Euro Food & Drinks Ltd

What Euro Food & Drinks Ltd does

Euro Food & Drinks Ltd is a UK-based wholesale distributor of ethnic food and beverage products, founded in 2013 and headquartered in Hoddesdon with a 2,000 m² warehouse facility. The company imports and distributes third-party brands sourced from Bulgaria, Romania, Greece and Turkey, alongside five proprietary brands — SAHBAZ, TASTE OF BALKANS, GUSTUL DIN BALKANI, ZEUS FOOD and REAL GRILL — with the catalogue now spanning 1,400+ SKUs across 19 product categories.

The business serves nearly 2,000 wholesale customers across the UK, including independent retailers, grocery shops, national supermarket chains, cash & carries and other wholesalers. Its go-to-market is hybrid: a field-sales force covers trade customers while an in-house e-commerce ordering platform supports remote ordering across the full catalogue. All third-party suppliers operate under IFS Food certification, meeting the food-safety baseline required by larger retail and wholesale buyers.

The company is privately owned, bootstrapped since inception with no external funding, and operates with a lean team of approximately five employees. Revenue is generated through wholesale unit margins across a broad, long-tail SKU range rather than through enterprise contracts or subscription pricing. There is no disclosed AI, automation, or proprietary technology beyond the e-commerce ordering platform, and the business model relies on category breadth, supplier relationships and field-sales coverage rather than technology differentiation.

Name

Euro Food & Drinks Ltd

Legal name

Euro Food and Drinks Ltd

Website

https://eurofoodsltd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Euro Food & Drinks Ltd is a UK wholesale distributor of ethnic food and beverage products sourced from South-East Europe and Turkey, supplying retailers, grocery shops, supermarkets, cash & carries and other wholesalers across the UK via field sales and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Ethnic Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), International Specialty Ingredients & Import Markets (CRAHAFAL), Pan-Regional Ethnic Grocery Stores (CRAHAFAA)

Keywords

• Ethnic food distribution
• Wholesale food supplies
• Balkan food import
• Eastern European groceries
• Trade food distribution

Headquarters

HQ city

Hoddesdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food & Beverage Distribution: The company generates revenue through wholesale distribution of ethnic food and beverages to retailers, grocery shops, national supermarkets, cash & carries, and wholesalers. Revenue is generated through product sales with transaction-based pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Euro Food & Drinks Ltd is a London-based wholesale distributor of ethnic food and beverages sourced from Balkan and Eastern European producers, supplying more than 1,400 SKUs across its own five brands (SAHBAZ, TASTE OF BALKANS, GUSTUL DIN BALKANI, ZEUS FOOD, REAL GRILL) and partner brands to UK retailers, grocery shops, supermarkets, cash & carries and wholesalers. Sales are fulfilled through a field sales team and a trade online ordering platform, with a minimum order value of £250 and next-day delivery on stocked items.

Product overview

Euro Food and Drinks Ltd is a UK-based wholesale food distribution company offering a comprehensive portfolio of ethnic food and beverage products across 19 categories. The product range includes Confectionary, Spices & Seasoning, Ready Meals & Tin Foods, Oils & Sauces, Olives, Tea & Coffee, Crisps, Baking, Nuts & Seeds, Pickles, Delight & Jams, Grains & Pulses, Pasta, Drinks, Frozen, Chilled, Meat, Alcohol, and Non-Food items. The company operates primarily as a distributor of third-party brands (including Ulker, Haribo, Olympia, Ken, Maggi, Sahbaz, Balkans, Gabrovo, and many others from Bulgaria, Romania, Greece, and Turkey) while also offering five proprietary private label brands: Sahbaz, Taste Of Balkans, Gustul din Balcani, Zeus Food, and Real Grill. The ordering system is accessible through their website where registered trade customers can browse products, view prices, and place orders.

Differentiator

Problem solved

Functional benefit

Brands

• SAHBAZ: Own brand of ethnic food products distributed by Euro Food and Drinks Ltd.
• TASTE OF BALKANS
• GUSTUL DIN BALKANI
• ZEUS FOOD
• REAL GRILL

Products and services

• Wholesale ethnic food and beverage distribution service Core B2B wholesale distribution service supplying more than 1,400 SKUs of Balkan and Eastern European ethnic food and beverages from partner suppliers and own brands to UK retailers, grocery shops, supermarkets, cash & carries and wholesalers, with a £250 minimum order and next-day delivery on stocked items.
• SAHBAZ brand of ethnic food and beverages Proprietary SAHBAZ brand of ethnic food and beverages distributed by Euro Food & Drinks to UK trade customers.
• TASTE OF BALKANS brand of ethnic food and beverages Proprietary TASTE OF BALKANS brand of ethnic food and beverages distributed by Euro Food & Drinks to UK trade customers.
• GUSTUL DIN BALKANI brand of ethnic food and beverages Proprietary GUSTUL DIN BALKANI brand of ethnic food and beverages distributed by Euro Food & Drinks to UK trade customers.
• ZEUS FOOD brand of ethnic food and beverages Proprietary ZEUS FOOD brand of ethnic food and beverages distributed by Euro Food & Drinks to UK trade customers.
• REAL GRILL brand of ethnic food and beverages Proprietary REAL GRILL brand of ethnic food and beverages distributed by Euro Food & Drinks to UK trade customers.
• Trade online ordering platform Online ordering portal offered by Euro Food & Drinks to registered wholesale trade customers for placing and managing ethnic food and beverage orders.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TRS Wholesale: Long-established UK ethnic food wholesaler with a much broader geographic remit (South Asian, Middle Eastern, East European); competes for retail shelf-space and wholesale supply contracts in overlapping categories.
• Booker: UK wholesale, retail, and foodservice giant; supplies many of the same independent convenience and grocery outlets that Euro Food & Drinks serves, with a broader product line including ethnic ranges.
• KTC Edibles: UK-based ethnic food supplier and private-label producer with broader Indian and South Asian focus; comparable in the role of a wholesale distributor and own-brand manufacturer for ethnic categories.
• Suma Foods: UK wholefood and ethnic food distributor servicing independent retailers, caterers, and wholesalers with a broad multi-category portfolio overlapping Euro Food & Drinks' shelf range.
• Bestway Wholesale: One of the UK's largest independent wholesalers, with depots supplying convenience retailers and the ethnic trade; competes for the same independent retail customer base across mainstream and ethnic categories.

Direct peers

• Best Food Importers: UK importer and wholesaler of Eastern European products targeting independent grocers and cash & carries, directly comparable in customer segment and product mix.
• Cosmos Food: UK-based importer and distributor of Eastern European and Balkan food products with a similar product mix and customer base of independent retailers, making it a direct competitive analog.
• Haloodies: UK ethnic food distributor with strong presence in Eastern European and Balkan categories; overlaps heavily with Euro Food & Drinks on product assortment and independent grocery trade channel.

Emerging players

• EuroShop: Online-led Eastern European grocery retailer in the UK; competes for end-consumer spend even though its go-to-market is retail rather than wholesale, making it a relevant emerging adjacency.
• Polski Sklep Online: UK-based online Eastern European grocery retailer; an emerging player showing the digital retail pressure alongside traditional distributors like Euro Food & Drinks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euro-foods-drinks-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Food & Drinks Ltd