Euromaster Nederland

What Euromaster Nederland does

Euromaster Nederland (legal entity Euromaster Bandenservice B.V.) is a Dutch private limited company operating as the Netherlands arm of the pan-European Euromaster network, which spans 17+ countries. The company runs a network of more than 80 garage locations across all 12 Dutch provinces, with a Deventer-based customer service center. With more than 30 years of operating history and ISO 9001 certification, Euromaster sells tires (summer, winter, all-season, runflat, EV/Tesla-specific, caravan, camper, trailer, and van) and provides mounting, balancing, alignment, nitrogen inflation, tire repair and storage, plus general vehicle maintenance (oil changes, brakes, batteries, shock absorbers, wipers, air conditioning, and Mastercheck inspections).

The technology stack centers on tire-service expertise rather than proprietary software: TPMS diagnostics, nitrogen inflation systems, runflat handling, and Tesla-specific tire solutions incorporating Silent technology foam inserts for noise reduction. Product breadth is meaningful — 15+ brands (premium: Michelin, Continental, Goodyear, Bridgestone, Pirelli; mid-tier: Hankook, Kumho, BFGoodrich; budget: Barum, Hifly, Maxxis, Fulda, Yartu) and over 10,000 SKUs available via the e-commerce platform. Euromaster is the official tire partner of Tesla in the Netherlands and offers tires carrying Tesla T0/T1/T2 markings. The Online Tire Selector Tool enables customers to search by vehicle, size, season, or brand.

Revenue is generated transactionally through tire sales and per-service fees at the point of mounting or maintenance. Public pricing includes €68 for a tire change on already-mounted wheels and €142 with full mounting; tire prices range from roughly €52 (Kumho ES31 budget) to €137+ (Michelin Pilot Sport 5 premium). Three customer segments are served: Particulier (private consumers via euromaster.nl), Zakelijk (business/fleet customers via zakelijk.euromaster.nl), and lease vehicle drivers via a dedicated lease-bandenwissel channel with hotline 088-006 56 00. Distribution is hybrid: owned and franchised garages, e-commerce, mobile mounting (Montage aan Huis), and franchise expansion via the Euromaster Partnershipsformule. Payment includes online, in-garage, and Klarna three-installment plans.

Name

Euromaster Nederland

Legal name

Euromaster Bandenservice B.V.

Website

https://euromaster.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Euromaster Nederland operates 80+ garage locations across the Netherlands, selling tires and providing mounting, alignment, tire storage, and general vehicle maintenance for private consumers, business fleet operators, and lease vehicle drivers, with specialization in EV and Tesla-specific tire solutions.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Tire Dealers (441340), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)

Keywords

• Tire services
• Vehicle maintenance
• Wheel alignment
• Fleet management
• Automotive aftermarket

Headquarters

HQ city

Deventer, Overijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Revenue from selling tires (summer, winter, all-season, runflat, EV-specific) across multiple price tiers from budget to premium brands including Michelin, Continental, Goodyear, Bridgestone, Pirelli, Hankook, Kumho, and budget options like Barum, Hifly, Maxxis, Fulda, Yartu. Online sales with in-garage mounting.
2. Service Revenue - Tire Services: Fees for tire mounting, balancing, alignment, nitrogen inflation, tire repair, and tire storage services. Pricing includes tire change (€68 for wheels already on rims, €142 for tires needing mounting), with surcharges for runflat tires and larger sizes from 19 inches.
3. Vehicle Maintenance Services: Additional services including oil changes, brake replacement, battery replacement, shock absorber replacement, wiper replacement, airco services (check, clean, refill), and Mastercheck vehicle inspection services.
4. Lease Vehicle Services: Dedicated services for lease vehicles including tire changes and maintenance, with online appointment scheduling for lease drivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Euromaster Nederland sells tires and provides tire and vehicle maintenance services through more than 80 garage locations across the Netherlands. Core services include tire mounting, balancing, alignment, seasonal tire storage, mobile fitting, air conditioning service, and general vehicle maintenance. The company serves both individual consumers and business fleets via separate consumer and B2B portals, offering premium, mid-range and budget tire brands.

Product overview

Euromaster Nederland is a tire and vehicle maintenance service provider operating a network of over 80 garage locations across the Netherlands. The company's product portfolio centers on its core tire offerings: a comprehensive range of car tires (autobanden) spanning summer, winter, and all-season categories, available across premium brands (Michelin, Continental, Pirelli, Goodyear, Bridgestone), mid-range brands (Hankook, Kumho, BFGoodrich, Kleber, Dunlop), and budget options (Barum, Hifly, Maxxis, Yartu, Fulda). Beyond standard car tires, the portfolio includes specialized tire categories such as runflat tires for puncture resistance, Tesla-specific tires with Silent technology for electric vehicles, and dedicated lines for caravans, campers, trailers, and vans. These tire products are complemented by a suite of related services including professional mounting and balancing, seasonal tire changing, wheel alignment, nitrogen filling, and tire storage. Additional vehicle services encompass general maintenance (oil changes, brake replacement, battery service), air conditioning services, and Mastercheck vehicle inspections. The company also provides mobile mounting services and dedicated lease vehicle services. Products are available through both physical garage locations and an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire sales (summer, winter, all-season, runflat, EV) Retail sale of tires across premium, mid-range and budget brands, including summer tires, winter tires, all-season tires, runflat tires, and EV-specific tires, with fitment service. Available to individual consumers and business fleet customers.
• Banden Montage (tire mounting and fitting) Professional mounting, demounting and balancing of tires on the vehicle, including valve replacement and disposal of old tires, delivered at Euromaster Nederland garages.
• Wieluitlijning (wheel alignment) Computerized four-wheel alignment service to correct wheel tracking and improve tire wear, handling and fuel efficiency, performed at Euromaster garages.
• Bandenopslag (seasonal tire storage) Storage of seasonal tires between changeovers, with pickup and return service, allowing customers to swap summer and winter tires without taking them home.
• Mobiele Montage (mobile tire fitting) On-site mobile tire fitting service where Euromaster technicians come to the customer's location (home, office or fleet yard) to change tires.
• Airco service (air conditioning service) Vehicle air conditioning service including inspection, refrigerant top-up and air conditioning maintenance for passenger cars and light vehicles.
• Auto-onderhoud (general vehicle maintenance) General vehicle maintenance and repair services delivered at Euromaster garages, supporting tire-related and broader automotive upkeep for consumer and fleet customers.
• Zakelijk / Fleet management (B2B) Dedicated B2B offering for fleet operators and lease companies, including account management, fleet tire packages, national pricing, and maintenance services across the Dutch garage network.
• APK (vehicle inspection) Periodic mandatory vehicle inspection (Algemene Periodieke Keuring) performed at Euromaster Nederland garages.
• Tesla-approved tire repair service Specialized tire repair service for Tesla vehicles, delivered at Euromaster garages that are approved Tesla tire repair partners.

Quantifiable outcome

• Winter tires can reduce braking distance by up to 30% in cold conditions compared to summer tires
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TeslacoreStrategic or Co-development PartnerEuromaster is the official tire partner of Tesla in the Netherlands. They offer specialized tires for Tesla vehicles (Model 3, Model S, Model X, Model Y) including options with Tesla-specific markings (T0, T1, T2) and Silent technology for noise reduction. Euromaster technicians are trained for Tesla-specific requirements and follow official Tesla guidelines for tire fitting.
• MichelincoreGTM or Marketing PartnerMichelin cashback promotions and extensive product range including Michelin, BFGoodrich, and other brands under the Michelin umbrella. Euromaster offers Michelin tires with official guidelines, cashback campaigns, and Michelin gecertificeerd (certified) services.
• GoodyearcoreGTM or Marketing PartnerGoodyear cashback promotions and comprehensive tire range. Partnership includes promotional campaigns offering cashback on Goodyear tire purchases.
• ContinentalcoreGTM or Marketing PartnerContinental grip promotional campaigns (Continental: grip waarop je kunt vertrouwen) featuring special offers on Continental, Barum, and Uniroyal brands.
• KlarnaminorOthersPayment partner enabling customers to split their purchases into three interest-free installments (Betaal in drie termijnen) for convenient payment.
• Franchise Partners (Euromaster Partnershipsformule)coreChannel Partner/ Reseller/ DistributorEntrepreneur-run franchise locations expanding the Euromaster service network across the Netherlands. Franchise partners operate under the Euromaster brand with standardized service quality and operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Halfords: Halfords is a UK-based retailer of motoring and cycling products including tires, servicing, and fitting, with a strong national store network. Comparable omnichannel model (retail + service) targeting consumer motorists, though primarily in the UK rather than the Netherlands.
• Michelin (Euromaster parent group context): Michelin is a global tire manufacturer and historically has had ownership linkages to the broader Euromaster network. Relevant as a supplier and channel partner that shapes the economics and assortment available to Euromaster Nederland across premium tiers.

Others

• Carglass: Carglass is a leading Dutch and European automotive glass repair and replacement specialist with a strong physical service network. Comparable to Euromaster in operating a scaled national vehicle-service footprint and mobile/in-garage service model, though focused on glass rather than tires.

Direct peers

• Profile (Profile Tyrecenter): Profile Tyrecenter is one of the largest tire and wheel service networks in the Netherlands with hundreds of locations, offering tire sales, mounting, balancing, alignment, and seasonal tire changes. Directly comparable to Euromaster Nederland in customer base (Dutch consumer + business), product mix (premium to budget brands), and physical retail footprint model.
• Kwik-Fit: Kwik-Fit operates a large network of tire and automotive service centers across the Netherlands, including tire fitting, alignment, brakes, and exhaust work. Competes head-to-head with Euromaster in retail tire sales, fitting services, and quick-service vehicle maintenance for passenger cars.
• First Stop: First Stop is a European tire and automotive service franchise with a Dutch network, offering tire sales, mounting, alignment, and light vehicle maintenance. Competes directly with Euromaster on multi-brand tire retail and franchise-based service delivery.
• Point S: Point S is a pan-European tire and automotive service franchise network with a meaningful Dutch presence, offering multi-brand tire retail and vehicle maintenance. Closely mirrors Euromaster's franchise-driven, multi-brand, multi-country model.

Emerging players

• 123Banden: 123Banden is a Netherlands-based online-first tire retailer offering wide multi-brand assortment with home delivery and partner fitting. Targets the same Dutch tire buyer as Euromaster but competes primarily on price and convenience, forcing Euromaster to defend its in-garage mounting value-add.
• Banden Express: Banden Express is a Dutch online and physical tire retailer with multiple locations, focused on competitive multi-brand tire sales and fitting services. Comparable to Euromaster on consumer tire retail but with a lighter service-maintenance offering.

Regional players

• Van den Brand (Banden van den Brand): Van den Brand is a long-standing Dutch tire specialist with regional service centers in the southern Netherlands, offering premium-brand tire retail and fitting. Comparable customer segment and product mix to Euromaster, though with a more regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EuromasterNL
• Facebookfacebook.com/euromaster.nl
• LinkedInlinkedin.com/company/euromaster-nederland
• Instagraminstagram.com/euromasternederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromaster Nederland