EUROMAT

What EUROMAT does

EUROMAT (European Gaming and Amusement Federation) is a non-profit trade federation established in 1979 and headquartered in Brussels, Belgium, that represents the land-based gaming entertainment sector in Europe. Through 14-15 affiliated national gaming associations spanning approximately 18 European countries, it acts as the collective voice for manufacturers, distributors, and private-sector operators of gaming machines outside the casino segment. EUROMAT's membership collectively accounts for approximately 27% of the overall European gambling sector, €21 billion in industry turnover, and 250,000+ direct jobs, positioning the federation as the only pan-European body exclusively dedicated to land-based gaming.

The federation's core offerings center on policy advocacy, regulatory intelligence, and member engagement rather than technology products. Key deliverables include the annual EUROMAT Gaming Summit (launched in 2015, the only industry event solely dedicated to land-based gaming), the 'Playing Fair' social responsibility report, monthly InterGame magazine columns authored by its President and Secretary General, market data and country reports, and a monthly electronic newsletter. Governance is handled through a Secretariat (managed by Interel Association Management, ~25 employees), an Executive Committee, and committees on Legal Affairs and Social Responsibility in Gaming.

EUROMAT's revenue model is membership-driven and recurring. Corporate members (e.g., Gauselmann Group, Merkur Gaming, Novomatic UK, Crown Technologies, JVH Gaming, Faro Games) pay €5,000 annually for full access to networking forums, policy roundtables, regulatory alerts, event participation, website/logo visibility, and pan-European market intelligence. National association members contribute separate subscription dues. Distribution and engagement occur through direct enterprise outreach, the annual Summit, digital channels (LinkedIn, Twitter/X, website), and content partnerships with InterGame. The federation operates without external investment, has no parent company, and is governed entirely by its member associations.

Name

EUROMAT

Legal name

European Gaming and Amusement Federation

Website

https://euromat.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

EUROMAT is a Brussels-based non-profit trade federation founded in 1979 that represents the European land-based gaming entertainment sector through 14-15 national member associations across 18 countries, providing policy advocacy, regulatory intelligence, and the annual EUROMAT Gaming Summit to manufacturers, distributors, and operators of gaming machines.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Membership Dues: EUROMAT generates revenue through annual corporate membership fees. Corporate members gain full access to membership benefits including networking forums, policy roundtables, regulatory intelligence alerts, event access, website and newsletter visibility, and access to pan-European market data and country reports.
2. National Association Membership: EUROMAT represents manufacturers, distributors, and operators of gaming machines through affiliated national gaming associations across European countries, generating membership revenue from these organizational members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EUROMAT (European Gaming and Amusement Federation) is a Brussels-based non-profit trade federation founded in 1979 that represents, through affiliated national associations, private-sector operators of gaming machines and the manufacturers that supply them across Europe. It sells corporate and association memberships, delivers policy advocacy to EU institutions, publishes market intelligence and industry reports, and runs the annual EUROMAT Gaming Summit.

Product overview

EUROMAT (European Gaming and Amusement Federation) is a trade association representing the land-based gaming entertainment industry in Europe. Rather than offering a technology product, EUROMAT provides advocacy services, industry publications, and events. Its core offerings include the 'Playing Fair' industry report on social responsibility commitments, annual Gaming Summit events (the only events dedicated solely to the land-based gaming sector), monthly InterGame Columns featuring leadership commentary, and market intelligence including country reports. The organization also provides policy advocacy to European institutions, regulatory alerts, and networking opportunities for members.

Differentiator

Problem solved

Functional benefit

Products and services

• EUROMAT Report: Playing Fair
• EUROMAT Gaming Summit
• EUROMAT InterGame Columns
• Market Data and Country Reports
• Corporate Membership
• Association Membership

Quantifiable outcome

• 250,000+ European jobs represented
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• ICE Barcelona 2026flagshipGTM or Marketing Partner · 19 January 2026EUROMAT is an official partner of ICE Barcelona 2026, the world's leading business event for the global gaming and amusement industry taking place 19-21 January 2026 at Fira Barcelona Gran Via. ICE Barcelona brings together 65,000+ industry professionals, 600+ exhibitors, 300+ regulators, and 200+ expert speakers.
• GamblePausecoreStrategic or Co-development Partner · 9 January 2026GamblePause, an independent social impact organisation dedicated to reducing gambling-related harm across Africa, was named Clarion Gaming Safer Gambling Charity Partner for 2026, covering ICE Barcelona and other events.
• University of Nevada, Las Vegas (UNLV)flagshipStrategic or Co-development Partner · 7 February 2024ICE Barcelona entered a formal partnership with UNLV's William F. Harrah College of Hospitality, enabling students to participate in ICE Barcelona as an industry learning and growth opportunity.
• Swan EventscoreStrategic or Co-development PartnerSwan Events partners with EUROMAT to organize the European Gaming & Amusement Summit (EGAS), held in Dublin in March 2022.
• InterGamecoreGTM or Marketing PartnerInterGame is the official media partner for EUROMAT events and publications. EUROMAT President contributes monthly columns to InterGame magazine, and InterGame provides 20% discount for EUROMAT members on subscriptions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Irish Amusement Trades Association (IATA): IATA is the national trade association for the Irish amusement and gaming industry and a member of EUROMAT. It serves as a national-level peer organization for the land-based amusement sector in Ireland, analogous to BACTA in the UK.
• Betting and Gaming Council (BGC): BGC is the UK trade association for the wider betting and gaming industry, covering both online and retail. It serves a national-level counterpart role to EUROMAT's pan-European federation, advocating on UK gambling regulation for operators and suppliers.

Broad incumbents

• National Indian Gaming Association (NIGA): NIGA is the US trade association representing tribal gaming operators and the broader Indian gaming industry. It serves an analogous federation function to EUROMAT within the US tribal gaming ecosystem, including advocacy, education, and member services.
• American Gaming Association (AGA): AGA is the US national trade association for the commercial casino and gaming industry, representing operators, suppliers, and other stakeholders. It mirrors EUROMAT's federation model and advocacy mission but operates at greater scale and across the broader US gambling market.

Direct peers

• European Gaming and Betting Association (EGBA): EGBA is the trade association representing the leading online gambling operators in Europe. It is the most directly comparable peer to EUROMAT, serving a similar pan-European advocacy role at the EU level but representing the online gambling sector that competes with EUROMAT's land-based members.
• British Amusement Catering Trades Association (BACTA): BACTA is the UK trade association for amusement and gaming machine operators and manufacturers, and a national member association of EUROMAT. It is a direct comparable peer representing the UK land-based amusement and gaming sector, with overlapping membership constituents (Mercury Gaming, JVH, etc.).

Others

• Responsible Gambling Council (RGC): RGC is an independent Canadian nonprofit dedicated to responsible gambling and harm prevention. It is thematically aligned with EUROMAT's 'Playing Fair' social responsibility initiative and operates in the same broader gaming ecosystem, although it is not a competing trade federation.
• Clarion Gaming: Clarion Gaming is a major gaming events and media company (organizer of ICE, iGB, and related industry events) and a strategic partner of EUROMAT. While not a direct trade peer, it operates adjacent to EUROMAT in the global gaming industry ecosystem and collaborates on ICE Barcelona 2026.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/euromat_eu
• LinkedInlinkedin.com/company/euromat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROMAT