pedestrian safety.
• APP Zebra
• Śnieżka
• ASE System
• SmartBpass
• ALE (Aktywne doświetlenie)

Products and services

• SmartPass Intelligent Pedestrian Crossing System Advanced intelligent pedestrian crossing system that alerts drivers when pedestrians are present. Uses AI motion sensors for detection and synchronized LED lights for driver warning. Includes cloud portal for pedestrian counting data and traffic statistics. Designed for government road authorities, municipalities, and infrastructure operators.
• APP Zebra Standard Active Pedestrian Crossing Active pedestrian crossing system with synchronized pulsating horizontal (road studs) and vertical (warning lamps) lights that activates automatically when pedestrians approach, increasing visibility from 200m distance. Lower construction costs compared to traffic light crossings.
• APP Zebra Standard Plus Active Pedestrian Crossing Enhanced active pedestrian crossing with synchronized vertical and horizontal signage, lower construction costs compared to traffic light crossings. Designed for municipal and national road authorities.
• APP Zebra Premium Active Pedestrian Crossing Premium active pedestrian crossing system with anti-skid surface (ASE System), reflective road studs, and full synchronized warning system including vertical and horizontal signage for maximum pedestrian visibility.
• ASE System Anti-Skid Road Surface Anti-skid road surface system based on polyurethane resin and high-friction bauxite that reduces vehicle braking distance by up to 30% in adverse weather conditions (rain, snow, frost). Applied before pedestrian crossings. For municipalities and road authorities.
• S-3 LED Active Road Stud Active road stud with 2 LED lights and photovoltaic panel in cast iron housing. Snow plough-resistant, with removable retroreflective element. 710 hours operating time on a single battery charge with ALAS automatic activation system. Visibility up to 1,000m.
• S-4 DYNAMIC Active Road Stud Innovative active road stud with 'trail effect' LED diodes (front, rear, top) indicating cyclist direction of movement via sequential LED illumination. Snowplow-resistant, replaceable LED module in cast iron housing. Compliant with EN 1463-3:2015 and EN 1463-2:2021.
• S-4 DN (DAY AND NIGHT) Active Road Stud Active road stud with top-mounted white LED lighting system (12 LEDs) that activates automatically after sunset and turns off at sunrise, while 3+3 side LEDs operate when triggered by motion detectors. Dual-mode day/night illumination in cast iron housing.
• S-4 Kabel Cable-Powered Active Road Stud Active road stud with 3x3 LED lights in cast iron housing, cable-powered for continuous operation in tunnels and dangerous street sections. For infrastructure operators requiring uninterrupted illumination.
• S-5 Active Road Stud Active road studs with 6x6 or 10x10 LED lights in cast iron housing. Cable-powered for non-stop operation, suitable for tunnels and bridges. High-intensity LED configuration for maximum visibility.
• S-1 Standard Reflective Road Stud Reflective road stud in cast iron body, snow plough-resistant, with removable retroreflective element. Up to 200m visibility, 5-year durability. EN 1463-1:2009 certified with registered industrial design (OHIM No 901525, PL 64544).
• S-1 SR Reflective Road Stud with Interchangeable Element Reflective road stud with interchangeable retroreflective element allowing extension of mounted PEO lifespan up to 10 years. Cast iron housing, snow plough-resistant.
• S-2 Niski Profil (Low Profile) Reflective Road Stud Low profile reflective road stud with 11mm height above road. Self-cleaning system, up to 5 years durability. Protected by Polish Patent No. P 402771. Designed for road surfaces where low protrusion is required.
• Double-Sided Reflective Road Stud Double-sided reflective road stud for horizontal road marking with 450-500 mcd/lux reflection. P3A type with EN 1463-1:2009 certification. Designed for marking road centre-lines and boundaries.
• Single-Sided Reflective Road Stud Single-sided reflective road stud for marking road centre-line and margins. Up to 200m visibility. Cast iron housing for snow-plow resistance.
• SmartBpass Intelligent Bicycle Path System Intelligent bicycle path safety system with pulsating horizontal and vertical lights indicating cyclist direction of movement. Uses ARS modules, motion sensors, and warning lamps to improve cyclist visibility to drivers at bicycle crossings and paths. Compliant with EN 12352:2006 Class L8H, EN 12899 standards.
• ALE Active Illumination System for Pedestrian Crossings Intelligent active illumination system for pedestrian crossings with motion detectors that activate at dusk and increase light to 100% when pedestrians approach. Designed to enhance pedestrian visibility at night and reduce energy consumption when no pedestrians are present.
• Aktywne Znaki (Active D6 Warning Signs) Active warning system for pedestrian crossings consisting of D6 or D6-B signs, motion sensors, and 12V warning lamps. Can be solar or grid powered for flexible deployment at pedestrian crossings.
• Professional Installation Services for Road Safety Systems Installation and construction services for road safety systems including crack repair of bituminous surfaces, fatigue crack repair, bridge expansion joint construction and repair, tram track sealing, and concrete pavement sealing. Full-service installation by Euroasfalt's construction teams for government and commercial clients.
• Project Consulting Services for Pedestrian Safety Design consultation services for pedestrian safety projects, including site assessment, system design, and regulatory compliance planning for municipalities and road authorities. Helps clients determine optimal placement and configuration of road safety systems.
• B360° Warning Lamp Warning lamp with 360-degree pulsating orange signal for cyclist visibility. Installed at driver eye level, IP68 rated for weather resistance. Designed as a component of the SmartBpass bicycle path safety system.
• GDDKIA Białystok 56 Pedestrian Crossings Illumination Project Major design and build project delivering active illumination systems for 56 pedestrian crossings on national roads DK19, reducing energy consumption by 50% versus traditional solutions. Designed for General Directorate for National Roads and Motorways (GDDKIA) under Polish national road authority.

Quantifiable outcome

• Up to 30% reduction in vehicle braking distance in adverse weather conditions (rain, snow, frost) with ASE System
• +7 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Politechnika Warszawska (Warsaw University of Technology)coreStrategic or Co-development PartnerAcademic research partnership for scientific validation of SmartPass intelligent pedestrian crossing systems. The university's research confirmed significant improvements in road safety including reduction in collisions, decreased vehicle speeds near crossings, increased driver yielding rates, and shorter pedestrian waiting times. Research findings published in the international journal Sustainability.
• IBDiM (Instytut Dróg i Mostów / Institute of Roads and Bridges)coreStrategic or Co-development PartnerTechnical research partnership for validation of road safety systems and pedestrian crossing effectiveness studies. IBDiM conducted safety analysis alongside Warsaw University of Technology, confirming SmartPass effectiveness in real-world conditions.
• EI Parking (Iceland)minorChannel Partner/ Reseller/ DistributorIcelandic distributor and installation partner reselling Euroasfalt PEO products (S-2 NP and others) in Iceland. EI Parking installs products on Icelandic roads including Hafnarfjörður, Vesturlandsveg near Orkuna, and Keflavík. Contact: Eythór Eythórsson.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 3M: US multinational conglomerate with a large road safety division producing reflective sheeting, pavement markings, and traffic safety products. Comparable to Euroasfalt through its reflective road stud and marking products sold to road authorities globally, though as part of a much broader industrial portfolio.
• Avery Dennison: Global manufacturer of pressure-sensitive and reflective materials, including retroreflective films used in traffic signs, vehicle conspicuity, and road safety applications. Comparable to Euroasfalt through its reflective technology, though the company operates at significantly larger scale across multiple industries.
• Lindsay Corporation: US infrastructure company with road safety products including movable barriers, crash cushions, and road markings. Comparable to Euroasfalt through its road safety infrastructure product portfolio serving transportation agencies, though primarily North American focused.
• Iteris: US-based intelligent transportation systems provider offering smart intersections, pedestrian safety detection, and traffic management analytics. Comparable to Euroasfalt through SmartPass's AI pedestrian detection and cloud data capabilities, though Iteris operates more in software and detection services.

Direct peers

• Aximum (Colas Group): French road safety equipment subsidiary of Colas Group, specializing in road markings, signage, traffic signals, and pedestrian safety infrastructure. Comparable to Euroasfalt through its full suite of products for pedestrian crossings, road studs, and urban road safety projects.
• SWARCO: Austrian-headquartered global leader in road safety, traffic management, and intelligent transportation systems. Directly comparable to Euroasfalt through its portfolio of LED road studs, road markings, traffic signals, and smart-city infrastructure for municipalities and road authorities across Europe.
• Roadsafe Traffic Systems: UK-based provider of temporary and permanent traffic management solutions, road markings, and safety equipment for highway authorities. Comparable to Euroasfalt through its road marking and pedestrian safety offerings for government road authorities, particularly in the UK and Ireland.
• Geveko Markings: Danish manufacturer of road marking materials, including thermoplastic, preformed markings, and reflective elements for road infrastructure. Comparable to Euroasfalt's Śnieżka line of reflective road studs and APP Zebra markings for government road authorities across Europe.
• Saferoad Group: Scandinavian provider of road safety products and services including road barriers, crash cushions, signage, lighting, and road marking systems. Comparable to Euroasfalt through its range of products for road authorities across Northern Europe with similar government customer base.
• Orafol: German manufacturer of reflective films, retroreflective materials, and industrial tapes with a major road safety product line. Comparable to Euroasfalt through its retroreflective products used in road studs, traffic signs, and vehicle conspicuity applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euroasfaltpoland

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroasfalt