Polska Sieć Handlowa NASZ SKLEP S.A.

What Polska Sieć Handlowa NASZ SKLEP S.A. does

Polska Sieć Handlowa NASZ SKLEP S.A. is the franchisor of one of Poland's largest neighborhood grocery networks, founded in 2000 as an initiative of Grupa Kapitałowa Specjał (GK Specjał), a leading Polish FMCG distribution group. The company licenses independent entrepreneurs to operate retail stores under three banners — Nasz Sklep (the primary brand), Lubazo, and Delikatesy Sezam — and additionally operates 41 company-owned stores concentrated in the Rzeszów and Tarnów regions. The network spans 11 Polish voivodeships and is described as encompassing more than 2,640 franchise points plus 41 company outlets, with conflicting sources citing "over 3,400 franchisees" on the franchise recruitment website; the more specific "2,640 franchise points" figure is used as the authoritative count. The franchisor itself is lean, with only 9 disclosed corporate employees, functioning as a coordination and brand-licensing layer over GK Specjał's distribution backbone.

The core commercial offering is the "Pakiet franczyzy" (Franchise Package), which bundles store location assistance, premises layout planning, advertising and promotional campaign support, permit and licensing help, staff recruitment criteria, training, customer service standards, supply delivery coordination, financing introductions, and an internet-based electronic ordering system. Franchisees are explicitly told they pay no burdensome fees for brand and marketing package usage, with specific fee structures not publicly disclosed. The franchisor monetizes via licensing/royalty arrangements and benefits from centralized procurement leverage through GK Specjał, which acts as the exclusive primary supplier. Supporting the franchise platform are two loyalty programs: Wielkie Punktowanie (franchisee-facing, funding store modernization on favorable terms) and a consumer-facing loyalty program offering material prizes such as electronics, household appliances, and car accessories. Marketing channels include promotional gazettes/leaflets, an owned billboard network in the Podkarpackie voivodeship, a dedicated franchise recruitment website (nasz-sklepfranczyza.pl), and franchisee testimonial content.

The technology stack is minimal: an internet-based electronic ordering system for franchisee replenishment is the only documented proprietary technology, with no mobile applications, public APIs, SDKs, or integrations disclosed. The legal entity is a Polish public limited company (Spółka Akcyjna) headquartered at ul. Jana Pawła II 80 in Warsaw, with a regional office in Rzeszów at ul. Ciepłownicza 8. Ownership rests with GK Specjał as founding parent and strategic operating company; no public ticker, stock exchange listing, private equity, or venture capital signals are present in the data.

Name

Polska Sieć Handlowa NASZ SKLEP S.A.

Legal name

Polska Sieć Handlowa NASZ SKLEP S.A.

Website

https://nasz-sklepfranczyza.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Polska Sieć Handlowa NASZ SKLEP S.A. is the franchisor of a Polish neighborhood grocery network founded in 2000 by FMCG distributor Grupa Kapitałowa Specjał, licensing 2,640+ franchisees under the Nasz Sklep, Lubazo, and Delikatesy Sezam banners across 11 voivodeships, plus 41 company-owned stores.

Ownership category

akta.pro rank

Product category

Convenience Store Franchising

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG)

Keywords

• Franchise retail network
• Convenience store franchise
• Grocery retail chains
• FMCG distribution
• Retail franchise services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Franchise Licensing: Revenue generated through franchise licensing arrangements with independent store operators. Franchisees operate retail stores under the Nasz Sklep brand and pay fees for the use of the brand, marketing package, and corporate identity. The company highlights that franchisees do not bear burdensome fees for brand and marketing package usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Polska Sieć Handlowa NASZ SKLEP S.A. operates one of Poland's largest franchise retail networks for grocery and convenience stores, providing comprehensive franchise packages under the Nasz Sklep, Lubazo, and Delikatesy Sezam brands. The company supplies franchisees with store branding, an electronic ordering system, marketing support, and access to a centralized supply chain via its parent Grupa Kapitałowa Specjał. The network spans 11 Polish voivodeships with more than 2,640 franchise points and 41 company-owned stores.

Product overview

Polska Sieć Handlowa NASZ SKLEP S.A. operates a franchise-based retail network established in 2000 by GK Specjał, offering a unified franchise platform with three sub-brands: Nasz Sklep (primary brand), Lubazo, and Delikatesy Sezam. The core offering is a comprehensive franchise package that provides store location assistance, layout planning, advertising support, staff training, supply chain access, and an electronic ordering system. The network also includes proprietary loyalty programs: Wielkie Punktowanie for franchisees (enabling store modernization) and a customer loyalty program with material prizes. The network encompasses over 2,640 franchise points and 41 company-owned stores across 11 Polish voivodeships.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grupa Kapitałowa SpecjałcoreStrategic or Co-development Partner · 1 January 2000Grupa Kapitałowa Specjał is the main supplier for the Nasz Sklep network, providing all products and necessary articles. The capital group created the Nasz Sklep brand in 2000 and serves as the primary FMCG distribution leader supporting the franchise network. GK Specjał provides franchisees with independence in running their business while offering the security of a strong business partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lewiatan: Major Polish retail franchise/grocery network with ~3,000 stores. Directly comparable franchise-driven grocery model serving neighborhood consumers across Poland with multiple store formats.
• Żabka: Poland's largest convenience store franchise network with thousands of neighborhood locations. Directly comparable as both operate franchise-based convenience retail models targeting similar Polish consumers and franchisees.
• Delikatesy Centrum: Polish franchise grocery network of neighborhood stores. Directly comparable franchise-based retail concept serving similar end-consumer segments and franchisee profile.
• ABC (Polska): Polish franchise retail network operating grocery/neighborhood stores. Comparable as a franchise platform serving independent retailers under a unified brand across Polish regions.

Others

• Eurocash: Largest Polish wholesale distributor to independent retail, also operates franchise programs (abc na kołach, Lewiatan). Comparable as a wholesale/distribution ecosystem player supporting franchise networks in Polish FMCG.

Broad incumbents

• Stokrotka: Polish supermarket chain with ~700 stores nationwide. Competes in the same grocery retail category with broader assortment but overlapping customer base in regional Polish markets.
• Biedronka: Portugal-owned Jeronimo Martins discount chain, the largest grocery retailer in Poland with 3,500+ stores. Competes for the same Polish grocery consumer wallet but with corporate-owned (non-franchise) discount model.
• Lidl Polska: German discount supermarket chain with significant Polish footprint. Competes in Polish neighborhood grocery and applies pricing pressure on franchise convenience stores like Nasz Sklep.
• Dino Polska: Rapidly expanding Polish mid-format grocery chain with 2,000+ stores. Competes with Nasz Sklep in smaller-town and rural Polish grocery retail with its own corporate store model.

Regional players

• Społem: Polish cooperative retail network of independent grocers, historically concentrated in specific regions. Conceptually comparable franchise/cooperative model serving neighborhood consumers in Poland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/polska-sie%C4%87-handlowa-nasz-sklep-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polska Sieć Handlowa NASZ SKLEP S.A.